.

- 247

)/ (

/ -

Real Estate Marketing Strategies and Rational Development (Quantitative Approach)

Abstract This study focuses on public societies building for living in Amman Jordan. An business organizations specialized on projects constructions assumes that changes in the macro-economic (political changes, Economical changes, socio cultured changes) affect the marketing decision making by them, certainly the decision's considered on productions construction and marketing the different real estate. The general business organizations in Jordan have variety interest with in two mainly approach's as follows: 1- Environmental limitations like (limited land space for living, limited water resources, limited materials resources which used for construction the living units. 2- Consumer behavior limitation like (high quality with less cost, desire of expanding horizontally, limited power of purchase, increase of family member by rate of birth). We consider an Mathematical Model which response to the above limitations, so the mathematical model focusing on three main strategies which: 1) Expanding vertically. 2) Expanding horizontally. 3) Mixed expanding (horiz vertically). And to take under consideration the following: 1) Competitive advantage and quality requirements with less cost. 2) Worldwide domestically as well as internationally. 3) An integration with tourism marketing strategies.

:

- :

muiead@yahoo.com :

.

- 248

.

.

.

:

: . 1.1

. : .1

: . . . . ). ( . . . . . : .2 . .

.

- 249

. . . . . . . .

: : . 2.1 .1

. . .2 .3

. : . 3.1

: . . 1 . . 2 ). + ( . 3

.

: : . 4.1 ) ( .1

. .2

. .3

.

:

: . 1.2

.

- 250

. : ) ( .1

. ) 300( 2005 . ) ( .2 . ) ( .3 . .4 . .5 . .6

.

) (

: . ) ... ( .12. . . .3

.

: 2006 ) ( :

3 ) 17000(

: . . .1 . .2 . .3

.

- 251

2006 ) ( : ) 160( 200

) 10(

110-75 .2007 ) ( :

2006 95

( ).

: (796/ ) 120/125 / (5/

. ) 110/120 (2 / ). 120/125 : : . . 1 . 2/ . 2 . . 3 . . 4

: : . . 1 . . 2 . . 3

: ). 756 ( . )1(

) 1(

.

.

- 252

. 756 . 1 . 253 17 . 2 . . 3 . 4300 . 4 . 70 . 5

)1(

)2 .( :

. 28 ) .a 106( .1 . 35 ) .a 114( .2 . 7 ) .b 114( .3

70 = 7 + 35 + 28: :

. 496 ) .106a( . 522 ) .114a( . 500 ) .114b(

: . ) 336( ) .106a( .1 . ) 350( ) .114a( .2 756 /) 70( ) .114b( .3

: . 104 / 406 . 1 . 102 / 350 . 2

: ) 6( . .1 . .2 . .3

)P C N , X , K , S , I(

.

- 253

) 1(

.

- 254

) 2(

.

- 255

. ) 2.8( :

)No.6 , No.5 , No.4 , No.3 , No.2 , No.1( :

. Symitric . 1 . .Non- Symitric . 2

. . ) 17(

: . 2.2

: :

mnAt

. m n = :

m = )m = 1, 2, , M ( .

. n = )n = 1, 2, , N(

) ( n (m

)m = 1, 2, , M: :

) 1( .1 . K ) t( .2

. ... :

tttttt aaaaaa 654321 ,,,,,

.

- 256

ta3 M3 . )2(

.3 t

tmP) :m = 1 , 2, .

, M .( .4

) n) n = 1 , 2, , N m) m = 1 , 2, , M ( t mnA

t

. Cn ) n) n = 1 , 2 , , N .5

. bin ) n) n = 1 , 2 , , N .6

).i) i = 1 , 2 , 3 , 4 , 5 , 6 . tnK t n .7 n .8

: t m t

mnnt

mn PPP21 +=

: tnP= n t .

tmnP =2

. n di ) i = 1 , 2 , 3 , 4 , 5 , 6: (i .9

. :

diKbinCAPPaK tnnt

mnt

mnt

mti ,,,,,,,,

5 )2(

m6 6 )ta3.(

.

- 257

: K , Cn , bin , di

.

)( tia

n tnK.

: t

mnX= n . t m

:

0tmnX egerAnX mn int

:

t m t

mnA.

t

mnX :

AX

AXAXAX

t

mNmN

t

m

t

m

t

m

t

m

t

m

t

m

MM

33

22

11

.

- 258

m

P ) (t

m :

PXPt

m

N

n

t

mn

t

mn

=1

m = 1 , 2 , , M

Pt

m =

m.

Y: t

m t m

:

XYt

i

N

n

t

mbin

==

=6

11

t m :

Y t

m at

1 1M

Y t

m at

2 2M

Y t

m at

3 3M

Y t

m at

4 4M

Y t

m at

5 5M

Y t

m at

6 6M

:

.

- 259

at

ii )6,5,4,3,2,1( =

Yat

m

t

i :

egerAnYat

m

t

iint

:

YaX

YaX

YaX

t

m

tN

n

t

mnn

t

m

tN

n

t

mnn

t

m

tN

n

t

mnn

b

b

b

61

6

21

2

11

1

=

=

=

=

=

=

MM

:

YaXt

m

t

i

N

n

t

mninb =

=1

: i= 1 , 2 , , 6

:

Y

Xa t

m

N

n

t

mnint

i

b== 1

:

.

- 260

i= 1 , 2 , , 6 ) 1 (

Z: t

m

: m t

= =

=N

n i

t

mnin

t

mXZ bd

1

6

1

X t

mnXK n

t

mn

t

n

t . : m

XK t

mn

t

n

N

n

=1

Y K :

KZ

XKt

m

t

mn

t

n

N

n

=1

:

:

X t

mnXCn n

t

mn

: t m

ZXKt

m

t

mn

t

n

N

n

K=1

.

- 261

: :

0tmnX egerAnX mn int

:

.....,2,1,0=Xt

mn :

n= 1 , 2 , , N :

AX

AXAX

t

mN

t

mn

t

2m2m

t

1m

t

1m

...........)1(MM

=PXP

t

m

t

mn

N

1n

t

mn...........)2(

=

=

=

=

=

=

YaXb

YaXb

YaXb

t

m

t

6

t

mn

N

1nn6

t

m

t

2

t

mn

N

1nn2

t

m

t

1

t

mn

N

1nn1

...........)3(

MM

XCW nt

mn

N

n

t

m =

=1

.