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    DR

    11 | P a g e

    Analyzing a Business Information System

    Business Informatics Assignment

    Submitted by:

    Ayush Mandawewala

    Section A- 11008

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    Company Briefing:

    Unilever, British-Dutch multinational corporation that owns many of the

    world's consumer product brands in foods, beverages, cleaning

    agents and personal care products. Unilever is a dual-listed company consisting

    of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United

    Kingdom. This arrangement is similar to those of Reed Elsevierand Royal Dutch

    Shell prior to their unified structures. Both Unilever companies have the same

    directors and effectively operate as a single business. The current non-executive

    Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is

    Group Chief Executive.

    Unilever's main international competitors include Nestl and Procter & Gamble.

    Business Impact Summary:

    Business: Domestos, Lux, Knorr, Hellmanns, and Flora are just some of the 400

    home, personal care and food products manufactured by Unilever. In North

    America, the company, which operates in 100 countries around the globe, has two

    distinct divisions: Unilever Best foods and Unilever Home and Personal Care

    (HPC).

    Challenge: To meet customer demand 150 million times a day, someone

    somewhere is choosing a Unilever product the company must ensure a

    constant supply of its merchandise to retail outlets around the globe. In addition

    to ensuring efficient distribution, Unilever must also maintain excellent product

    quality standards.

    Solution: The companys databases underpin a number of core business

    processes from procurement to sales and distribution. To optimize the

    databases used by its North American divisions, Unilever deployed a CA Database

    Management solution that simplifies routine administration tasks and minimizes

    downtime.

    http://en.wikipedia.org/wiki/Multinational_corporationhttp://en.wikipedia.org/wiki/Brand_nameshttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Rotterdamhttp://en.wikipedia.org/wiki/Reed_Elsevierhttp://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Nestl%C3%A9http://en.wikipedia.org/wiki/Reed_Elsevierhttp://en.wikipedia.org/wiki/Rotterdamhttp://en.wikipedia.org/wiki/Dual-listed_companyhttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Cleaning_agenthttp://en.wikipedia.org/wiki/Brand_nameshttp://en.wikipedia.org/wiki/Multinational_corporation
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    Result: By increasing database performance and utilization, Unilevers North

    American divisions have been able to reduce operating costs and improve

    efficiency thereby helping to ensure supply chain continuity and quality

    manufacturing processes.

    An integration of SAP enterprise resource planning (ERP) systems will bring

    considerable financial benefits for one world-renowned company, it has been

    suggested. Writing for Computerworld UK, Leo King noted Unilever - which makes

    products such as Dove soap - is facing a large SAP integration after buying

    TRESemme shampoo maker Alberto Culver.

    The firm is standardising globally on its SAP ERP software and Alberto Culver

    began a similar SAP rollout two years ago. It claimed the acquisition will result in

    significant operational savings and help make the organisation the world's second

    largest shampoo manufacturer. Of its SAP implementation, the firm said its

    operational execution had been significantly improved and its process complexity

    dramatically cut. Western Europe has proven the most effective cost-cutting

    ground as a result, it added. SAP recently announced it will speed up its ERP

    implementations after it developed Rapid Development software to help

    businesses set up their systems in as little as 12 weeks.

    Much of Unilevers monitoring and control of its business comes through the

    companys SAP ERPplatform, which is now used globally. It is also in the midst of

    creating a global supply chain function with standardised processes,

    which relies on networks created and maintained by BT. These systems appear

    set to be used widely as part of the sustainability efforts.

    Unilever, working with consultancy Accenture as part of the One Unilever

    efficiency overhaul, has been working on two major technology projects that will

    likely play an integral part in the sustainability drive. It had not provided exact

    detail at the time of writing.

    Under the first of the two plans, called Sirius, it has deployed a harmonised

    process model based around SAP ERP, SAP NetWeaver business intelligence. A

    second project, called Mountain, has seen Unilever form a standardised supply

    http://www.computerworlduk.com/news/it-business/21115/unilever-extends-outsourcing-contract-with-bt/http://www.computerworlduk.com/news/it-business/21115/unilever-extends-outsourcing-contract-with-bt/
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    chain model. It is expected to draw heavily on the business intelligence and ERP

    systems to produce annual sustainability reports.

    In an Accenture case study document, Unilevers supply chain company (USCC)

    chairman Peter Ernsting, said that without the new platform, USCC technically

    would not exist. The company now has a real time view of its supply chain,

    which will be crucial in controlling emissions and processes. Other key

    technology at Unilever includes Oracle databases and CA database management,

    where all the data is stored.

    Business SCM Process

    Unilever uses ERP for a all its business activities. Here we will discuss on the

    inputs, outputs, process, feedback of the entire supply chain management (SCM).

