Assignment 30: Ancillary Text Choice

Jodie Foster-PiliaAbigail MenziesPamela Younes

Laura Cuk

Magazines

Colour schemes

graphicsStand first Primary image

Pull quotes

Body text

•Text is bold, as it is significant to page•Text is largest text on page•All letters are in capitals to grab attentionThe colour black ensures the title is formal

•Orange graphic is used behind text

•Primary image is placed in middle of page, so it is easily seen.•Image is very large, takes up nearly 1/3 of page

Large image creates visual hierarchy as this is where people will look first

•Larger than body text, so draws attention of reader

•The white text stands out against white background

•Quotation marks are in orange to make it obvious that its a quote

•Black white and orange

•The double page spread is about games, which are fun. orange is a quite playful colour, and gives the double page a sense of in formalness

•Organised in neat columns, making text clear and presentable

•Black text stands out against white background

•Blue graphic behind text.•Light blue graphic makes black text visible

Stand first•Multicoloured Text captures attention

•Writing is larger than any other text on page

•The colourful large title draws your eyes to this part of the page first, which is visual hierachy

Body text •Text is neat organised columns•Columns prevent text from being confusing

Graphic

Colour scheme

•Black ,yellow, blue & pink

•The double page spread is advertising a film festival, multi coloured theme ensure the festival seems quite joyful and happy

Folios•Page number is made small, as it isn't highly significant•Text is white, so is visible against black background

Magazine Research – Timeout

Double page spread giving information about Jessie J also can be a form of entertainment to some readers

At the bottom of each article the folio consists of the page number and the magazine’s website

In this magazine there are double page articles about film and music topics

What articles are inside this magazine?

Magazine Research – TimeoutExample of a double page spread in this magazine

Heading•Bold, black font is used so the text stands out from the body text

Standfirst•Gives brief info about the whole article

Folio•Page number and magazine’s website is placed on every article page

Graphics•Graphics are used to create a black box so the text is visible

Graphics•This red circle is a convention in timeout magazine as it either gives further info about article or summarises what the article is about

Colur scheme•Blue and black•Neon blue is bright and eye catching•Black is used in text box so the words are more visible

magazineHeadlinethis heading would challenge the conventions, as its near the middle and its horizontal also its overlapping the image, giving the magazine more creativity and thought

Primary Imageuses: theres a main image where the audience would see first. however there isn't visual hierarchy the audience would look at the image before the headline

Photography Styledevelops: this photo is not on the side taking half a spread and nor in the middle. the image is more on the right and having some on the other half, having space for the body text, headline, subtitle etc

Standfirstuses: the subtitle is different than the body text. has a different font, etc

Body textthe body text is in a box look, however there isn't a lot of body text to out in columns but the placement of it on the top corner challenges the conventions as its normally below the headline

Foliochallenges: this magazine spread has no folios and normally beside the folios normally have the magazine name, so this magazine doesn't have the folio nor the magazine name beside

colour schemevery classical colours. the photograph with the navy background would contrast with the gold top where it makes the gold show more with the dark background.

the whole double spread in generalthe double spread challenges the conventions as it doesn't have the box look effect where theres an image on half a page and the headline is at the top with the body text below it (visual hierarchy) whereas this is different where the layout is different

Items shown/discussed in magazine

• Editors letter

• Taste – drink, travel

• Cars

• Features

• Cover start article

• 100 best things in the world

• Fashion

• Grooming

• GQ directory

• Art

• Sport

• Music

• Film

• Action

Who is the target audience?

• Men – as it is a men’s magazine

• Middle classes – articles are focused on expensive consumption

• 30-40’s – mature magazine

• Font is bold and simple writing ‘Man Rage!’ to create connection with the male reader, therefore making them relatable

• Colours are red and black (danger) – men are attracted to danger

• Mass audience because its conventional to men’s taste – cars and watches etc.

• Front cover features a playful yet seductive female – which will gain the males attention

How is the magazine organised/structured?

What are most pages about?

• Men’s pop culture

• Cars • • Gadgets

• Sports

What do they advertise?

• Watches

• Perfume

• Fashion

• Technology

• Alcohol

• Batteries

Where is GQ available?

• US• UK• Russia• Italy (Men

Style)• France• Japan• South Africa• China• Italy • Portugal

• Germany • Spain• Australia • India • Mexico• Korea • Taiwan

Cost of full double page spread

Choice of Magazine

Why Did We Choose This Magazine?• Design comments n/a

• Location of magazine can be bought online, can be found in theatres, cafes, museums and at train stations zones 1-2 on

Tuesdays

• Relation to target audience This magazine can be found for free in London tube stations and can be bough online for those

who want to find out what is going on in London this would allow us to reach our secondary target audience of adults aged 23-34

• Cost to place DPS ---• Exact size of the DPS cm(width) x cm (height) Trim: 450mm x H 297mm Bleed: 460mm x H 307mm

• Margin width:5mm

• Bleed: yes or no? Yes

Newspapers

Primary image

Channel logo

Colour schemes

Scheduling info

Name of program

•Name of program is in bold to make it stand out

•Letters are in capitalsalso adds to this

•The word live a different colour, from rest of title which makes it easy for audience to notice.

