Active Audience Theory (Communication Theory)

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Active Audience Theory By Annisha Karismha

Transcript of Active Audience Theory (Communication Theory)

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ActiveAudience Theory

By AnnishaKarismha

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Development of Audience

Theory

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intro

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Influence of marxist roots

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ANALOGY OF THIS THEORY

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ACTIVE AUDIENCE THEORY

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ASSUMPTION

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ASSUMPTION #1

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CASE EXAMPLE

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ASSUMPTION #2

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MEDIA ITS EFFECT

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CRITIC

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references