Bilfinger Magazine 01.2013
description
Transcript of Bilfinger Magazine 01.2013
BILFINGER
magazine
METAMORPHOSIS | 8Bilfinger’s transformation to an engineering and services group
THE DUPLICATED PROFESSOR | 22 A Danish scientist and his robot double
THE SELF-MODEL | 32 Is our identity more than mere fantasy?
WHAT MAKES US UNIQUE
01.2013
ENGINEERINGAND SERVICES
“It’s raining cats and dogs,” remarked spectatorswatching breathless celebrity chef Jamie Oliver car-rying the Olympic flame a couple of miles throughtorrential downpour in Essex on July 7, 2012. A totalof 8,000 torch bearers took part in the relay throughthe United Kingdom, where even the foulest ofweather conditions could not extinguish the flame.It had undergone extensive testing at BMW’s climat-ic wind tunnel. The test facility in Munich was built
by Bilfinger and enables any weather conditions to be simulated true to reality — with the exceptionof white water. The flame was initially unable towithstand the spray at the Lee Valley White WaterCentre and had to be relit. On the second attempt,the rafting team around 20-year-old torch bearerZachary Franklin carried the flame through theOlympic course without extinguishing it — a triumphof British sporting spirit!
BRITISH SPORTING SPIRIT
2BILFINGERMAGAZINE01.2013
WE MAKE IT WORK3
Phot
osp
ictu
re a
llia
nce
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CONTENTS EDITORIAL
8The newBilfingerThe construction compa-
ny has transformed itself
into a global engineering
and services group —
a fact that is not widely
known. That is about to
change.
20Interview:Roland KochWhere does Bilfinger
stand today and where is
it headed in the future?
An entirely new kind of
company will be created,
says the CEO.
22The professor’sdoppelgängerHenrik Schärfe had a
robot built that looks
exactly like him. In
Aalborg, Denmark he is
researching how people
react to his mechanical
double.
28Back to the futureAccording to the Aymara
people, time runs from
the future into the past.
This makes them differ-
ent from the rest of the
world.
32I think, therefore… am I?Our identity is all in the
mind, and “I” am just a
model generated by the
brain, according to
Mainz-based philosophy
profes sor Thomas
Metzinger.
38A GermanSaturdayBilfinger uses the notion
of German engineer-
ing—high-quality work
performed by diligent
staff. But are Germans
really so industrious?
44RememberingJulius BergerJulius Berger founded
one of Bilfinger’s three
predecessor companies.
He and his wife lost their
lives in the Theresien-
stadt concentration
camp.
48Success with familyCompanies have to
become more family-
friendly to stay competi-
tive. A guest article by
politician and entrepre-
neur Gisela Erler.
2WE MAKE IT WORKOlympic torch relay
6KALEIDOSCOPEIdentity
26COMPLEMENTARYFire and flame
34EUREKA!Solutions from Bilfinger
37WHAT EXACTLY IS... a long-run pig?
46
BILFINGER NEWSFrom the company
50INSIDE STORY Karen Schenkelberg
Over the next few months you'll be sur-
prised to see just how many people are
wearing the new Bilfinger logo on their
work clothes. These people will be employ-
ees at hospitals and power plants, at
schools and industrial facilities. They all
form part of our company, the identity
of which is shaped through interaction
among a wide range of skills and expertise.
Whenever I visit the various business units,
I never cease to be amazed by the wealth
of knowledge, and how that knowledge is
supplemented by our employees’ specialist
know-how. With our new brand strategy,
we want to highlight the enormous poten-
tial inherent within this diversity. “We
make it work” is therefore our core client
promise.
Yours truly,
DEAR READER,
Roland Koch
Chief Executive Officer of Bilfinger SE
2818
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44
38
48
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KALEIDOSCOPE IDENTITY
WWW.EXACTITUDES.COM
INDIVIDUALIST?So you think you’re unique? You might want to take a look at the website created by AriVersluis and Ellie Uyttenbroek. The photo-graphic artists find their models on the streetsof Rotterdam and other European cities—people who at least on the surface are less an “I” than a “we.” The project is called“Exactitudes,” a term created from the words“exact” and “attitude.” In hundreds of tableaus,each containing twelve portraits, the photo -graphers reveal people’s desire to be uniqueand set themselves apart, while at the sametime documenting the need to belong to a group.
CRAZY about Erika
THE REUNION A man who hadn’t seen Mr. K. for a long time greetedhim with the words: “You haven’t changed a bit.” “Oh!” said Mr. K., turning pale.Parable by Bertolt Brecht
(2) Green eyes, 160 cm tall, Erika Mustermann, née
Gabler. This young woman became a cult figure
when the German federal government introduced a
new personal identification card in 1982. Countless
requests for a date and marriage proposals arrived at
the federal printing office that published a sample of
the new document but, alas, in vain. The authority,
which had photographed an employee to save on
costs, issued an information embargo.
(1) BRAZIL: The blue sphere represents the sky
above Rio de Janeiro on November 15, 1889, the
day when the empire became a republic. The
stars symbolize the federal states committed to
the maxim “ordem e progresso” (order and
progress). ANTIGUA AND BARBUDA: The
Caribbean state was looking for a new flag in
1966 and organized a call for tenders. This design
won the 500 dollar prize money: The black repre-
sents the African forefathers of the Caribbean
state and red their strength. The sun is rising
above the sea on the white beach. PALAU: The
moon is shining above the blue of the Pacific
Ocean. There is a tradition of felling trees, building
boats and celebrating when there is a full moon
on the island state with just 20,000 inhabitants.
BHUTAN: Saffron yellow is the color of the king,
and orange-red represents the power of Buddhism.
The thunder often heard in the Himalayas is
attributed to the white dragon, the national symbol.
He holds jewels—representing the nation’s per-
fection—in his claws.
SHOWING ONE’S COLORS Flags reflect the way countries see themselves
1
2
“Ich im Dialog” a work by Jan van Munster at the Zentrum für Internationale Lichtkunst (Center for International Light Art) in Unna.
The “I” perspective “I think, therefore I am,” declared René
Descartes. The “I” form, the basis of
the search for all knowledge and sense
of identity, in various languages:
I Bavarian
Jeg Danish
I English
Je French
Io Italian
Ick East Frisian
Ja Polish
Yo Spanish
Én Hungarian
Ég Icelandic
minä Finnish
Ego Latin
Jeg Norwegian
Jag Swedish
Já Czech
Ik Dutch
εγώ Greek
Phot
osA
ri V
ers
luis
an
d E
llie
Uy
tte
nb
roe
k,
Bu
nd
esd
ruck
ere
i, F
ran
k S
chu
ltze
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8BILFINGERMAGAZINE01.2013
THE NEW BILFINGERBilfinger has assembled over 300 individual brands under its umbrella over the past tenyears. The fact that the former construction company has long established itself as aglobal engineering and services group is not widely known. That is about to change asBilfinger is rebranding itself—and all of its subsidiaries.
1880
W
eis
& B
erna
tz h
ydra
ulic
eng
inee
ring
com
pany
in L
othr
inge
n
1883
Au
gust
Ber
natz
hyd
raul
ic e
ngin
eerin
g co
mpa
ny in
Man
nhei
m
1886
Be
rnat
z &
Gru
n OH
G in
Man
nhei
m
1890
Ju
lius
Berg
er’s
cons
truct
ion
com
pany
in Z
empe
lbur
g, W
est P
russ
iaBe
rlini
sche
Bod
en-G
esel
lsch
aft
1892
Gr
un &
Bilf
inge
r OHG
1895
Ju
lius
Berg
er O
HG in
Bro
mbe
rg, P
ozna
n
1900
11
10BILFINGERMAGAZINE01.2013
Larissa Wächter, 46, loves her job as a cook at the
“Haus am Frankenberg” residence for senior citizens
in Hamburg. She does not stick to a strict set of menus.
She instead keeps lists of the 250 residents’ favorite
dishes. “We serve them their favorite meals on their
birthday, even if it’s asparagus in January.” Larissa
Wächter works at Bilfinger Facility Services. The fact
that there are companies which provide care services
for the elderly in the Group still often comes as a
surprise to the media and the general public. Many
newspapers continue to persistently refer to the “con-
struction group” when reporting on Bilfinger.
