1. A DISSERTATION REPORT ON A COMPARATIVE STUDY OF HERO MOTO CORP AND BAJAJ SUBMITTED TO THE DEPARTMENT OF MANAGEMENT & RESEARCH INTEGRAL UNIVERSITY, LUCKNOW IN PARTIAL FULLFILLMENT OF THE MASTER IN BUSINESS ADMINISTRATION UNDER THE GUIDANCE OF:- SUBMITTED BY:- ANIS UR REHMAN MOHD ALIM KHAN ASSTT. PROFESSOR M.B.A- 4th semester FACULTY OF MGMT. ROLL NO: 1200122051 & RESEARCH ENROLL. NO: 1200101361 INTEGRAL UNIVERSITY MOHD ALIM KHAN ROLL NO:1200122051 1

2. 2013-2014 EXECUTIVE SUMMARY During the 80s, Hero Moto Corp (previously Hero Honda) became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it For get it' campaign captured the imagination of commuters across India, and Hero Moto Corp (previously Hero Honda) sold millions of bikes purely on the commitment of increased mileage. In today world customer is the king irrespective of whatever the business may be ,wherever the operations may be.The project assigned to me by the company was a market study on 100cc bikes among the dealers and customers with special reference to Hero Moto Corp(previously Hero Honda) dealer and loyalty of customers towards the bikes.Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India.Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency.25% customers of hero said they have full knowledge of the product before buying,23% customers of bajaj said they have also full knowledge about product. 43% hero customers consider price in good category while 55% bajaj customers consider price in average category. Mostly the customers of Hero are not likely to change the bike under the circumstances when new bike are launched in the market. Since the Hero is the leading Motorbike company in India so HERO must concentrate on the models which are more likely to be used by the customers so that HERO can attract new customers and retain old ones. But on the other hand if other company launch a new model which can compromise the customer of HERO, then HERO should be prepare for launching same variant as the competitor does. The customer of BAJAJ is not satisfied with their mileage so they have to work on the mileage of upcoming bikes so that they can give cut throat competition to HERO. Hero Moto Corp (previously Hero Honda) motor should also start producing other models and should add a different style and variety to their product line. This will surely MOHD ALIM KHAN ROLL NO:1200122051 2 3. attract more customers. This will help to increase the existing goodwill and position in the market. ACKNOWLEDGEMENT I am grateful to Prof. Aftab Alam, HOD of Business Management for his continuous support and encouragement, I am grateful to Mr. Anis ur Rehman Asst. Prof. of department of business management for his continuous guidance and continuous support. His guidance and support has been extremely beneficial in the preparation and completion of this project on Comparative study on Hero Motocorp and Bajaj. The faculty members had been the source of inspiration, valuable information and suggestion during the course of preparation of this project report. Special thanks to all the respondents who helped me in collection data required for the study. Last but not the least; I would like to thank my friends and family for their constructive suggestion. MOHD ALIM KHAN ROLL NO:1200122051 3 4. INDEX Sr No. Particulars Page no Chapter-1 COMPANY PROFILE OF BAJAJ 6-19 Chapter-2 COMPANY PROFILE OF HERO MOTOCORP 20-33 Chapter-3 RESEARCH METHODOLOGY 34-36 - Data Source - Research Approach - Sampling unit - Data Completion and Analysis -Objective -Limitation of research of study Chapter-4 ANALYSIS AND INTERPRETATION 37- 50 Chapter-5 FINDINGS 51 Chapter-6 CONCLUSION 52 Chapter-7 RECCOMONDATION 53 Chapter-8 BIBLIOGRAPHY 54 CHAPTER -9 REFERENCE 55 MOHD ALIM KHAN ROLL NO:1200122051 4 5. CHAPTER-1 COMPANY PROFILE OF BAJAJ INTRODUCTION The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well- known across several countries in Latin America, Africa, Middle East, South and South East Asia. MOHD ALIM KHAN ROLL NO:1200122051 5 6. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has expanded from one to and the brand has found a global market. He is one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. MOHD ALIM KHAN ROLL NO:1200122051 6 7. BAGGA LINK GROUP Bagga link established in 1952 is a joint-family owned business group successfully managing automobile dealership(s) of reputed manufactures in New Delhi. Being more than 50 years in the automobile trade itself has earned us a lot of goodwill and brand awareness among the local public of Delhi Today, we are just not selling automobiles but are also building stronger relationships with our customers by understanding their needs and expectations better and better everyday MOHD ALIM