6521964 Summer Training Report on Bajaj vs Hero Honda(2)

8/4/2019 6521964 Summer Training Report on Bajaj vs Hero Honda(2)

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PROJECT REPORT OF RESEARCHMETHODOLOGY ON

COMPARATIVE STUDY

OF

BAJAJ V/S HERO HONDA


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Vs.


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INDEX

Sr No.Particulars Page no

1. OBJECTIVES 6

2. HISTORY OF BAJAJ 7- Profile- Key Person- Bajaj Intro- Company History- Timeline of new releases

3. HISTORY OF HERO HONDA 14- Board of Directors

- Company Profile

4. RESEARCH METHODOLOGY 23- Data Source- Research Approach- Sampling unit- Data Completion and Analysis- Scope


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5. LIMITATION OF RESEARCH STUDY 25

6. ANALYSIS AND INTERPRETATION 27

7. CONCLUSION 39

8. RECOMMENDATION 41

9. BIBLIOGRAPHY 43

10. ANNEXURE 45

OBJECTIVES:-

1. To know the market share ofBajaj & Hero Honda.

2. To know the perception ofcustomers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regardingbikes.


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Bajaj Auto limited is one of the largest two wheeler manufacturing company inIndia apart from producing two wheelers they also manufacture three wheelers.The company had started way back in 1945. Initially it used to import the twowheelers from outside, but from 1959 it started manufacturing of two wheelers inthe country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.Bajaj scooters and motor cycles have become an integral part of the Indianmilieu and over the years have come to represent the aspirations of modernIndia. Bajaj Auto also has a technical tie up with Kawasaki heavy industries ofJapan to produce the latest motorcycles in India which are of world class qualityThe Bajaj Kawasaki eliminator has emerged straight out of the drawing board ofKawasaki heavy industries. The core brand values of Bajaj Auto limited includesLearning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj andChakan in Maharashtra, western India, which produced 2,314,787 vehicles in2005-06. The sales are backed by a network of after sales service and

maintenance work shops all over the country.

Bajaj Auto has products which cater to every segment of the Indian two wheelermarket Bajaj CT 100 Dlx offers a great value for money at the entry level.Similarly Bajaj Discover 125 offers the consumer a great performance withoutmaking a big hole in the pocket.

PROFILE:Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj GroupListings & its codes BSE Code: 500490; NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh,Columbia, Guatemala, Peru, Egypt, Iran andIndonesia.

Joint Venture Kawasaki Heavy Industries of Japan


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Registered & Head Office AkurdiPune - 411035IndiaTel.: +(91)-(20)-27472851Fax: +(91)-(20)-27473398

Works y Akurdi, Pune 411035y Bajaj Nagar, Waluj Aurangabad 431136y Chakan Industrial Area, Chakan, Pune

411501

E-mail [email protected]

Website www.bajajauto.com

KEY PERSONS:

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time DirectorKantikumar R. Podar Director

Shekhar Bajaj Director

D.J. BalajiRao Director

J.N. Godrej Director

S.H. Khan Director


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Mrs. SumanKirloskar Director

Naresh Chandra Director

NanooPamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Director

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. BalajiRao

J.N. Godrej

Naresh Chandra

NanooPamnani

Shareholders & Investors Grievance committee

D.J. BalajiRao Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee

D.J. BalajiRao Chairman

S.H. Khan

Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035

WORKS Akurdi, Pune 411 035

Bajaj Nagar, Waluj Aurangabad 431 136Chakan Industrial Area, Chakan, Pune 411 501

Bajaj Autos Ltd.


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Bajaj Auto Limited

Type Public

Founded 1945

Headquarters Pune, India

Key people Rahul Bajaj (Chairman)

RevenueRs. 1,01,063 billion (2006) or USD1.87billion

Net income Rs. 17,016 billion

Employees ???

Website www.bajajauto.com

Bajaj Auto is a majorIndianautomobile manufacturer. It is India's largest and the world's4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants inWaluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makesmotorscooters, motorcycles and the auto rickshaw.

