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PARTNER MARKETING OVERVIEW

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THE GOAL OF PARTNER MARKETING IS SIMPLE

To provide our partners with relevant and effective marketing communication tools that will drive more leads and convert additional PGi conferencing solution sales.

• Collateral and product marketing support

• Tailored end-user campaigns:

• Third-party conversion series

• Acquisition series

• Audio-only to web upgrade series

• Reactivation series

• Knowledge series

• Approved promotions and limited-time offer library

• Integration with Quick Strike team

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COLLATERAL & PRODUCT MARKETING SUPPORT

• Competitive intelligence

• Co-Branded sales support materials

• Presentation deck development

• Vertical and role-based communications

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TAILORED END-USER CAMPAIGNS

PGi works closely with partners to manage campaigns from end-to-end.

• Creative development

• HTML programming

• Target audience evaluation and list refinement

• Production and deployment

• Back-end tracking, reporting and analysis

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CAMPAIGN EXAMPLES

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PRE-APPROVED PROMOTIONS & OFFERS

Work with partners to identify viable promotions/offers and expedite speed to market.

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INTEGRATION WITH QUICK STRIKE TEAM

The Quick Strike team is a dedicated team of highly-trained, PGi sales people available to support partners in outbound lead generation, inbound lead qualification, demo presentations and sales follow-through to close.

• Seamless integration into marketing campaign sequence

• No cost to partners

• Partner determines amount of QST involvement

• Unique 800 number and URL/cookie tracking to ensure partner gets lead credit

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WHAT IS NEEDED TO GET STARTED?

Getting started with a PGi marketing campaign is easy. PGi’s partner marketing team will work with partners to:

• Identify campaign type and timing

• Evaluate offers/incentive options

• Determine QST involvement

• Compile list of target customers/prospects

• Deliver a list in Excel format with separate columns for:

• First name

• Last name

• Title (if possible)

• Company name

• Email address

• Phone number (if QST will be required to call)

• Provide a JPEG and EPS version of partner logo