Audience Analysis
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Copyright © Richard Murphy 2007 1 Relating to Your Audience Audience Analysis
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Transcript of Audience Analysis
Copyright © Richard Murphy 2007 1
Relating to Your AudienceAudience Analysis
Captive participantsVoluntary participants
Copyright © Richard Murphy 2007
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Demographics
Age
Sex
Culture
Education
Occupation
Religion
Race
Geographic Origins
Group Membership
Other factors?
10Copyright © Richard Murphy 2007
Other factors…
Copyright © Richard Murphy 2007 11
Problems with Demographics
Copyright © Richard Murphy 2007 12
Psychological Analysis Size of Audience
Physical Setting
Knowledge Level
Relationship to Speaker
Attitudes and Values Related to Topic
Attitudes Related to the Situation
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Interviews
Surveys
Ethnography
How might you adapt your current
informative speech topic to this audience ?