Contents

y 1Company's historyo 1.1Timeline ofnew releases

y 2Scootersy 3Motorcyclesy 4Upcoming Modelsy 5New Imagey 6Forbes Global 2000 Ranking - 2005y 7Externallinksy 8References

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj TradingCorporation Private Limited. It started offby selling imported two- and three-wheelers inIndia. In 1959, it obtained license from the Government ofIndia to manufacture two- and


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three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicleand produced and sold 1 million vehicles in a year.

Timeline of new releases

y 1971- three-wheeler goods carriery 1972-Bajaj Chetaky 1976-Bajaj Supery 1977- Rear engine Autorickshawy 1981-Bajaj M-50y 1986-Bajaj M-80, Kawasaki Bajaj KB100y 1990-Bajaj Sunnyy 1994-Bajaj Classicy

1995-Bajaj Super Excely 1997-Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshawy 1998-Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)y 2000-Bajaj Saffirey 2001- Eliminator, Pulsary 2003-Caliber115, Bajaj Wind 125, Bajaj Pulsary 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj

Discover DTS-iy 2005-Bajaj Wave, Bajaj Avenger, Bajaj Discovery 2006-Bajaj Platinay 2007-Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are:

Scooters

o Bajaj Sunnyo Bajaj Chetako Bajaj Cubo Bajaj Supero Bajaj Waveo Bajaj Legend

Motorcycles

o Kawasaki Eliminatoro Bajaj Pulsaro Bajaj Kawasaki Wind 125o Bajaj Boxer


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o Bajaj CT 100o Bajaj Platinao Bajaj Calibero Bajaj Discovero Bajaj Avenger

Upcoming Models

y Bajaj Pulsar 220 DTS-Fiy Bajaj Krystaly Bajaj Bladey Bajaj Sonic

New Image

The c

ompany,

over the

last decade has success

full

y changed its imagefro

m a scoo

termanufacturer to a twowheeler manufacturer, product range ranging from Scooterettes toScooters to Motorcycle. Its real growth in numbers has come in the last 4 years aftersuccessful introduction ofa few models in the motorcycle segment.

The company is headed by Rahul Bajajwho is worth more than US$1.5 billion.


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India has the largest number of twowheelers in the world with 41.6 million vehicles.India has a mix of 30 percent automobiles and 70 percent twowheelers in the country.India was the second largest twowheeler manufacturer in the world starting in the 1950swith the birth of Automobile Products of India (API) that manufactured scooters. APImanufactured the Lambrettas but, another company, Bajaj Auto Ltd. surpassed API andremained through the turn of the century from its association with Piaggio of Italy(manufacturerofVespa).


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The license raj that existed between the1940s to1980s in India, did not allow foreigncompanies to enter the market and imports were tightly controlled. This regulatory maze,before the economic liberalization, made business easier for local players to have asellers market. Customers in India were forced towait 12 years to buy a scooter fromBajaj. The CEO ofBajaj commented that he did not need a marketing department, only a

dispatch department. By the year 1990, Bajaj had aw

aitinglist that

was t

wenty

-six timesits annualoutput for scooters.

The motorcycle segment had the same long wait times with three manufacturers; RoyalEnfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was littlecompetition for their customers. Ideal Jawa and Escorts took the middle and lower end ofthe market respectively.

In the mid-1980s, the Indian government regulations changed and permitted foreigncompanies to enter the Indian market through minority joint ventures. The two-wheeler

market changedw

ithfo

ur Indo-

Japanese jo

intventures: Her

oHo

nda,T

VS Suzuki, BajajKawasaki and Kinetic Honda. The entry of these foreign companies changed the Indianmarket dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products theybought and raised higher customer expectations. The industry produced more models,styling options, prices, and different fuel efficiencies. The foreign companies newtechnologies hel ped make the products more reliable and with better quality. Indiancompanies had to change to keep up with their global counterparts.