KHAN ROLL NO:1200122051 7 8. BAJAJ AUTO Bajaj Auto Limited, India's premier automotive company, has unveiled a focused organizational restructuring for the Auto business. With this restructuring, the existing business roles and responsibilities at the company has been strengthened and enhanced to ensure greater operational empowerment and effective management. The five pillars of this new structure (Strategic units) are R&D, Engineering, Two Wheeler Business Unit, and Commercial Vehicles Business Unit & International Business Unit. These pillars will be supported by functions of Finance, MIS, HR, Business Development and Commercial. Pradeep Srivastava, who was VP-Engineering prior to restructuring, will now be President- Engineering. As per the reorganized structure the company will have three CEO's. S. Sridhar, currently, VP, Mktg. & Sales Two-Wheelers, will now head the Two Wheeler Business Unit as CEO with manufacturing operations at Waluj and Akurdi also reporting to him. RC Maheshwari has joined Bajaj Auto as CEO Commercial Vehicles. The company is in the process of identifying a CEO for its International Business. The three CEO's will be responsible for Top line, Business Growth & profitability of their respective businesses. Abraham Joseph will continue to lead Research & Development. MOHD ALIM KHAN ROLL NO:1200122051 8 9. The transition would be completed by August 01, 2007. Mr. Rajiv Bajaj, Managing Director, Bajaj Auto Ltd. Said, "The new structure would assist in "Aligning the Vectors" of the organization and will enable the company to live its Brand Values & be "Distinctly Ahead". The objective of this is to transit from relatively narrow functional definitions into more integrated and cross-functional working with clear focus on business results (Ahead) as well as focus on our Brand Values of speed, Innovation, and Perfection (Distinctly)." Bajaj Auto is a major Indian automobile manufacturer. It is India's second largest two wheeler manufacturer[1] and the world's 4th largest two- and three-wheeler maker.[citation needed] It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports motorscooters, motorcycles and the auto rickshaw. The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. MOHD ALIM KHAN ROLL NO:1200122051 9 10. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year. According to the authors of Globality: Competing with Everyone from Everywhere for Everything, Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the different preferences of entry-level buyers MOHD ALIM KHAN ROLL NO:1200122051 10 11. AWARENESS ABOUT BAJAJ Bajaj auto limited, Waluj ,Aurangabad, is a division of Bajaj Auto Limited, Pune, a flagship company of Bajaj Group.Bajaj Group was formed by Mr.Jamanalal Bajaj in 1929. Bajaj Auto Limited, Pune started scooter production in 1960. As an expansion plan, Bajaj Auto Limited, Waluj Plant is started in 1985. In 1999, a State of Art Plant was started at Chakan. Objectives of Bajaj Auto Limited are to cater the market needs of transportation by providing 2 wheeler and 3 wheeler vehicles. BALW has been producing the catalogue products to cater to the changing market requirements. Based on the customer feedback, improvements are being made continuously in the existing products. In the process of introducing new products, emission requirements are being taken into consideration and products manufactured are meeting the regulatory requirements. The site of BAL-W is located in MIDC Waluj area. Bajaj Auto Limited, is an ISO-9001 company, having ISO-9001 (2000) Quality Management certification. A constant watch is kept on the technological developments taking place in the areas of energy reduction, waste reduction and pollution prevention. Environment Management System is integral part of overall management systems at BALW. ISO 14001 certification was awarded to BAL-W in 1997 . In 2003-04, Bajaj Auto Limited has posted its highest ever gross turnover of Rs.59.34 billion. Bajaj Auto has resolutely engaged in a process of fundamental change. This has involved changes in the organisational MOHD ALIM KHAN ROLL NO:1200122051 11 12. structure; in product and models; in the approach to markets and consumer preferences, in R&D engineering, product design and speed to market; in rationalising of cost; and in a complete overhaul of the way in which Bajaj Auto do business. This change process is now epitomised by Bajaj Auto's new corporate identity. Quality Policy, Environmental Policy and TPM Policy are guidelines for our working. Photographs of the same are attached. (For readabilty, the said policies are reproduced as it is). Manufacturing Process The industrial complex of Bajaj Auto Limited-Waluj is spread over an area of 906 acres. The manufacturing