Multilingual SEO – Optimizing Your Technical Content for Findability
Basics on Multilingual SEO & Site Audit
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Transcript of Basics on Multilingual SEO & Site Audit
Multilingual Technical SEOSankar Ponnusamy
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Priceline
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SEOWhat is
How Fast is Google
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1/8thof a second.
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200 + Ranking Factors
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On Page Technical
Page Elements
Multilingual SEO and InternationalizationTools: Webmaster Tools & ScreamingFrog
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New Website
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Webmaster Tools
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Sitemap for Crawling
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Big e-commerce Player
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Toronto Hotels’ Search in Google CanadaToronto Hotels’ Search in Google USA
Google: Country TargetingSearch Results Vary depending on Location
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2 Important use cases in International SEO
Most websites will fall under these use cases.
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Use Case 1: Small Regional Variation with Similar content in Same Language
US English
$Currency
UK English
£ Currency
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Use case 2: Fully Translated contentEx: Spanish and English content for the US users
Spanish English
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Step 1: Create individual Profiles
Canada, Spanish
France, French
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Step2: Geo Target each Profiles
Step 3: Specify rel=alternate href tags on every page
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Guides Google on which language to display in local countries. i.e google.fr etc
How Google Display Results
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For Keyword Search: Amsterdam Hotel
Google.fr
.fr local result
Google.it
.it local result
Site Speed and PerformanceTools: PageSpeed insights by Google, Screaming Frog
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Every Second Counts
Slow page load results in an increase in page abandonment
kissmetrics.com
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Page Speed: Google PageSpeed Insights
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Click on each item for specific Recommendation
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Scaling: Screaming Frog for site audit and crawling
• Errors – Client & server errors (No responses, 4XX, 5XX)
• Redirects – (3XX, permanent or temporary)
• External Links • And many many more
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Lets scale the process
Send to the concernteam
Meta Tags and Page Elements in SEO
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You Vs Googlebot?
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Title Tag
• Most important meta tag for rankings.
• It should contain the primary keywords we want the page to rank for.
In HTML code
In Google Search Result
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Heading Tags in SEO
The heading is one of the signals used by search engines to understand the topic of the webpage.
Always advised to have main keyword in H1 Tags
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Heading Tags in Website
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Why these tags are important?
NYU School of Dentistry is not in Google’s Top Rankings
Keyword: BS dental hygiene
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Lets do an Audit on NYU Dentistry
Title Tag
Bs in Dental hygiene program at NYU
H1 Tag
Bs in Dental hygiene
Keyword: BS dental hygiene
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Time consuming. Cannot manually check every page.
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Enterprise Scaling
Thanks
http://www.priceline.com/careers/
• https://support.google.com/webmasters/answer/189077?hl=en• Google.com
• Image:• http://www.lets-develop.com/wp-content/uploads/2014/09/Tell-Google-about-your-website-get-Google-to-index-your-new
-website-tutorial.jpg
• http://officialwebmasterblog.blogspot.com/2013/05/optimize-h2-tags-for-post-titles-and-h1.html• http://www.maclife.com/article/columns/law_apple_really_defeat_samsung
• Phil Anderson Agoda.com
References
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