Week 5

Marketing Miner

Team work assignment F

Free TopicIBMS401 3A

0889231 Mako Shimomura 0838843 Aurore Umutoni

0851502 Chichi Lam 0854642 Liyan Huang

0844056 Yinglin Rong 0842324 Qingyuan Guo

The road

to a successful

branding

Brand is

something that

immediately creates

pictures about all the

positive attributes

associated with a

product or a business.

1. Uncompromising

Quality

2. A Mix of Creativity

and Quality

3. Superior Customer

Service/ Support

4. Like a buyer

Benefits of

Facebook

for small

businesses

Information

Brand awareness

Direct communication

Advertising

Mobile marketing

Online reputation

Search & monitor

Online presence