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BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
1
Contents About BBC Bitesize ....................................................................................................................... 2
Who is our audience? ......................................................................................................................... 2
Style, tone and the Bitesize brand ...................................................................................................... 2
The commission .................................................................................................................................. 2
Requirements .............................................................................................................................. 4
Outline of work ................................................................................................................................... 4
The curriculum .................................................................................................................................... 4
Education consultant .......................................................................................................................... 5
General points ..................................................................................................................................... 5
Storyboards and scripts ...................................................................................................................... 5
Deliverables......................................................................................................................................... 6
Sustainable productions ..................................................................................................................... 6
Working together......................................................................................................................... 7
Who’s responsible for what? .............................................................................................................. 7
The BBC Learning team ....................................................................................................................... 7
Schedule/project management .......................................................................................................... 7
The process ......................................................................................................................................... 9
Proposal .............................................................................................................................................. 9
Proposal deliverable list .................................................................................................................. 9
Selection ............................................................................................................................................ 10
Pitch .................................................................................................................................................. 10
Key dates ........................................................................................................................................... 10
Appendix ...................................................................................................................................... I
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
2
About BBC Bitesize
Who is our audience? Bitesize is the BBC’s study support service for students, helping 5-16+ year olds with their
coursework, homework and preparation for tests and exams. Bitesize covers core subjects at
primary, Scottish 1st and 2nd levels, and a much wider range of subjects at secondary, including KS3,
GCSE, Welsh TGAU, Scottish National 4 and 5 and Higher It also covers Functional Skills Maths and
English in England and equivalent Core Skills qualifications in Scotland, Wales and Northern Ireland.
Bitesize is used by approximately three-quarters of secondary school students in the UK. It received
an average of 2.5 million unique UK users per week – with weekly traffic peaking at 3.5 million.
Style, tone and the Bitesize brand BBC Bitesize is a highly trusted brand that students know they can turn to for reliable and
trustworthy information that is produced in a high quality and entertaining way.
Bitesize values:
• Quality learning resources with high production values, tailored to the needs of our
audience
• Clear, concise delivery of the key educational points - bite-sized chunks
• Inclusive
• Factually correct, high-quality and curriculum-relevant
• Simple, straightforward language
• Funny, quirky or irreverent tone where appropriate
• Accessible to every level of academic ability
An example of our current KS2 History content can be found here:
http://www.bbc.co.uk/guides/z2dr4wx. As can be seen, this Explainer contains an animation along
with supporting text, a slideshow, some infographics and photographs. Other Explainers also contain
activities. This commission is for the production of the animation portion only.
The commission This commission is for animation content only
The BBC reserves the right to award this contract in the way that provides the best service and value
for money. The budget for this project is up to £90,000.
For a commission of £90,000 we expect 40 minutes of animation (20 x 2 minute videos).
Delivery of all content is required by the 23rd November 2018.
The video content needs to appeal to KS1/2 students but should not alienate or patronise a wider
audience. Videos should be concise, lively, imaginative and accurate.
Subject specialism is not a prerequisite (although clearly would be useful) – what we’re looking for
are creative and engaging solutions.
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
3
Likewise, learning experience is not a prerequisite. However, a thorough understanding of the needs
of the Bitesize audience and a clear approach to addressing those needs is expected. Companies
should have experience delivering engaging content for young audiences, ideally including short
form content.
Deadline for submissions is 5pm on Wednesday 4th April 2018.
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
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Requirements
Outline of work 20 animations of 2 minutes each, totalling 40 minutes. Within this total, there may be some
flexibility to make some animations shorter and others longer as the learning requires.
Note that information on some of the selected Famous People already exists on Bitesize 1
(http://www.bbc.co.uk/schools/primaryhistory/famouspeople/). Reuse of content will be
considered – to be agreed with BBC Bitesize.
Each film must work as a standalone covering a specific set of learning objectives in a way
that is easily comprehensible for our audience, covering the key points of the curriculum.
Note that the Bitesize team will make the Explainer itself, and will produce the associated
contextual content.
Videos will be published on bbc.com and other channels as appropriate.
Films should include voiceover, music, sound effects where appropriate.
A 20-30 second ‘teaser’ (short re-versions from the content already created for each film) for
selected films. Requirement is for 5 x teasers in total. Specific films to be agreed by BBC
Bitesize and the indie.
Hero image relating to each film, to feature on the learner guides that the films sit in.
Films should be linear - interactivity is out of scope for this commission.
Character sheets for each key character in a variety of different poses and with different
facial expressions, to be delivered before animation work commences.
Please note that although Bitesize currently incorporates video clips for use in class by
teachers, this commission is part of our student-facing content and will sit within our
Explainers.
The curriculum A new primary History curriculum was introduced in England in 2013. This commission should
support the contents of this curriculum as much as possible.