The company nonetheless now generates 80% of its
revenues through services outside the construction
business. Bilfinger delivers saltwater desalination
technology in the Arabian Gulf, maintains oil platforms
in the North Sea, converts coal power stations to cli-
mate-neutral wood-fired plants in Belgium, operates
hospitals and schools in Canada and the United
Kingdom and manages all of Deutsche Bank’s 1,300
properties in Germany—and those are just a few of
its activities. The “Frankfurter Allgemeine Zeitung”
calls the company’s broad range of services “globally
unique.” The one-time construction company has
transformed itself into a globally active engineering
and services group.
This transformation was triggered by the prolonged
downturn that appeared once the construction boom
WE CREATECREATIVE WORK: Larissa Wächter does
not stick to a strict set of menus. She
instead chooses dishes that ensure nurs-
ing home residents feel at home.
1900
1905
Re
nam
ed J
uliu
s Be
rger
Tie
fbau
AG
1906
Re
nam
ed G
run &
Bilf
inge
r AG
1910
Re
loca
tion
of J
uliu
s Be
rger
Tie
fbau
AG
to B
erlin
1912
IP
O of
Grun &
Bilf
inge
r
1920
1930
1940
1948
Re
loca
tion
of J
uliu
s Be
rger
Tie
fbau
AG
to W
iesb
aden
13
12BILFINGERMAGAZINE01.2013
associated with German reunification had ended. The
construction industry had collapsed in the mid-1990s.
Bilfinger responded by pursuing a strategy of further
internationalization. It also focused on new business
segments that would enable the Group to broaden its
spectrum of expertise as it sought to put together serv-
ice packages that extended far beyond construction.
The Group consequently acquired proud companies
with their own identities. In 2002 it took over the in-
dustrial insulation specialist Rheinhold & Mahla and
the Holzmann subsidiary HSG, which specializes in
facility management and the power plant service
provider Babcock Borsig Service in 2005. These three
major subsidiaries—all with numerous international
subsidiaries of their own—formed the nucleus of the
current engineering and services group which gener-
ates its income with the maintenance and repair of
industrial plants, power stations and real estate.
SHARPER PROFILEThe Group most recently comprised around 300 indi-
vidual brands, which meant that even employees
were no longer able to keep track. Stories are often
told of how colleagues from different units would
meet on large-scale projects and be unaware that
they belong to the same company. In future,
“Bilfinger” will appear in the name of all subsidiaries
and they will share a common logo, which will clear
up any confusion internally and raise the Group’s
profile with the outside world. “Everything belonging
to Bilfinger will also be called Bilfinger in future. Lots
of people will be astonished at how many places the
WE CARE
Executive Board members Roland Koch, Joachim Enenkel
and Joachim Müller with mayor of Mannheim Peter Kurz
(second from left) unveiling the new logo on the roof of the
company’s headquarters.
1950
1951
Re
loca
tion
of B
erlin
isch
e Bo
den-
Gese
llsch
aft t
o Dusse
ldor
f
1954
Re
nam
ed B
au- u
nd B
oden
-Akt
ieng
esel
lsch
aft (
Baub
oag)
1960
1969
M
erge
r of J
uliu
s Be
rger
AG
and
Baub
oag
to fo
rm J
uliu
s Be
rger
-Bau
boag
AG
1970
Gr
un &
Bilf
inge
r AG
take
s m
ajor
ity h
oldi
ng in
Jul
ius
Berg
er-B
aubo
ag A
G
1975
M
erge
r of G
run &
Bilf
inge
r AG
with
Jul
ius
Berg
er-B
aubo
ag A
G to
form
Bilf
inge
r + B
erge
r Bau
aktie
nges
ells
chaf
t
1978
Ac
quis
ition
of 5
0% o
f Fru
Con
sha
res
1980
1984
Ta
keov
er o
f all
Fru
Con
shar
es
1990
1993
Ac
quis
ition
of B
auld
erst
one
Horn
ibro
ok19
94
Acqu
isiti
on o
f Hyd
robu
dow
a Ac
quis
ition
of R
azel
2000
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14BILFINGERMAGAZINE01.2013
logo will be cropping up,” commented Roland Koch,
Chief Executive Officer of the company.
TAILORED SOLUTIONSThe company is undergoing extensive changes inter-
nally as well as externally. This is reflected in the
BEST program (“Bilfinger Escalates Strength”), which
aims to drive forward the integration process in the
Group. The individual companies worldwide will
work together more closely “for the benefit of our
customers,” emphasized Roland Koch. In future, cus-
tomers will be able to obtain all Group services from
a single source, tailored to their requirements and al-
most anywhere in the world. Employees from various
business segments and countries will attend courses
together at the new “Bilfinger Academy,” and there
will be intranet platforms to exchange information
on invitations to tender and orders. Regional repre-
sentatives are already at work; they monitor local
markets and share their knowledge with everyone in
the Group.
Christian Heilmeier is one such employee who has
long focused on the bigger picture. The construction
engineer manages a Bilfinger Construction branch in
Passau, Bavaria. With a 100-strong workforce, he builds
power plants and factories for customers such as E.on,
Infineon and Osram. When he discovered that Munich-
based Wacker Chemie was planning to build a plant
in the US, he put the chemical group in touch with a
US company in the Bilfinger Group. “It doesn’t matter
whether it’s a customer from my corporate unit or
someone else’s. We all represent Bilfinger,” Heilmeier
explains. That is the beauty of a global company—
customers are assigned a contact partner precisely
where and in the specific segment they require. |
WE CAN
IN THE INTERESTS OF THE CUSTOMER
AND COMPANY: Christian Heilmeier
put Wacker Chemie from Munich in touch
with a Bilfinger company in the US.
Text BERND HAUSER
2001
Re
nam
ed B
ilfin
ger B
erge
r AG
2002
Ac
quis
ition
of W
olffe
rts
Acqu
isiti
on o
f Rhe
inho
ld &
Mah
la
Acqu
isiti
on o
f HSG
2003
Ac
quis
ition
of C
ente
nnia
l Ac
quis
ition
of A
rnho
ldt
Acqu
isiti
on o
f EM
S Ac
quis
ition
of A
bigr
oup
2004
Ac
quis
ition
of G
eorg
Fis
cher
Imm
obili
en S
ervi
ce
Acqu
isiti
on o
f Thy
ssen
Krup
p Di
Pro
Acqu
isiti
on o
f WPR
D Ac
quis
ition
of S
kille
d Po
wer
Ser
vice
s
2005
Ac
quis
ition
of A
irvac
Ac
quis
ition
of P
PRM
Ac
quis
ition
of S
imon
Eng
inee
ring
Acqu
isiti
on o
f Bab
cock
Bor
sig
Serv
ice
Acqu
isiti
on o
f Eur
omon
t Pow
er S
ervi
ces
Foun
datio
n of
EPM
Ass
etis
Acqu
isiti
on o
f Bab
cock
Indu
strie
rohr
leitu
ngsb
au
2006
Ac
quis
ition
of S
erim
o Ac
quis
ition
of t
he A
hr G
roup
Ac
quis
ition
of E
HR
Acqu
isiti
on o
f the
Sal
amis
Gro
up
Acqu
isiti
on o
f Mob
uco
Acqu
isiti
on o
f ROB
Ac
quis
ition
of T
echs
cape
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16BILFINGERMAGAZINE01.2013
Mr. Wünsche, you advised and accompaniedBilfinger on its repositioning. Can a new imagesimply be slapped on to a company? No, that can’t be done. A new corporate brand only has a chance of succeeding if it is in line with the culture andself-perception of the workforce.
Bilfinger consists of 300 individual companies—how do you find a common culture there?We conducted a survey that over 1,000 employees tookpart in. We also held workshops with managerial personneland interviewed the top management. We spoke with lotsof people in the Group and asked them what values theyassociate with their company.
What was the outcome?The results were astonishing. A number of very clear iden-tity features emerged from our interviews. The diverseviewpoints of the workforce were summarized into threevalues: We create. We care. We can.
What are they intended to express?“We create” represents the role of engineers who find cre-ative technical solutions to complex issues. “We care” re-flects Bilfinger’s very strong service-oriented mindset. “Wecan” indicates the company’s down-to-earth approach andreliable performance.
Is that how employees see themselves?Precisely. The workforce is self-assured and extremely pos-itive. This is a major asset for the company. Bilfinger’s newbrand promise — “we make it work” — which features inthe advertising campaign, is also based on this self-per-ception. The challenge was finding a single maxim withwhich all employees in the highly diverse business seg-ments could associate.
Is “we make it work” Bilfinger’s new core value? Yes, it’s a universal promise. Whether it is refineries, pow-er plants, real estate or transport projects, clients can restassured that Bilfinger will make their systems and infra-structure work.
