Assignment 2 design business innovation part 1
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Ashley Chermak Professor Klinkowstein Selected Business Article http://money.cnn.com/2014/09/05/news/companies/starbucks-reserve/ index.html?iid=HP_LN Starbucks Plans New Types of Coffee Shops
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Transcript of Assignment 2 design business innovation part 1
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Selected Business Article
http://money.cnn.com/2014/09/05/news/companies/starbucks-reserve/index.html?iid=HP_LN
Starbucks Plans New Types of Coffee Shops
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
• Limited brands in new stores
Summary Points of Article
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
• Drive-thru store in New York
Summary Points of Article
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
• App to order store products
Summary Points of Article
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
• Students having coffee at Starbucks
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Setting / Activity for Ethnographic Observation
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research, Students at Starbucks
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research, Students at Starbucks
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research, Students at Starbucks
Ashley Chermak! ! ! ! Professor Klinkowstein!
Ethnographic Research, Students at Starbucks
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research, Students at Starbucks
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research, Students at Starbucks
Ashley Chermak! ! ! ! Professor Klinkowstein!
Ethnographic Research, Students at Starbucks
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research Observations
• Studying is ubiquitous in a Starbucks environment
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research Observations
• Products advertised at ordering counter to subconsciously make the client want more Starbucks
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research Observations • The epitome of multi-tasking (drinking,
talking, laughing, looking at products)
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research Observations • Extensive drink options and sizes
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research Observations
• Long lines all throughout the day
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Research Findings
• People use Starbucks as a way to accomplish multiple tasks on their agenda
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation and Security Administration
• Reconfiguring airport security and produces
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation and Security Administration
• Create peaceful environment that protrude hostile behavior
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Reading Summary
TSA Checkpoint Evolution for Transportation and Security Administration
• Allow for a more cooperative and understanding relationship between passengers and TSA officials
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Reading Summary
Ethnographic Research – Who are the users? How do they operate within our culture?
• Focus on gathering needs and wants from each individual
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Reading Summary
Ethnographic Research – Who are the users? How do they operate within our culture?
• Divert from the marketing approach to research
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Reading Summary
Ethnographic Research – Who are the users? How do they operate within our culture?
• Used as a method to understand the culture better
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
• Interpreting and improving forms of ethnographic research
Ashley Chermak! ! ! ! ! Professor Klinkowstein!
Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
• Act as a way to benefit those in the economic and social network
Ashley Chermak! ! Professor Klinkowstein!
Ethnographic Reading Summary
Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design
• Shows detailed ways how corporate ethonography is a positive direction to go