From the History programmes of study for England:
At key stage 1:
Pupils should know where the people and events they study fit within a chronological
framework and identify similarities and differences between ways of life in different periods
They should be taught about events beyond living memory that are significant nationally or
globally [for example, the Great Fire of London, the first aeroplane flight or events
commemorated through festivals or anniversaries]
They should be taught about the lives of significant individuals in the past who have
contributed to national and international achievements, some should be used to compare
aspects of life in different periods [for example, Elizabeth I and Queen Victoria, Christopher
Columbus and Neil Armstrong, William Caxton and Tim Berners-Lee, Pieter Bruegel the Elder
and LS Lowry, Rosa Parks and Emily Davison, Mary Seacole and/or Florence Nightingale and
Edith Cavell]
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
5
Education consultant You will need to contract and work with an educational specialist/consultant who will be involved
throughout the process to ensure all learning objectives are covered and content is accurate and
relevant. All content (ie video concepts, storyboards, initial scripts, final scripts, animatics, final
versions, etc.) will need to be reviewed by the consultant before they are sent to us.
General points All videos should use the learning outcomes provided by Bitesize as the basis for their
scripts.
The videos should encourage multiple viewings.
The overall tone should be informal, chatty and appealing to the audience. Content should feel confident and assured, but not teacher-like. It should feel friendly and informal, but not like it is ‘trying too hard’.
The delivery should be quite pacey and natural, but not so quick that it loses learners. Clarity
is very important.
It is vital that the content feels part of the students’ world – the subject area can seem daunting so using easily-accessible examples should pique their interest.
Each video should stand alone in its own right as an engaging piece of content but also should feel part of a connected suite.
It is essential that, where applicable, the characters featured represent the diversity of the Bitesize audience in terms of gender, gender identity, sexuality, race, ethnicity, disability, socio-economic status and regionality. For example, approximately 25% of school children today identify themselves as not being White British. BBC Bitesize celebrates diversity in all its forms: BBC Bitesize has produced a ‘Diversity and Inclusion Commissioning Guidelines’ document to support the attainment of the BBC and BBC Bitesize’s diversity targets. We have selected the famous people we’d like to cover (see Appendix), and have already considered diversity and inclusivity in this list. However, we request that any additional characters represented in the animations reflect relevant diversity for a given location and time in history.
Video content typically remains live on Bitesize for at least 4-5 years, so topical references should be avoided to ensure that the content does not date too quickly.
We are not necessarily looking for responses featuring established star names for the voice
overs or any on-screen talent – in fact, up and coming talent would be preferred.
Bitesize will require final sign-off on voice and on-screen talent and the opportunity to
attend voice over recording.
Where used, music should be production/mood music rather than commercial.
Storyboards and scripts The company awarded the contract will produce initial concepts, scripts, and storyboard and
animatic (if appropriate) for each of the videos above.
Bitesize requires full consultation during the production process, including the reviewing of drafts to
ensure the scripts hit the learning points, and full signoff on completed scripts, any storyboards and
animatics, and animations.
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
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Deliverables Final masters in electronic format (a technical specification will be provided), both
uncompressed and compressed. Uncompressed audio provided in multiple editable audio layers.
All animation and illustration project files and assets.
Post-production paperwork will be required (templates will be provided).
All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with
BBC in advance of inclusion. This commission will be based on a framework 2 contract. This link
provides further information:
http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework
Sustainable productions BBC Learning is working to ensure that all its projects are environmentally sustainable. As part of this,
we ask that any independent supplier we work with has an environmental sustainability policy,
carbon literacy aware staff (free training can be found here - http://wearealbert.org/help/get-
trained) and that all productions, where appropriate, complete an Albert carbon footprint
calculation.
A good way to demonstrate your environmental credentials is to undertake Albert certification.
Please see here for more details http://www.bbc.co.uk/responsibility/environment/albert-plus or
contact [email protected] for more information.
More details can be found at http://wearealbert.org/ and
http://www.bbc.co.uk/responsibility/environment/industry-collaboration.
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
7
Working together
Who’s responsible for what? You will be responsible for:
project management and production of deliverables to agreed deadline and budget
chairing regular production meetings and communicating project plans and status
quality assurance of content (in cooperation with the educational consultant)
We will be responsible for:
sharing project documentation from the wider suite of Bitesize primary History content if
available
collaboration throughout the production and delivery
sign-off on the following: storylines/initial concepts, look and feel, scripts, storyboards,
essential cast members, voice-casting, music, sounds effects, animatics and final delivery –
within an agreed timeframe
We will be jointly responsible for:
ensuring the learning outcomes are met
ensuring that content is best-fit for the Bitesize audience
The BBC Learning team Oonagh Jaquest – Editor, Bitesize
Nicola Anderson – Producer, Bitesize
Delphine Desard – Assistant Producer, Bitesize
Erin MacTague – Production Manager
Schedule/project management Although key points such as casting, concepts, script, animatic and animation sign-off, etc
will be identified in the Editorial Specification, all Bitesize production follows an iterative
development process. We will require accommodation for feedback cycles (including, but
not limited to: initial outlines; scripts – versions 1 and 2; storyboard/animatic – versions 1
and 2; key talent; music/sound sign off; finished film – rough and fine) in the schedule. We
will feed back ASAP on all editorial decisions, in line with the schedule.