What surprised you most when you becamemore familiar with Bilfinger? No other company I know so consistently brings togetherengineering qualities, customer orientation and sophisti-cated services. I still find that a particularly exciting busi-ness model.
CHRISTOPHER WÜNSCHE, 48, is managing partner at
KorzerWünsche, a marketing and communication consultancy.
WEMAKE
HAYDNWORK
Uwe Esche arbeitet bei Bilfinger. Er sorgt in der Alten Oper in Frankfurt dafür, dass im Bereich der Technik alles erfolgreich über die Bühne geht. Bilfinger verantwortet dort das technische und
infrastrukturelle Gebäudemanagement: Wir kümmern uns darum, dass sich der Intendant und seine Mitarbeiter auf das Wesentliche konzentrieren können – die Musik. www.bilfinger.com
“WE MAKE IT WORK”:
Bilfinger’s brand promise.
EMPLOYEES ARE THE POWER BEHIND THE BRANDInterview with “brand whisperer”Christopher Wünsche
WORKSHOP WITH MANAGERS:
What are the company’s characteristic features?
2007
Ac
quis
ition
of O
’Har
e En
gine
erin
g Ac
quis
ition
of t
he re
al e
stat
e se
rvic
es o
f PSP
AG
Acqu
isiti
on o
f Pet
ers
Engi
neer
ing
2008
Ac
quis
ition
of i
Pow
er S
olut
ions
Ac
quis
ition
of H
PP
Acqu
isiti
on o
f Clo
ugh
Engi
neer
ing
& M
aint
enan
ce
Acqu
isiti
on o
f M+W
Zan
der F
acili
ty M
anag
emen
t Ac
quis
ition
of T
epsc
oSa
le o
f Raz
el
2009
Ac
quis
ition
of D
uro
Dako
vic
Acqu
isiti
on o
f LTM
Ac
quis
ition
of M
CE
Acqu
isiti
on o
f the
Roh
rbau
Gro
up
2010
Re
nam
ed B
ilfin
ger B
erge
r SE
Acqu
isiti
on o
f Bra
bant
Mob
iel
Acqu
isiti
on o
f Rot
ring
Engi
neer
ing
2011
Sa
le o
f Val
emus
Aus
tralia
Sa
le o
f Fru
Con
Ac
quis
ition
of D
iem
me
Filtr
atio
n Ac
quis
ition
of A
lpha
Mes
s-St
euer
-Reg
elte
chni
k Ac
quis
ition
of R
osin
k Ap
para
te- u
nd A
nlag
enba
u Ac
quis
ition
of N
eo S
truct
o Ac
quis
ition
of A
re O
y In
dust
rial S
ervi
ces
2012
Ac
quis
ition
of T
ebod
inAc
quis
ition
of E
nvi C
on
Acqu
isiti
on o
f Wes
tcon
Rena
med
Bilf
inge
r SE
2013
19
18BILFINGERMAGAZINE01.2013 In 1858, astronomer August Ferdinand Möbius
took a strip of paper and glued it together to form a ring, but before he glued it, he turned oneend of the strip 180°. The result was an objectthat had no top and no bottom — an object thathad but one edge and one side. Artists such asM. C. Escher were fascinated by this shape. Oneof his many drawings inspired by Möbius showswater flowing back into itself.
Engineers applied the principle to belt drives,giving them a design that wears more evenly. Audio tapes configured in this way can play backrecordings in infinite loops. Mathematicians, how-ever, were faced with a puzzle. Möbius had failedto produce an equation. The exact mathematicalformula for the band named after him was not dis-covered until 2007 by scientists in London.
What you get if you take a strip of paper, tie it in a bow and twist one of the ends 180° beforeattaching it to the other end is a three-dimension-al sculpture that has only one side and one edge:a variation of the classical Möbius band and thebasic form of the new Bilfinger loop.
“A vibrant design based on a complex mathe-matical formula” — designer Vit Steinberger ofKorzerWunsche believes this is the perfect symbolfor Bilfinger. He and his team spent weeks work-ing on over a hundred drawings containing variousversions of the loop. Together with the Bilfingerlettering, it now forms the Group’s new logo. The interlinking design in traditional Bilfingerblue and the new dynamic green symbolizethe combination of engineering flair and serv -ice mentality and reflect the inner unity ofthe Group’s activities, which are inextricablylinked in a single lifecycle. |LO
GO!
Text PAUL LAMPE
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20BILFINGERMAGAZINE01.2013
INTERVIEW ROLAND KOCH
Mr. Koch, what is Bilfinger’s identity?
We are a new kind of company. Bilfin-
ger combines engineering and service
competence like no other company in
the world. Take a power plant for in-
stance. We can supply the boiler, the
piping technology or the denitrification
systems. But we can also provide the
maintenance services, conduct safety
training with staff and cater for them
in the staff restaurant. We can even
finance the power plant. Because all
these competencies are interconnected,
we have an answer to virtually any
question that a client might raise.
Please explain to us again why allthe companies in the Bilfinger Groupare being renamed? A company’s size and its reputation are
very important when it comes to com-
peting for orders. It’s very difficult to
convey the fact that we are a large
group with a broad range of services
if we present ourselves under dozens
of different names. A single name will
make our job easier.
Bilfinger is regarded as a man’sworld. When will the first woman besitting on the Executive Board?We want to see diversity in our ranks.
Our aim is to turn the male-dominated
German business from the last century
into a cosmopolitan company that is em-
braced by men and women alike. It isn’t
something we can achieve overnight,
but it’s something we’re working on.
In Germany there’s a great deal ofcompetition to recruit the best staff.Do you have any worries aboutrecruiting young talent?We’re privileged in that respect. We
have such a good image that lots of
people want to work for us. Nonethe-
less, we are focusing on some issues
that are new to us, such as work-life
balance. We are continuing to extend
the range of flextime options so that
our staff finds it easier to reconcile the
demands of work and family life. That
would also seem to me to be a crucial
element in ensuring that we attract
more women to our company over the
medium term.
You are looking at new issues, in -cluding the recent publication of asustainability report. Is that morethan just window-dressing?Bilfinger has long been a company
that, with its knowledge and expertise,
makes a contribution to environmental
protection. Energy efficiency and re-
source conservation are fundamental
aspects of our core business. But per-
haps we failed to spread the word suffi-
ciently in the past. The Sustainability
Report provides us with an opportunity
to publicize what we’re doing—not just
in terms of resource conservation, but
how we as a company meet our overall
responsibility for the future. We intend
to continue down this path and also ta-
ke our clients along with us.
Does that mean you want to imposesustainability on your customers?No, but there is certainly a need for ac-
tion, also with a view to cost-effective-
ness. Many customers are looking for
partners that are familiar with the issue,
from procuring green energy through
sustainable building materials to decen-
tralized power generation. We can do all
of that. In 2012 we appointed a Corporate
Officer for Sustainability Projects, Albert
Filbert. He is one of Germany’s most pro-
minent energy managers and will help
us to make sure our clients are aware of
this important offering.
As a politician, your focus was onsociety in general. What are yourmost pressing concerns as a CEO?If the Executive Board doesn’t perform
well, the future prospects of the people
associated with the company become
dimmer. The head of a company should
therefore first and foremost look after
his own work force. But also the pro-
ducts and services that we offer make
the world a better or worse place. What
happens in a large company like Bilfin-
ger is not without consequences for so-
ciety in general. In that respect, I’m
very well aware of my responsibility.
Do you already have a formula thatwill help Bilfinger deal with the eco-nomic crisis? The situation regarding orders received
is very encouraging. Nonetheless, the
economic situation is causing our
clients to initiate cost-cutting programs
that have a knock on effect on our busi-
nesses. That will dominate the next
few years. Our task will be to work so
well, so creatively and efficiently that
our earnings grow despite these chal-
lenges, while continuing to optimally
meet our clients’ expectations.
A NEW KINDOF COMPANY
Bilfinger is moving into the 21st century.What topics are on the agenda? An interview with Chief Executive OfficerRoland Koch.
Interview USCHI ENTENMANN
22BILFINGERMAGAZINE01.2013
THE PROFESSOR’SDOPPELGÄNGER Robots that look almost identical to humans have been populating the filmworld for decades. They have, however, only achieved limited success inreal life. Henrik Schärfe believes that this is about to change.
23
Text CLEMENS BOMSDORF | Photos RICKY JOHN MOLLOY, HENRIK SORENSEN
25
24BILFINGERMAGAZINE01.2013
Something’s not quite right about this professor. His eyes
have a strange gloss to them. He sits stiff as a statue in his office
and remains seated behind his desk even when visitors enter.
