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    A

    TNEMEGANAMEROPAGNIS

    YTISREVINU

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    THE PRESIDENTS MESSAGE02THE CHALLENGES AHEAD04SHAPING OUR IDENTITY06

    THE HEART OF SMU08THE DIFFERENCE10WHAT MAKES US DIFFERENT12CONTACT US20

    CONTENTS

    This book is about sharing whowe are. Its a showcase of whatsETS us apart. By defining theheart of smu, we can all share,develop and participate in whatis a unique culture.

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    President

    Howard Hunter

    We set out to be different. And after five

    years, I know we have set a benchmark for

    nurturing leadership, developing talents

    and spearheading research in Singaporeand the region.

    Our foundation was laid by the inspiration

    of our board of trustees, support from

    the government and dedication from

    our people.

    Today, our challenge is to build on that

    foundation. The opening of our brand new

    city campus reaffirms our unique learning

    philosophy and reflects our determination

    to shape a distinctive management

    university. In this book we hope to capture

    and celebrate the traits that define anddifferentiate us.

    THEPRESIDENTSMESSAGE

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    From the start, we have done things differently:

    - we put the focus on the individual and not just grades in

    our admissions process.

    - our seminar style teaching and smaller class sizesprovide greater opportunities for students to have their say.

    - students take charge of their future by being highly

    involved in their choices inside and outside the classroom.

    - faculty can balance teaching and research excellence in a

    more flexible and supportive environment.

    - our city campus puts us at the doorstep of the business world.

    SMU WAS DESIGNED TOPROVIDE A DIFFERENT MODELOF UNIVERSITY EDUCATIONHERE IN SINGAPORE.Dr Tony TanFormer Deputy Prime Minister and Co-ordinating Ministerfor Security and Defence, Republic of Singapore.

    THECHALLENGESAHEAD

    To stay ahead we need to:

    groom visionaries and doers tobecome socially responsible leaders;

    encourage innovative research THAT IS relevantand beneficial to the marketplace;

    build stronger bonds with the industryand community to draw real-worldinsights and deliver impact.

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    In the face of an ever-changing

    environment, our sense of identity

    is a valuable asset. Since the beginning,

    we have been associated with a

    personality unique from the restin the education sector.

    Its a positioning we are proud to own,

    one that we should expand upon.

    It clearly defines who we are within

    and beyond our walls and it offers a

    common vision from which we can grow,

    collectively and individually.

    SHAPINGOURIDENTITY

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    ACTIVELY COMBININGACADEMIC RIGOURWITH A DYNAMICLEARNING CULTURETO CREATE CAPABLEAND CONFIDENTINDIVIDUALS

    WE FEEL THIS SIMPLE SENTENCE BEST CAPTURES THEHEART OF WHAT WE DO AND DIFFERENTIATES USFROM THE COMPETITION.

    We strongly believe in a learning environment that

    is open, dynamic and relevant to the world today.

    This way, we can develop knowledge and talent

    that engages the future of Asian business.

    THEHEARTOF SMU

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    The learning environment is as important as theacademic content.

    THATS WHY WE ARE PASSIONATE ABOUT DEVELOPINGTALENTED PEOPLE WHO UNDERSTAND HOW TO GET THE BESTFROM THEMSELVES AND THOSE AROUND THEM.

    THE THIRST FOR INQUIRY COMBINED WITH AN INTIMATE

    LEARNING ENVIRONMENT RESULT IN OPPORTUNITIES FORINDIVIDUALS TO ACHIEVE THEIR POTENTIAL.

    A DYNAMIC AND LIVELY CULTURE WITH A FREE FLOW OFIDEAS AND EXPOSURE TO THE REAL WORLD.

    These elements help shape confident individuals whocan contribute to their workplaces and communities.

    THEDIFFERENCE

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    ACADEMICS WITH PASSIONIMPACTING ASIAN BUSINESSINTIMATE LEARNINGDYNAMIC CULTURE

    Its important to realise, define and understand those

    traits that set us apart. As we stake our place in the

    world of business and education we need a clear sense

    of self that connects with people; one clearly stamped

    with our own individuality.

    WHATMAKES USDIFFERENT

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    ACADEMICSWITH PASSION

    IMPACTINGASIAN BUSINESS

    Our research and curriculum pay attention

    to Asia and the world, connecting us

    with industry; a professional offering that

    empowers life-long learners to engage withan increasingly challenging landscape;

    we groom Asian business leaders and

    innovators.

    We thrive on passion for inquiry; a

    passion that draws the best out of allthat we do: research, teaching, learn-

    ing and living. Our research is creative

    yet grounded in rigour; generating ideas

    with impact and real-world relevance.

    WHATMAKES USDIFFERENT

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    WHATMAKES USDIFFERENT

    INTIMATELEARNING

    DYNAMICCULTURE

    An environment charged with lively

    expression and exchange of ideas; aculture that relishes challenging,

    hands-on education; a place where

    ones role in society matters as much

    as ones role in business; a city campus

    brimming with activity; a place where

    diverse student backgrounds and

    opportunities for learning come together

    to create an exciting stage for learning.

    Students shape their own syllabus;

    academics share insights seminarstyle; heres a culture that celebrates

    individuality and embraces inquisitive

    personalities. Our smaller class

    size delivers an immersive learning

    experience; students are more involved;

    the opportunities for exposure richer.

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    THE SIGNIFICANCEOF SMU LIES IN THEEXPERIENCE. AT THE

    END OF THE DAY,WE ARE NOT JUSTABOUT QUALIFICATIONS.WERE ABOUT PEOPLEWHO EMBRACE THECHALLENGE OFCREATING AND SHARING

    KNOWLEDGE IN LIFE.

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    CONTACT US

    SINGAPOREMANAGEMENTuniversity

    ADMINISTRATION BUILDING

    81 VICTORIA STREET

    SINGAPORE 188065

    Tel: +65 6828 0100Fax: +65 6828 0101

    www.smu.edu.sg

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    TNEMEGANAMEROPAGNIS

    YTISREVINU