Bblive4pp
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Transcript of Bblive4pp
COMING TO A SCREEN NEAR YOUHow visuals are changing artist marketing and
artist development
Jeremy Welt SVP New Media
Warner Bros Records
FROM ACOUSTIC TO ELECTRIC
>
<
FROM ANALOGTO DIGITAL
>
<
FROM AUDIO TO VIDEO
=
>
just listen!
there is something to see!
music video
music video
portability
visuals go portable
screens everywhere
creators
stats:
stats
Streaming Music
YOUTUBE STATS
2 billion views a day!
24 hours of video uploaded every 15 minutes
15 minutes spent on youtube per person per day
SOURCE: website-monitoring.com
OVER 4 billion vids streamed
per month
Source: http://beerpla.net/2008/08/14/how-to-find-out-the-number-of-videos-on-youtube/
youtube is the #2 search engine in
the world
MUSIC VIDEOS
• In its prime played 30-40 videos in rotation
• Top vids got played 30-40 times a week
explosion of screens
IPHONE SALES
SOURCE: APPLE INC.
LAPTOP & CELL PHONE SALES
PHOTOS
Need stat
2.5 BILLION PHOTOS UPLOADED TO FACEBOOK MONTHLY
30 BILLION PHOTOS UPLOADED TO FACEBOOK PER YEAR
APPS
OVER 3 BILLION APPS!