Beaconbrands

Devoted to petcare

Brand design

Product positioning

Communication development

Multimedia production

devoted to petcare

What can we do for you?

Who are we? Beaconbrands is an advertising and marketing agency based in East London (the creative part of town). We were set up twelve years ago and Nestlé Purina Petcare was our first ever client

Our passionate and highly experienced team learnt their craft in the world of big agencies but came together to apply their skills in a smaller, more agile (and some might say, friendlier) environment where everything centres around doing what’s right for our clients.

Over the years we have developed a deep understanding of the consumer and companion animal insights that drive the petcare market. We combine that with the very latest thinking in creative communications to deliver the desired results, every time.

So if you’re in the business of petcare and are looking for an agency with a refreshingly different approach, we would love to talk.

“How to get the best from life”

No 9: The best chair

“There’s a chair in your home that is more comfortable and

conveniently situated than all the others. It’s the best chair and

it belongs to you. Do not allow others to occupy it.

Do not be diverted by offers of lesser chairs. Insist on the best,

just as you do with your GOURMET. I recommend GOURMET

Gold Double Delicacies for the inspired combination of tender

flakes and satisfying chunks with meat or fish doused in a light

sauce. How can you possibly resist?”

Can I treat you to lunch?

To receive a complimentary lunch and a voucher for your next

purchase, simply have your Personal Shopper complete and post

this coupon before this offer closes on 30th September 2008.

Terms & Conditions: 1. No purchase necessary. 2. Offer closes 30th September 2008. 3. Only one can of GOURMET Double Delicacies per household while stocks last. 4. 25,000 cans willbe available. 5. Can will be dispatched within 28 days of receipt of application. 6. There is no cash alternative. 7. No responsibility can be accepted for entries lost, damaged or delayed inthe post. Proof of posting does not constitute proof of delivery. 8. This offer is open to UK residents aged 18 and over, except employees of Nestlé Purina Petcare, its agents or anyone else

professionally connected with this offer. PROMOTER: Nestlé Purina Petcare (U.K.) Ltd., St. George’s House, Croydon, Surrey, CR9 1NR (Please do not send applications to this address).

Please send to: GOURMET Delicacies Offer, PO Box 125, Uckfield, East Sussex, TN22 5UZAt Nestlé Purina Petcare (UK) Ltd we’re passionate about pets. Please tick here if you would like to receive news and special offers.

Please tick here if you would like to receive more information from Nestlé UK and its associated group of companies.

Mr/Mrs/Ms (please circle) Full Name ___________________________________________________

Address ______________________________________________________________________________

__________________________________________________ Postcode ____________________________

Try GOURMET Double Delicacies FREE

Cat World 297x210 NPG0853 9/4/08 14:46 Page 1


No 13: The hot spot

“The sun is shining! Seek out your favourite

hot spot and bask in it. Ha! Humans don’t

understand how blissful this glorious heat feels

to you. Then for your ultimate lunchtime pleasure,

I recommend new GOURMET Solitaire Slow

Cooked Plaice in White Sauce. It’s the perfect

light bite for summer. Oh, those tender flakes of

fish in a melt-in-the-mouth sauce. How can you

possibly resist?”Can I treat you to lunch?

To receive a complimentary lunch and a voucher

for your next purchase, simply have your Personal

Shopper complete and post this coupon before

this offer closes on 30th November 2008.

Terms & Conditions: 1. No purchase necessary. 2. Offer closes 30th November 2008. 3. Only one can of GOURMET Solitaire Slow Cooked Plaice in White Sauce per household while stocks last.

4. 25,000 cans will be available. 5. Can will be dispatched within 28 days of receipt of application. 6. There is no cash alternative. 7. No responsibility can be accepted for entries lost, damaged or

delayed in the post. Proof of posting does not constitute proof of delivery. 8. This offer is open to UK residents aged 18 and over, except employees of Nestlé Purina Petcare, its agents or anyone else


Please send to: GOURMET Slow Cooked Solitaire Offer, PO Box 125, Uckfield, East Sussex, TN22 5UZ

At Nestlé Purina Petcare (UK) Ltd we’re passionate about pets. Please tick here if you would like to receive news and special offers.

