Audience research analysisSam Stockwell

Audience research analysisTo gather information, we created a survey which we handed out to 20 random people. We felt that 20 people would be the right amount to collect the results we needed. These questions were based on mise en scene, editing, sound and genre. The results have helped us on planning for our film.

Analysis

20%

70%

10%

1. What clothing would a villain most likely be

wearing?

SuitHoodiesOther (state)

25%

65%

10%

2. What clothing would a hero most likely be

wearing?CasualSuitHoodieOther

From the research we gathered, we have decided to make our antagonists wear hoodies. This costume will make it obvious to the audience the representation of the characters.

The information we received showed a suit is what a hero would most likely. The results showed 65% of people chose a suit so we decided to make our hero/heroes wear this.

Analysis

5%

85%

10%

3. What location should be used for an urban

action genre?CountrysideRuralCityOther

65%35%

4. Do you refer an ac-tion/thriller film to be in a compact or open

area?CompactOpen

A massive 85% said that the location should be in a rural area. We took this on board and used this in the title of the film so its obvious to the audience.

We have decided to use compact and open areas in our film to have a better variety of shots.

Analysis

20%

60%

20%

5. Should there be many different locations in a

film trailer?ZeroOne-ThreeFour-SevenEight+ 30%

70%

6. Do you like when too much is given away in the trailer of a film?

YesNo

Our results showed us that people want to see 4-6 different locations in a trailer. So we are going to film in different locations.

70% of people said they don’t like when the trailer gives away parts of the film. Therefore we are going to only give the audience ideas about what will happen.

Analysis

80%

20%

7. Is it important for the main characters in the trailer to stand out?

YesNo

75%

25%

8. Has editing got to be used consistently in a

trailer to create a certain meaning?

YesNo

80% of people we asked said that they want the main character to stand out in the trailer. We have decided that our main characters will be the focus of the trailer to make it obvious to the audience who the main characters are.

Meaning in the film through editing is important as we can highlight a vital piece of the film and make it very noticeable or use editing to hide parts of the film. 75% of people said we need to create meaning in the film through editing.

Analysis

80%

20%

9. Should editing be overused to create an ef -

fect for the trailer?

YesNo

35%

65%

10. When looking at props, can you guess the

genre of the film?

NoYes

A huge 80% of people said editing should be overused, therefore we have decided to make sure we edit lots of our clips and add transitions to make it effective.

Most people could guess the genre from the props used in the film. This helped made us choose our props wisely so the audience could easily understand the genre.

Analysis

62%38%

11. Can the pace of the transitions create tension

in the trailer?

YesNo

90%

10%

12. Does the build up of sound in the background create suspension and

tension in a trailer?YesNo

Our information showed that pace can create tension in the trailer. This is important as our genre Is action which strongly relies on tension.

Sound was shown to be very important. We will use this to build tension and to keep the audience in suspense.