Balancing Brands
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Striking a Balance Between Corporate and Personal Brands in a Digital World Y OU 2.0: E MBRACING D IGITAL M EDIA ● F EBRUARY 28, 2012 ● B UFFALO Mike McDougall, APR Managing Partner, McDougall Travers Collins
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In his February 28th presentation, Balancing Brands, Mike McDougall shares advice on balancing personal brands with coporate brands.
Transcript of Balancing Brands
Striking a Balance Between
Corporate and Personal Brands
in a Digital World
YOU 2 . 0 : EMBRAC ING D IG I TA L M ED IA ● F E B R UARY 28 , 2 012 ● BUF FALO
Mike McDougall, APRManaging Partner, McDougall Travers Collins
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@MikeMcDoug @McDougallTC
linkedin.com/in/mcdougall
+1.585.789.1623
#TCyou2
facebook.com/McDougallTC
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i wanna talk about
@McDougallTC
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So why is this poised to become a
for marketers and
communicators?
@McDougallTC
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guidelines for
@McDougallTC
in a digital world
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establish expectations
@McDougallTC
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seek the true believers
@McDougallTC
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screen for vampires
@McDougallTC
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address the problem children
@McDougallTC
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train and coach
@McDougallTC
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maintain separation
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prepare for disaster
@McDougallTC
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reward success
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know your off-ramp
@McDougallTC
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andone last thing…
@McDougallTC
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remain vigilant
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debate &discuss
Mike McDougall, APRManaging Partner, McDougall Travers Collins
linkedin.com/in/mcdougall
facebook.com/McDougallTC
direct: +1.585.789.1623
@MikeMcDoug and @McDougallTC
@McDougallTC
23© 2012 Michael L. McDougall@McDougallTC