activity consists of manufacturing motorized 2-wheelers ,3-wheelers & parts thereof and also machine tools required for captive consumption. The scooter plant was started in 1985 and other plants were started subsequently. The manufacturing process for 2-wheelers and 3-wheelers as well as machine building is basically metal cutting and metal forming. The basic raw materials are steel and aluminium. Surface treatment processes like heat treatment, painting and electroplating are carried out in the factory. Flow Chart of Manufacturing Process is depicted on next page: Energy Conservation : Method and working at BALW Top Management Committee fixes Corporate Objective for Energy every yearby comparing performance with National / International Benchmark and targeting for higher achievement. MOHD ALIM KHAN ROLL NO:1200122051 12 13. The main objective is to operate most Cost Effective, Energy Efficient and Environment friendly Plant. Continuous Improvement in Working and close monitoring through Energy Management System is carried out. Energy audit and efficiency assessment is built-in Quality, Environment and TPM Policies. Awareness of Energy Conservation of all levels is reflected in continuous reduction of conversion cost of the vehicles produced year to year. Some of the activities are 1 Technological upgradation - Usage of Flexible Machining Centers instead of Special Purpose Machines. 2 Implementation of Streamline Manufacturing Systems. Re-organization of Machines/ Process as per Product Layout. 3 Single Digit time in Minutes for Change of Dies/ Tool. Compactness in Working area 4 Reduction in rejection less than 1000 PPM (Parts Per Million) and aiming for ZERO PPM. 5 Nurturing of Right First time Ok culture. 6 Increase in Productivity of the workmen. 7 Improvement in Processes and working methods. MOHD ALIM KHAN ROLL NO:1200122051 13 14. 8 Utilization of Idle time. 9 Minimization of Losses by TPM. 10 Introduction of Direct on Line of material and elimination of stores. The Energy conservation team/cell holds posters competition on Energy & Water Conservation for all employees.This percolates the Energy saving aspects to workmen level. Awareness level of conservation of energy amongst employee is very high. MOHD ALIM KHAN ROLL NO:1200122051 14 15. PROFILE Founder Jamnalal Bajaj Year of Establishment 1926 Industry Automotive - Two & Three Wheelers Business Group The Bajaj Group Listings & its codes BSE Code: 500490; NSE - Code: BAJAJAUTO Presence Distribution network covers 50 countries. . Dominant presence in Sri Lanka, Bangladesh, Columbia, , Peru, Iran and Indonesia. Joint Venture Kawasaki Heavy Industries of Japan Registered & Head Office Akurdi Pune - 411035 India Tel.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398 Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136 Chakan Industrial Area, Chakan, Pune 411501 E-mail rahulbajaj@bajajauto.co.in Website www.bajajauto.com MOHD ALIM KHAN ROLL NO:1200122051 15 16. Bajaj Auto at a glance Bajaj Auto Limited Type Public Founded 1945 Headquarters Pune, India Key people Rahul Bajaj (Chairman) Revenue Rs. 1,01,063 billion (2006) or USD 1.87 billion Net income Rs. 17,016 billion Employees ??? W MOHD ALIM KHAN ROLL NO:1200122051 16 17. o 1 Timeline of new releases 2 Scooters 3 Motorcycles 4 Upcoming Models 5 New Image 6 Forbes Global 2000 Ranking - 2005 7 External links 8 References Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. t It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year. Timeline of new releases 1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100 1990 - Bajaj Sunny 1994 - Bajaj Classic 1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter) 2000 - Bajaj Saffire MOHD ALIM KHAN ROLL NO:1200122051 17 18. 2001 - Eliminator, Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200 Some of the models that Bajaj makes (or has made) are: Scooters o Bajaj Sunny o Bajaj Chetak Motorcycles Kawasaki Eliminator o Bajaj Pulsar o Bajaj Kawasaki Wind 125 o Bajaj Boxer o Bajaj CT 100 o Bajaj Platina o Bajaj Caliber o Bajaj Discover o Bajaj Avenger MOHD ALIM KHAN ROLL NO:1200122051 18 19. Upcoming Models Bajaj Pulsar 220 DTS-Fi Bajaj Krystal Bajaj Blade Bajaj Sonic New Image The company, over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion. MOHD ALIM KHAN ROLL NO:1200122051 19 20. CHAPTER-2 COMPANY PROFILE OF HERO MOTOCORP INTRODUCTION Hero MotoCorp is the World's single largest two-wheeler motorcycle company. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors Limited in 1984. The joint venture between India's Hero Group and Honda Motor Company, Japan has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. Hero Motocorp Ltd. formerly known as Hero Honda is worlds largest Two-Wheeler company having its registered office in India. The company started with a joint venture between the Japanese Two Wheeler manufacturing company Honda in 1984, but in 2010 Honda decided to move out and Hero Cycle bought their shares and became a new independent identity. MOHD ALIM KHAN ROLL NO:1200122051 20 21. The new company which was renamed Hero Motocorp in August 2011 is now the worlds largest manufacturer of two - wheelers. The Company started with a vision of empowering India by its bikes and making it a mobile and much more empowered country by taking it to global market with its world class bikes In the 1980s Hero Honda introduced low cost and fuel efficient bikes in India. The Japanese technology which came from their Japanese partner Honda in the Hero motorcycles made it a huge hit in Indian market. The company continued to use the same technology till they parted ways with Honda. The company offers wide range of two wheelers including motorcycles and scooters. With its three manufacturing plants located at Haridwar, Gurgaon and Dharuhera, Hero churns out approx 3 million bikes in a year. Not only in manufacturing the company is a real hero in customer service also with a huge network of about 3000 dealerships and service centers across country. MOHD ALIM KHAN ROLL NO:1200122051 21 22. 1989 New motorcycle model - 'Sleek' introduced. 1991 New motorcycle model - 'HD 100 SS' introduced. 500,000th motorcycle produced. 1992 Raman MunjalVidyaMandir inaugurated -A School in the memory of founder Managing Director, Mr. Raman Kant Munjal. 1994 New motorcycle model - 'Splendor' introduced. 1,000,000th motorcycle produced. 1997 New motorcycle model - 'Street' introduced. Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated. 1998 2,000,000th motorcycle produced. 1999 New motorcycle model - 'CBZ' introduced. Environment Management System of Dharuhera Plant certified with ISO-14001 by DNV Holland. Raman Munjal Memorial Hospital inaugurated - A Hospital in the memory of founder Managing Director, Mr. Raman Kant Munjal. 2000 4,000,000th motorcycle produced. Environment Management System of Gurgaon Plant certified ISO-14001 by DNV Holland. Splendor declared 'World No. 1' - largest selling single two-wheeler model. 'Hero Honda Passport Programme' - CRM Programme launched. 2001 New motorcycle model - 'Passion' introduced. One million production in one single year . New motorcycle model - 'Joy' introduced. 5,000,000th motorcycle produced. MOHD ALIM KHAN ROLL NO:1200122051 22 23. 'Splendor +'introduced, New motorcycle model - 'Passion Plus' introduced, New motorcycle model -'Karizma' introduced. 2004 New motorcycle model - 'Ambition 135' introduced. Hero Honda became the World No. 1 Company for the third consecutive year. Crossed sales of over 2 million units in a single year, a global record. Splendor - World's largest selling motorcycle crossed the 5 million mark . New motorcycle model - 'CBZ' introduced. Joint Technical Agreement renewed. Total sales crossed a record of 10 million motorcycles. 2005 Hero Honda is the World No. 1 for the 4th year in a row. New motorcycle model - 'Super Splendor' introduced, New motorcycle model - 'CD Deluxe' introduced New motorcycle model - 'Glamour' introduced, New motorcycle model - 'Achiever' introduced. First Scooter model from Hero Honda - 'Pleasure' introduced. 2006 Hero Honda is the World No. 1 for the 5th year in a row. 15 million production milestone achieved. 2007 Hero Honda is the World No. 1 for the 6th year in a row. New 'Splendor NXG' launched. New 'HD Deluxe' launched. New 'Passion Plus' launched. New motorcycle model 'Hunk' launched. 20 million production milestone achieved. 2008 Hero Honda Haridwar Plant inauguration. New 'Pleasure' launched. Splendor NXG launched with power start feature. New motorcycle model 'Passion Pro' launched. New 'CBZ Xtreme' launched. 25 million production milestone achieved. CD Deluxe launched with power start feature. New 'Glamour' launched. New 'Glamour Fi' launched. MOHD ALIM KHAN ROLL NO:1200122051 23 24. 2009 Hero Honda Good Life Program launched Hunk' (Limited Edition) launched. Splendor completed 11 million production landmark . New motorcycle model 'Karizma - ZMR' launched. Silver jubilee celebrations. 