He blinks and says “welcome,” but there’s something irritating
about his voice. “Welcome” says a similar voice that belongs
to someone else who has just entered the room and is stretching
out his hand. “It’s great that you were able to come,” he says.
“This gentleman here is my alter ego.” The men look almost
identical at first glance—the dark-brown eyes, the slightly
graying hair and the mottled beards. Yet the skin of the seated
man seems to be very smooth, as if he were a wax figure from
Madame Tussauds.
Henrik Schärfe, 44, is a professor at the Center for Computer-
mediated Epistemology at the Aalborg University in Denmark,
where he focuses on interaction between humans and machines.
His double is called Geminoid DK and is a robot. The real Henrik
Schärfe has attracted a lot of attention in the science world.
“There are only three research projects on geminoids worldwide
and the other two are in Japan,” says Schärfe, who made it onto
Time Magazine’s list of the 100 most influential people in 2012.
When he travels on speaking engagements accompanied
by his android, he likes to joke that not only can he be present in
two places at the same time, he can be absent in two places
as well. His research nevertheless deals with a number of serious
questions: How should technology be designed to make it accept-
able to people? Why are most parents horrified at the prospect
of a robot like Geminoid DK engaging with small children in
kindergarten when they have no qualms about interactive com-
puter games and talking dolls?
NOBODY REMAINS UNTOUCHEDMuch of the research is carried out in an modest office at Aal-
borg University, where test participants come face to face with
the professor’s double. During these confrontations, Schärfe sits
in the adjacent observation room and controls the robot’s facial
expressions with his own movements. His voice also comes out
of its mouth. Schärfe occasionally sits with Geminoid DK in a
restaurant or takes him along as a passenger. “Nobody who
meets him is untouched,” remarks Schärfe. “When confronted
with such a phenomenon, it’s almost impossible not to consider
questions like: Who am I really? Where’s my place in the world?
And what role do we want to assign to modern technology?”
Men are less disconcerted than women, says Schärfe, while
small children find the geminoid somewhat frightening until
they understand that it’s a machine and that it’s being con-
trolled. And while furry, life-like robot animals are popular with
children and dementia sufferers for whom they are believed to
have a therapeutic effect, people in need of care to help them
bathe, for instance, always prefer machines to human-like robots
whose presence is seen as an infringement of privacy.
You should not misunderstand him, says Schärfe. “Nobody
wants to replace humans with robots. But we’re heading into a
technological future. Robots will increasingly provide us with
support in our everyday lives and some will have a human face,
because we find it more pleasant.”
ROBOT AS CONSTANT COMPANIONThe professor, who has three sons himself, believes the time will
come when robots are developed to look after children: “I’ve
tackled 3rd grade math three times and would have been thank-
ful if there had been a robot around to help me!” The geminoid
might even replace the “taxi mom”. “We already put our faith in
navigation systems. So why shouldn’t we trust robots to pick our
children up from school? I wouldn’t have any reservations about
that.” When one considers how quickly children familiarize
themselves with technology, it’s conceivable that they could de-
velop a form of friendship with the machines, in the same way
that their iPads and iPhones are their constant companions
these days.
“The technology will be so advanced in the coming decades
that it won’t just be the head, eyes and a few facial muscles that
can move. Geminoids will walk down the street and, from a dis-
tance, people won’t recognize that it’s not a human.” |
>“WE ALREADY PUT OUR FAITH INNAVIGATION SYSTEMS. SO WHY SHOULDN’T WE TRUSTROBOTS TO PICK OUR CHILDRENUP FROM SCHOOL?”
WWW.GEMINOID.DK
27
26BILFINGERMAGAZINE01.2013
COMPLEMENTARY
FIRE ANDFLAME
Kurt FriderichOver the years, 53-year-old Kurt Friderichhas welcomed firefighting crews from theNetherlands, Israel, Macau and Taipei toZofingen in Switzerland. Each year, he pro-vides training for around 5,000 firefightersfrom all over the world at the BilfingerIndustrial Services’ Chemical Defense andFirefighter Academy. In Zofingen, they learnmore than how to extinguish fires—theylearn to consider the consequential damageof their own intervention, as water for fire-fighting contaminated with chemicals canseep into the ground and wastewater treat-ment plants, causing considerable damage.“In many instances, fires can be simplyencapsulated. We create a kind of curtainwith a precisely measured volume of waterbehind which the fire can burn out withoutcausing further damage,” Friderich explains.
Jitesh PatelJitesh Patel, 47, a project director at BilfingerProject Investments, knows how to respond tohis customers and does it well. This is how heand his team secured the order for a complete-ly new kind of project in the English county ofStaffor d shire. The aim was to build fire stationsthat did not look like oversized garages butwhich would instead become a focal point ofthe community. Ten new fire stations have nowbeen built—all operated by Bil fin ger. Theyhave gyms, which can be used by firefightersand local residents, and community facilitieswhere groups and associations meet. “Visitorscan watch the fire crews jumping into theirengines in an emergency through viewing galleries designed specifically for that purpose.This affords visitors to the buildings a greatopportunity to see how emergency servicesreally operate,” says Jitesh Patel.
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28BILFINGERMAGAZINE01.2013
BACK TO
THEFUTURE
Arduously, almost as if in slow motion,
Silverino Emamani paddles through the
reeds. In front of him lies Compi, a village
of just 50 small dwellings, a church and a
cemetery. Behind him, in the direction of
travel, is the vast expanse of Lake Titicaca.
On the shore, in the tiny fields, women are
digging potatoes from the earth with short-
handled hoes. The sun is intense, but does
not provide warmth. According to today’s
paper, you could withstand up to fourteen
minutes of exposure to its UV radiation in
Bolivia’s high plateau without any harmful
effects. Emamani, a fisherman, is in the sun
all day long. Time passes differently for him.
If you ask Emamani about the future, he
refers to it in his native tongue as “quipa
pacha,” the literal translation of which is
“time behind us.” When talking about the
past, he uses the term “nayra pacha,” which
means “time ahead of us.” Whenever men-
tioning the past, he intuitively points forward.
Almost all cultures believe that time is linear,
leading from the past into the future. But not the Aymara.
This people in the high plateau of the Andesbelieves the future is behind us.
Text TONI KEPPELER | Photos LUKAS COCH
Potatoes are treasured by the Aymara.
A farmer at Lake Titicaca brings the harvest home.
No other capital city in the world is as high as
La Paz in Bolivia at 3,600 meters above sea level.
29
31
30BILFINGERMAGAZINE01.2013
If asked about the future, he makes a ges-
ture behind him, over his shoulder.
Compi is a village where only the Ay-
mara live, the indigenous people of Boli -
via’s high plateau who number just over
two million. When the Aymara look for-
ward, they see something completely dif-
ferent than all other known peoples of the
world. For almost all other cultures it is
self-evident that they come from the past
and are heading into the future. For the
Aymara, the opposite is true. They believe
that the future is behind them. Over their
shoulders. Where they have no eyes. They
cannot see it, and are not aware of it. But
the past stretches out ahead of them. They
are familiar with it and are certain that it
has existed. It is proven. Everyone can see
it. It is open, right before their eyes.
TWO TIME MODELS Most people use two basic models when
contemplating time. In one, the subject
moves linearly from the past into the fu-
ture. Idioms like “we are approaching the
end of the year” make use of this model. In
another model, we remain static and time
moves towards us—“the end of the year
is drawing nearer.” Both models have one
thing in common: the future lies ahead
of us and the past behind us. The Aymara
have difficulty conceiving that such per-
ceptions are normal.
AH YES, THE FUTURE Jorge Miranda, Head of Indian Affairs at
the Ministry of Justice, knows what it
means to think like an Aymara. After all,
he is one himself, and is in fact a Yatichiri
—a wise man who teaches the secrets of
life. He has tied his shoulder-length, jet-
black hair into a pony tail. “Everything we
know for certain lies in the past,” he ex-
plains with a glint in his eye. He draws
large circles on a sheet of paper: “That’s
the wealth of the past. But we live in the
present,” he explains, drawing a small
‘x’ beside the circles: this is the present.
“For every decision we make, we use our
knowledge from the past.” He connects the
circles and the small ‘x’ with an arrow, the
wealth of the past with the present. “Our
knowledge from the past exists in every-
thing we do in the present,” he points out.
