Company profile - edition 2014

A complete range of kitchen and tableware

1POTS & PANS

BergHOFF is a Belgian company that DESIGNS, PRODUCES and DISTRIBUTES sophisticated designs with unique features spread over 9 categories related to cooking,

eating and drinking. Households who want to entertain family and friends as well as

professionals in the trade will find the right tool in BergHOFF’s VERSATILE PORTFOLIO.

2 3OVEN &

BAKEWARETOOLS &

ACCESSORIES

4KN IVES

5FLATWARE

7TABLEWARE

6GLASSWARE

A complete range of kitchen and tableware

9SMALL ELECTR ICAL

APPL IANCES

8OUTDOOR

A complete range of kitchen and tableware

From first sketch to final product

Talented and award-winning

A team of specialists takes care of ALL PRODUCTION STAGES. From initial study to

completed product, no detail is being spared. Only that way it can be ensured that each

article bearing the BergHOFF label meets the stringent quality demands. Since design as

well as production are internally managed, trends can be anticipated to quickly and special

customer requests are easily met.

Close communication with international agents and an open ear and eye for signals from

the market lead to a continuous refinement of the BergHOFF portfolio.

Working with renowned designers and an IN-HOUSE DESIGN TEAM puts extra emphasis

to the unique character of the BergHOFF products. Numerous designs have been rewarded

with PRESTIGIOUS INTERNATIONAL DESIGN AWARDS.

This synergy, combined with COST EFFICIENT production methods, allows BergHOFF to

offer premium European design to all.

Frederik Aerts Pieter roexrAF VAnthoor

BergHOFF products are not just looking great, they also have WELL-CONCEIVED FUNCTIONALITY. For instance, there’s the unique draining

function of the Neo cookware allowing to pour off liquids in a safe and convenient way. The Scala pans are designed to be used on a stovetop –

that’s their normal use – but thanks to their detachable handles they can go into the oven too!

If the bowl and plate of the awarded Zeno fruitbowl are used as a whole, it’s possible to keep hard and soft fruits together in one place. But both

elements are designed to be used separately also: use the bowl as a stand-alone and the plate can serve as a vegetable tray.

Sophisticated designs with distinguished functions

Many functions of BergHOFF cookware contribute in a

discrete but impactful way to a comfortable, healthy, eco-

friendly and energy-efficient way of cooking:

- tight fitting lids provide efficient closure to keep the heat

inside the pot which results in faster heat up and tasty

results.

- glass covers allow to monitor the cooking process without

lifting the lid to save energy and keep valuable nutrients.

- energy-efficient multi-layer base for energy-saving cooking.

- non-stick coatings are PFOA-free and contain no cadmium

nor lead.

- these coatings also allow healthy cooking since they work

with a minimum of added fats or oil.

- special rims allow pouring without dripping.

- and many, many other functions that make cooking, eating

and drinking a real pleasure.

NEO

SCALA

ZENO

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Partner support

To strengthen our partner’s competitive performance, part of BergHOFF’s strategy

is to offer a FULL-SERVICE SOLUTION rather than merely act as a provider of

cookware and table ware.

- a dedicated account manager will be the single-point-of-contact.

- the marketing & communications department with expertise in photography, graphic

design, copywriting, press relations, … provides tools tailored the specific needs to

market BergHOFF products in a specific country.

- the quality department not just keeps a close watch to the product development, but

offers training on materials and use of products.

- an extensive product information management and a media assets managements

system is available to all partners to download pictures and product information.

- formal and informal contacts amongst agents from all over the world offer great

opportunities to exchange ideas, discuss projects and share market insights.

- the depth of the product portfolio allows partners to be present in all types of channels

and to cater to local needs and preferences.

The tagline “yes, you’re right” brings a clear message to customers (B2C and B2B) that

they can rest assured that BergHOFF is the best choice for quality, design and support.

Great flexibility in acting and thinking, allow BergHOFF products to be fit into many sales

channels

In 1994 the foundations of BergHOFF as we know it today was laid: more than 40 fully

equipped local sales companies represent BergHOFF in 65 countries. Headquarters are

located in Belgium. With the strategy of offering unique designs with a typical style,

BergHOFF has won the hearts of households and professionals all over the world.

Echo on 6 continents

Albania, Algeria, Armenia, Australia,

Azerbaijan, kingdom of Bahrain, Belarus,

Belgium, Bulgaria, Canada, China, Croatia,

Czech republic, egypt, Finland, France,

Germany, Greece, hungary, iceland, india,

iran, iraq, ireland, israel, italy, Japan,

Jordan, kazakhstan, state of kuwait,

kyrgystan, Latvia, Lebanon, Lithuania,

Luxemburg, Macedonia, Malta, Mexico,

Mongolia, Moldova, Montenegro, Morocco,

sultanate of oman, Poland, Portugal, state

of Qatar, romania, russia, kingdom of

saudi Arabia, serbia, singapore, slovakia,

south korea, slovenia, spain, syria, the

netherlands, the Philippines, taiwan,

turkey, Ukraine, the United Arab emirates,

United kingdom, UsA, Uzbekistan, Vietnam

SALES CHANNELS

wholesale I retail I brandshops I department stores I kitchenstudios I electrical appliances

manufacturers I webshops I hotels/restaurants/hospitality I promotional/loyalty programmes in

banks, supermarkets or in cooperation with certain brands I homeshopping networks I direct

sales I …

www.berghoffworldwide.com Boterbosstraat 6/1, 3550 Heusden-Zolder, Belgium (Headquarters), internationalsales@berghoff.be

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