2010 New model Splendor Pro launched. Launch of new Super Splendor and New Hunk. 2011 New licensing arrangement signed between Hero and Honda. Launch of new refreshed versions of Glamour, Glamour FI, CBZ Xtreme, Karizma. Crosses the landmark figure of 5 million cumulative sales in a single year . July 29, 2011 - Hero Honda Motors changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company. Hero Honda is now Hero MotoCorp. MOHD ALIM KHAN ROLL NO:1200122051 24 25. PROFILE Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two - wheelers,based in India. In 2001, the Company achieved the coveted position of being the largest two-wheeler manufacturing Company in India and also, the World No.1 two-wheeler Company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position till date. Vision The story began with a simple vision - the vision of a mobile and an empowered India, powered by its bikes. Hero MotoCorp Ltd., companys new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding companys footprint in the global arena. Mission Hero MotoCorps mission is to become a global enterprise fulfilling its customers needs and aspirations for mobility, setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates. The Company will provide an engaging environment for its people to perform to their true potential. It will continue its focus on value creation and enduring relationships with its partners. Strategy Hero MotoCorps key strategies are to build a robust product portfolio across categories, explore growth opportunities globally, continuously improve its operational efficiency, aggressively expand its reach to customers, continue to invest in brand building activities and ensure customer and shareholder delight. Manufacturing Hero bikes are manufactured across three globally benchmarked manufacturing facilities. Two of these are based at Gurgaon and Dharuhera which are located in the state of Haryana in northern India. The third and the latest manufacturing plant is based at Haridwar, in the hill state of Uttarakhand. MOHD ALIM KHAN ROLL NO:1200122051 25 26. MOHD ALIM KHAN ROLL NO:1200122051 26 27. Products Hero Honda's product range includes variety of motorcycles that have set the industry standards across all the market segments. The Company also started manufacturing scooter in 2005. Hero Honda offers large no. of products and caters to wide variety of requirements across all the segments. Distribution The Companys growth in the two wheeler market in India is the result of an intrinsic ability to increase reach in new geographies and growth markets. Hero MotoCorps extensive sales and service network now spans over to 5000 customer touch points. These comprise a mix of authorized dealerships, Service & Spare Parts outlets, and dealer-appointed outlets across the country. Brand The new Hero is rising and is poised to shine on the global arena. Companysnew identity Hero MotoCorp Ltd. Is truly reflective of its vision to strengthen focus on mobility and technology and creating global footprint. Building and promoting new brand identity will be central to all its initiatives, utilizing every opportunity and leveraging its strong presence across sports, entertainment and ground- level activation. MOHD ALIM KHAN ROLL NO:1200122051 27 28. PRODUCT OF HERO MOTORCYCLE Category Product Name Slogan Engine Capacity HD Dawn PUBLIC KA APNA 97.2 cc TRANSPORT HD Deluxe NayeIndian kiNayi 97.2 cc Entry Deluxe Bike Pleasure Why should boys have all 97.2 cc the fun? MAESTRO The All New 109 cc Splendor + DESIGNED TO EXCEL 97.2 cc SPLENDER NXG Yaarikigaadi 97.2 cc Passion PRO absirf style hi style bolega 97.2 cc Deluxe Super splendor All New SIMPLY SUPER 124.7 cc GLAMOUR SIMPLY MAGNETIC 124.7 cc Splendor PRO Trusted by millions 97.2 cc GLAMOUR PGM Fi RIDE THE FUTURE 124.8 cc Achiever Solid like you 149.2 cc CBZ XTREME LIVE OFF THE EDGE 149.2 cc Hunk EVERYBODY 149.2 cc FOLLOWS THE Premium KARIZMA ALWAYS GAME 223 cc KARIZMA ZMR ABOVE ALL 223 cc IMPULSE 149.2 cc 17 29. PRODUCT PROFILE PRICE LIST(02.05.2012) MODEL NAME EX. RTO/INS ACC. G.LIFE EXWTY R. OF SHOW TTL PLEASURE 42663 4250 2400 250 550 50110 MAESTRO 47511 4600 2400 250 54760 HD-DAWN 37137 4000 900 250 550 42840 HC-DELUX SPK 39593 4150 900 250 550 45440 HD-DELUX-CW 41384 4200 900 250 550 47290 HD-DELUX S.W. -SELF 41998 4250 900 250 550 47950 HD-DELUX C.W. -SELF 42920 4300 900 250 550 48920 SPLENDOR 10 SPOKE 43937 4400 900 250 550 50040 SPLENDOR 10 CAST 44961 4450 900 250 550 51110 SPLENDOR PRO KIK SPK 44858 4450 900 250 550 51010 SPLENDOR PRO KIK CAST 45882 4500 900 250 550 52080 SPLENDOR PRO SELF SPK 46905 4550 900 250 550 53160 SPLENDOR PRO SELF CAST 47929 4600 900 250 550 54230 SPL NXG KIK SPOKE 42914 4300 900 250 550 48910 SPL NXG KIK CAST 44449 4400 900 250 550 50550 SPL NXG S.W - SELF 45677 4500 900 250 550 51880 SPL NXG C.W. SELF 46701 4550 900 250 550 52950 PASSION PRO(S.W.) KIK 46598 4600 900 250 550 52900 PASSION PRO(C.W.) KIK 48135 4700 900 250 550 54540 PASSION PRO(S.W.) SELF 48645 4750 900 250 550 55100 PASSION PRO(C.W.) SELF 49669 4800 900 250 550 56170 PASSION PRO(DSC) SELF 51716 5000 900 250 550 58420 GLAMOUR C.W. - SELF(NEW) 53430 5250 900 250 570 60400 GLAMOUR C.W. - SELF DISK 55477 5400 900 250 570 62600 GLAMOUR