BBC Bitesize GCSE Business – Video...

BBC Bitesize GCSE Business – Video Brief BBC Learning

April 2019

BBC Bitesize: GCSE Business Video Brief

March 2019

1

Contents About BBC Bitesize ....................................................................................................................... 2

Who is the BBC Bitesize audience? ..................................................................................................... 2

Style, tone and the Bitesize brand ...................................................................................................... 2

The commission .................................................................................................................................. 3

Look and feel ....................................................................................................................................... 3

GCSE Business .............................................................................................................................. 4

Requirements .............................................................................................................................. 5

Outline of work ................................................................................................................................... 5

General points ..................................................................................................................................... 5

Storyboards and scripts ...................................................................................................................... 6

Suggested titles ................................................................................................................................... 6

Education consultant .......................................................................................................................... 8

Deliverables......................................................................................................................................... 8

Sustainable productions ..................................................................................................................... 8

Working together......................................................................................................................... 9

Who’s responsible for what? .............................................................................................................. 9

The BBC Learning team ....................................................................................................................... 9

Schedule/project management .......................................................................................................... 9

The process................................................................................................................................ 11

Proposal ............................................................................................................................................ 11

Proposal deliverable list ................................................................................................................ 11

Selection ............................................................................................................................................ 12

Pitch .................................................................................................................................................. 12

Key dates ........................................................................................................................................... 12

APPENDIX ..................................................................................................................................... I


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About BBC Bitesize

Who is the BBC Bitesize audience? Bitesize is the BBC’s study support service for students, helping 4-16+ year olds with their

coursework, homework and preparation for tests and exams. Bitesize covers core subjects at

primary, Scottish 1st and 2nd levels, and a much wider range of subjects at secondary, across KS3,

GCSE, Welsh CA3 and TGAU, and Scottish National 4 and 5 and Higher. It also covers Functional Skills

Maths and English in England and equivalent Core Skills qualifications in Scotland, Wales and

Northern Ireland.

Bitesize is used by approximately three-quarters of secondary school students in the UK. It received

an average of 2.5 million unique UK users per week – with weekly traffic peaking at 3.5 million.

Style, tone and the Bitesize brand BBC Bitesize is a highly trusted brand that students know they can turn to for reliable and

trustworthy information that is produced in a high quality and entertaining way.

Bitesize values:

• Quality learning resources with high production values, tailored to the needs of our

audience

• Clear, concise delivery of the key educational points - bite-sized chunks

• Diverse and inclusive

• Factually correct, high-quality and curriculum-relevant

• Simple, straightforward language

• Funny, quirky or irreverent tone where appropriate

• Accessible to every level of academic ability

The video links below - whilst not necessarily being representative of the style we’re looking for from

this specific commission - give an indication of the variety of GCSE Bitesize videos currently available:

Exam and revision techniques: Planning your revision

http://www.bbc.co.uk/programmes/p03ntp1w

GCSE Media Studies: Copyright

https://www.bbc.com/bitesize/guides/zc8tv4j/video

Functional Skills – Maths: Average spend

http://www.bbc.co.uk/programmes/p05yx22x

GCSE Design & Technology: Developments in modern materials

https://www.bbc.com/bitesize/guides/zn67xfr/video

GCSE Computer Science: Data types – arrays

https://www.bbc.com/bitesize/guides/z788jty/video

Given the videos are being produced for the GCSE Bitesize audience we tend to steer clear of talking

animals and inanimate objects in animations (which can ‘age-down’ content).

http://www.bbc.co.uk/programmes/p03ntp1w

https://www.bbc.com/bitesize/guides/zc8tv4j/video

http://www.bbc.co.uk/programmes/p02npy4k

http://www.bbc.co.uk/programmes/p05yx22x

https://www.bbc.com/bitesize/guides/zn67xfr/video

https://www.bbc.com/bitesize/guides/z788jty/video


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The commission This commission is for live action, animation or live action/animation mix content.

We are open to ideas for live video, animation or a mixture depending on best fit for each of the

videos. There may be options for using on-screen text or graphics creatively or other effects to

underline learning points.

The BBC reserves the right to award this contract in the way that provides the best service and value

for money.

For this commission we expect 30 minutes of video, edited into 36 bitesize clips (see breakdown of

edits - page 5)

Delivery of all content is required by the 29th November 2019.

