Bakuriani visitor insights 2008 2009...

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kurort bakurianSi Catarebuli marketinguli kvlevis Sedegebi 2008-2009saqarTvelos turizmisa da kurortebis departamenti

turistebis asaki

200816-24 wlis 25-34 wlis 35-49 wlis 50-65 wlis 65 da meti wlis

200928% 37% 25%16-24 wlis 25-34 wlis 35-49 wlis 50-65 wlis 65 da meti wlis

25% 31% 35%

9% 1%

7% 1%

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Sida da ucxoeli turistebi

2008ucxoeli turi sti 1%

2009ucxoel i turi sti 2%

Si da turi sti 99%

Si da turi sti 98%

3

Sida turistebi 2008

Sida turistebi 2009Tbilisi baTumi quTaisi rusTavi ozurgeTi wyaltubo gori borjomi foTi sagarejo zestafoni senaki mcxeTa Terjola axalcixe qareli

74.9% 5.2% 6.4% 1.8% 0.3% 0.3% 1.8% 1.8% 0.8% 0.3% 0.5% 0.5% 0.5% 0.8% 0.3% 0.3%

ucxoeli turistebi 2008

german ia 5% israeli 9% ukrain a 9%

yazaxeTi 5%

somxeTi 18%

didi bri tan eTi 14%

ruseTi 22% latvia 18%

6

ucxoeli turistebi 2009

dasvenebis praqtika

2008 ojaxTan erTad megobrebTan erTad marto 61% 37% 2%

2009 78% 21% 1%

vizitis mizani

2008saqmiani da profesiuli 4% gajansaReba/mku rnaloba 9% megobrebis da naTesavebis monaxuleba 2%

2009saqmiani da profesiuli 1% megobrebis da naTesavebis monaxuleba 3% sxva 1% dasveneba 48%

sxva 3%

gajansaReba/mku rnaloba 3%

dasveneba 37%

dasveneba/sport i 45%

dasveneba/sport i 44%

vizitis ganmapirobebeli faqtorebi 2008megobrebisa da naTesavebis rCeva

20099%megobrebisa da naTesavebis rCeva

32%

interneti

2%interneti

3%

reklama (satelevizio, radio, presa)

1%reklama (satelevizio, radio, presa)

1%

sxva

2%

yovelwliuri Cveuleba

87%

sxva

63%

organizebuli da araorganizebuli turistebi

2008

organ i zeb uli , 2%

2009organ i zeb uli , 4%

araorgan i zebul i , 98%

araorgan i zebul i , 96%

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axali da mudmivi momxmareblebi

ganTavsebis saSualebis moZieba

55% 43% 44%

57%

2008 2009 1% 1%davjavSne Tbilisidan turizmis damoukideblad sainformacio moviZie adgilze centrSi mirCies

turistuli danaxarjebi - ganTavseba

2008 32% 31% 29% 29%

2009

21% 20%

7%8%

8%8% 2% 1% 3%

20 larze naklebi

20-40

40-70

70-100

100-150

150-200

200 larze meti

ganTavsebis saSualebebis gaumjobeseba2009 2008

interneti sacxovrebeli farTis gadideba momsaxurebis gaumjobeseba kvebis xarisxis gaumjobeseba oTaxis ukeT aRWurva sanitariuli mowesrigeba sxva

7%

20% 18% 11% 10% 14% 26% 18% 12% 22% 24%

8%

4%

7%

kmayofilebis xarisxi SeTavazebuli servisiT

Zalian kmayofili

55% 28% 27% 56% 18% 15% 2009 2008

kmayofili

saSualod kmayofili

ukmayofilo

1%

turistuli danaxarjebi kveba

2008 33% 31% 35%

2009

15% 9%

12%

15% 6% 2% 6% 2%

3% 10 10-20 larze naklebi 20-30 30-50

4% 1% 100 larze meti

50-70 70-100

turistuli danaxarjebi transportireba

50 larze meti 40-50 30-40 20-30 10-20 5-10 5 larze naklebi 1% 5% 5% 12% 10% 17%

22% 23%

39%

2009 2008

14% 18% 10% 23%

sxva turistuli danaxarjebi

2008100 larze meti 70-100 50-70 30-50 20-30 10-20 10 larze naklebi

2009

4% 6% 7%

11%

16% 14% 30%

22% 22% 11% 3% 9% 14%

saSualo turistuli danaxarjebi

ganTavseba kveba transportireba sxva danaxarji sul saSualo danaxarji dReSi

2008 55 15 50 40 160

2009 30 25 50 40 145

gamoyenebuli satransporto saSualeba

sxva

5% 2%

matarebeli

3% 26% 34% 69% 61%

2009 2008

samarSruto taqsi

kerZo avtomanqana

damatebiTi SeTavazebebis arseboba an gaumjobeseba

2008

2009

aqti uri da saT avgadasavl o turi zmi sportul-gamajan saRebeli kompleqsebi i n tern et kafe kulturuli SeTavazebebi garT obi s obi eqtebi gastron omi uli SeTavazebebi sxva

18% 8% 9% 10% 16% 17% 12%

20% 21% 24% 25%

4%

15%

22

rekomendaciebi kurort bakurianis ganviTarebis mizniT

2008ucxo en ebi s trei n i n gi i n struqtorebi s kvali fi kaci i s amaRleba efeqturi samaSvelo samsaxuri turi stul i n i Sn ebi s damon taJeba moxerxebul i Si da tran sporti reba Si da gzebi s mow esri geba kurorti s san i tari ul i pi robebi s gaumjobeseba momsaxurebi s don i s gaumjobeseba

2009

0%

5% 5% 6% 4% 7% 6% 6% 16% 11% 15% 18% 27% 20% 23% 32%

turistebis mzaoba bakurianSi xelmeored Camosasvlelad

2008savaraudod ar Camoval 0% ar Camoval 0% savaraudod Camoval 10%

2009

savaraudod Camoval 3%

aucileblad Camoval 90%

aucileblad Camoval 97%

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