DISCW-KIK-FI 58624 5550 900 250 570 65890 GLAMOUR DISCW-SLF-FI 62769 5650 900 250 570 70140 SUPER SPLENDOR CW NEW 51613 4900 900 250 570 58240 CBZ XTREEM (REAR DISK) 70341 6500 350 250 570 78010 CBZ XTREEM(REAR DRUM) 67270 6000 350 250 570 74440 HUNK SELF (NEW) (fr /disk) 66095 5900 350 250 570 73160 HUNK SELF(NEW)(fr&redisc) 69166 6150 350 250 570 76490 IMPULS 70803 6300 350 250 570 78270 KARIZMA-R 80107 6850 350 250 610 88170 30. GOOD LIFE PROGRAMME The Hero MotoCorpGoodLife Program is designed to compliment your good life in every way. It brings you an easy to use privilege card packed with special rewards and benefits. And it doesnt end here. It also provides you with a free riders insurance worth 1 Lakh to ensure your peace of mind. Whats more, your Hero MotoCorpGoodLife Program membership rewards you with points on all your spends. So make the best use of your card and redeem your points for fabulous rewards! Winner of the month:- All members enrolled in a month get a chance ot participate in an exciting lucky draw and 4 lucky winners get a chance to win a Splendor+. Referral Points :- Earn additional 3000 points on referring a Hero MotoCorp two-wheeler to your friends-n-family members and 6000 points on upgrading your own two-wheeler. First Transaction Benefit :- You can earn the First Transaction Gift on your first program transaction through the card and also earn 500 points as first transaction benefit. Discount on Spares &Accessories :-Start receiving a special discount of 5% on the purchase of spares and accessories on your successful enrollment and free wash coupon (with limited validity period). Points Earned on Money Spent :-Accumulate points on the purchase of service, spares and accessories at an authorized Hero MotoCorp dealership or service centre. Each rupee spent gets translated into one point earned. Free Rider's Personal Insurance:-Get a free Personal Accidental Insurance worth Rs. 1 lakh on your successful enrolment. Go Green:-Get 50 Green Reward points for every Pollution Under Control check of your vehicle. Present the Pollution Under Control certificate to the dealer and earn your points. Service Bonus :-Get 100 points per service and 500 as continuity bonus on every 6th regular service Bonus Points On Birthday :-Earn bonus double points for every transaction done on your birthday and get special greetings too. *Terms & Conditions Apply Special Value Offers :-Exclusive invities to events and special value offers from our partners, selected especially for you. 31. With a series of remarkable new launches, from youth-oriented 100cc motorbikes to a 620cc middleweight streetfighter and futuristic concepts, Hero MotoCorp made a strong impact at this years Delhi Auto Expo. The collaboration between Hero and (Erik Buell Racing) EBR stood out at the Hero pavilion with the EBR 1190RS and the brand new 1190RX sport bikes being displayed on marquee pedestals. A slew of products developed jointly by the engineers of Hero and EBR generated massive interest and drew huge crowds. The presence of Team Hero racers, Geoff May and Aaron Yates, added to the excitement. Hero also unveiled a trio of scooters developed jointly by its partner Engines Engineering of Bologna, Italy. Hero MotoCorps Managing Director and CEO, Pawan Munjal summed up the Hero vision when he said, Being the global leader in two-wheelers, we have been challenging the routine and the conventional. Our new motto is to drive change through path-breaking innovations.With our finger on the pulse of the youth, we are therefore developing products that will cater to customers around the world, both in the near- and long-term. We have now successfully developed an ecosystem of technology research and development that is designed to think beyond the obvious and deliver future-ready mobility solutions. 32. HX250R - The new 250cc Sports Bike Featuring a slim and agile seating position, high-tech engine and chassis, the Hero HX250R has all the attributes to deliver the lightweight sports bike experience. With its high-performance, liquid-cooled balanced engine and advanced multi-sensor electronic fueling, the HX250R can deliver performance, while also being refined and fuel efficient. Aerodynamic styling, six-speed transmission and lightweight mass-centralized chassis make the HX250R incredibly responsive in all riding conditions. The geodesic tubular chassis integrates the engine as a stressed member, and allows full control of its modern 17 sports bike wheels and tires. RNT diesel concept bike The RNTs wide flat loading surfaces with strap bars, as well as multi-use folding side racks, a large comfortable seat and spacious footboards, create a new look never seen on a motorcycle before. Under the surface everything is new, exciting and practical. Power comes from a high- torque 150cc diesel with an optional turbocharger, so even when fully loaded, the RNT can master all roads. The RNT also has an accessory oversize generator, which along with the diesel engine delivers extra electrical power for work (or play) at a remote site. The optional removable LED lamp in front of the dash can be unclipped and re-aimed so the work or play can carry on into the night. 