Apply•Make it happen•Work in the power of 3’s•Follow budget and plan of action calendar•Follow through•Follow up on all leads•Reassess Marketing Plan every 30 days• Change, update, add, subtract and take copious notes

Value MarketingPublic Relations• Press Releases

• Interviews

• Local buzz

• Events & sweepstakes

Value Marketing•Web• Organic search engine optimization• Blogs• Yelp• Search engine Business search/maps• Online reviews• Message boards• City Search• Trade/niche sites

Value Marketing•Social Media• Twitter• Facebook• Linkedin• Instagram• YouTube• Digg• Yelp• Ect ect ect

Value Marketing•Networking• Local Chamber• Leads or Earn Groups• LeTip• Women’s Groups• Trade associations• Charity organizations• Sports teams• Blogs

Value Marketing•Reciprocity• Referrals• Trade• Charitable donations• Volunteerism• Free seminars• Samples

Marketing Buzz

It is marketing that integrates emotions, logic and thought process to connect

with a consumer. The goal is to connect in such a way that the consumer responds to a product based on

both emotion and rationale.

• Experiental Marketing

Marketing Buzz

Squeeze pages and lead generation through free educational or informative content.

• Inbound Marketing

Marketing Buzz• Big Data

Marketing Buzz• Localization

Marketing Buzz• Responsive Web Design

Marketing Buzz• Native Advertising

Marketing Buzz

The top authority in a field

• Thought Leader

Marketing Buzz• News Jacking

Marketing Buzz• Viral Marketing

Marketing Buzz• Consumer Generated Media

Marketing Buzz• Storyscaping

Marketing Buzz• Content Marketing

Creating and sharing valuable free content to attract and convert prospects into customers and

customers into repeat buyers.

BlogsSqueeze Pages

Linked Content Through Social Media

Marketing Buzz• Rich Media

VideoBranded Games

Interactive WebsitesIntegrated Social Media

Marketing Buzz• Influencers

Marketing Buzz• Internet of things

© 2010 Gilmore Marketing Concepts