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8/7/2019 BD_Sheet_2 http://slidepdf.com/reader/full/bdsheet2 1/1 Calgary-based creative agencies with business National and international advertising firms without a Calgary-based footprint with business Calgary businesses to effective marketing and advertising strategy, planning and management A spectrum of strategic consultancy services – from client management to project delivery. specializes in digital marketing strategy, customer experience design and business information management consultancy. With twenty years of client and agency side experience, John has directed account planning for Fortune 500 companies including Bayer, Best Buy, Canadian Pacific, Dow Chemical, Hoffman – LaRoche, Johnson & Johnson, Pfizer, Nissan/Infiniti, and TransCanada Pipelines. In 2007, John returned home to Calgary to lead client service and strategy for clients in a number of verticals, including oil & gas, agriculture and transportation. As a Lecturer at the University of Calgary, John enjoys the opportunity to share his digital marketing and Social Web experience with working professionals. John’s education is extensive and varied - a B.Sc. in Biochemistry and an MBA with a focus on in Digital Marketing as well as other professional studies in information design and user experience. He describes himself as a “Strategist, User Experience Advocate and Social Media enthusiast. I assist clients with all things digital, and love to share my passion through teaching.” focuses on product-marketing strategy, technology development and commercialization, as well as global channel marketing. With nearly two decades developing innovative products in partnership with the world’s leading consumer electronics, technology and transportation firms, Charles has a unique global viewpoint. As a senior marketer at Intel for nearly 8 years, Charles lead the development and successful commercialization of a number of B2B and B2C products. He has built and managed joint product development and co-branding efforts with companies as diverse as KLM, Toshiba and Deutche Telecom. Since returning to his hometown of Calgary four year ago, Charles has worked in senior marketing roles, responsible for substantial sales growth at two high- tech businesses. Charles has a M.Sc. in International Marketing as well as to a B.A. in Political Science. A recipient of the Japanese Government Munbusho fellowship, he did postgraduate studies in marketing in Tokyo and is fluent in Japanese. Charles is passionate about entrepreneurship and is active in a number of early stage Calgary start-ups. © BlueDot Cons Blue Dot Consulting connects the corpora to the creative. As either client marketing strategists or agency-side By comprehending what is important to the business Account Directors , BlueDot ensures marketing activities achieve corporate goals. and collaborating closely with advertising agencies, makes the connection between creative genius and business results. Account Direction Relationship Management New Business Development Planning Sessions Market & Competitive Analysis Product Portfolio Evaluation Customer Experience Design User (Usability) Research Brand Planning Product & Pricing Strategy KPI and ROI Analysis Digital Marketing Social Web Channel Integration Vendor Selection & Management Project Management Processes On-site Training & Coach
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8/7/2019 BD_Sheet_2
http://slidepdf.com/reader/full/bdsheet2 1/1
Calgary-based creative agencies with business
National and international advertising firms
without a Calgary-based footprint with business
Calgary businesses to effective marketing and
advertising strategy, planning and management
A spectrum of strategic consultancy services – from client management to project delivery.
specializes in digital marketing strategy, customer
experience design and business information management consultancy.
With twenty years of client and agency side experience, John has directed accountplanning for Fortune 500 companies including Bayer, Best Buy, Canadian Pacific,Dow Chemical, Hoffman – LaRoche, Johnson & Johnson, Pfizer, Nissan/Infiniti, andTransCanada Pipelines.
In 2007, John returned home to Calgary to lead client service and strategy for clientsin a number of verticals, including oil & gas, agriculture and transportation. As a
Lecturer at the University of Calgary, John enjoys the opportunity to share his digitalmarketing and Social Web experience with working professionals.
John’s education is extensive and varied - a B.Sc. in Biochemistry and an MBA witha focus on in Digital Marketing as well as other professional studies in informationdesign and user experience.
He describes himself as a “Strategist, User Experience Advocate and Social Mediaenthusiast. I assist clients with all things digital, and love to share my passionthrough teaching.”
focuses on product-marketing strategy, technology
development and commercialization, as well as global channel marketing.
With nearly two decades developing innovative products in partnership with theworld’s leading consumer electronics, technology and transportation firms,Charles has a unique global viewpoint.
As a senior marketer at Intel for nearly 8 years, Charles lead the developmentand successful commercialization of a number of B2B and B2C products. Hehas built and managed joint product development and co-branding efforts with
companies as diverse as KLM, Toshiba and Deutche Telecom.
Since returning to his hometown of Calgary four year ago, Charles has workedin senior marketing roles, responsible for substantial sales growth at two high-tech businesses.
Charles has a M.Sc. in International Marketing as well as to a B.A. in PoliticalScience. A recipient of the Japanese Government Munbusho fellowship, he didpostgraduate studies in marketing in Tokyo and is fluent in Japanese.
Charles is passionate about entrepreneurship and is active in a number of earlystage Calgary start-ups.
© BlueDot Cons
BlueDot Consulting connects the corpora
to the creative.
As either client marketing strategists or agency-side
By comprehending what is important to the business
Account Directors , BlueDot ensures marketing
activities achieve corporate goals.
and collaborating closely with advertising agencies,
makes the connection between
creative genius and business results.
Account Direction
Relationship Management
New Business Development
Planning Sessions
Market & Competitive Analysis
Product Portfolio Evaluation
Customer Experience Design
User (Usability) Research
Brand Planning
Product & Pricing Strategy
KPI and ROI AnalysisDigital Marketing
Social Web Channel Integration
Vendor Selection & Management
Project Management Processes
On-site Training & Coach