Primary image is placed at centre of advert

Image is fairly large

Placed at top – highlights significance

•Scheduling info is placed at bottom of page, as its not important as title

•Text is smaller, but still quite large, making it visible

•Placed at bottom right of screen

•Red and white is the main colour scheme

•Red clearly stands out against white background

Colour schemes

Mostly Blue and white

Primary image

Image is quite large ( captures attention)

Placed at bottom of page

Newspaper Research – Evening Standard This newspaper didn’t have any adverts for tv shows or documentaries but they have a wide range of adverts from technology to supermarket deals

Most adverts in this newspaper are this size and are placed at the bottom of the page

•All 3 use bright colour so the advert stands out on the newspaper page•Use of graphic so chosen colour font is visible•Limited use of words

Newspaper AdvertPrimary Image the primary image is at the top which creates visual hierarchy as an advert needs to be visual so it can grab the audiences attention

Photography styletheres a main image at the top take half of a half spread. while there are a couple of small images on the bottom of the page. this shows that they are showing the most important image first then the least important at the bottom as the audience would look up first then to the bottom

channel Logothe channel logo is in the middle between the images and beside the TV title and the timing. this is to remind the audience on what channel to find this TV show on

colour schemethe main colour is red, this can be due to red being noticeable and can be seen from a distance. making the advert seem bold and easier to read

Slogantheres slogan on the secondary images, telling the audiences what the TV show is called and what time. this would make it clear to the audience and more easier to follow on what image is what time

Name of programthe title is in the middle making it more noticeable. behind the text there is graphics making it easier to read as theres an image behind the text therefore including graphics makes it more helpful and can be seen more clearly

Daily Mail

this is the Display AD sizes

Daily Mail

this is the Display AD sizes on the weekend paper

What kind of things are in ‘Metro’?

• Top/Shocking news

• Weather and Forecast

• ‘Talk’ news

• ‘Guilty Pleasures’ news

• Ents & Tech

• Horoscope & Puzzles

• Business’ news

• Sports Sections

How is ‘Metro’ organised/structured?

Sports sections

Top important news Weather Forecast Middle – ‘Guilty Pleasures’

Fashion Puzzles and Horoscopes

How much advertising is in ‘Metro’?

There is about 65% advertising throughout the newspaper as it almost features of every

page in various sizes.

Also because the newspaper is free, their funding is provided by the advertisers, so its only natural if it features largely throughout.

What does ‘Metro’ advertise?

• Cosmetics

• Supermarkets

• Technology

• Clothing brands

• Jobs

• Websites

• Furniture

Who is the target audience?

• The metro is free provided by transport.

• Therefore their target audience will be people who go work early in the morning (when the papers usually taken by) on the train mainly.

• Many articles are based on technology – esp, in the

ents & tech sections Supported by formal language.

Thus target audience is possibly middle class adults.

Where is ‘Metro’ available?

• On all trains

• Buses

In the….

UK

Because, it is the only city with an underground – as is a busy city whereby so many people will read it massively.

Size and cost of adverts in ‘Metro’?

I could not find the cost

What kind of things are in ‘The Sun’ ?

• Humorous headlines

• Page 3 Nude shots

• Weather

• ‘Jane Moor’ section

• TV Magazine

• ‘Dear Deirdre’ section

• ‘Woman’ section

• Puzzles

How is ‘The Sun’ organised/structured ?

Middle TV Gossip TV Guide Sports at the end

Front page – important news Weather Forecast Jane Moor article

How much advertising is in ‘The Sun’ ?

There is about 45% advertising throughout the newspaper as it features on every page in

various sizes.

Also nearer the end of the paper there is a double page spread dedicated for many small

advertisements.

What does ‘The Sun’ advertise ?

• Theme parks

• Supermarkets

• Movies

• Technology

• Holidays

• Adult hotlines

• Elderly mobility

Who is the target audience ?

• The Sun’s main audience would generally be from ages 19 up to 49 as they have most buying power.

• However, because of their adult themes possibly for those older, more likely to be in their 30’s.

• Being only 40p and the language and the reading age of 8, I would assume this newspaper is for the lower working class – emphasized from the low price/sale adverts

Where is ‘The Sun’ available ?

The Sun is available in….

UK SCOTLAND POLAND IRELAND

Size and Cost of adverts in ‘The Sun’

I could not find the cost

Choice of Newspaper

Why Did We Choose This Newspaper?• Location of newspaperUK

• AvailabilityPublic transport

• Cost of newspaperFree

• Relation to target audienceThis newspaper targets 19-30 year olds and this is similar to our target audience

• Exact size of the advert (size of your choice): cm(width) x cm (height)26.5x12.5

• Exact size of the advert (another size): cm(width) x cm (height)15x20.2

• Cost to place advert26.8x10 = £7,385 (black and white) and £8,470 (colour)