Austria to end up on the streets

Zagreb, 2007-10-16

Experience with WOM in political campaigns

Initial Situation

Government was planning new funding for local public transport

Bus and rail services were to be cut

25% of jobs to be lost

The campaign

First WOM campaign in the area of labor unions

60,000 supporters

200+ town council resolutions Media coverage Legislation averted

Strategy

Campaign Team

EXTERNALMayors

Other Organisations

EXTERNALActions

Reporting

EXTERNALAustrians

Strategy

Campaign Team

EXTERNALMayors

Other Organisations

EXTERNALActions

Reporting

EXTERNALAustrians

Flow of complaints and convincing

Flow of complaints and convincing

Austrians

Mayors/Town CouncilsChambers of Commerce

City AssociationsLocal Associations

Provincial Governmment

Federal Government

Flow of complaints and convincing

Austrians

Mayors/Town CouncilsChambers of Commerce

City AssociationsLocal Associations

Provincial Governmment

Federal Government

The Team

About 70 persons

2 days workshop Two manuals (short/extended version) „Tell stories, create stories, share stories!“

The Campaigners Site

Internet

Online Voting

E-Cards

Indoor Posters

Indoor Posters

Indoor Posters

Indoor Posters

Indoor Posters

Folder

Calling Cards

Internal Posters

Signs

Action!

Conclusions

Think big, start small

Research the area beforehand

Remain flexible - online and offlline

WOM works best with a mix of measures

WOM is also the future of professional communications in Austria

Spread the word and

spread a smile!

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