BOARD OF DIRECTORS

No.Name of the Directors Designation

1 Mr. BrijmohanLallMunjal Chairman & Whole-time Director

2 Mr. PawanMunjal Managing Director

3 Mr. Toshiaki Nakagawa Jt. Managing Director

4 Mr. Takao Eguchi Whole-time Director


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5 Mr. SatyanandMunjal Non-executive Director

6 Mr. Om PrakashMunjal Non-executive Director

7 Mr. TatsuhiroOyama Non-executive Director

8 Mr. Masahiro Takedagawa Non-executive Director

9 Mr. NarinderNathVohra Non-executive & Independent Director

10 Mr. PradeepDinodia Non-executive & Independent Director

11 Gen.(Retd.) VedPrakash Malik Non-executive & Independent Director

12 Mr. Analjit Singh Non-executive & Independent Director

13 Dr. Pritam Singh Non-executive & Independent Director

14 Ms. ShobhanaBhartia Non-executive & Independent Director

15 Dr. Vijay LaxmanKelkar Non-executive & Independent Director

Hero Honda Motorcycle Ltd.

Type Public companyBSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana, India

Headquarters Haryana, India

Key people

OmPrakashMunjal, Founder

Mr. BrijmohanLallMunjal, Chairman


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Mr. Toshiaki Nakagawa, Joint Managing

Director

Mr. PawanMunjal, Managing Director

Industry Automotive

Products Motorcycles, ScootersRevenue U$ 2.8 billion

Website http://www.herohonda.com/site/home/home.asp

HERO HONDA HEADQUARTERS

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles andscooters. Hero Honda is a joint venture that began in 1984 between the Hero group ofIndia and Hondafrom Japan. It has been the world's biggest manufacturerof 2-wheeledmotorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.Hero Honda's Splendor is the world's largest selling motorcycle[citation needed]. Its 2 plantsare in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual usemotorcycles that are low powered but very fuel efficient.

Contents

y 1Modelso 1.1Bikes

y 2Company Profileo 2.1Just-in-Time


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o 2.2Ancillarisationo 2.3Dealer Networko 2.4Financial Planningo 2.5Qualityo 2.6Diversification

y

3Externallinks

[Models ]

Bikes

y Hero Honda Splendor Plusy Hero Honda Passion Plusy

Hero Honda Karizmay Hero Honda CBZy Hero Honda Super Splendory Hero Honda CD Dawny Hero Honda CD Deluxey Hero Honda Achievery Hero Honda Glamoury Hero Honda Ambition

Hero Honda "Splendor" Model

[Company Profile ]

Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagshipcompany Hero Cycles. The two-wheeler manufacturing business of bicycle componentshad originally started in the 1940s and turned into the worlds largest bicyclemanufacturer today. Hero, is a name synonymous with two-wheelers in India today. TheMunjals roll their own steel, make free wheel bicycle critical components and have


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diversified into different ventures like product design. The Hero Group philoso phy is:To provide excellent transportation to the common man at easily affordable prices andto provide total satisfaction in all its spheres of activity. The Hero group vision is tobuild long lasting relationships with everyone (customers, workers, dealers and vendors).The Hero Group has a passion for setting higher standards and Engineering Satisfaction

is the prime mo

tivati

on,

way

oflife and

work cu

lture

ofthe Gr

oup.

In the year 1984, Mr. BrijmohanLalMunjal, the Chairman and Managing Director ofHero Honda Motors (HHM), headed an alliance between the Munjal family and HondaMotor Company Ltd. (HMC). HHM Mission Statement is: We, at Hero Honda, arecontinuously striving for synergy between technology, systems, and human resources toprovide products and services that meet the quality, performance, and price aspirations ofour customers. While doing so, we maintain the highest standards of ethics and societalresponsibilities, constantly innovate products and processes, and develop teams that keepthe momentum going to take the company to excellence in the new millennium. Thisalliance became one of the most successful joint ventures in India, until the year 1999w

hen HMC had anno

unced a 100% subsidiary, Ho

nda Moto

rcycle & Sc

ooter India(HMSI). This announcement caused the HHM stock price to decrease by 30 percent that

same day. Munjal had to come up with some new strategic decisions as, HMSI and otherforeign new entry companies were causing increased intensity of rivalry for HHM.

