BB-2015-SponsorPackage final

Boobyball is now one of the most coveted and high profile fundraising events for young philanthropists in

Toronto, Calgary and Winnipeg. We are excited to announce that Boobyball is expanding and will be taking place in

Toronto, Calgary, Winnipeg and Ottawa in 2015!

Over the past 13 years Boobyball has raised over 3.4 million dollars for Rethink Breast Cancer. This year, Rethink, along

with our incredible committees, aims to raise over $500,000 to support Rethink’s unique mission.

For over 14 years, rethink has helped thousands of young women with breast cancer by

providing resources and networks, reminding them that getting breast cancer in your 20’s, 30’s

and 40’s doesn’t have to be isolating.

Stretch Heal Grow is a yoga and wellness retreat for young women living with breast cancer. It is a weekend to inspire, recharge and educate through yoga, meditation and healthy living workshops.

Breast Fest is a symposium dedicated to breast cancer support, community, education and awareness. This inspiring event brings together over 800 people in a single weekend. Breast Fest brings important subject matter to the general public and provides support and community to vulnerable young women who are dealing with breast cancer.

RYWN is a group comprised of women across the country that have personal experience with breast cancer and who provides important input and feedback on our resources and campaigns, help raise awareness about the needs of young women with breast cancer, and spread the word about the important work we do.

Our advocacy program creates a forum for us to advocatie to healthcare professionals, politicians, and decision makers on behalf of young women dealing with breast cancer. We have built systems for proactive and reactive campaigns, created patient working groups and connected with other breast

cancer affiliates to help shape our advocacy initiatives .

This mobile app is a regular reminder and a little bit of encouragement from a hot guy of your choice to check your breasts. With Your Man Reminder, it’s never been easier to give your breasts the TLC they deserve. Download the app: www.rethinkbreastcancer.com/yourmanreminder

An evolution of our in-person support groups, this video series available on Rethink’s digital breast cancer channel BoobTube, offers practical tips for young women with breast cancer, based on personal experiences. Check it out: www.rethinkbreastcancer.com/livelaughlearn.

Survival guide, inspirational memoir and lifestyle mag in one! We’ve teamed up with young breast cancer survivor Sylvia Soo to create a first-of-its-kind resource for young women going through breast cancer: Cancer Fabulous Diaries. Read the ‘zine: www.rethinkbreastcancer.com/cancerfabulousdiaries

Up-to-date resources to support discussion and help develop coping skills for the whole family. See our resources: www.rethinkbreastcancer.com/helpingchildrencope

2,500 (1,500 in Toronto + 500 in Calgary + 500 in Winnipeg) interesting and interested male and female influential young professionals between the ages of 22-40 yrs.

• 78% of guests were affected by breast cancer (a friend, themselves or family member)

• 95% of guests say they make a habit of supporting charitable causes

• 87% of guests are single (unmarried) • Guests work in a broad spectrum of industries

from Financial, Fashion, Marketing, Public Relations to Film of which 57% have a household income upwards of $100,000 per year

In 2014, Boobyball raised over $432,000 for Rethink Breast Cancer. This revenue is invaluable in the fight against breast cancer. Money raised through Boobyball will help expand our vital programs for young women with breast cancer and develop and fund desperately needed new programs. With the help of trend-setting partners, cool and stylish event advertising, and an uber-fresh brand image, Rethink is making fundraising for the cause relevant for young women and men and those that are young at heart!

Get ready to blast off to the hottest party in town, with a one-way ticket to Boobyball 2015. Lighting up the entire galaxy this fall, Planet Booby is guaranteed to be an event that is truly out of this world. Prepare to be transported to another dimension, where aliens and space cadets mingle at the bar, while droids and storm troopers join forces on the dance floor. Whether you’re thinking Judy Jetson or Captain Kirk, dress to impress and watch the planets align as sci-fi goes glam for Rethink Breast Cancer.

Platinum Sponsor $40,000

Gold Sponsor $25,000

Silver Sponsor $15,000

Bronze Sponsor $7,500

Logo placement on all Rethink produced signage, collateral & electronic materials

Tier 1 Tier 2 Tier 3 Tier 4

Dedicated activation area 20’x20’ 15’x15’ 10’x’10’ 8’x’8’

On site signage opportunities Max 7 signs Max 5 signs Max 3 signs Max 1 signs

Social Media Mentions 7 5 3 1

Logo placement on media wall X X X X

Targeting sampling opportunity in gift bags and/or onsite activation area

X X X X

Mention in press release X X X

Exclusivity in gift bag X X

Verbal recognition at Boobyball X

VIP Booth X

Boobyball tickets 20 15 8 4


Gold Sponsor $5,000








X X X X


Logo placement on media wall X X

Dedicated activation area 15’x15’ 10’10’

Exclusivity in Gift Bag X


VIP Booth X

Boobyball tickets 10 8 6 2


Gold Sponsor $5,000







X X X X



Logo placement on media wall X X

Dedicated activation area 15’x15’ 10’10’

Exclusivity in Gift Bag X


VIP Booth X

Boobyball & VIP Reception tickets 8 6 4 2

The brand activation is arguably the most important component of Boobyball sponsor benefits. Rethink will work directly with sponsors to collaborate on cutting edge branding opportunities that can be wholly owned by the sponsor and their constituents. Gift bag opportunities for product and literature.

Boobyball is an opportunity to demonstrate to your community and employees that your company is socially conscious and committed to supporting and raising awareness for breast cancer.

We encourage sponsors and partners to consider a multi-year sponsorship package. This gives marketers the opportunity to build a strong connection to the breast cancer cause, and specifically with Boobyball. Special consideration will be given to those partners who commit to a multi-year deal both financially (price break) and professionally (first right of refusal for Boobyball).

Total TWITTER followers

(@rethinktweet)

Total FACEBOOK

fans

(rethinkbreastcancer)

Total INSTAGRAM

followers

Total posts

(#boobyball) # of Potential impressions

-

500,000

1,000,000

1,500,000

-

100

200

300

8/4

/14

8/1

1/1

4

8/1

8/1

4

8/2

5/1

4

9/1

/14

9/8

/14

9/1

5/1

4

9/2

2/1

4

9/2

9/1

4

10

/6/1

4

10

/13

/14

10

/20

/14

10

/27

/14

11

/3/1

4

11

/10

/14

Total Posts Potential Impressions

# of Media Impressions

Big Top Booby Release

sent to tier one

Toronto media

Number of Stories: 22

Total Media

Impressions:

6.2 Million

GLOBAL: REACH

1,200,000 NOTABLE:

REACH 250,000

SHE DOES THE CITY:

REACH 150,000

STYLE PARADE: REACH 1000

FASHION MAGAZINE:

REACH 230,000

CP24: REACH 43,000

ON THE SCENE

NETWORK: REACH

250,000

Big Top Booby release sent

to tier one Calgary media

Number of Stories: 10

Total Media Impressions:

1.3 Million

BT: CALGARY REACH 2,750

MIKES BLOGGITY

BLOG: REACH 20,000

I’M MR FABULOUS:

REACH 10,000

Big Top Booby release

sent to tier one

Winnipeg

Media

Total Media

Impressions:

367,000

CHRISD.CA REACH: 10,000

BT REACH: 350,000

CHARCOAL COLLABERATIVE

REACH: 2,500

MARGOT & MAUDE

REACH: 5,000

BB-2015-SponsorPackage final

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