Bang 2017 The evolution of Business Analysis by Praasede Colombo President of IIBA Italy Chapter
Transcript of Bang 2017 The evolution of Business Analysis by Praasede Colombo President of IIBA Italy Chapter
Hello!
Nice to meet you.
Prassede Colombo IIBA Italy Chapter President
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iiba_italy
www.italy.iiba.org
OUR CORE PURPOSE
“To unite a community of professionals to create
better business outcomes”
WE OPERATE IN ITALY & IN
EUROPE REGION
We are the Italian Chapter of the IIBA
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ENGAGING
• Volounteers and members
• Professionals
• Organizations - Companies
• Universities
• Orders
• Other Associations
• Sponsors (NTT Data, PMProgetti, Reti)
Growth of the BA Community in Italy
THROUGH • High Quality Events and Workshop to
share knowledge & networking
• Services of Value for Members as Group of Studies, News, Articles, BALAB, Happy Hours, Special Projects
• Best Practices promotion and sharing knowledge, results, trends
• Branches Development to Boosting the IIBA Italy Chapter mission locally (Rome + Naples + ...)
• Corporate membership and Cooperation ( (Ex. NTT Data, Canon ….)…)
IIBA Italy Chapter: What we do
IIBA® is the leading independent, non-profit professional association dedicated to the field of business analysis.
As the voice of the business analysis community we are and continue to:
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+30000 Members That’s a lot of members
+10000 Certified ECBA, CCBA, CBAP: That’s a lot of BA Professional
+300 Corporate Members That’s a lot of Corporate Organization Engaged
+300 Endorsed Education Providers That’s a lot of Qualified Training Companies
+120 Charters Worldwide That’s a lot of Volounteers Engaged
• be a recognized global thought leader
• be dedicated to elevating the discipline of business analysis
• provide access to relevant tools, resources, events, researches and connections
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IIBA: Building Business Analysis Capabilities
6 BA Knowledge Areas Business Analyst Professional Development
Global Certification
6 BA Underlying Competencies 50 Techniques 5 Perspectives: Agile, BI, IT, B Architecture, BPM
What is the
actual need?
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“Kick start your brain. New ideas come from watching something, talk to people, experimenting, asking questions and getting out of
the office!”
“ Your customers dream of a happier and better life. Don’t move product. Enrich lives” Steve Jobs
“Anything that won’t sell, I don’t want to invent. Its sale is
proof of utility, and utility is success.” “The value of an idea
lies in the using of it”
How BA can
Help?
The practice of
ENABLING
CHANGE in an
enterprise by
defining NEEDS and
recommending
SOLUTIONS that
deliver VALUE to
STAKEHOLDERS in
specific CONTEXTS
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Changes
Stakeholders Contexts
Solutions
Value
Needs
Source: Business Analysis Core Concept Model – BABOK GUIDE V3 IIBA
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72% “Identifying and prioritizing new opportunities”
72% “Enabling more efficient use of
time / resources”
63% “Improve understanding,
acquisition and retention of customers”
63% “Increase project
success rates”
Value of Business Analysis
Organizations are expanding business analysis capabilities asking for help navigating the ever-increasingly complex business world
Source: Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - October 31, 2016
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“BAs have to be able to identify opportunities to revolutionize existing customer experience, operational processes, or business models based
on the use of new technologies” «
Digital Technologies are actually transformative
of the way companies do business
Source: Business Analysis and Digital Transformation-Global Thought Leadership-Kevin Brennan 8/2017 MIT Center for Digital Transformation – 2011
Solid grasp of the organization’s business model F
Business analysts need to be focused on the delivery of
business value and be prepared to act as trusted advisors to the
business stakeholders, who need to adapt quickly to dramatic
changes in their industries and markets
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ADVISOR TRUST
ADAPT QUICKLY
DELIVER VALUE
Business Analysts Competencies
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From task… …to Value
SHIFT SKILLS from traditional approaches
“Task - Silos - Project - Strategy Translation - Data Focus”
Source: Business Analysis and Digital Transformation-Global Thought Leadership-Kevin Brennan 8/2017 Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016
From project-oriented and requirement centric to deeper understanding of
processes and products
Cu
sto
mer
Fo
cuse
d
Em
pat
hy
Most
valuable BA
Skill Sets
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To exhibit Skill Sets beyond those traditionally associated with the discipline
Source: Business Analysis: positioning for success Federico M. Capo BALAB 6/2017 - Business Analysis – positioning for
success – KPMG Canada’s assessment for IIBA® - 10/31,/2016
Customer Obsession – Trustworthiness – Adaptability – Open Mind
Business analysts will need a combination of digital skills, more business knowledge at strategic level, adaptability to
work in faster delivery cycle, high cognitive capabilities and social
intelligence, ability to stay ahead of the technology changes
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Business Analysis 4.0 & Digital Business Analyst
Competencies
Source: Impact of Digial Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &
Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017
EXPANDED ROLE ADVANCED SKILLS &
KNOWLEDGE
DIGITAL MINDSET
BUSINESS ACUMEN &
TECHNOLOGY FLUENCY
Digital
Business
Analyst
(DBA)
DIGITAL MINDSET
• Adaptability and flexibility • Immediacy • Agility • Collaboration and Interoperability • Customer Centricity • Data Centricity .