    The Inputconstitutes of where the company decides to purchase the various raw

    materials required for Manufacturing a economical price/unit not compromising

    quality.

    In Process, the data required by different departments for decision making is

    sectioned and send selectively to the designated authorities where the data is

    analyzed and decisions are taken, this is then made to an action plan in

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    softwares to manage the different operations timely in different shifts by working

    staff.

    Output, The entire production is completed and is packed, this is all digitally

    documented by inventory management. Which is then ready for sale and cleared

    by the Quality Control Department. This containers of Product is then channelized

    to various countries by the customer distribution centres through different modes

    of transportation according to the suitability. and the ERP system automatically

    stores all data of the stock in the Datawarehouse & the respective branches

    confirm the delivery of the ordered containers of stocks by tallying the total value

    of the stock send from the unit and stock received. This is then stored in the

    Local warehouse of the company which is then supplied to the distributors which

    spreads the various variants and products to the entire market from the retail

    stores to modern trade.

    # Unilevers products are generally sold through its sales force and through

    independent brokers, agents and distributors to chain, wholesale, co-operative

    and independent grocery accounts, food service distributors and institutions.

    Products are distributed through distribution centres, satellite warehouses,

    company operated and public storage facilities.

    # Home and Personal Care in North America has also developed distribution

    centres for third-party manufacturers where products are collected to create

    heavier more efficient loads to resupply customer distribution centres.

    # Home & Personal Care business in Europe (HPCE) selects hauliers on cost,

    performance and environmental impact.

    Feedback, Unilever tries to rectify learning from their previous experiences and

    feedback to improve their efficiency.

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    Discussed below are the various types of information systems used within the

    business model

    of the Unilever group with their specific usage:-

    # R&D System (LIMS): Used for formula development

    # Specifications Systems: Used for Packaging, Raw Material, Formula, Master

    BOM, Finished Products and Process Specifications

    # Manufacturing Planning Systems: Used for MRP, Production Orders, Purchase

    Orders, Standard Costs, RM/Pack/WIP Inventory, Financial Transactions, Material

    Masters and Production Reporting

    # Planning Systems: Used for Demand Planning (DP), Demand Req Planning (DRP),

    Constrained Prod Planning (CPP), VMI and Finite Scheduling

    # MFG Execution Systems (Various): Used for Finished Goods Production,

    Compounding/Batching, Quality/Lab Systems and Plant Maintainance Systems

    # Order to Cash Systems: Used for Order Entry/Management, Terms of Sale,

    Deduction Tracking, Stock Allocation and Invoicing

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    # Finished Goods Management Systems: Used for Shipping, FG Warehouse,

    Transportation, Finished Goods Production (PIN) and Traceability

    Supply Chain Strategies of Unilever N.V

    Unilevers logistics operations present perhaps the biggest opportunity to

    streamline its supply chain and boost the companys ability to achieve its lofty

    growth goals. The company is in the process of consolidating its nearly 30

    warehouses down to five massive distribution centres capable of shipping

    customer orders within a days time.

    Much of that consolidation is a recognition that retailers are adopting zero-

    inventory policies, which require an optimal use of flow-through and cross

    docking in the warehouses. To increase asset utilization, lower inventories and

    improve service, Unilever adopted collaborative planning, forecasting and

    replenishment (CPFR) relationships with some retail customers.

    Post Implementing Management Information System (MIS) in UNILEVER

    To meet customer demand - 150 million times a day, the company must ensure a

    constant supply of its merchandise to retail outlets around the globe. In addition

    to ensuring efficient distribution, Unilever must also maintain excellent product

    quality standards.

    The companys databases underpin a number of core business processes - from

    procurement to sales and distribution. To optimize the databases used Unilever

    deployed a CA Database Management solution that simplifies routine

    administration tasks and minimizes downtime. By increasing database

    performance and utilization, Unilever have been able to reduce operating costs

    and improve efficiency thereby ensure supply chain continuity and quality

    manufacturing processes.

    Maintaining a seamless supply chain and product quality

    With such a vast product portfolio, Unilever Best foods and Unilever HPC have a

    highly complex supply chain and production line.

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    To manage day-to-day activities, they depend on an extensive enterprise resource

    planning (ERP) system, which is supported by a number of extremely large

    databases. The ERP system supports a range of core business processes, such as

    sales, distribution, procurement and finance. Unilever Best foods uses

    approximately 500 gigabytes of disk space in its production environment, while

    the HPC division uses another 150 gigabytes. Both divisions also keep up to seven

    copies of this data for development and testing. This means Unilevers database

    administrators are locked in a constant balancing act to ensure the optimum

    performance of the ERP applications, while at the same time control the growth

    of the companys databases.

    Getting to grips with data

    To increase efficiency of data management across the business, Unilever

    deployed a CA Database Management solution to enable it to simplify routine

    administration tasks as well as increase application availability.