“The present is continual change with an
eye to the past. And the present becomes
the past almost as soon as it has been ex-
perienced.” He draws an arrow back from
the ’x’ to the circles—what has just been
experienced now belongs to the wealth of
the past, which can be drawn upon as ex-
perience in the new moment of the pres-
ent. But where is the future in this way of
thinking? “Ah yes, the future,” says Miran-
da, making a typically Aymara gesture
over his shoulder. “Nobody has ever seen
it. The future is moot.”
Because they do not think of the future,
the Aymara are unable to govern, claims
the white minority, which ruled Bolivia
since the nation’s existence. Until the mid-
dle of the last century, the Indian majority
had no voting rights in elections. In 2006
Evo Morales became the first Aymara to
be elected president. The fair-skinned up-
per class often criticizes the indigenous
people and the president for being inca-
pable of planning and drifting aimlessly
through history.
IN THE GREY AREA “Absolute nonsense,” says Iván Guzmán de
Rojas, who belongs to the nation’s white
upper class. With his tangled grey hair
and eagle-eyed gaze, he looks like a cross
between Sigmund Freud and Albert Ein-
stein. Guzmán de Rojas is a mathemati-
cian by profession. In the 1960s he worked
on the development of a trivalent comput-
er, a system that does more than just dis-
tinguish between 0 and 1, and which cate-
gorizes everything as true or false based
on this logic. The trivalent computer
sought to understand the entire spectrum
of greater or lesser certainty found be-
tween these two extremes and draw
accurate conclusions from this grey area.
The research project was abandoned be-
fore such a system was produced. The
mathematician nevertheless came to
comprehend why his compatriots had
never really understood the Aymara peo-
ple. They think like the computer in the
project: trivalent.
Guzmán de Rojas sat down and wrote
a hefty tome on this subject. It is full of
mathematical formulas and illustrations
interspersed with complex example sen-
tences from the Aymara language. When
the Aymara make a statement, they indi-
cate the source. Did they themselves see
or experience something? Or had they
been told it? By who? How reliable was
this? A statement is more or less certain
depending on how the source of knowl-
edge concerned is rated. True and false
are just two of an infinite number of pos-
sibilities. And only what has actually been
seen with one’s own eyes is true. Aymara
are used to living with what European-
minded people would consider vague in-
formation from childhood onward, and
are capable of doing what only probability
mathematicians and chaos theorists can
otherwise achieve: They draw extremely
accurate conclusions for their daily lives
from these uncertain conditions.
STATE OF UNCERTAINTY Once this people’s particular logic has
been understood, says Guzmán de Rojas,
everything becomes very simple. “For an
Aymara, there’s not just yes or no. There is
a constant fluctuation between them.”
Those who can only see the past and do
not wish to plan the future need this state
of uncertainty, open-endedness or the ei-
ther-or. Only then can they proceed, weigh
the alternatives and test them in order
to reject the bad and retain the good.
“Aymara can perform what we would con-
sider to be a sharp about-face without
feeling they have become entangled in
logical contradictions,” he adds.
LEARNING FROM THE PAST They have achieved a great deal by apply-
ing this method. The region surrounding
Lake Titicaca is regarded as the birthplace
of the potato. The Aymara have been culti-
vating this crop for millennia. They have
experimented, crossbred and refined it,
and around 3,000 varieties exist today.
The women in the fields around Compi
harvest black, brown, yellow, orange-
colored and even violet tubers from the
ground. Each variety tastes different.
When the Spanish and later the English
came to America, they took a few plants
back to the Old World. For a long time,
the potato was only used here as an orna-
mental plant in the gardens of dukes and
bishops. It took generations before the
Europeans understood that the plant’s
tubers were edible. Had they considered
the potato’s past, they would have discov-
ered this much more quickly. |
“NOBODY HASEVER SEEN IT.THE FUTURE ISMOOT.”
>
A statue dedicated to Eduardo Avaroa, a descendant
of Spaniards and a 19th century Bolivian war hero,
points to the left. The Aymara children in front of it
are going in the opposite direction.
33
32BILFINGERMAGAZINE01.2013
INTERVIEW THOMAS METZINGER
I THINK, THEREFORE ... AM I?
Mr. Metzinger, do I exist or not? Thomas Metzinger (smiles): Of course
you exist. But I assume what you are al-
luding to is my theory that the “I” as an
autonomous self does not exist. Brain
research proves that our entire subjective
experience is based solely on neuronal
processes in our brains. The conscious
self is something the body construes to
understand itself.
The body construes my “self”?Exactly. It feels as though there is a little
man sitting behind the eyes looking out
into the world. The body, a mass in space,
delimits him externally which is what we
identify with. The basic feeling that our
brain conveys to us is that of being some-
one.
But I think and feel—are you sayingthat has nothing to do with me? There is a famous experiment. If a test
participant looks at an artificial hand, a
stuffed rubber glove, on a table, while his
own hand is covered alongside it and
both are repeatedly stroked in the same
way with a small rod, the artificial hand
will be perceived as the test participant’s
own after a while. The hand is artificial
but it feels as though it is mine, a natural
part of my “self.”
That means I cannot be certain of my perception of myself as a realperson or the outside world? That’sunnerving.Yes, some people find this alarming. The
brain translates perceptions into a sub-
jective consciousness. When I say “I”—
“I’ve cut myself,” “I’m a philosopher” or “I
want a coffee”—I’m referring to the con-
tent of a self-model created in the brain.
Then I could simply say to myselftomorrow: “I’m going to wake up andcreate a fantastic model of myself.” Unfortunately not. Our brain construes a
highly complex and constantly changing
model of reality in milliseconds. It con-
sists of our physical perceptions, memo-
ries, feelings and desires. When you look
forward to breakfast, you have the feeling
that you are this “self” that is eagerly an-
ticipating something. However, this an-
ticipation is essentially part of a highly
selective, neuronal brain construction
that we deem to be our “self” because we
cannot experience it as a model. The
process is simply too fast.
And why is this significant?Firstly, the fact that the “self” is the con-
tent of a process that has developed over
millions of years of evolution from a sim-
ple animal organism, which perceives the
limitations of its body, to humans able to
discover, express and resolve problems,
represents major advancement in knowl-
edge. Gaining a more accurate under-
standing of our position as players in a
world perceived by us subjectively and
comprehending that other people proceed
through life with the same sense of self
provides an extremely valuable insight.
Does my brain develop the “I” modelalone or does the environment andsociety play a part?Many layers of the human self-model are
shaped by external factors. This begins at
a very young age when small children,
for example, imitate their parents or learn
what is right and wrong. The opinion one
has of oneself also depends on the socie-
ty in which one lives. If lots of people
make it clear to us that we are of little
importance, our self-model becomes a
poor one.
My “I” belongs to me—do groupshave a “we”? Social groups have always developed
self-models. Tribal doctrines, popular
beliefs, religions and forms of political or-
ganization can create strong group coher-
ence. This can be dangerous as German
history has taught us. However, individu-
als can also draw strength and reassur-
ance, which supports and makes them
stronger, from a sense of “we” where the
“I” feels part of a greater whole.
Could this also be applied to companies?You mean “corporate identity.” If employ-
ees identify with their company then it
becomes part of their self-model. That is
very dangerous unless their own desires
and interests are in return clearly reflect-
ed in company policy — the “adoption”
must work both ways.
Interview PAUL LAMPE
Neurophilosopher Thomas Metzinger believes our identity, the “I,” is just a figment of our imagination.
BOOK TIP:
Thomas Metzinger, The Ego Tunnel:
The Science of the Mind and the Myth of the Self.
Basic Books, 2009
Photos plainpicture/fStop, private
35
34BILFINGERMAGAZINE01.2013
EUREKA! SOLUTIONS FROM BILFINGER
ELECTRICITY FROMEXHAUST GASIn the past, emissions from power stations were merely decontaminated. Today, they are a source of energy.In the 1960s, factory and powerstation smokestacks were builttaller in order to minimize the im-pact on the people living aroundthem: evidence of early environ-mental awareness. But because theeffect of taller smokestacks was tospread sulfur and nitrogen oxidesover a wider area, the benefit tothe environment was questionable.A solution arrived in the form ofnew flue-gas purification technolo-gies, which since then have be-come increasingly sophisticated.Toxic nitrogen oxides are brokendown and split into nitrogen andwater vapor. Soot particles arecharged electrostatically and col-lected in a filter. A calcium solutionis used to split sulfur dioxide andconvert it into gypsum for use inthe construction industry.
The latter process, calleddesulfurization, is a specialty ofBilfinger Power Systems and canrender almost 100 percent of thesulfur dioxide that results fromburning coal harmless. It is com-plemented by the “Powerise” sys-tem, which feeds the heat gener-ated by the process back into thecycle, further reducing CO2 emis-sions.
