MAGAZINE PRODUCTION FOLDERGEORGINA MALPASS

AS MEDIAFOUNDATION PORTFOLIO

RESEARCH INTO EXISTING MAGAZINE INSTITUTIONS

• Introduction

INTRODUCTION

My Media Studies Foundation Portfolio preproduction Task is to research into existing magazine producing companies. I will research into magazine products that are published by relevant companys and that are similar to the one I intend to design and make. Through this I will find out- what magazine companies produce fashion magazines, the demographics they cater for, other medias owned by the company, examples of cross media convergence and subsidiaries. Through this I will achieve an understanding of the corporations who publish fashion magazines. By taking notes of their publication styles and marketing techniques, I will be able to create a successful fashion magazine which fit in with the publications that existing companies are publishing.

RESEARCH INTO CHOSEN FASHION MAGAZINE

• An insight into Teen Vogue.

RESEARCH ON THE MAGAZINE, TEEN VOGUE

• Teen Vogue magazine started as an adaptation of Vogue for teenage girls

• The magazine is published by an American mass media company called Advance Publications

• The first issue to be released was in the Fall of 2000• Jessica Simpson was the first teen sensation to appear on the cover of

Teen Vogue• Teen Vogue releases magazines monthly that focuses on fashion

trends, current styles, celebrity stories and details from the latest entertainment events

• The target audience for this magazine is teenagers with an interest in fashion

MAGAZINES PRODUCED BY ADVANCED PUBLICATIONS

• A list of some of the magazines produced by Advanced Publications

ADVANCE PUBLICATIONS MAGAZINES

• Magazines produces by Advances publications are:

• GQ

• Vogue

• Teen Vogue

• Vanity Fair

• Glamour

ADVANCED PUBLICATIONS DEMOGRAPHICS

• Demographics that Advances Publication’s magazines are distributed

ADVANCE PUBLICATIONS DEMOGRAPHICS

Advanced Publications distributes magazines world wide. For example Vogues demographics are: Circulation Demographics•Paid/Verified Subscriptions: 1,002,961•Single Copy: 226,919 •Total Average Circulation: 1,229,880

OTHER MEDIAS OWNED BY ADVANCE PUBLICATIONS

• Newspapers owned by Advanced Publications

ADVANCE PUBLICATIONS NEWSPAPERS

• Advance Publications products consist of- news papers, such as:• The Birmingham News

• The Huntsville Times

• Press-Register

• The Plain Dealer

• Sun Newspapers

RESEARCH INTO CROSS MEDIA CONVERGENCE

• Advanced Publications Cable TV and Digital companies

ADVANCE PUBLICATIONS CROSS MEDIA CONVERGENCE

Cable TV companies are:•Bright House Networks •Bay News 9•Central Florida News•Sports Network•Discovery Communications

Advanced digital consists of:•PennLive.com•BestLocalJobs.com•BestLocalAutos.com•gulflive.com•MardiGras.com

RESEARCH INTO ADVANCED PUBLICATIONS SUBSIDIARIES

• Companies owned by Advanced Publications

ADVANCE PUBLICATIONS SUBSIDIARIES

Advanced Corporation owns many Subsidiaries, some of them being:•Religion News Service•POP•Advance net•Advance Publications Magazines / Advance Magazine Publishers•Condé Nast

RESEARCH INTO ANOTHER FASHION MAGAZINE

• In sight into Seventeen Magazine

RESEARCH INTO MAGAZINE, SEVENTEEN

• Seventeen is an American magazine for teenagers.• It was the first teen magazine established in the United

States. • The magazine's reader base is 10–19 year-old females.• It was first published in September 1944 by Walter

Annenberg's Triangle Publications.• Soon after its debut, Seventeen took a more fashion and

romance-oriented approach in presenting their material, while still maintaining their model of promoting self-confidence in young women.

RESEARCH INTO OTHER MAGAZINES PRODUCED BY HEARST CORPORATION

• Magazines published by Hearst

HEARST CORPORATION MAGAZINES

Advanced Publications (Conde Nast) who produces Teen Vogue, Hearst Corporation is an American mass media company that holds more that 300 magazines world wide. One of the magazines it owns is Seventeen magazine which is a teenage magazine.•Other magazines owned by Hearst are:•Harper's Bazaar•ELLE•Marie Claire•Cosmopolitan•Esquire

HEARST CORPORATION DEMOGRAPHICS

• Hearst Corporation Magazine distribution

HEARST CORPORATION DEMOGRAPHICS

The demographics that Seventeen magazine caters for are:•28 billion (to the USA)•14 billion (to the UK)•18 billion (to Europe, Middle East and Africa)•9 billion (to Asia)

OTHER MEDIAS OWNED BY HEARST CORPORATION

• Newspapers owned by Advanced Publications

HEARST CORPORATION NEWSPAPERS

Hearst corporation also owns a number of Newspapers, such as:•San Francisco Chronicle

•The News-Times• •Greenwich Time

•The Advocate

•Connecticut Post

RESEARCH INTO CROSS MEDIA CONVERGENCE

• Hearst corporation Internet and Television companies

HEARST CORPORATION CROSS MEDIA CONVERGENCE

Television and Cable companies•Esquire Network (joint venture with NBC Universal)•A+E Networks (owns 50%; shared joint venture with The Walt Disney Company)•ESPN Inc. (owns 20%; also shared with Disney, which owns the other 80%)

Internet and digital companies•Answerology•AwesomenessTV (25%; shared joint venture with DreamWorks Animation, who owns majority)•Kaboodle

RESEARCH INTO HEARST CORPORATION SUBSIDIARIES

• Companies owned by Hearst Corporation

HEARST CORPORATION SUBSIDIARIES

• Hearst Magazine is a Subsidiary of Hearst corporations which owns many other types of media such as: • Hearst television • CDS Global• First DataBank• iCrossing• King Features Syndicate

SUMMARY

• A summery of my research into existing media institutions.

SUMMARY

Through doing my research into existing media publications I have realised that global corporation such as Advanced Publications and Hearst Corporation publish, produce and own a variety of different media products/texts. Which can be identified by the similar logo fonts used by their companies- such as newspapers. They successfully appeal to many target different audiences either on a large market scale or specific niche market.Both companies produce similar publishing products that are aimed at same audience demographics. Each company is producing fashion orientated magazines that are well known and respected world wide. While doing this research I have noticed that the companies are producing magazines aimed at teenage audiences. Both publishing houses would be perfect companies to produce with, as they would both have the experience and power to successfully publish and market magazines similar to the one that I intend to design and make. They also have knowledge and marketing tools in place to aim my product at the appropriate target audience. Advanced Corporation is the 44th biggest privately owned company in the world, according to Forbes magazine, they produced the most successful magazines on todays market- such as Vogue and GQ. Advanced Corporation magazines are popular, current and in high demand showcasing that they clearly know how to attract the readers eye. On one hand I would like to publish my magazine with Advanced Publications, yet with my magazine design being similar to Teen Vogue, working in close proximity my main competitor could prove terminal for my magazines success. Seventeen magazine has been produced by Hearst corporation since 1944, meanwhile Advance Corporation have only been producing Teen Vogue since 2000. This shows that Hearst Corporation has years of experience in producing successful teen magazines, which would come in handy when marketing my magazine. Hearst Corporation produces mainly women magazines such as- Cosmopolitan, Elle and Harpers Bazaar. They however do produce Seventeen magazine that is a cheerful and young teen fashion magazine, in contrast the magazine I wish to create will be an editorial and high street fashion magazine aimed and older teens. Which concludes that Hearst Corporation would be the most appropriate publishing company to produce and market my magazine with.