33. CHAPTER -3 RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. DATA SOURCE Research included gathering both Primary and Secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. SAMPLING UNIT It gives the target population that will be sampled. This research was carried in lucknow These were 100 respondents. DATA COMPLETION AND ANALYSIS MOHD ALIM KHAN ROLL NO:1200122051 34 34. After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. SCOPE My project was based on the Comparative Study of Bajaj V/S Hero and data was taken in the LUCKNOW only. OBJECTIVES:- 1. To study the awareness of customers in lucknow regarding bajaj and hero two-wheelers. 2. To compare the perception of customers regarding the various features offered by bajaj and hero two-wheelers. 3. To study the factors influencing the customers purchase decision before buying a two-wheelers. 4. To study the customers satisfaction regarding two-wheeler performance. MOHD ALIM KHAN ROLL NO:1200122051 35 35. LIMITATIONS OF RESEARCH STUDY 1. Research work was carried out in Lucknow only the finding may not be applicable to the other parts of the country because of social and cultural differences. 2. Shortage of time is also reason for incomprehensiveness. 3. The views of the people are biased therefore it doesnt reflect true picture. MOHD ALIM KHAN ROLL NO:1200122051 36 36. CHAPTER-4 MOHD ALIM KHAN ROLL NO:1200122051 37 37. Q1) Which bike do you have? Hero 47% Bajaj 38% Any other 15% MOHD ALIM KHAN ROLL NO:1200122051 38 Hero Bajaj Any other 38. MOHD ALIM KHAN ROLL NO:1200122051 39 Interpretation: 47% Respondents have hero bikes, 38% Respondents have bajaj bikes, 15% Respondents have any other bikes. Q2) What is your family income? 100000-200000 22 200000-300000 45 300000-400000 23 above 400000 10 39. 0 10 20 30 40 50 1 Income level NoofPersons 100000-200000 200000-300000 300000-400000 above 400000 Interpretation:I have found that 22% customers falls into the family income of 10 to 20 lac,45% falls into 20 to 30 lac,23% falls into 30 to 40 lac and only 10% falls in above 40 lac. Q3) For how long do you own a bike? 0-1 year 34 1-2 year 29 2-3 year 26 above 3 year 11 MOHD ALIM KHAN ROLL NO:1200122051 40 40. 0 10 20 30 40 No of Persons 1 No of years 0-1 year 1-2 year 2-3 year above 3 year Interpretation:34% of customers owns bikes from 0-1 year,29% owns bikes from 1-2 years,26%owns bike from 2-3 years,11%have bike from more than 3 years Q4) For what purpose do you use your Motor Bike? MOHD ALIM KHAN ROLL NO:1200122051 41 41. Hero Bajaj Office Purpose 9 4 Personal purpose 13 15 Joy Purpose 19 16 Other 6 3 Interpretation:19% of hero and 16% of bajaj customers uses their bikes for joy purpose,6% of hero and 3% of bajaj customers uses their bikes for other purpose . Q5) How do you come to know about this Motor Bike? MOHD ALIM KHAN ROLL NO:1200122051 42 42. Interpretation:23% of hero customers comes to know about bike through television and 19% customers of bajaj comes to know about bike through Friends and MOHD ALIM KHAN ROLL NO:1200122051 43 Hero Bajaj Newspaper 4 2 Television 23 16 Magazine 2 1 Friends & Relative 18 19 43. relatives,2% customers of hero comes to know about bike through magazines and 1% customers of bajaj comes to knows through magazines. Q6) Does Advertisement Influence your decision in choosing a Motor Bike? Yes 87% No 5% Cant say 8% MOHD ALIM KHAN ROLL NO:1200122051 44 Yes No Cant say 44. Interpretation:87% customer said their decision is influenced by advertisement,5% said no and 8% said cant say. Q7) Do you have full knowledge about Bikes before buying? Hero Bajaj Yes 25 23 No 22 15 MOHD ALIM KHAN ROLL NO:1200122051 45 45. Interpretation:- 25% customers of hero said they have full knowledge of the product before buying,23% customers of bajaj said they have also full knowledge about product. Q8) Rate and compare the price factor of Hero and Bajaj on a scale of 1 to 5 where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor. PRICE Rating Hero % Bajaj % 1 35 35% 20 20% 2 43 43% 10 10% 3 5 5% 55 55% 4 12 12% 10 10% 5 5 5% 5 5% MOHD ALIM KHAN ROLL NO:1200122051 46 46. INTERPRETATION: 43% hero customers consider price in good category while 55% bajaj customers consider price in average category. 