Striking a Balance Between

Corporate and Personal Brands

in a Digital World

YOU 2 . 0 : EMBRAC ING D IG I TA L M ED IA ● F E B R UARY 28 , 2 012 ● BUF FALO

Mike McDougall, APRManaging Partner, McDougall Travers Collins

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@MikeMcDoug @McDougallTC

linkedin.com/in/mcdougall

mmcdougall@McDougallTC.com

+1.585.789.1623

#TCyou2

facebook.com/McDougallTC

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i wanna talk about

@McDougallTC

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So why is this poised to become a

for marketers and

communicators?

@McDougallTC

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guidelines for

@McDougallTC

in a digital world

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establish expectations

@McDougallTC

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seek the true believers

@McDougallTC

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screen for vampires

@McDougallTC

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address the problem children

@McDougallTC

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train and coach

@McDougallTC

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maintain separation

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prepare for disaster

@McDougallTC

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reward success

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know your off-ramp

@McDougallTC

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andone last thing…

@McDougallTC

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remain vigilant

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debate &discuss

Mike McDougall, APRManaging Partner, McDougall Travers Collins

mmcdougall@McDougallTC.com

linkedin.com/in/mcdougall

facebook.com/McDougallTC

direct: +1.585.789.1623

@MikeMcDoug and @McDougallTC

@McDougallTC

23© 2012 Michael L. McDougall@McDougallTC