The video content needs to appeal to KS4 students but should not alienate or patronise a wider

audience. Videos should be concise, lively, imaginative and accurate.

Subject specialism is not a prerequisite (although clearly it would be useful) – what we’re looking for

are creative and engaging solutions.

Likewise, learning experience is not a prerequisite. However, a thorough understanding of the needs

of the Bitesize audience and a clear approach to addressing those needs is expected. Companies

should have experience delivering engaging content for young audiences, ideally including short

form content.

Deadline for submissions is 5pm on Thursday 23rd May 2019.

Look and feel Each video should provide an engaging and succinct explanation of the content and be appropriate

for 14-16 year olds. We are looking for engaging presenters, useful visuals, exciting animation and

real world applications – dry voiceovers on slideshow presentations or experts straight to camera

simply won’t do for this audience.

We are focussing on areas where students need extra help to understand aspects of the course and

for topics to come alive through a visual stimulus. The videos should aim to simplify complex

concepts and show elements of business in action, in real-life situations.

Our research suggests that students will benefit from seeing real-world business situations

(particularly for video sets B and C – pages 7 and 8), and we would expect to see inspiring real

examples of businesses as much as is appropriate.

Humour may work for some of these films but we must ensure it is aimed at KS4-aged students, and

that it does not detract from the learning objectives.


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GCSE Business The Department for Education made changes to the GCSE Business curriculum in England for

teaching in 2017 (first exams in 2019). BBC Bitesize content will need to be brought up-to-date with

these changes.

On the Bitesize website, GCSE Business will exist as a series of study guides, including:

Webpages with text summaries and images (Revision chapters)

10-question multiple choice quizzes, or alternative (Test chapters)

On the Bitesize Revision App, GCSE Business will exist as a series of flashcards, including text summaries, glossary terms, audio and video content, infographics and quizzes. This App flashcard content is a condensed version of the website content.

To both the website and the App content, we would like to add:

15 x 1-minute short-form ‘Skills and techniques’ videos to provide students with explanations of difficult GCSE Business concepts, and to support them in their exam preparations (set A)

5 x 3-minute short-form videos to provide students with an insight into different ‘Real-life business’ situations, demonstrating multiple inter-connected business topics (set B)

Re-versions of set B above; 10 x 1-minute short-form videos (set C)

We also promote content on Facebook, Twitter and Instagram, and would like to add:

Re-versions of any of the above content; 6 x 30-second teasers, including one trailer for each of the series, ‘Skills and techniques’ and ‘Real-life business’ (set D)

This commission is for video content only.

The video content should appeal to GCSE Business students in the 14-16 age range working towards

and revising for their GCSE exams. Videos need to cover the basics but should also include more

advanced elements and ideas for higher-ability students. Special thought should be given to how the

videos can be made as accessible as possible to students of differing academic abilities.

Videos should be concise, lively and imaginative, and should present the information in a way that is

interesting to everyone.


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Requirements

Outline of work 36 x short-form videos (30 minutes original content / 13 minutes re-versions*)

*Proposed budgets should clearly indicate costs to cover re-versions.

NB: Within these totals, there is flexibility to make some videos shorter and others longer, as

the learning requires.

Each video should stand alone in its own right as an engaging piece of content but also should feel part of a connected suite – with no connecting story arc.

Videos will be published on bbc.com/bbc.co.uk, the Bitesize App and other channels as

appropriate.

Videos should include voiceover, music and sound effects where appropriate.

All video content should use the learning outcomes provided by Bitesize as the basis for their

scripts. Bitesize is open to discussion about the number and breadth of learning outcomes.

General points The videos should encourage multiple viewings and sharing with friends.

Video content typically remains live on Bitesize for at least 4-5 years, so topical references should be avoided to ensure that the content does not date too quickly.

Video content should be engaging and informative. The video content should present the

key points using a practical approach. We are open to all fresh, creative ideas.

We are not necessarily looking for responses featuring established star names for the voice

overs or people on screen – in fact up-and-coming talent would be preferred.

Films should be linear – interactivity is out of scope for this commission.

Bitesize will require final sign-off on voices and on-screen talent, as well as initial concepts,

scripts, sfx, rough cuts/animatics and final versions.

Where used, music should be production/mood music rather than commercial.

The overall tone should be informal, chatty and appealing to the audience.