= Growth ==The business growth ofHero Honda has been phenomenal throughout itsearly days. The Munjal family started a modest business of bicycle components. HeroGroup expanded so big that by 2002 they had sold 86 million bicycles producing 16000bicycles a day. Today Hero Honda has an assembly line of 9 different models ofmotorcycles available. It holds the record for most popular bike in the world by sales forIts Splendor model. Hero Honda Motors Limited was established in joint venture withHonda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largestproducerofTwo Wheelers in the world. It sold 3 million bikes in the year 2005-2006.Recently it has also entered in scooter manufacturing, with its model PLEASURE mainlyaimed at girls. The Hero Group has done business differently right from the start and thatis what has helped them to achieve break-through in the competitive two-wheeler market.The Group's low key, but focused, style ofmanagement has earned the company plauditsamidst investors, employees, vendors and dealers, as alsoworldwide recognition.

The growth of the Group through the years has been influenced by a numberoffactors:

[ Just-in-Time ]

The Hero Group through the Hero Cycles Division was the first to introduce the conceptof just-in-time inventory. The Group boasts of superb operational efficiencies. Everyassembly line workeroperates two machines simultaneously to save time and improveproductivity. The fact that most of the machines are either developed or fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time


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inventory principle has been working since the beginning ofproduction in the unit and isfunctional even till date.. This is the Japanese style of production and in India; Hero isprobably the only company to have mastered the art of the just-in-time inventoryprinciple.

[ Ancillarisation ]

An integral part of the Group strategy of doing business differently was providingsupport to ancillary units. There are over 300 ancillary units today, whose production isdedicated to Hero's requirements and also a large numberofothervendors, which includesome of the better known companies in the automotive segment. Employee Policy:

Another Striking feature within the Hero Group is the commitment and dedication of itsworkers. There is noorganized labor union and family members ofemployees find readyemployment within Hero. The philosophy with regard to labor management is "Hero isgrowing, growwith Hero." When it comes toworkers' benefits, the Hero Group is known

for providing facilities, further ahead of the industry norms. Long before other companiesdid so, Hero was giving its employees a uniform allowance, as well as House RentAllowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form ofmedical check-ups, not just forworkers, but alsofor the immediate family members.

[ Dealer Network ]

The relationship of Hero Group with their dealers is unique in its closeness. The dealersare considered a part of the Hero family. A nation-wide dealer network comprising ofover 5,000 outlets, and have a formidable distribution system in place. Sales agents fromHero travels to all the corners of the country, visiting dealers and send back daily

postcards with information on the stock position that day, turnover, fresh purchases,anticipated demand and also competitor action in the region. The manufacturing unitshave a separate department to handle dealer complaints and problems and the firstresponse is always given in 24 hours.

[ Financial Planning ]

The Hero Group benefits from the Group Chairman's financial acumen and his grasp ontechnology, manufacturing and marketing. Group Company, Hero Cycles Limited hasone of the highest labor productivity rates in the world. In Hero Honda Motors Limited,the focus is on financial and raw material management and a low employee turnover.

[ Quality ]

Quality at Hero is attained not just by modern plants and equipment and through latesttechnology, but by enforcing a strict discipline. At the Group factories, attaining qualitystandards is an everyday practice - a strictly pursued discipline. It comes from anamalgamation of the latest technology with deep-rooted experience derived from nearlyfour decades of hard labor. It is an attitude that masters the challenge of growth and


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change - change in consumers' perceptions about products and new aspirations arisingfrom a new generation ofbuyers.

Constant technology up gradation ensures that the Group stays in the global mainstreamand maintains its competitive edge. With each of its foreign collaborations, the Group

go

eso

nto

strengthen its quality measures as per the b

ook.

The Gr

oup a

lso

emplo

ys theservices of independent experts from around the world to assist in new design andproduction processes.

