ARTICLES

IBMS401 Group 3A

0889231 Mako Shimomura 0838843 Aurore Umutoni

0851502 Chichi Lam 0854642 Liyan Huang

0844056 Yinglin Rong 0842324 Qingyuan Guo

Article: Smarter Ads for Smartphones - When They Do and Don't Work

Mobile Marketing The Advantages of Mobile Marketing

Tricks for Attractive Mobile Ads

MailChimp: Mobile Marketing Tool to Reach Customers

• A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

• Published by Columbia Business School

• Researchers:

• Yakov Bart

• Andrew T. Stephen

• Miklos Sarvary

Survey Data: 40.000 American Consumers

50 Products shown on Ads

Mobile Marketing

HTTP://YOUTU.BE/7XI7SC-JZAI

Video: Best Practices

for Mobile Marketing

Campaigns

• Reach target market

• Customer relationship management

• Mobile campaigns

• Response rate

• Conversion rate

• Metrics measurement

Tricks for Attractive Mobile Ads

• Native ads --- Taco Bell

• Picture

• Responsive ads

• Social media --- Winning Prizes

• Email marketing service provider

• Web-based application