It is vital that the content feels part of the students’ world – the subject area can seem daunting so using easily-accessible examples should pique their interest.

Content should feel confident and assured, but not teacher-like. It should feel friendly and informal, but not like it is ‘trying too hard’.

The delivery should be quite pacey and natural, but not so quick that it loses learners. Clarity

is very important.

It is essential that, where applicable, the characters featured represent the diversity of the

Bitesize audience in terms of gender, gender identity, sexuality, race, ethnicity, disability,

socio-economic status and regionality. For example, approximately 25% of school children

today identify themselves as not being White British. BBC Bitesize celebrates diversity in all

its forms: BBC Bitesize has produced a ‘Diversity and Inclusion Commissioning Guidelines’

document to support the attainment of the BBC and BBC Bitesize’s diversity targets.

With regard to gender, we are keen to ensure that these videos appeal to girls as well as

boys.

http://www.bbc.co.uk/aboutthebbc/insidethebbc/whatwedo/learning/information_for_education_providers


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Please note that although Bitesize currently incorporates video clips for use in class by

teachers, this commission is part of our student-facing content and will sit within our Study

Guides.

Storyboards and scripts The company awarded the contract will produce initial concepts, storyboards and scripts for each of

the videos above.

Bitesize requires full consultation during the scripting process, including the reviewing of drafts to

ensure the scripts hit the learning points, and full sign-off on completed scripts.

Suggested titles The list below (see appendix for more detail) shows potential video titles. These lists have been put

together in consultation with GCSE Business teachers and consultants. However, we are open to

these lists and the content being amended as part of pre-production, in consultation with the BBC:

SET A: SKILLS AND TECHNIQUES (15 x 1 minute)

Title Short description

A1 Breakeven/margin of safety How to create and interpret a break-even chart

A2 Calculate Average Rate of Return (ARR) How to calculate Average Rate of Return

A3 Calculate interest How to calculate interest

A4 Cash flow What is cash flow?

A5 Quantitative/qualitative data What is Quantitative / qualitative data?

A6 Calculate profit/loss How to calculate gross profit, net profit and net loss

A7 Net profit margin and gross profit margin What is net profit margin/gross profit margin?

A8 Bar Gate Stock Control Managing stock

A9 Difference between quality control and quality assurance What is quality control/quality assurance

A10 Economic cycle - recession and boom, upward spiral The economic or business cycle

A11 SMART objectives What are SMART objectives?

A12 Answering case study questions Tackling case studies

A13 Understanding command words (1) Exam tips: discuss v evaluate

A14 Understanding command words (2) Exam tips: state v outline

A15 Understanding command words (3) Exam tips: explain v analyse

SET B: REAL-LIFE BUSINESS CONTEXTS (5 x 3 minutes)


B1 Entrepreneur Entrepreneurial approach to starting a business. What are the business risks and rewards? The importance of business planning, setting aims and objectives and market research could also be discussed.

B2 Effective Human resources

The importance of getting the right people in the right jobs, maintaining employee motivation and increasing productivity. Adapting to changing business environments, the need for flexible job roles and responsibilities, recruitment and employee development.

B3 Technology and its effects on changing business

The impact of technology on businesses, focussing on new methods of advertising and connecting with customers, the types of technology they use and why, and the influence of choice in terms of sales, costs and marketing, e.g. Just Eat / Deliveroo food delivery apps, Uber taxi app, Apple Pay

B4 Business growth Growing and developing a business in a changing business environment


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B5 The effect of global markets Competing internationally

These real-life business contexts should emphasise the synoptic nature of GCSE Business – bringing

many business topics together in a single case study.

SET C: REAL-LIFE BUSINESS CONTEXTS EDITS (10 x 1-minute re-versions from SET B)


C1

Entrepreneur

2 x 1-minute re-versions covering two or more of the following topics

The role of entrepreneurship - Entrepreneur motives/ objectives

Risk and rewards

Business plans – importance and purpose

Business aims and objectives when starting up

C2 Effective Human resources


Organisational structure of the business

Different ways of working

Different job roles and responsibilities

How businesses recruit – process, documents (job description, person specification), internal / external recruitment

Effective training and development

Motivation - importance and methods

C3 Technology and its effects on changing business


Different types of technology used by businesses

How technology influences business activity in terms of sales, costs and marketing mix

Identifying and meeting customer needs – perhaps through better communication with customers due to social media