[ Diversification ]

Throughout the years of enormous growth, the Group Chairman, Mr. Lall has activelylooked at diversification. A considerable level of backward integration in itsmanufacturing activities has been ample in the Group's growth and led to theestablishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,Munjal Auto Components and Munjal Showa Limited amongst other component-

manufacturing units.

Then there were the expansion into the automotive segment with the setting up ofMajestic Auto Limited, where the first indigenously designed mo ped, Hero Majestic,went into commercial production in 1978. Then came Hero Motors which introducedHero Puch, in collaboration with global technology leader Steyr Daimler Puch ofAustria.Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.

The Hero Group also took a venture intoother segments like exports, financial services,information technology, which includes customer response services and softwaredevelo pment. Further expansion is expected in the areas of Insurance andT

elec

ommunicati

on.

The Hero Group's phenomenal growth is the result ofconstant innovations, a close watchon costs and the dynamic leadership of the Group Chairman, characterized by a culture ofentrepreneurship, of right attitudes and building stronger relationships with investors,partners, vendors and dealers and customers


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RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process isto define the problem. Choose for investigation because a problem well defined is halfsolved. That was the reason that at most care was taken while defining various


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parameters of the problem. After giving through brain storming session, objectives wereselected and the set on the base of these objectives. A questionnaire was designed majoremphasis ofwhich was gathering new ideas or insight so as to determine and bind outsolution to the problems.

DATA SOU

RCE

Research included gathering both Primary and Secondary data. Primary data isthe first hand data, which are selected a fresh and thus happen to be original in character.Primary Data was crucial to know various customers and past consumer views aboutbikes and to calculate the market share of this brand in regards toother brands.

Secondary data are those which has been collected by some one else and whichalready have been passed through statistical process. Secondary data has been taken frominternet, newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a widely used methodfor data collection and best suited for descriptive type of research survey includesresearch instrument like questionnaire which can be structured and unstructured.Targetpopulation is well identified and various methods like personal interviews and telephoneinterviews are employed.

SAMPLING UNIT

It gives the target population that will be sampled. This research was carried inMuktsar (DisttMuktsar)

These were 100 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings of the project werepresented followed by analysis and interpretation to reach certain conclusions.

SCOPE

My project was based on the Comparative Study of Bajaj V/S Hero Hondaanddata was taken in the City Muktsaronly.


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LIMITATIONS


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1. Research workwas carried out in one Distt ofPunjab (MUKTSAR) only the findingmay not be applicable to the other parts of the country because of social and culturaldifferences.

2. The sample was collected using connivance-sampling techniques. As such result maynot give an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect true picture.


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Q1) Which bike do you have?47


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Hero HondaBajaj 38

Any other 15

Q2) Which Model do you Have?

Hero Honda Bajaj

Splender 21 CT 100 7Passion 13 Discover 12Karizma 7 Pulsar 11

eroonda

a

a

n

o

er


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Any other 6 Any other 8

Q3) In which family Income level do you Fall?

100000-200000 22200000-300000 45300000-400000 23above 400000 10

0

5

10

15

20

25

1

odel Name

No

of

e

sons

He o Honda

plende

a ion

a i a

n o he

0

2

4

6

8

10

12

14

1

odel Name

No

of

e

sons

ajaj

C! 100

Di " ove

ul

a

n o he


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Q4) For how long do you own a bike?

0-1 year 341-2 year 292-3 year 26above 3 year 11

0

10

20

30

40

0

1

Income level

Noo

fPersons 100000-200000

200000-300000

300000-400000

above 400000


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Q5) For what purpose do you use your Motor Bike?

Hero Honda BajajOffice Purpose 9 4Personal purpose 13 15Joy Purpose 19 16

1

3

4

o o

er on

1o o ear

1 year

1 year

3 year

a o e 3 year


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Other 6 3

Q6) How do you come to know about this Motor Bike?