5% hero customers consider price in very poor category and 5% bajaj customers also consider price in very poor category. Q9)Rate and compare the Mileage factor of Hero and Bajaj on a scale of 1 to 5 where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor. MILEAGE Rating Hero % Bajaj % 1 30 30% 20 20% 2 29 29% 25 25% 3 25 25% 28 28% 4 11 11% 17 17% 5 5 5% 10 10% MOHD ALIM KHAN ROLL NO:1200122051 47 47. INTERPRETATION: 30% of hero customers consider mileage in excellent category while 28% bajaj customers consider mileage in average category. 5% of hero customers consider mileage in very poor category while 10% bajaj customers consider mileage in very poor category. MOHD ALIM KHAN ROLL NO:1200122051 48 48. Q10)Rate and compare the Quality factor of Hero and Bajaj on a scale of 1 to 5 where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor. QUALITY Rating Hero % Bajaj % 1 19 19% 15 15% 2 21 21% 25 25% 3 30 30% 28 28% 4 25 25% 22 22% 5 5 5% 10 10% INERPRETATION: 30 % of hero customers consider Quality in average category while 28% bajaj customers consider Quality in average category 5% of hero customers consider quality in very poor category while 10% bajaj customers consider quality in very poor category. MOHD ALIM KHAN ROLL NO:1200122051 49 49. Q11)Rate and compare the Resale value factor of Hero and Bajaj on a scale of 1 to 5 where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor. RESALE VALUE Rating Hero % Bajaj % 1 20 20% 13 13% 2 28 28% 27 27% 3 19 19% 17 17% 4 18 18% 23 23% 5 15 15% 20 20% INTERPRETATION: : 28 % of hero customers consider Resale value in good category while 27% bajaj customers consider Resale value in good category. 15% of hero customers consider resale value in very poor category While 13% bajaj customers consider resale value in excellent category. MOHD ALIM KHAN ROLL NO:1200122051 50 50. Q12) Rate and compare the Status symbol factor of Hero and Bajaj on a scale of 1 to 5 where 1 = Excellent, 2 = Good, 3 = Average, 4 = Poor, 5 = Very poor. STATUS SYMBOL Rating Hero % Bajaj % 1 29 29% 25 25% 2 26 26% 30 30% 3 20 20% 15 15% 4 23 23% 20 20% 5 2 2% 10 10% INTERPRETATION: : 29% of hero customers consider status symbol in excellent category while 30% bajaj customers consider status symbol in good category. 2% of hero customers consider status symbol in very poor category while10% bajaj customers consider in very poor category. MOHD ALIM KHAN ROLL NO:1200122051 51 51. Q13) If new Bike with good features comes in, then would you like to change your bike? Hero Bajaj Yes 15 20 No 25 15 Cant say 13 12 Interpretation:-15% of hero and 20% bajaj customers said if good features comes in any other bike they will prefer to change their bike,25% and 15% customers respectively said no to change their bike and 13% and 12% respectively said cant say. MOHD ALIM KHAN ROLL NO:1200122051 52 52. CHAPTER 5 FINDINGS 1- 47% Respondents have hero bikes, 38% Respondents have Bajaj bikes, 15% Respondents have any other bikes. 2- Hero is considered to be most fuel-efficient bike on Indian roads. 3- 43% hero customers consider price in good category while 55% bajaj customers consider price in average category. 4- Mostly the customers of Hero are not likely to change the bike under the circumstances when new bike are launched in the market. 5- 87% customers said that their decision is influenced by advertisement. 6- The customers of BAJAJ are not satisfied with their mileage. MOHD ALIM KHAN ROLL NO:1200122051 53 53. CHAPTER-6 CONCLUSION 1. Most of the Pulsar, CBZ & Karizma are purchased by young generation 18 to 30 because they prefer stylish looks and rest of the models of Hero are purchased more by daily users who needs more average of bikes than looks. 2. Hero is considered to be most fuel-efficient bike on Indian roads. 3. Service & Spare parts are available throughout India in local markets also. 4. While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency. 5. Majority of the respondent had bought their motorcycle more than 3 years. MOHD ALIM KHAN ROLL NO:1200122051 54 54. CHAPTER-7 RECOMMENDATIONS 1. Bajaj should introduce some more models having more engine power. 2. Hero should think about fuel efficiency in case of upper segment bikes. 3. More service centers should be opened. 4. Maintenance cost and the availability of the spare parts should also be given due importance. 5. They also introduce some good finance/discount schemes for students. 6. The price should be economic. MOHD ALIM KHAN ROLL NO:1200122051 55 55. CHAPTER-8 BIBLIOGRAPHY 1. www.herohonda.com 2. www.google.com 3. www.bajaj.com 4. www.twowheeler.com 5. www.extrememachines.com MOHD ALIM KHAN ROLL NO:1200122051 56 56. CHAPTER-9 REFERENCE:- Books : Research Metholodgy C.R.Kothari Marketing Management Philip Kotler MOHD ALIM KHAN ROLL NO:1200122051 57