Digital communication

Added value

Importance of branding

E-commerce

Market research – collected via technology

C4 Business growth


Business planning

Business finance – sources of finance

Using financial data to make decision to grow – gross / net profit margin, ARR

Importance of cash flow

Impact of technology – e.g. social media allows greater customer base and greater marketing /advertising opportunities

Effects of business cycle – recession or boom

C5 The effect of global markets


Market share

Sources of finance

Impact of technology – the use of internet and e-commerce

Barriers to trade – tariffs, exchange rates

Changing marketing mix to meet customer needs

Relationship with suppliers

How to keep different stakeholders happy

SET D: SOCIAL CLIPS (6 x 30-second re-versions from SETS A, B and C)

Title Short description TBC TBC


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Education consultant You will need to contract and work with an educational specialist/consultant who will be involved

throughout the process to ensure all learning objectives are covered and content is accurate and

relevant to our audience. You will be expected to identify a subject specialist as part of your

proposal. All content (i.e. video concepts, initial scripts, final scripts, animatics/rough cuts, fine

cuts/final versions, etc.) will need to be reviewed by the consultant before they are sent to us.

Deliverables Final videos in electronic format – 36 x HD (a technical specification will be provided), both

compressed and uncompressed. Uncompressed audio provided in multiple editable audio

layers.

A video holding image that reflects the content of the film 1008 x 567px at 72 dpi

XML transcripts for subtitles (template will be provided).

Post-production paperwork (template will be provided).

All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with

BBC in advance of inclusion. This commission will be based on a framework 2 contract. This link

provides further information:

http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework

Sustainable productions BBC Learning is working to ensure that all its projects are environmentally sustainable. As part of this,

we ask that any independent supplier we work with has an environmental sustainability policy,

carbon literacy aware staff (free training can be found here - http://wearealbert.org/help/get-

trained) and that all productions, where appropriate, complete an Albert carbon footprint

calculation.

A good way to demonstrate your environmental credentials is to undertake Albert certification.

Please see here for more details http://www.bbc.co.uk/responsibility/environment/albert-plus or

contact [email protected] for more information.

More details can be found at http://wearealbert.org/ and

http://www.bbc.co.uk/responsibility/environment/industry-collaboration.

http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework

http://wearealbert.org/help/get-trained

http://wearealbert.org/help/get-trained

http://www.bbc.co.uk/responsibility/environment/albert-plus

mailto:[email protected]

http://wearealbert.org/

http://www.bbc.co.uk/responsibility/environment/industry-collaboration


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Working together

Who’s responsible for what? You will be responsible for:

project management and production of deliverables to agreed deadline and budget

chairing regular production meetings and communicating project plans and status

quality assurance of content (in cooperation with the educational consultant)

We will be responsible for:

sharing project documentation from the wider suite of Bitesize Business content if available

collaboration throughout the production and delivery

sign-off on the following: storylines/initial concepts, look and feel, scripts, storyboards,

essential cast members, voice-casting, music, sounds effects, rough-cuts/animatics and final

delivery – within an agreed timeframe

We will be jointly responsible for:

ensuring the learning outcomes are met

ensuring that content is best-fit for the Bitesize audience

The BBC Learning team Oonagh Jaquest – Editor, Bitesize

Howard Freeman – Producer, Bitesize

Shane Eldershaw – Assistant Producer, Bitesize

Laura O’Dwyer – Production Manager

Schedule/project management Although key points such as casting, concepts, script, animatic/rough draft and final delivery

sign-off, etc will be identified in the Editorial Specification, all Bitesize production follows an

iterative development process. We will require accommodation for feedback cycles

(including, but not limited to: initial outlines; scripts – versions 1 and 2; storyboard/animatic

– versions 1 and 2; key talent; music/sound sign off; finished film – rough and fine) in the

schedule. We will feed back ASAP (usually within 72 hours) on all editorial decisions, in line

with the schedule.

Final delivery for the project is Friday 29th November 2019.

This project is highly dependent on specific delivery dates that will be defined in the contract. As

such we would like you to give particular attention to clause 9 in our standard terms which states

the following:

If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in Schedule 2

for any reason not directly and solely attributable to the BBC, the BBC shall (without prejudice to any other

rights or remedies available to the BBC under this Agreement or at law) be entitled to terminate this

Agreement.