In the 670 megawatt R Block at the Boxberg lignite-fired powerstation in Saxony, 35 megawattsof thermal energy are converted inthis way to 7.5 megawatts ofelectricity. At the Mehrum coal-fired power station in Lower Sax-ony, 30 megawatts of excess heat
are turned into 6.5 megawatts ofelectricity.
Powerise can improve the effi-ciency of power stations by up to1.5 percentage points. Althoughthe process was developed 30years ago, it is only now becom-ing standard throughout theworld.
A state-of-the-art system isnow operating in the Lagisza power station in Poland, while another is planned for Turow. In Finland, Powerise is used in the biomass combustion process,which may represent an importantarea in the future.
GOING UNDERGROUNDSaskPower, the Canadian utility,will also be using a system de-signed and supplied by Bilfinger at its coal-fired power station inthe province of Saskatchewanwhere, for the first time on an in-dustrial scale, CO2 will be filteredfrom flue gas, compressed andthen stored under pressure under-ground (a process known as car-bon capture and storage — CCS).
Bilfinger has already been in-volved in a similar experimentalsystem from Vattenfall in Branden-burg.
The modernized power stationblock in Saskatchewan will go into operation in 2014. The storedCO2 will be fed via a pipeline tothe Weyburn oilfield 100 kilome-ters away, where it will be used toforce oil from deep layers of rock.
SENSOR TECHNOLOGY
OPTIMIZED ELECTRICITY CONSUMPTIONA pilot study by Bilfinger has shown that Alstom cansave up to 40 percent of the electricity it uses annual-ly to light its production site in Birr in Switzerland.This optimization is made possible by modern sensortechnology and by linking the lighting to the existingbuilding technology so that its brightness can be
adjusted by zone and according to the time of day.This saving potential has impressed the Swiss FederalOffice of Energy to such an extent that it is contribut-ing approximately 40 percent towards the investmentcosts, which will have paid for itself in around threeand a half years.
WEAR AND TEAR
SMOOTH OPERATOR
What is the exact point at which a worn partshould be replaced? When is it neither toosoon nor too late? Erich Meyer, a senior engi-neer at Bilfinger Industrial Services in Linz, hasbeen examining this issue and has made the“Vibra Check” market ready. The device meas-ures vibration from transmissions and pumpsand forecasts when exactly they need to bereplaced. Meyer has also developed a condi-tion-based approach to lubricant replacement. This process analyzes whether lubricantneeds to be replaced on the customary two-year cycle or whether it might remain effec-tive significantly longer. These developmentsallow Bilfinger to offer its customers in theprocessing and manufacturing industry realsavings potential. Erich Meyer has beenawarded the “Bilfinger’s Best” employee prizefor his hard work on behalf of customers.
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37
36BILFINGERMAGAZINE01.2013
EUREKA! SOLUTIONS FROM BILFINGER
Recently, a pig went berserk in northern Texas. It shot
out of its dark passageway, flew 150 meters into the air
and smashed through the wall of a nearby house. No-
body was injured, but the residents of the town of Grand
Prairie were dumbfounded by the pig’s power. It’s un-
clear what happened to the pig after the accident, but
it’s likely to have ended up as scrap metal—after all, this
pig was a device used to check pressure levels in gas
pipelines.
Like pneumatic dispatch systems, these moving de-
vices are deployed in pipelines and perform various jobs
on their journey. They are mostly carried along by water,
but air or gas pressure can also be used to propel them
through pipelines. Long-run pigs sometimes even cover
dozens of kilometers. So-called dumb pigs clean oil
residue from pipelines, whereas smart ones detect corro-
sion using ultrasound technology or document pipeline
routes via GPS. Some experts claim that these devices
are known as pigs because they produce a noise similar
to the grunting sound made by their cousins in the ani-
mal world, or the name may simply be an acronym
formed from “pipeline investigation gauge.”
Pigs can now plough their way through the tubes of
tiny paint spray guns, which are six millimeters in diam-
eter, or through 1.80-meter wide pipelines. Bilfinger Pip-
ing Technologies frequently uses their services. They’ve
also appeared in James Bond movies: One time, a long-
run pig smuggled a spy through the Iron Curtain during
the Cold War, another time it was a nuclear bomb. In any
case, these pigs are jacks of all trades.
Text JAN RÜBEL | Illustration SKIZZOMAT
… A LONG-RUN
PIG?
What exactly is
For years, plans to widen the A1 highway atLövenich near Cologne to six lanes were sur-rounded by controversy because some of thehouses in the town lie directly adjacent to itsroute. The noise would have been intolerablefor the occupants. A solution has now beenfound: a 30,000 m2 glass roof. One and a halfkilometers long and with a total of 20,000glass panels making up 1,500 separate mod-
ules, the enclosure rests on steel-reinforcedconcrete walls and arches over the widenedsection of the highway.
The enclosure cuts noise levels for thenearby residents by two-thirds. The structurewas built by Bilfinger Construction and thecompany will also maintain and repair it andthe associated operating and traffic manage-ment technology for a ten-year period.
GROUNDBREAKING
MAGNETS HELP TO FIND THE HIGGSPARTICLE
Researchers working with the particle accelerator at Cern in Genevahave found the long-sought Higgs particle. It was the final unknowncomponent of matter, and scientists are hailing its discovery as ground-breaking. The Higgs particle creates mass, ensuring that the basiccomponents of matter hold together and interact. The high-tech mag-nets that keep the elementary particles on track as they accelerate to-wards the speed of light in the experimental system were produced byBabcock Noell, a Bilfinger Group company. Bilfinger is also manufactur-ing and delivering 113 superconducting magnets for the FAIR (Facility for Antiproton and Ion Research) accelerator in Darmstadt.
Bilfinger Hochbau has developed a portable monitoring system that renders energyflows in buildings transparent and detects energy cost drivers. The data is capturedwith sensors, forwarded to a measuring device housed in a rigid case and analyzed.In older apartment buildings, for example, energy requirements can be cut by up to 15 percent with better boiler settings and an adjustment to the flow temperature.In 2012, the portable measuring kit was awarded the Rhine-Neckar MetropolitanRegion Innovation Prize for energy-efficiency solutions.
INNOVATION AWARD
PORTABLEMEASUREMENTTECHNOLOGY
NOISE CONTROL
GLASS ROOF REDUCES NOISE
39
38BILFINGERMAGAZINE01.2013
Bilfinger uses the notion of “German engineering” to promote itself — high-quality work done by diligentemployees. But are the Germans really so industrious? What, for example, do they do on the weekends?Photographers set out to determine what a typical German Saturday looks like.
A GERMANSATURDAY
BRUSH, VACUUM, POLISH: 50 years ago two Augsburg-based businessmen patented an “automatic washing system for motor vehicles.” Today there are some 1,400
car washes in Germany, each with their wet rotating brushes leaving up to 500 cars in pristine condition on sunny Saturdays. Car lovers use a chamois and vacuum clean-
er to add the finishing touches to their cleaning ritual, as here in Essen. Photos FRANK SCHULTZE
THE NEXT BEND IS ALWAYS THE BEST: Marvin enjoys the adrenaline rush on the “Alpenexpress,” while his mother’s enthusiasm is more tempered. Well over four
million visitors flock to the Europapark theme park in Rust, Baden-Württemberg, every year, despite the endless queues for the rides and the high ticket prices.