DIGITAL MINDSET to support organization’s digital imperatives. BUSINESS ACUMEN and Technology fluency to understanding the context.
BUSINESS ACUMEN • Industry and competitive landscape • Organization strategy and business
model(s) • Domain and enterprise-level • Understanding of Industry trends,
challenges and benchmarks, Cyber security and protection of business assets, Digital marketing imperatives
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TECHNOLOGY FLUENCY • Cyber security applications; Visualization/ prototyping applications;
Artificial intelligence (AI) applications; Robotic Process Automation; IoT; Cloud computing; e-Commerce platforms
Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &
Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017
Digital BA
Advanced
Skills &
Knowledge
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•Strategic analysis •Competitive analysis •Enterprise analysis •Technical innovative thinking
•Conceptual thinking •Systems thinking •Critical thinking •Analytic skills
• Collaboration • Virtual Teamwork • Social Intelligence
•Visual thinking •Design thinking •UX Design •Ethnography •Customer journey mapping •Mobile Digital Social
Strategic Cognitive
Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales &
Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017
The Business
Analyst of the
Nearest
Future is Here
Expanded
Role
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Digital BA
We are already here and we are
evolving …
Digital Business Analyst and Marketing
Digital Business Analyst Agile
Business Analyst Product Management
Business Intelligence Analyst
Analytics Business Analyst
Strategic Business Analyst
Digital Business Analyst Social Media Analyst
Security Business Analyst
Robotic Process Automation BA
RPA Consultant
Customer Experience Analyst
And many more…
New Roles are emerging: Some job posting titles we have observed
Source: Impact of Digital Transformation to Work, Workplace & The practice of Business Analysis – Alain Arseneault, Director, Sales
& Marketing – IIBA ® Senior Leader – BA Lens 9th Nov 2017
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72% of CEOs believe the next 3 years will be more critical than the last 50 years in their
industries
77% of CEOs say it is important to specifically include innovation in the
business strategy with clear targets and objectives
41% of CEOs expect to be running significantly transformed companies in 3 years’ time (vs 29%
last year)
Macro Business and Technology trends are impacting the capabilities that organizations will need to generate better business outcomes
Are you Ready for the New Technology Era?
Source: Business Analysis: positioning for success Federico M. Capo BALAB 6/2017 Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016
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Are you Ready? Leaders and practitioners appear
MISALIGNED over where Business Analysis capabilities reside
in organizations
Source: Business Analysis: positioning for success Federico M. Capo BALAB 6/2017 Business Analysis – positioning for success – KPMG Canada’s assessment for IIBA® - 10/31,/2016
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Bring core BA Skill Sets to all organizational decision-makers
Develop and deploy Specialized BA Teams within the organization
BA
Are you ready To Elevate Business Analysis Skill Sets?
See Video: https://goo.gl/3kLk8r
Value
Adaptability
Digital Transformation
Digital BA