PowerPoint Presentation

Engaging Subject Matter Experts..How do we do it?

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Founded Liones, interactive agency in 1999:User experience designWeb-technologyPublishers and corporate publishers

Founded FontoXML in 2013:Web-based XML editorFocus on SMEs

@JanBenedictus

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Best Practices

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Influence behavior

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Influence behavior

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Wrong paradigm

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Company vs Author

Structured contentvsJust like word

Chunked contentvsWork in context

Integrated in workflowvs Easy to access

XML standardvswhat??

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How do we align

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We think, and re-think

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These are not our SMEs

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Dont make me think!

Steve Krug, 2000

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14 years later

Rick Yagodich, 2014

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Follow conventions

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Give context

Deze trends vragen om een nieuwe benadering van online marketing.14

Help with structure

Deze trends vragen om een nieuwe benadering van online marketing.15

.. make structure helpful

Deze trends vragen om een nieuwe benadering van online marketing.16

Learn from other worlds

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More than AX

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Spellcheck+

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Metadata and tagging

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Authors wish list

Get suggestions for links to related content

Get suggestion for re-use

Get analytics on use of my previous articles

Get a prediction of the impact my current article will have

And all of this real-time, while I type!

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Author-> Company

Less typing More consistent content

Direct support Increased content quality

Recognition ofSemantically richer expertisecontent

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Emotion

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unnecessarily beautiful

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We learnedWe cant force Guinea Pigs, we will have to seduce

If AX is not compelling, authors find a way around

User Friendly is only about taking away hurdles, but we need more

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We are all authors now!

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