Avectra – Industry leader with a unique position in a growing market

Avectra Overview

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AVECTRA SOCIAL CRMFor Associations & Non Profits

Partner Overview

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

2

OurTeam

• Solid Leadership Team •Deep experience in Software, Social, CRM, SaaS

•200+ Employees

•HQ in McLean Virginia

OurCompany

•Founded 1995

•Profitable

•Growing

•Private, Well Funded

•Expanding vertically & globally thru Partners

OurCustomers

• 1600 + Customers

• 10000+ users

•Adding 50 new customers per quarter

Company

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

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Opportunity

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

4

McKinsey: Companies using social business solutions gain greater market share and higher margins.

Source: McKinsey Quarterly December 2010, “The rise of the networked enterprise: Web 2.0 finds its payday”, Jacques Bughin and Michael Chui

Time to Market ( 20% )Support Costs ( 10% )Travel Costs ( 20% )Marketing Costs ( 10% )Supply Chain Costs ( 10% )

Revenues ( 10-15% )Marketing Effectiveness ( 10-20% )Customer Satisfaction ( 18-20% )Employee Satisfaction ( 20% )Successful Product Innovation ( 15-20% )

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

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Social Business - $4.6B market by 2013*

$5B

$4B

$3B

$2B

$1B

2008 201320112009 2010 2012

* Forrester ** Gartner

“Social networking-type applications will become as ubiquitous in the workplace as Microsoft Office tools and will likely replace email as the dominant form of corporate communications.”

- Bill Gates

“It is going to be bigger than the first wave in terms of capital spending in high tech, but more importantly innovation and productivity.”

- John Chambers

41% Gro

wth p

er year**

Opportunity

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

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0

100

200

300

400

500

600

50+ 5-50 1-5#Associations (thousands) 2.2 16.96 4.41Annual Value ($millions) $330 $528 $285

Rec

urring

Sub

scriot

ions

( mill

ions

of d

olla

rs )

US Association Market

Opportunity

From 1974 to 2005, the number of people belonging to an association increased from 13 to 33 percent (General Social Survey, 2004)

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

7

What Associations Require

Business Drivers

• Relevance

• Retention

• Recruitment

• Revenues

Solution Requirements

• High Functionality

• High Configurability

• Minimal IT Resources

Customer Requirements

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

8

Solutions

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

9

Solutions

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

10

Avectra Social CRM for Associations & Non Profits

netForum• E-Marketing• E-Commerce• Event Management• Committee Management• Content Management• CRM

– Members– Donors

MemberFuse• Private Social

Community• Relevance Engine

– Right Content– Right User– Right Time

• Fully integrated with CRM

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

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What Avectra+Intacct Delivers

Avectra Social CRM

• Membership Value• Member Retention• Member Generated

Content• Event Marketing• Recruitment• On Demand, 100%

Cloud Based, SaaS

Solution Benefits

Business Drivers

• Relevance

• Retention

• Recruitment

• Revenues

Avectra+ Intacct+

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

12

Sell more related products

•Accounting

•CRM/ERP/HR

•BI/Analytics

•Social Add Ons

Sell more professional services

•Strategy

•Implementation

•Integration

•Support

Diversify from on premise to SaaS

•Subscription model

• Keep Share of Initial Subscription

•Same Share of all Renewals

Why Partner with Avectra

High Growth, under-served Markets

• Social Business $4.6 Billion - 41% growth, SaaS –26% CAGR

•Association $1 B+ - big target, Avectra the leader, investing in product + partners

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

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Next Steps

GrowAnnuity

DeliverSolutions

Win Deals

DevelopPipeline

TrainStaff

SignAgreement

BuildBusiness

Plan

ProductDeepDive

Avectra – Industry leader with a unique position in a growing market

Avectra Overview

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THANK YOU