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Should this situation arise and the BBC is forced to terminate, the BBC would only be liable to you for

anything delivered prior to termination. For this reason we would ask that you give timeframes and

delivery the highest priority.


March 2019

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The process

Proposal Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of

15 pages long. Please submit proposals to Laura O’Dwyer (Production Manager, Bitesize) at

Laura.O’[email protected] . Proposals that that are larger than 7 MB may not be accepted by our

email system. Please let us know, prior to the deadline, if your proposal is 7+ MB and we will agree

another delivery method.

The delivery date for the submission of proposals is 5pm Thursday 23rd May 2019. Please note that

submissions received after this deadline WILL NOT be considered.

Please use the following three videos to base your proposal on (highlighted in yellow in the

appendix):

A6 - Calculating profit and loss

B1 - Entrepreneur

C1a - Entrepreneur: Risks and rewards

If there are any general questions about the project, rather than those specific to your own

approach, we will distribute responses to all companies pitching.

To allow you to work up your summary creative solutions in relation to this commission, we have

provided further information (see appendix) on the videos. For each video, we have provided a

potential title and a list of learning outcomes - what the students should know after they’ve watched

the videos.

Proposal deliverable list

Company overview

What relevant experience does your company have to deliver this project? We’re interested

in hearing about relevant previous projects, your experience in creating content for young

audiences and your understanding of the challenges of this commission.

Creative approach

Demonstrate what creative approach you would take for this commission in order to cover

learning points described. Please include:

o design ideas or concepts

o an episode summary

Summary creative solutions to the videos listed above

Resourcing

Please define your project team within your response, including an indication of core staff

members and freelance support. Please outline any talent, including – writer, director,

subject matter experts, etc.

Logistics

How do you intend to deliver the project? Please outline your technical approach, project

management approach and approach to risk management.

mailto:[email protected]


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Budget

The BBC Learning tariff ranges from £500 to £2000 per minute. Budget is dependent on the idea and

editorial ambition.

Your budgeting should not assume the BBC will deliver archive at no cost. [Independent Producers

have access to the BBC archives subject to the usual copyright restrictions of reuse]

Please provide a budget summary, more details may be requested at a later date.

The finer details of the payment schedule will be agreed with the BBC Production Manager on

commission. However, without exceptional business justification, BBC Learning will pay no more

than 5% of the total fee on signature, no less than 50% of the total fee on final acceptance of (i)

project delivery and (ii) post-production paperwork and the remainder of the payments against

delivery milestones as agreed within the budget summary.

Proposed payment schedule:

o 5% on signature of agreement

o 20% on script sign off

o 25% on sign-off of all rough cuts and metadata

o 50% on BBC acceptance of full delivery, final paperwork and post-production

paperwork

Schedule

Please include an indication of key milestones and sign-off points for the BBC, as well as any

audience testing.

Selection The BBC will use the following standard criteria to evaluate the proposals submitted:

creative approach – originality / suitability for Bitesize audience

ability to meet editorial requirements, including appropriate consideration of diversity and

inclusion

pricing / value for money

project management / production plan (schedule and budget)

prior experience of company and core staff experience

Any queries on this commission should be emailed to Howard Freeman

([email protected]).

Pitch Shortlisted companies will be invited to a face-to-face pitch at MediaCityUK, Salford the week of

17th June 2019.

Key dates


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Brief published Thursday 25th April 2019

Deadline for questions 5 pm, Friday 3rd May 2019

Response to questions Thursday 9th May 2019

Deadline for proposal submission 5 pm, Thursday 23rd May 2019

Invitation to pitch notification Tuesday 4th June 2019

Face-to-face pitch w/c 17th June 2019

Notification of Contract Award Wednesday 26th June 2019

Final delivery Friday 29th November 2019

I

APPENDIX SET A: SKILLS AND TECHNIQUES (15 x 1 minute)

Title Short description To cover – learning objectives

A1 Breakeven/margin of safety How to create and interpret a break-even chart Understand break even and margin of safety

Creating a break even chart

Interpreting a break even chart

A2 Calculate Average Rate of Return (ARR) How to calculate Average Rate of Return

What is average rate of return?

Why calculate ARR?

How to calculate average rate of return Average rate of return (%) = average annual profit (total profit / no. of years) x 100 cost of investment

How to evaluate the result

A3 Calculate interest How to calculate interest

What is interest?

