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Trust Crisis Petit déjeuner / feb. 22th 2013 / Fabrice Epelboin /
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Transcript of Astrolab petitdej-en-001
Trust Crisis
Petit déjeuner / feb. 22th 2013 / Fabrice Epelboin /
< 1>
Trust Crisis
78 %
22 %
you can trust most peopleyou can never be too careful
«the system» crystallizesTrust Crisis
Trust toward institution is dropping
-27%
-19%-23%
-21%
62 %38 %
Corruption is not common among politiciansMost politicians are corrupted
82 %
18 %
Politicans work for the common goodPoliticans are drivent by self interest
Confident Crisis in the Media
72 %
28 %
realize what is going onlive in another reality
73 %
27 %
independentinfluenced
journalists...
accepts religions
rejects religions
open minded close minded
15% «bourgeois bohême»
27% ambivalent
27% tight ass
12%libertarian
19%populist
acceptation des religions
rejet des religions
ouverture fermeture
27% les ambivalents
27% les crispés
12%les libertaires
19%les populistes
15%
they are the only one still trusting institutions, politics and media
«bo-bo» is the only groupnot living an acute trust crisis
«bourgeois bohême»
Trust Crisis...
...in french media
new infomediarycapture media’s economic value
new infomediarycapture media’s economic value
new infomediarycapture media’s trust value
...with algorithms :
...by hand picking news
« content curatoring »
FdeSouche
Wikistrike
...using social networks
67%think the internetdeeply changedthe way the inform themself about companies
of social networkusers
80%of the french population uses social networks
Content Distribution Marketplace
Content Distribution MarketplaceTrust
< / 1>
< 2>
transparency?
it is inevitable, mister Anderson
Wikileaks’ logic
Julian Assangeinformation hacktivist
Wikileaks is a concept
for Assange, every organisation shares a secret and uses it
to take advantage of outsiders
Reavealing to the public an organization’s secret inhibits it and makes it powerless
information distribution
dictatorship
information distribution
democracy
information distribution
transparency
Wikileaksis aninformational virus
Wikileaksis asocial hack
enforce transparency
Revolution?everybody’s welcome!
A universal concept
eConsumer
http://www.flickr.com/photos/el_bobo_estepario/5252277051/sizes/l/in/photostream/
Global citizen
Globalizationit’s social too
values...
Human RightsNet NeutralityNon violenceGlobal CitizenshipTransparency
un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
a social phenomenonas specific to the XXIth centuryas unions where to the XIXth
A social constructbased on the internet’s unique abilityto create social patternsand social behaviours
No organisationNo hierarchyNo leaderNo identity
CorruptionMisappropriationControlCompromise
«by design»
social hacksocial constructsocial design
Tunis, january 8th 2011 - during the Tunisian Revolution
#Occupy
massive coordinated leaking
v1.0 #failjust like Wikileaks in 2006
corporate digital asset rampage
Hackers only?Think again!
Google auto leakage
search: filetype:pdf ”ne pas diffuser”
massive coordinated leaking
v1.0 #failjust like Wikileaks in 2006
corporate digital asset rampage
fiction ?
march 29th 2011
march 14th 2011
,5x1
3m - Sony
3m - Sony
3m - Sony vs. Nikkei
3m - Sony vs. Nikkei vs. Hitachi
guerre asymétriqueAsymetric war
open source guerilla
3 juin
From a small groupto a global mouvement
Social Design
Transparency terrorism?
The 100 most valuable brands in 2008 were worth over $1.2 trillion.
ritaclifton.com
< / 2>
< 3>
eReputation wars
internet is becominga brand battlefield
2010
2013
< / 3>
< 4>
we should correct our approach
transparencyis
unavoidable
Trustis vital
for the economy
for the financial markets
Trustis vital
for democracy
Trustis vital
for politics
Trustis vital
for business
Trustis vital
for brands
Trustis vital
You can’t rely
on politicians
anymore
on institutions
You can’t rely
anymore
on media
You can’t rely
anymore
on anybody!
You can’t rely
sounds familiar?
78 %
22 %
you can trust most peopleyou can never be too careful
just a (social) side effectof
lacking transparency
67%think the internetdeeply changedthe way the inform themself about companies
of social networkusers
(social)
from Reputation Management
to Trust Management
frombuilding trust by branding
tobuilding trust by transparency
< / 4>
< 5>
brand
imaginaryvs.
transparency
Vermeer
Vermeer
transparency
real/fake
lie/deception
storytelling
reality/transparency
a disasterwaiting to happen
brand assettrust asset
eReputation?vs. LULZ
LULZvs.
eReputation
one last thing...
Enterprise Social Responsibility
is useless
65 %
trust food label lessdidn’t change their trust
< / 5>
< 6>
onlinepsyOps
astroturfing
bit.ly/VW3Efs
< / 6>