    Co-developing an industrialized implementation approach with the Unilever

    program management, the team successfully deployed the integrated solution to

    Unilevers marketing and sales organizations and 62 factories across 24 European

    countries. In total, approximately 17,000 users now have access to and use the

    SAP solution.

    SAP ERP

    The SAP ERP application supports the essential functions of your business

    processes and operations efficiently and are tailored to specific needs of your

    industry.

    SAP ERP, an application included in SAP Business Suite software, delivers these

    solutions:

    SAP ERP Financials SAP ERP Human Capital Management SAP ERP Operations

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    SAP ERP Corporate ServicesFor current customers, SAP enhancement packagesoffers the benefit of

    improving and extending your SAP ERP software without the cost of major

    upgrades. For example, you can leverage SAP Master Data Governance delivered

    via an SAP enhancement package to help govern financial master data used in

    consolidation and operational chart of accounts. Tap into the interactive SAP ERP

    Community to keep up with the latest SAP ERP enhancements.

    SAP NETWEAVER

    SAP NetWeaver provides the technical foundation for SAP applications. It delivers

    a portfolio of enterprise technology that allows you to extend your applications to

    reach more people and to adopt new processes, devices, and consumption

    models. SAP NetWeaver helps you improve team productivity and business

    integration, enables you to simplify and manage your IT environment, and reduces

    operational costs so that IT resources are free to focus on business innovation.

    With the SAP NetWeaver technology platform, you can perform activities in the

    following areas:

    Team Productivity

    SAP NetWeaver supports a variety of user interfaces and collaboration tools. You

    can accommodate different work styles and roles for best user experience with:

    SAP NetWeaver Portalto provide role-based views that span yourenterprise, enabling everyone to take full advantage of information

    resources

    SAP NetWeaver Gatewayto enable developers to create innovative, people-centric applications that link business users to SAP software

    SAP NetWeaver Enterprise Searchto provide a simple and secure gatewayto enterprise information and processes.

    Information Management

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    With SAP NetWeaver you can accelerate access to business information to

    improve decision making. You can deliver business information to the right

    people at the right time with:

    SAP NetWeaver Master Data Managementto support customer dataintegration, global spend analysis, global data synchronization, product

    content management, mergers, and acquisitions

    SAP NetWeaver Business Warehouseto enable a scalable enterprise datawarehouse

    SAP NetWeaver Business Warehouse Acceleratorto accelerate the resultsof queries or searches while lowering the cost of operations, even as data

    volumes and number of users increase

    SAP Information Lifecycle Managementto manage access, storage, andretention of data from legacy SAP systems, while complying with legal and

    regulatory mandates

    Business Process Management

    With SAP NetWeaver, you can create and adapt business processes and

    business rules for higher levels of flexibility while reducing risks and costs.

    As an integral part of the SAP NetWeaver Composition Environment, these

    business process management offerings enable a coherent development

    experience:

    SAP NetWeaver Business Process Managementto model and executeprocesses in order to achieve enhanced responsiveness to changing

    business needs and reduce cost of handling exceptions

    SAP NetWeaver Business Rules Managementto create and maintainbusiness rules to ensure that processes conform to business policies

    Composition

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    With SAP NetWeaver, you can use a model-driven composition environment to

    develop or update applications that support flexible business processes. You

    can also use SAP NetWeaver to monitor and manage business processes to

    improve process quality and efficiency.

    Compose or update applications to support flexible business processes with:

    SAP NetWeaver Composition Environmentto design, deploy, and runapplications

    SAP NetWeaver Developer Studioto develop J2EE-based, multi-tieredbusiness applications

    SAP NetWeaver Visual Composerto compose model-based businessapplications without manual coding

    SOA Middleware

    With SAP NetWeaver, your IT organization can make disparate applications and

    systems work together consistently to enable end-to-end business processes

    exchanging information and executing transactions smoothly, and operating as

    if they were a single system.

    Integrate and manage business processes that are enabled by SAP and non-SAP

    applications with:

    SAP NetWeaver Process Integrationto connect applications and datasources to integrate processes

    Foundation Management

    With SAP NetWeaver, you can improve the operational efficiency of best-in-class

    business processes. In particular, you can use SAP NetWeaver to run

    applications, such as the SAP Business Suite family of business applications and

    SAP-certified partner solutions, from a unified platform ensuring that mission-

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    critical business processes are highly available, reliable, scalable, and secure

    throughout the life cycle.

    Run critical business applications on a stable technical foundation with:

    SAP NetWeaver Application Serverto deploy core business applications usingthe open and reliable infrastructure

    SAP NetWeaver Identity Managementto manage user identity and accessacross the enterprise

    SAP Solution Managerto ensure that mission-critical business processes arehighly available, scalable, and secure throughout their life cycle.