How to calculate interest

Understand how businesses might be affected by changes in the rate of interest (e.g. how fluctuating interest rates can affect businesses that rely on overdrafts and loans for finance and how fluctuating interest rates can affect consumer and business spending.)

A4 Cash flow What is cash flow?

What is cash flow?

What is cash flow forecasting?

Key aspects of a cash flow forecast: Cash inflow and Outflows, Cash flow in - cash flow out = Net Cash Flow, Opening and closing balance

What is negative cash flow?

A5 Quantitative/ qualitative data

What is Quantitative / qualitative data?

Define quantitative data with examples

Define qualitative data with examples

Explain the difference between the two

Explain how they can complement one another.

A6 Calculate profit/loss How to calculate gross profit, net profit and net loss

Gross Profit = Revenue - Cost of Goods Sold

Net Profit = Gross Profit - Expenses

A7 Net profit margin and gross profit margin

What is net profit margin/gross profit margin? Gross Profit/Sales Revenue x 100

Net Profit/Sales Revenue x 100

A8 Bar Gate Stock Control Managing stock What is bar gate stock control?

Define buffer stock

Interpretation of bar gate stock graphs

A9 Difference between quality control and quality assurance What is quality control/quality assurance

What is quality assurance? What is quality control? What is the difference between quality control and quality assurance?


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A10 Economic cycle - recession and boom, upward spiral The economic or business cycle

What is the business cycle?

Recession, Downturn or slump – output falls

Upturn or boom – output increases

A11 SMART objectives What are SMART objectives? What are SMART objectives? (Specific, Measurable, Agreed, Realistic, Time bound) Examples of SMART business objectives What is the purpose or value of SMART objectives?

A12 Answering case study questions Tackling case studies PInCC – Product, Industry, Customer and Competitor

Synoptic nature of Business – drawing on several topics

A13 Understanding command words (1)

Exam tips: discuss v analyse What does the command word ‘discuss’ mean in the context of an exam question?

What does the command word ‘evaluate’ mean in the context of an exam question?


Exam tips: state v outline What does the command word ‘state’ mean in the context of an exam question?

What does the command word ‘outline’ mean in the context of an exam question?


Exam tips: explain v evaluating What does the command word ‘explain’ mean in the context of an exam question?

What does the command word ‘analyse’ mean in the context of an exam question?

SET B: REAL-LIFE BUSINESS CONTEXTS (5 x 3 minutes)

Title Short description To cover – learning objectives

B1 Entrepreneur

Entrepreneurial approach to starting a business. What are the business risks and rewards? The importance of business planning, setting aims and objectives and market research could also be discussed.


Risk and rewards

Business plans – importance and purpose


B2 Effective Human resources

The importance of getting the right people in the right jobs, maintaining employee motivation and increasing productivity. Adapting to changing business environments, the need for flexible job roles and responsibilities, recruitment and employee development.

Organisational structure of the business






B3 Technology and its effects on changing business

The impact of technology on businesses, focussing on new methods of advertising and connecting with customers, the types of technology they use and why, and the influence of choice in terms of sales, costs and marketing, e.g. Just Eat / Deliveroo food delivery apps, Uber taxi app, Apple Pay





Added value



March 2019

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E-commerce


B4 Business growth Growing and developing a business in a changing business environment

Business planning






B5 The effect of global markets Competing internationally

Market share

Sources of finance






These real-life business contexts should emphasise the synoptic nature of GCSE Business – bringing many business topic together in a single case study.


March 2019

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SET C: REAL-LIFE BUSINESS CONTEXTS EDITS (10 x 1-minute re-versions from SET B)

Title Short description Learning objectives

C1a C1b

Entrepreneur An entrepreneur talks about starting their own business



Risk and rewards

Business plans – the role and importance & purpose


C2a C2b

Effective Human resources A company talks about the importance of getting the right people in the right jobs, maintaining employee motivation and increasing productivity.


Organisation structure of the business







March 2019

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C3a C3b

Technology and its effects on changing business

An individual / company talks about the impact of technology on the business, focussing on new methods of advertising and connecting with customers






Added value


E-commerce


C4a C4b

Business growth A company talks about how they have grown and developed their business in a changing business environment


Business planning






C5a C5b

The effect of global markets A company talks about how they compete internationally


Market share





Sources of finance



March 2019

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Set C – re-version example

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