Photo ERIC VAZZOLER
41
40BILFINGERMAGAZINE01.2013
WEATHER OKAY — CHECK, LANDING STRIP CLEAR — CHECK, FULL THROTTLE: Jens Wellpott from the Jever aeromodeling club points his Gemini biplane into the
wind as per the takeoff procedure. The landing strip is freshly mown. The propeller revs up, giving Wellpott the opportunity to put the model aircraft, wingspan 92 cm,
through a series of loops and dives. “I sometimes feel like I’m sitting inside,” says the club’s youth officer. Photo KATHRIN HARMS
DIY: Most Germans live in their own home. To cut costs, they tend to take on the construction work and maintenance themselves: some 30 million people in Germany
describe themselves as do-it-yourselfers. There’s only one day a week available, though, and that’s Saturday. It’s then they set to work, with help from the neighbors and
the in-laws. In Kerpen in the Rhineland, Walter Freitag and his son-in-law start work on landscaping the front garden. Photo LUKAS COCH
CURRYWURST RANKS AMONG GERMANY’S BEST-LOVED FAST FOOD. German singer Herbert Grönemeyer dedicated a song to its delights back in 1982, with
the lighthearted lyrics sung in his deep Ruhr accent. In 1949 Herta Heuwer’s snack stand on Berlin’s Kantstrasse was the first to offer a fried sausage cut into strips,
drowned in tomato sauce and topped with a good sprinkling of curry powder. At the “Profi-Grill” in Wattenscheid it’s prepared according to their own recipe and served
on porcelain plates. Photos FRANK SCHULTZE
42BILFINGERMAGAZINE01.2013 43
SIX CROSSES WORTH A FORTUNE: Week after week the dream of those six right numbers draws some 21 million players to the 23,000 Lotto outlets in Germany. You
can also play Lotto on the Internet. But kiosk owners, such as Gerda Rauh and her husband in Murrhardt, Baden-Württemberg, rely on their regular customers: people
also come for a chat. Photo VOLKER HOSCHEK
NO TIME TO REST: When it comes to their garden, there’s no day off for Rudersberger retirees Kurt Wurst and his wife. And they’re not the only ones. The noise from
the tiny lawn mower engines is a permanent feature of village and suburban life on Saturdays. There are around five million gasoline lawn mowers standing at the ready
to cut the grass in Germany. Photo VOLKER HOSCHEK
TOMORROW’S STARS: Marlene from SpVgg Rommelshausen checks her teammates’ association cards. The DFB, Germany’s national football association, has just under
seven million members. DFB vice president Hannelore Ratzeburg singles out the thrilling 2011 Women’s World Cup in Germany as the reason behind the rise in female
membership to the current levels of around 1.1 million women and girls. Photos RAINER KWIOTEK, ULI REINHARDT
45
44BILFINGERMAGAZINE01.2013
Bilfinger’s transformation to an engineering and
services group is not the first remarkable metamorpho-
sis in the company’s long history. The first took place
when Julius Berger won a contract to construct a two-
kilometer long avenue in 1890—he was actually the
owner of a transport company that he had taken over
from his father before the age of 20. Five years later, he
founded his first construction company, which was to
become Julius Berger Tiefbau AG in 1905 and later Bil-
finger + Berger Bauaktiengesellschaft.
Julius Berger was what would today be called a self-
made man. Born into a modest Jewish
family, he rose to become one of the
leading construction contractors in
the Weimar Republic. He was born in
1862 in Zempelburg, a small town
with a population of 3,000 in western
Prussia 125 kilometers southwest of
Gdansk. His father sent him to Berlin
at the age of 12 to take up an appren-
ticeship with a leather wholesale firm.
He returned to the family transport
business three years later in 1878. He
soon found himself more frequently
transporting building materials in-
stead of grain. It was this, along with
his own small avenue contract, that
led to his becoming increasingly familiar with the con-
struction industry. When he had learned enough, he
switched professions.
Berger relocated his company, which had become a
major contractor carrying out the construction of roads,
drainage systems and railways in the eastern Prussian
provinces, to Berlin in 1910. He secured his first contract
abroad in 1911: the construction of the eight-kilometer
long Hauenstein base tunnel between Zurich and Basel.
This project proved a masterstroke, earning the compa-
ny bonus payments and enhancing its reputation in
society.
After the First World War, Berger took part in the
peace negotiations in Versailles as a representative of
the German construction industry. He warned that if
France and Germany failed to reach reconciliation this
would “certainly not be in the best interests of the Ger-
man people.” His firm grew to become one of the lead-
ing construction companies in the Weimar Republic.
Berger was involved in the expansion of the Berlin un-
derground rail system as well as the extension of the
port of Königsberg and the construction of the Neckar
barrages near Heidelberg. The company was also in-
creasingly active abroad, with activities in Turkey, Iran,
Romania and Egypt.
After the National Socialists seized
power in Germany, Julius Berger suf-
fered the same fate as many other
Jewish entrepreneurs of the time.
Under pressure from anti-Semitic
propaganda, he stepped down as the
managing director of his company at
the end of 1933. Two of his daughters
emigrated to Uruguay, and he took
the son of a deceased daughter to
safety in Switzerland. Flora and Julius
Berger were deported to a concentra-
tion camp in Terezin in September
1942 where they died of hunger and
exhaustion. Just a few weeks before
his deportation, Berger wrote: “As
someone born and raised in Germany and who from a
young age has managed a successful business that has
contributed to the German economy, I did not assume
that I would have to leave my fatherland. This is why
my wife and I chose not to emigrate.” Bilfinger will
endow the Julius Berger Prize to commemorate this
great entrepreneur. The prize will honor courageous en-
trepreneurial activities relating to Berlin’s urban devel-
opment. In the spirit of the award’s namesake, it is to
provide an incentive to make Berlin a place of cultural
and social diversity. The prize, which will be jointly en-
dowed by Bilfinger and the Verein Architekturpreis
Berlin e. V. (Berlin Architecture Prize Association), will
be awarded for the first time in 2013. |
Julius Berger, the founder of one of Bilfinger’s three predecessor companies, was born 150 years ago.The company is endowing a prize in his memory.
REMEMBERING JULIUS BERGER
Text MARTIN KRAUß
Julius Berger was a contractor through
and through. The photo shows him in 1925
together with members of his staff at the
Teliv Tunnel construction site in Romania.
47
46BILFINGERMAGAZINE01.2013
BILFINGER NEWS
Bilfinger has presented its first sustaina -
bility report and provided a declaration
of conformity with the German Sustain -
ability Code. The company intends to
build on and systematically document
its commitment to conserving resources
and to improving social conditions in
the future.
At the same time, Bilfinger is posi -
tioning itself as a supplier of sustaina-
ble products and services that can be
put together by clients in industry and
the real estate sector according to a mo-
dular principle. Individual components
range from energy analysis to the im-
plementation of savings measures and
relevant guarantees. “A great deal of at-
tention is being paid to the topic of
energy efficiency among politicians
and clients,” says Albert Filbert, who
has headed Sustainability Projects at
Bilfinger since May 2012. Electricity, hea -
t ing and compressed air are the areas
that offer the greatest savings potential.
2013 is Richard Wagner year. To mark
the 200th anniversary of the composer’s
birth, the National Theater in Mann-
heim, which has a long tradition of
Wagnerian productions, is taking a com-
pletely new approach to Wagner’s opera
cycle “The Ring of the Nibelungen.” Di-
rected by Achim Freyer, one of the most
important personalities in contempora-
ry theater, it is to be a visually stunning
“Gesamtkunstwerk,” a synthesis of mu-
sic and poetry, visual art and theater.
The production is being documented
by film maker Rudij Bermann, who is
following this exceptional director as he
works and revealing his artistic and
creative processes. Besides the docu-
mentary, the four-part Ring Cycle is also
being filmed. Bilfinger is the main spon-
sor for this project.
The Netherlands produces more gas
than any other country in Europe.
Around 75 percent of this production is
distributed by the gas supplier NAM.
Together with partners, Tebodin, a spe -
cialist engineering company and Bilfin-
ger subsidiary, has taken on all the engi-
neering, procurement and installation
work at all of NAM’s onshore plants.
Tebodin is responsible for design and
engineering technology, while the part-
ners are in charge of construction and
installation work. The consortium will
provide services worth several hundred
million euros for the duration of the
five-year contract.
Natural gas is considered the most
environmentally-friendly fossil fuel
with CO2 emissions 50-70 percent
below those of coal.
Decentralized power stations are ex-
pected to become increasingly important
for future energy supplies. Bilfinger
Power Systems and the Technical Univer -
sity in Cottbus have developed a micro
gas turbine which can supply hospitals,
schools or factories with electricity.
The use of digester and biogases makes
these turbines particularly environmen-
tally friendly because waste heat can be
supplied to the buildings’ air condition -
ing systems. This allows the mini power
stations to achieve maximum efficiency.
The prototype is currently being tested
in the Bilfinger Power Systems factory
in Dortmund. It produces 315,000 kWh
of heat and 155,000 kWh of electricity—
enough to make a small village self-suf-
ficient.
The new 60-kilometer “Emisor Oriente”
tunnel is considered one of the most
important sewage projects in the world.
Its purpose is to prevent Mexico City
from being flooded with its own sewage
during the rainy season. At 50 years old,
the existing sewage system is crumb-
ling and much too small for the popula-
tion, which now numbers 25 million.
The first ten-kilometer section, which
can carry an astounding 150,000 liters
of rain and sewage per second, was
completed in October 2012. Bilfinger has
equipped two of the surface pumping
stations with fully automatic rake
screens. Extending 30 meters down wards,
they trap flotsam as it travels through
the system and convey it to the surface.
