Media Studies.Module 7.

IntroductionAudience is a group of people who participate

in a show or encounter a work of art, literature, theatre, music, video games or academics in any medium .

Audience members participate in different ways.

It gives us an insight into audiences in general.

Biggest form of art is mass media.

Audience members participate in different ways.

It gives us an insight into audiences in general.

Biggest form of art is mass media.

Types of Audiences.Particular (real) audiences: In rhetoric, particular

audiences depend on circumstance and situation, and are characterized by the individuals that make up the audience.

Particular audiences are subject to persuasion and engage with the ideas of the speaker. Ranging in size and composition, particular audiences can come together to form a "composite" audience of multiple particular groups.

Immediate audiences : Mediated audiences :

THEORETICAL AUDIENCE

Theoretical audiences are audiences that are imagined for the purpose of helping the speaker compose or practice, or a critic to understand, a rhetorical text or speech.

• SELF AS AUDIENCE• UNIVERSAL AUDIENCE• IMPLIED AUDIENCE• IDEAL AUDIENCE

Uses and Gratification1. What media does for people

Uses and gratificationQ 2. How people use the media or how

people deal with media ?

MEDIA IS WHAT WE CONSUME

The Degree of dependency is directly proportional to-1.Individual2.SOCIAL STABILITY3.ACTIVE AUDIENCE

Thank youTanya Chawla-8Gaurang KauraHimani Vaid-54Shlomoh Divekar-11Christina Bharwani-6Heena KhanAnuradha Jilla-16Rhea Kotadia