kurort bakurianSiCatarebuli marketinguli

kvlevis Sedegebikvlevis Sedegebi

2008-2009

saqarTvelos turizmisa da kurortebis departamentisaqarTvelos turizmisa da kurortebis departamenti

turistebis asaki

28%16-24 wlis

2008 2009

25%16-24 wlis

2

1%

9%

25%

37%

65 da meti wlis

50-65 wlis

35-49 wlis

25-34 wlis

1%

7%35%

31%

65 da meti wlis

50-65 wlis

35-49 wlis

25-34 wlis

Sida da ucxoeli turistebi

ucxoeli

turisti

1%

2008 2009

ucxoeli

turisti

2%

3

Sida

turisti

99%

Sida

turisti

98%

Sida turistebi – 2008

Sida turistebi – 2009

1.8%0.3%0.3%1.8%

6.4%5.2%

74.9%

gori

wyaltubo

ozurgeTi

rusTavi

quTaisi

baTumi

Tbilisi

0.3%0.3%0.8%0.5%0.5%0.5%0.3%0.8%1.8%1.8%

qareli

axalcixe

Terjola

mcxeTa

senaki

zestafoni

sagarejo

foTi

borjomi

gori

ucxoeli turistebi – 2008

somxeTi

18%

ukraina

israeli

9%

germania

5%yazaxeTi

5%

6

ruseTi

22%

latvia

18%

didi britaneTi

14%

ukraina

9%

ucxoeli turistebi – 2009

dasvenebis praqtika

2008 2009

ojaxTan erTad 61% 78%

megobrebTan erTad 37% 21%megobrebTan erTad 37% 21%

marto 2% 1%

vizitis mizani

sxva

saqmiani da

profesiuli

4%

megobrebis da

naTesavebis

monaxuleba

2%

saqmiani da

profesiuli

1%

megobrebis da

naTesavebis

monaxuleba

3%gajansaReba/mku

2008 2009

sxva

3%gajansaReba/mku

rnaloba

9%

dasveneba/sport

i

45%

dasveneba

37%

sxva

1%

3%gajansaReba/mku

rnaloba

3%

dasveneba/sport

i

44%

dasveneba

48%

vizitis ganmapirobebeli faqtorebi

2%

9%

interneti

megobrebisada naTesavebis

rCeva

2008 2009

3%

32%

interneti

megobrebisada naTesavebis

rCeva

87%

2%

1%

yovelwliuriCveuleba

sxva

reklama(satelevizio,radio, presa)

63%

1%

3%

sxva

reklama(satelevizio,radio, presa)

organizebuli da araorganizebuli turistebi

organizeb

uli, 2%

2008 2009

organizeb

uli, 4%

11

araorgani

zebuli,

98%

araorgani

zebuli,

96%

axali da mudmivi momxmareblebi

ganTavsebis saSualebis moZieba

55%

43%44%

57%

1% 1%

davjavSne

Tbilisidan

turizmis

sainformacio

centrSi mirCies

damoukideblad

moviZie adgilze

2008

2009

turistuli danaxarjebi - ganTavseba

29%32% 31%

29%

21%20%

2008 2009

7%8%

21%20%

8%8%

2% 1%3%

20

larze

naklebi

20-40 40-70 70-100 100-150 150-200 200

larze

meti

ganTavsebis saSualebebisgaumjobeseba

11%7%

18%20%

sacxovrebeli farTis gadideba

interneti

2009

2008

4%7%

22%

12%

24%18%

8%26%

14%10%11%

7%

sxva

sanitariuli mowesrigeba

oTaxis ukeT aRWurva

kvebis xarisxis gaumjobeseba

momsaxurebis gaumjobeseba

sacxovrebeli farTis gadideba

kmayofilebis xarisxi SeTavazebuli servisiT

56%

28%

27%

55%

kmayofili

Zalian kmayofili

1%

15%

56%

18%

ukmayofilo

saSualodkmayofili

2009

2008

turistuli danaxarjebi – kveba

33%31%

35%

2008 2009

15%

9%12%

3%

15%

2%6% 6%

2% 4%1%

10larzenaklebi

10-20 20-30 30-50 50-70 70-100 100larzemeti

turistuli danaxarjebi – transportireba

23%

39%

12%

17%

22%

30-40

40-50

50 larze meti

1%

10%

18%

5%

5%

23%

14%

10%

12%

5 larze naklebi

5-10

10-20

20-30

30-40

2009

2008

sxva turistuli danaxarjebi

7%

4%

16%

6%

11%

50-70

70-100

100 larze meti

2008 2009

9%

14%

22%

14%

3%

11%

22%

16%

30%

10 larze naklebi

10-20

20-30

30-50

50-70

saSualo turistuli danaxarjebi

დანახარჯის ტიპი 2008 2009

ganTavseba 55 30

kveba 15 2515 25

transportireba 50 50

sxva danaxarji 40 40

sul saSualo

danaxarji dReSi160 145

gamoyenebuli satransporto saSualeba

2%

5%sxva

61%

34%

3%

69%

26%

kerZoavtomanqana

samarSrutotaqsi

matarebeli

2009

2008

damatebiTi SeTavazebebis arseboba an gaumjobeseba

12%18%aqtiuri da saTavgadasavlo turizmi

2008 2009

22

15%4%

25%

24%21%

20%17%

16%

10%

9%8%

12%

sxva

gastronomiuli SeTavazebebi

garTobis obieqtebi

kulturuli SeTavazebebi

internet kafe

sportul-gamajansaRebeli kompleqsebi

rekomendaciebi kurort bakurianis ganviTarebis mizniT

7%

6%

5%

4%

5%

0%

efeqturi samaSvelosamsaxuri

instruqtorebiskvalifikaciis amaRleba

ucxo enebis treiningi

2008 2009

20%

27%

18%

11%

6%

7%

23%

32%

15%

6%

16%

momsaxurebis donisgaumjobeseba

kurortis sanitariulipirobebis gaumjobeseba

Sida gzebis mowesrigeba

moxerxebuli Sidatransportireba

turistuli niSnebisdamontaJeba

samsaxuri

turistebis mzaoba bakurianSi xelmeored Camosasvlelad

savaraudod

Camoval

10%

savaraudod

ar Camoval

0%

2008 2009

savaraudod

24

10%

aucileblad

Camoval

90%

ar Camoval

0%

0%

aucileblad

Camoval

97%

savaraudod

Camoval

3%