Hero Honda BajajNewspaper 4 2

Television 23 16

1

1

2

i e

rpose

ersonal

p rpose

o

rpose

er

ur ose

oo

ersons

ero on a

aa


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Magazine 2 1

Friends &Relative 18 19

Q7) Does Advertisement Influence your decisionin choosing a Motor Bike?

Yes 87%No 5%Cant say 8%

0

5

10

15

20

25

Hero Honda Bajaj

Name of Company

N

oo

fPersons New spaper

Television

Magzine

Friends & Relative


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Q8) Do you have full knowledge about Bikes beforebuying?

Hero Honda Bajaj

Yes 25 23

Yes

s


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No 22 15

Q9) Which Factor below Influence your decision?

Hero Honda Bajaj

Price 72% 78%Mileage 78% 64%

2

2

er a aa

o any a e

o

of

ersons

e


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Quality 65% 48%Resale Value 40% 28%Status symbol 10% 7%

Q10) How would you rate the following factors of Bikeswith respect to different company?

Hero Honda Bajaj74% 72%

%

2 %

4 %

%

%

%

ompany ame

o

of

ersons

Q


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MileagePrice 68% 65%Pick up 70% 80%Maintenance 58% 62%Look & Shape 85% 80%

Brand Image 53% 55%

Q11) If new Bike with good features comes in, then wouldyou like to change your bike?

Hero Honda Bajaj19 21

2

1

om any ame

oof

ersons


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YesNo 17 14Cant say 11 3

0

5

10

15

20

25

Yes o Cant say

Views

No

ofPersons

Hero Honda

Bajaj


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Conclusion


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1. Most of the Pulsar, CBZ &Karizmaare purchased by young generation18 to 30 because they prefer stylish looks and rest of the models ofHero Honda are purchased more by daily users who needs moreaverage ofbikes than looks.

2. Hero Honda is considered to be most fuel-efficient bike on Indianroads.

3. Service & Spare parts are available throughout India in local marketsalso.

4. While buying a motorcycle, economy is the main consideration in formofmaintenance cost, fuel efficiency.

5. Majority of the respondent had bought their motorcycle more than 3years.


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RECOMMENDATIONS


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1. Bajaj should introduce some more models having more engine power.

2. Hero Honda should think about fuel efficiency in case ofupper segmentbikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also begiven due importance.

5. They also introduce some good finance/discount schemes for students.

6. The price should be economic.


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BIBLIOGRAPHY


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1.www.herohonda.com

2.www.google.com

3.www.bajaj.com

4.www.twowheeler.com

5.www.extrememachines.com


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QUESTIONNAIRE

NAME: -

CONTACT NO .


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AGE:- 15-20 20-25

25-30 Above 30

OCCUPAT

ION:-

Businessman Emplo

yee

Student Other

Q1) Which Bike do you have?

Hero Honda Bajaj Any Other

Q2) Which Model do you have?

Hero Honda: - Splendor Passion

Karizma Other

Bajaj: - CT 100 Discover

Pulsar Other

Q3) In which Family Income do you Fall?

100000-200000 200000-300000

300000-400000 Above 400000

Q4) For howlong do you own a Bike?

0-1 year 1-2 year

2-3 year above 3 years

Q5) Forwhat purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose OtherQ6) How do you come to know about this Motor Bike?

Newspaper Television

Magazines Friends/Relatives


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Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Cant say

Q8) Do you have full knowledge about Bikes before buying?

Yes No

Q9) Which factor below influence your decision?

Price Mileage Quality

Resale Value Status Symbol

Q10) How would you rate the following factors of bikes with respect to differentcompanies?

Hero

Ho

nda Bajaj

Mileage

Price

Pick up

Maintenance

Look/Shape

Brand Image

Q11) In new bike with good feature comes in, then would you like to change your bikes?

Yes No Cant say

Q12) Any Suggestions for Company

Date: (Signature)

6521964 Summer Training Report on Bajaj vs Hero Honda(2)

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Transcript of 6521964 Summer Training Report on Bajaj vs Hero Honda(2)