Please tick here if you would like to receive more information from Nestlé UK and its associated group of companies.

Mr/Mrs/Ms (please circle) Full Name ______________________________________________________________________________

Address ___________________________________________________________________________________________________________

_________________________________________________________________________ Postcode ________________________

Try GOURMET Slow Cooked Solitaire FREE

CAT WORLD_Hotspot_NPG0868 14/5/08 09:09 Page 1

The challenge: a small but loyal consumer base and a mighty competitor in Sheba.

The work: a UK national press advertising and sampling campaign.

The results: took the GOURMET brand to category leadership.

I have worked with beaconbrands across different projects ranging from Brand Guidelines to Ad Production. They are creative and pragmatic at the same time. A perfect mix.

UK Market Manager Nestlé Purina Petcare


No 13: The hot spot

“The sun is shining! Seek out your favourite hot spot and bask in it. Ha! Humans don’tunderstand how blissful this glorious heat feels to you. Then for your ultimate lunchtime pleasure,I recommend new GOURMET Solitaire SlowCooked Plaice in White Sauce. It’s the perfect light bite for summer. Oh, those tender flakes of

fish in a melt-in-the-mouth sauce. How can youpossibly resist?”

Can I treat you to lunch?To receive a complimentary lunch and a voucherfor your next purchase, simply have your PersonalShopper complete and post this coupon beforethis offer closes on 30th November 2008.

Terms & Conditions: 1. No purchase necessary. 2. Offer closes 30th November 2008. 3. Only one can of GOURMET Solitaire Slow Cooked Plaice in White Sauce per household while stocks last. 4. 25,000 cans will be available. 5. Can will be dispatched within 28 days of receipt of application. 6. There is no cash alternative. 7. No responsibility can be accepted for entries lost, damaged ordelayed in the post. Proof of posting does not constitute proof of delivery. 8. This offer is open to UK residents aged 18 and over, except employees of Nestlé Purina Petcare, its agents or anyone else


Please send to: GOURMET Slow Cooked Solitaire Offer, PO Box 125, Uckfield, East Sussex, TN22 5UZAt Nestlé Purina Petcare (UK) Ltd we’re passionate about pets. Please tick here if you would like to receive news and special offers.Please tick here if you would like to receive more information from Nestlé UK and its associated group of companies.

Mr/Mrs/Ms (please circle) Full Name ______________________________________________________________________________

Address ___________________________________________________________________________________________________________

_________________________________________________________________________ Postcode ________________________

Try GOURMET Slow Cooked Solitaire FREE

CAT WORLD_Hotspot_NPG0868 14/5/08 09:09 Page 1

WEBSITES

Apps

What can we do for you?

Congratulations on these results. This is a huge accomplishment that will allow us to build a strong near/mid-term product pipeline for the brand.

European Senior Brand Manager Nestlé Purina Petcare Europe

To find out more about what we can do for you call Rick Rowley or Fiona Day on 02070 833 5777 or email

[email protected]

The challenge: to create the first truly comprehensive app for dog lovers.

The work: an in-depth, multi faceted app with social networking, lost pet alerts, dog friendly places directory and lots of essential information for dog owners.

The results: the UK’s leading dog app partnering with 12 successful petcare companies. Your insightful content for our

new dog app was invaluable.Managing PublisherFetch Digital

The challenge: create a new line extension to fit within the brand character that is Felix. To extend the brand into treats.

The work: Created the product concepts and pack designs, guided them through several rounds of research and helped position the winning products.

The results: the two new and exciting products have both been launched across Europe.

Give us call; Rick can be reached on 0207 833 5777Or by email at [email protected]

Beaconbrands Ltd105 Farringdon Road

London EC1R 3BU

Let’s talk

Beaconbrands

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