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Imagine the Future Trends beyond technology Stephen Abram, ML Arizona Library Associatio Tucson, A Nov. 29, 201 These slides are available at Stephen’s Lighthouse blog
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Transcript of Azla
Imagine the FutureTrends beyond technology
Stephen Abram, MLSArizona Library Association
Tucson, AZNov. 29, 2011These slides are available at Stephen’s Lighthouse blog
Judgement Day
Don’t Sink into a Climate of Poverty
Symptoms of Dysfunction
Terrible Advocacy Poor response to the e-Book challenge Generational disrespect Workplace friction Slow Technology Adoption
Is there still life in libraries in a web world?
Yes, but . . .
Change: Are libraries Future Ready?
Fill That Gap
1
2.0
3
What Are Libraries Really For?
• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody / Conservation• Economic Impact
SmellyYellowLiquid
OrSex
Appeal?
It’s the Whole Experience
News Flash “The Internet and technology have now
progressed to their infancy”
7 Gifts to Libraries, Publishers & Booksellers
1. The book isn’t dead or dying. It is evolving.2. Our users/customers are improving.3. Technology is going social and can support social
acts.4. The PC isn’t dead, but, again, it’s evolving and more
mobile.5. We know more about our customers than ever
before.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change
NextGen Library Staff
They hate the term ‘NextGen’(or any label for that matter)
Some hints from the research
Boomer vs GenYDon’t use family metaphors Offer non-compensation rewards, flexibility Involve them in decision-making Offer real development opportunities Prioritize social media freedom, device
flexibility, and work mobility over salary Listen, both ways – No telling! Respect goes a long way. The right to advise
must be earned
“I didn’t quite my job because it was too hard…I quit my job because it was not the best use of my short life.”
Social Responsibility Green Involvement Programs (YPO) Grapevine . . . Versus Control Make room for mistakes and you or your kids . . . What did you dream?
Change can happen very fast
What is an EXPERIENCE?
What is a library experience?
Books are a Poor
Branding
The Book Comet
Harper Collins fiascoAmazon “authors” Google Bookstore Amazon Subscriptions and Lending 24Symbols Bookish Pottermore Recommendation Engines Apple . . . iStore, iBooks
FictionNon-FictionReading
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book? How do Libraries play the game?
Can we frame the e-book issue so that it can be addressed rationally?
Why do people read?
Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people
The Evolution
of Answers
Sensemaking: Too much choice
Why do people ask questions?
Gift:Content Spam
List of content farms and general spammy user generated content sites:
All Experts (allexperts.com) Answers (answers.com) Answer Bag (answerbag.com) Articles Base (articlesbase.com) Ask (ask.com) Associated Content (associatedcontent.com) BizRate (bizrate.com) Buzle (buzzle.com) Brothersoft (brothersoft.com) Bytes (bytes.com) ChaCha (chacha.com) eFreedom (efreedom.com) eHow (ehow.com) Essortment (essortment.com) Examiner (examiner.com) Expert Village (expertvillage.com) )
Experts Exchange (experts-exchange.com) eZine Articles (ezinearticles.com) Find Articles (findarticles.com) FixYa (fixya.com Helium (helium.com) Hub Pages (hubpages.com) InfoBarrel (infobarrel.com) Livestrong (livestrong.com) Mahalo (mahalo.com) Mail Archive (mail-archive.com) Question Hub (questionhub.com) Squidoo (squidoo.com) Suite101 (suite101.com) Twenga (twenga.com) WiseGeek (wisegeek.com) Wonder How To (wonderhowto.com) Yahoo! Answers (answers.yahoo.com) Xomba (xomba.com)
GOOG
The nasty facts about Google &
Bing and consumer search:
SEO / SMOContent Farms
Advertiser-drivenGeotagging
Whack-a-Mole:
FarmerPanda
Panda Silver
What are your top 10-20 questions?What is the service portfolio model
that goes with those?
The Baker’s Dozen: LVA Top 13
1. Health and Wellness / Community Health / Nutrition / Diet / Recovery
2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.) 14. Readers Advisory was 14th
Knitting & Needlecrafts
Arts & Crafts
Television Shows
Gardening
Pets
Music
Traveling, Tourism & Vacations
Exercise, Cycling & Walking
Movies & Film
Computers
Cooking & Recipes
Recreational Reading
0 10 20 30 40 50 60 70
Top 12 Patron Hobbies
Top Hobbies?Top Homework Questions?
Top Travel Destinations?What do you know?
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
The new bibliography and
collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
Driving the Knowledge Portal to an Experience Portal by aligning with
User Behaviour and Goals
How would this look?
This year’s plan: Determine Top Reference and Research ?’s Do you know your impact numbers or
circulation numbers better? Health & Wellness Career Advice and Job Finding Genealogy Homework Partnerships
Mobility: Where the Patron Is
Mobility
Fun Program Ideas
Act Like a User Day (signs, sign up, ADD, kids) Librarian for a Day – Homework Peer Coaching Fraud and ID Theft Prevention Facebook for Teens – Study, Sharing and Social Safety
Facebook for Adults – Work, Reputation, Jobs Top 20 Questions Portals Focus Groups eBay (Cameras, How to, Books, etc.) Perennial Trade / Garden Days Collections Slap Down Research Success for Adult Learners Download Faire / Digital Days 23 Things TNG
The Virtual Handout
The Value of Public Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-public-libraries/
The Value of School Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-school-libraries/
The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/
The Value of Special Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-special-libraries/
Library Advocacy: Save the Library Campaignshttp://stephenslighthouse.com/2010/04/01/save-the-library-campaigns/
Libraries Are Social
Institutions
Summary
Respect the generations – learn from eachother End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information Literacy Advocate and Align with the ListenerTell Stories, Have users tell stories Invest in Strategic Analytics – Measurements of
Impact, ROI and Value Collaborate vs. socialize
News Flash
News Flash
Shift Happens
The power of libraries
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook or Google+: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1
