Assignment Number 1 (Group Work)

8/8/2019 Assignment Number 1 (Group Work)

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By

William Dorrington

Josie Fraser Alex De Warrane

Niven Gopaul

By

William Dorrington

Josie Fraser Alex De Warrane

Niven Gopaul

Source:http://images.google.co.uk/imgres?imgurl=http://image05.webshots.com/5/8/75/45/2584875450094942475EiwwDV_ph.jpg&imgrefurl=http://travel.we h t .c m h t 2 2 Ei



y Environmental analysis of the industry y Via PESTEL

y

Via 5 Forcesy From this will stem our key drivers for change

y Including scenarios (Contingency planning)

y The SWOT will appear after this

y A brief analysis of the strategic customer

y Recommendations for The Gateway



Political Economic

ocial ec nolo ical

Environmental Le al



P-Political: I ro ve e ts i lic tra s ort

P-Political: I ro ve e ts i lic tra s ort

Source: htt :// ews. c.co.uk/1/shared/ d /ht l/122.st

Canterburys MP: JulianBrazier (Conservative)



E-Economic

Credit Crises

Increase Interest Rates

High Unemployment

Oil Prices

E-Economic

Credit Crises

Increase Interest Rates

High Unemployment

Oil Prices



y S-Social

y Aging and Student Population

y Attitudes and Values

y S-Social

y Aging and Student Population

y Attitudes and Values



y T-Technological

y Communication issues

y Economic Technology

y T-Technological

y Communication issues

y Economic Technology



Source: http://www.ft.com/cms/s/0/c2725b3c-9e01-11dd-bdde-000077b07658.html?nclick_check=1



Source: http://cfit.independent.gov.uk/pubs/2007/climatechange/02.htm



y Key Drivers for Change

Security

Ecological factors/economic/political

Technology innovation

y Key Drivers for Change

Security

Ecological factors/economic/political

Technology innovation



y Scenariosy Scenarios



y Scenarios cntdy Scenarios cntd



Porters 5 ForcesPorters 5 Forces



Source: http://www.ft.com/cms/s/0/f402fed6-0c16-11dd-9840-0000779fd2ac.html?nclick_check=1



Substitute

Own Transport

-More freedom

-More flexibility

-Lack of parking

-Congestion

Buses

-Regular

-Cheap

-Convenient

- Available Saver tickets

Trains

-Quick and direct

-Perceived as expensive

- Available Saver tickets

figure 17 Contribution of Factors Affecting Total

Generalised Cost Elasticity's for Bus Passengers, ACT



y Causes of high buyer powery High level of competition.

y Low Switching Cost.

y

Maximum fares charge which increases competitivepricing

y Customers are very price sensitive (will use differentoptions if doesnt meet perceived value for money)

y

Causes of Low buyer powery Set price journeys

y Metered fares cannot be changed and therefore that is what you pay.



Strengths

-Quick and Efficient.

- Affordable depending on situation.

-Frequent use of transport.

-Reliability.

Weaknesses

-Competition could drive business out of industry.

-Limitations on distance that taxi travels.

-Pollution.-Increased road congestion.

Opportunities-Establishing relationship with railindustry to increase business.

-Lower cost or free travel ontaxis,(Government Initiative.

-Use of taxi Warden to increase safety.

Threats-New Legislations.

-Unlicensed Taxis.

-Decline in use of Taxis.

SWOT



UltimateCustomer

Perceived Values

CSFs

Reliability

Availability

Valuedservice

Comfort

Safety



RecommendationsRecommendations



y

Any Q

uestions?

Assignment Number 1 (Group Work)

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