The sewage tunnel is scheduled for
completion in 2014. Bilfinger has been
involved in the rebuilding of the sewage
network in Mexico City for many years,
and supplies rake screens and sluices
with which the channels can be com -
pletely closed off for maintenance or in
emergencies.
More sustainability Bilfinger sponsors filmNatural gas from the Netherlands Mini power station
Water project for Mexico City
Berlin is building a carbon-neutral district
The largest carbon-neutral urban
neighborhood in Europe is being estab-
lished around the Schöneberg gasome-
ter in Berlin. The commercial and scien-
tific district on the EUREF campus is to
become a center for innovation and for-
ward-looking projects. The concept in-
cludes energy supplied from renewable
sources, a local “micro smart grid” and
energy-optimized buildings.
The first new building on the five-
hectare space was built by Bilfinger
Hochbau for immediate occupancy. The
fully automatic building services system
ensures that consumption is minimal.
The office block has been awarded the
LEED in Gold Sustainability Certificate.
The development of the campus is
supported by scientific institutions and
international companies. It is also the
location of Berlin’s largest model project
for energy-efficient urban transport
concepts. Since the 2012-2013 winter
semester, the Technical University
Berlin has offered three master’s degree
courses on the subject of “The City and
Energy.”
Phot
os 1
23R
F S
tock
Fo
to,
EU
RE
F A
G
YESTERDAY In the summer of 1962 some 37
children of employees at Grün & Bilfinger in
Berlin went on a holiday to the west of Germany.
They spent three weeks at the company’s
expense in a residential home for schoolchildren
in the Odenwald. The aim was to provide support
for parents during a difficult period, as the wall
around Berlin had been completed in the previous
year. The Bilfinger holiday camps still exist today
but now bring the children of employees from
across Germany together.
TODAY Women are still underrepresented at
Bilfinger. They account for just under 16 percent
of the workforce and only seven percent reach
senior management level. In response to this situ-
ation, Bilfinger launched a series of initiatives in
2011 and made better work-life balance a top
group objective. The proportion of women in
management positions is to equal the proportion
of women in the rest of the workforce by 2020.
Bilfinger has been collaborating with Gisela
Erler’s pme Familienservice since 2012 to provide
better support for employees with families.
TOMORROW Dealing with the issue of family
and careers is a mandatory subject at secondary
schools. Bilfinger invited primary school pupils
from Heidelberg to take part in a workshop: How
do I envisage my life? How should the world of
work be structured? The result: Companies must
do more to ensure a healthy work-life balance in
order to attract young people. The 2012 Universum
study also confirms this. When asked about the
most important criteria for selecting an employer,
the top priority for both men and women was not
salary or promotion prospects, but the opportunity
to reconcile family and work life.
49
48BILFINGERMAGAZINE01.2013
FUTURE
If you want to form a really good
team, you have to bring together people
with differing characteristics.
This is underlined by studies on col-
lective intelligence where mixed groups
perform significantly better than teams
made up solely of men or women. The
“Women Matter” series of studies by the
consultancy firm McKinsey also bears
this out. Companies that appoint women
to senior management positions are ul-
timately more successful. They have
greater levels of value creation, higher
profits and are managed more sustain-
ably.
That’s what the research says. But re-
ality is often different. While almost
80% of women in Germany pursue a ca-
reer, they are underrepresented at all
management levels, as evidenced by a
joint analysis of the 30 DAX companies.
The larger a company is, the fewer
women hold senior positions. That does
not bode well for the future as senior ex-
ecutives are difficult to find and many
highly qualified women would like to
advance professionally if greater harmo-
ny could be achieved between family
and career.
A TOP MANAGEMENT ISSUEIn contrast to many men at the present
time, women turn management posi-
tions down if they constantly have to
juggle their time or the corporate culture
does not meet their expectations. High-
profile examples include Angelika
Dammann, who stepped down from
SAP’s Executive Board after just a year,
and Anne-Marie Slaughter, Hillary Clin-
ton’s director of policy planning, who
gave up her position because it was in-
compatible with her role as a mother of
two teenage sons. On one hand, politi-
cians need to help establish a better
work-life balance. We need an adequate
number of kindergartens, day care cen-
ters and full-day schools. We need com-
prehensive support services—not only
for children but also for elderly parents
who require care. And we also need boss-
es who are sensitive to these needs and
who set an example. If women work
more, men must inevitably spend more
time looking after the children and eld-
erly family members. In future, it is
therefore not only female but also male
potential managers who will require the
flexibility to meet these responsibilities.
If the office lights of the top manage-
ment are still on at 8:00 p.m. and they
are checking to see whether employees
are still at work too, then career and fam-
ily are incompatible.
WHO IS PURSUING A CAREER? Companies endeavoring to become fit for
the future must take much greater inter-
est in the various work-life expectations
of their staff than in the past and learn
to respect them. This does not mean that
nobody can work more than 60 hours a
week in future. It is about ensuring that
this is not made a career development
requirement. |
GISELA ERLER is a politician, academic and
entrepreneur. In 1991, she founded pme Familien-
service, a company that provides services for fam-
ilies ranging from emergency childcare to support
for family members in need of care. Bilfinger also
works together with pme. In 2011, Gisela Erler was
appointed an honorary federal state councilor for
civil society and civic participation in the green-
red federal state government of Baden-Würt -
tem berg.
SUCCESSWITH
FAMILYCompanies must become
more family-friendly to sur-vive in today’s competitiveenvironment. If they don’t,
they will not be able to find women for managementpositions. Guest commentary
from Gisela Erler.
AND AT BILFINGER?
Port
rait
Th
om
as
Kie
nzl
e
KAREN SCHENKELBERG
51
50BILFINGERMAGAZINE01.2013
INSIDE STORY
What did you enjoy most as achild?Running around after supper with the
other kids from the neighborhood till
late at night. We rode bikes, and played
ball and hide-and-seek. Our parents sat
outside in the yard visiting with the
other parents while watching us.
What’s your favorite pastime?I go swimming before work several
times a week. As a child I spent the
whole summer in our church’s swim-
ming pool.
How much time do you have toyourself each day?The time that I spend swimming or
working in my yard. Those are the
only times of the day when I can
think in peace.
What’s your favorite word?Family. It’s a word that brings to mind
warmth and security. My friends are
part of my extended family.
Your greatest achievement?Together with my husband, raising
two children who have grown up to
be responsible adults. Kevin is now 24
and works in retail. Jennifer is 25 and
works at Starbucks. She’s also now
in the process of helping to organize
a new church community.
What are you thankful for?For my faith. It fills me with hope.
Is there anything in your life thatyou would still really like to do?I’d like to spend three months with my
husband driving across America visit-
ing our National Parks. Just sleeping
under the stars in a tent and enjoying
nature!
Is there a place that you woulddefinitely not travel to?To the moon; I hate long flights.
What faults are you most likely toforgive? Forgetfulness. Although I always make
myself lists of all the things I shouldn’t
forget….
What does home mean to you?That question makes me think of a TV
series back in the 1950s called “Leave
it to Beaver.” It was all about an idyllic
suburb where the kids are always up
to something, while their mothers
do the cooking and their fathers work
a lot. That’s just how I grew up—in a
small Christian community. The bonds
of family and friendship were so close
that I always felt safe and secure.
Do you know anyone who has areally good marriage? My husband and I! We met at Bilfinger
thirty years ago, and we worked to-
gether a lot. My parents’ marriage is
the example I try to follow: They were
together for over sixty years! It was a
lifelong love affair.
What do your friends appreciatemost about you?That I say what I mean, always offering
an honest opinion.
Do you know a poem by heart? No, but I can think of countless songs
that I listen to with my underwater
MP3 player when I’m swimming.
If you were to give your childrenone piece of advice for life, whatwould it be?Do something with your life that ful-
fills you and makes you happy! In the
long run, money, power and influence
are no substitute for happiness.
What’s the best thing about your job?The variety. No two days are the same.
I never get bored.
What’s the most joyous thing onearth for you?Sitting in my backyard having a barbe-
cue with good friends and family.
Karen Schenkelberg, 54, is part of the management team at Bilfinger IndustrialServices in Ballwin, Missouri. She grew up in a small Christian community insuburban America and has remained true to her roots.
ABOUT 65,000 PEOPLE WORK AT BILFINGER. EACH OF THEM HAS THEIR OWN STORY TO TELL.
Interview FRED FILKORNPhotos PAUL NORDMANN, 123RF
BILFINGER MAGAZINE 01.2013
www.magazine.bilfinger.com
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