Final delivery for the project is 23rd November 2018.
This project is highly dependent on specific delivery dates that will be defined in the contract. As
such we would like you to give particular attention to clause 9 in our standard terms which states
the following:
If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in Schedule 2
for any reason not directly and solely attributable to the BBC, the BBC shall (without prejudice to any other
rights or remedies available to the BBC under this Agreement or at law) be entitled to terminate this
Agreement.
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
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Should this situation arise and the BBC is forced to terminate, the BBC would only be liable to you for
anything delivered prior to termination. For this reason we would ask that you give timeframes and
delivery the highest priority.
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
9
The process
Proposal Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of
15 pages long. Please submit proposals to Rhia MacKenzie (Production Management Assistant,
Bitesize) at [email protected]. Proposals that are larger than 7 MB may not be accepted
by our email system. Please let us know, prior to the deadline, if your proposal is 7+ MB and we will
agree another delivery method.
The delivery date for the submission of proposals is 5pm Wednesday 4th April 2018. Please note
that submissions received after this deadline WILL NOT be considered.
Please use the following video to base your proposal on (highlighted in yellow in the appendix):
5: Ghandi
If there are any general questions about the project, rather than those specific to your own
approach, we will distribute responses to all companies pitching.
To allow you to work up your summary creative solutions in relation to this commission, we have
provided further information (see appendix) on the videos. For each video, we have provided a
potential title and a list of learning outcomes - what the students should know after they’ve watched
the videos.
Proposal deliverable list
Company overview
What relevant experience does your company have to deliver this project? We’re interested
in hearing about relevant previous projects, your experience in creating content for young
audiences and your understanding of the challenges of this commission.
Creative approach
Demonstrate what creative approach you would take for this commission in order to cover
learning points described. It would be helpful to include:
o design ideas or concepts
o an episode summary
Summary creative solutions to the video listed above
Resourcing
Please define your project team within your response, including an indication of core staff
members and freelance support. Please outline any talent, including – writer, director,
subject matter experts, etc.
Logistics
How do you intend to deliver the project? Please outline your technical approach, project
management approach and approach to risk management.
Budget
The maximum budget for this commission is £90,000. Please provide a detailed budget
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
10
breakdown to show how you intend to cost the project. Payment schedule to be agreed
upon award of contract. Typical payment might be:
o 15% on signature
o 15% on script sign off
o 15% on first day of principle photography / prod
o 25% on sign off of rough cuts
o 15% on sign off of fine cuts
o 15% on acceptance of full delivery
Schedule
Please include an indication of key milestones and sign-off points for the BBC, as well as any
audience testing.
Selection The BBC will use the following standard criteria to evaluate the proposals submitted:
creative approach – originality / suitability for Bitesize audience
ability to meet editorial requirements, including appropriate consideration of diversity and
inclusion
pricing / value for money
project management / production plan (schedule and budget)
prior experience of company and core staff experience
presentation of response
Any queries on this commission should be emailed to Oonagh Jaquest ([email protected]).
Pitch Shortlisted companies will be invited to a face-to-face pitch at MediaCityUK, Salford the week of 30th
April 2018.
Key dates
Brief published 7th March 2018
Deadline for questions 16th March 2018
Response to questions 21st March 2018
Deadline for proposal submission 5pm 4th April 2018
Invitation to pitch notification 26th April 2018
Face-to-face pitch w/c 7th May 2018
Notification of Contract Award 15th May 2018
Final delivery 23rd November 2018
BBC Bitesize: Primary History: KS1 Famous People Video Brief
March 2018
I
Appendix NOTE: All the learning outcomes stated below are recommendations for content to be considered. We expect collaboration between the chosen indie,
the BBC and the Educational Consultants to determine how the creative approach can best fit some, or all, of these outcomes.
Video type Potential video title Learning outcomes – what the student should know AFTER WATCHING each video
Primary (KS1) History: Famous People (20 x 2’)
1. Anne Frank 2. Boudicca 3. Charles Dickens 4. Christopher Columbus 5. Elizabeth Fry 6. Florence Nightingale 7. Ghandi 8. Henry VIII 9. Isambard Kingdom Brunel 10. Marie Curie 11. Martin Luther King 12. Mary Seacole 13. Nelson Mandela 14. Queen Elizabeth I 15. Queen Victoria 16. Rosa Parks 17. Samuel Pepys 18. Stephen Hawkins 19. William Shakespeare 20. Winston Churchill
Who was this person?
What is their background? If relevant: o Where are they from? o Where did they end up? o How did they get there? o What in their background led them to be who they are?
What’s important about this person? o What did they do? o When? o Who was involved?
Why is this important? o What impact did it have? o Is it still relevant today? How?
What happened to this person? o Were they well-known in their lifetime? How? Or, why not? o What legacy do they leave behind?