Why should you use mobile marketing?Why should you use mobile marketing?

Why should you use mobile marketing?Why should you use mobile marketing?

Why should you use mobile marketing?Why should you use mobile marketing?

If that’s not enough to convince you…If that’s not enough to convince you…

Lets look at some other facts!

• There are over 4.1 billion mobile phones world wide.

• The worlds highest use of smart phone users is Australia at 43%

• Over 68.7 million people are frequent TEXT users.

• 52,083 TEXTS are sent every SECOND

• 97% of TEXT messages are OPENED and 83% of TEXT messages are OPENED within 1 HOUR.

• 51% of all mobile users have called a business from their mobile

Because your customers are already mobile

Why do you need a mobile website?Why do you need a mobile website?

• Google has seen a 400% increase in the number of searches on mobile devices in the last 12 months.

• 53% of searchers purchase as a result of a smartphone search.

• Look at the search volume on Google from mobile devices for various categories last month in Australia alone

• Real Estate – 1,000,000 searches from mobile devices• Restaurants – 823,000 searches from mobile devices• Dentists – 74,000 searches from mobile devices• Jobs – 1,220,000 searches from mobile devices• Clothing – 673,000 searches from mobile devices

These are just a few search terms – check your own industry out…

YOU are LOSING Business to your competitors…

If you don’t have mobile website?If you don’t have mobile website?

A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet. (They are formatted so they can be viewed on a mobile device)

Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. (They are available for offline viewing)

Mobile Vs AppMobile Vs App

Mobile Vs AppMobile Vs App

Which is better?If you are developing an interactive game an app is probably going to be your best option.Cost from $2,000 up

But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go.

Cost from $695 up

Immediacy – Mobile Websites Are Instantly Available

Compatibility – Mobile Websites are Compatible Across Devices

Upgradability – Mobile Websites Can Be Updated Instantly

Findability – Mobile Websites Can be Found Easily

Shareability – Mobile Websites Can be Shared Easily by Publishers, and Between Users

Reach – Mobile Websites Have Broader Reach

LifeCycle – Mobile Websites Can’t be Deleted (average app lifespan is less than 30 days)

A Mobile Website Can be a database driven web App!

Time and Cost - Mobile Websites are Easier and Less Expensive

Support and Sustainability

Mobile Website AdvantagesMobile Website Advantages

Yellow Pages Newspapers TV / Radio Telemarketing Direct Mail Print Ads Email marketing

Where is yours? Circulation declining Too expensive for most Do Not Call Register 1% - 2% Return Increased costs Spam control and less

than 10% are read

Other advertising solutions are dead.Other advertising solutions are dead.

Traditional advertising mediums are losing their effectiveness

Most websites are “mobile unfriendly” at best making them hard to read and interact with.

Simplified sites provide ease of use on smaller screens.

What does your website look like?What does your website look like?

Mobiles could be the most effective marketing arm of your company…

Combined with SMS marketing…Combined with SMS marketing…

• A mobile-friendly site combined with effective SMS marketing campaigns can help businesses connect with customers and drive sales conversions.

• Remember our stats on readership… 97% of all messages are read

• 83% of all messages are read within 1 hour…

• No other advertising medium offers readership of your sales message like SMS marketing except pay per click…

• They suit customer retention plans because the success is quickly measurable. Campaigns can be changed rapidly

Customers type in your web address and are instantly redirected to your mobile site, which is designed for mobiles.

How do they find your mobile site?How do they find your mobile site?

A bad mobile experience can cost you customers.

Source Google GoMO

The reasons why mobile mattersThe reasons why mobile matters

Why pay more for online ads?Why pay more for online ads?

If you are doing pay per click advertising today, through Google, without a mobile friendly version of your website…. You will pay MORE

How to bring in your customers to spend How to bring in your customers to spend more at your businessmore at your business

COUPONS are highly effective. McDonald's uses mobile coupons for a new product launch

Deliver Coupon or Reminder Right to the phone!

Offers can expire quickly to

encourage quick visitor action.

Paul’s Toyota: Weekend Sales Event starts Now! First 100 people on our lot gets a FREE Toyota jacket; http://Paulscars.com.au/ offers Reply STOP 2end

• Send them to a page on your mobile website with more information about your special offer…

Example of a campaign?Example of a campaign?

How to get more customers?How to get more customers?

Generate new customers with creative in other forms of advertising

4 Ways to get customers to Opt IN4 Ways to get customers to Opt IN

1. Get the potential customers to Text (KEYWORD) to SHORTCODE (72727).a. Virtual Business Cards – Environmentally Friendlyb. Automatically add customers to your databasec. Use in Social Networks

2. Add the Mobile “Opt-in” Option to your current Websitea. Deliver Product Updates direct to customers mobile phonesb. VIP maintenance offers

3. Engage Current BuyersYour clients sign a agreements to buy. Add the mobile opt-in verbiage, and upload every client into your mobile database.

4. Add in store competitions a. When a customer pays for a product / service offer a competition

Deliver rich media messagesDeliver rich media messages

Deliver Promotional Videos right to your interested clients phones!

John’s Ford: See our F-250 Premium package only offered this weekend. Video of the options right to your phone, click http://bit.ly to see. Reply STOP 2quit

Effective call to action… Effective call to action…

Design your mobile website like an app with a prompter to save the icon to the users mobile phone homepage

Get your visitors to interact immediately with TAP TO CALL

Ensure your Social pages are linked to your mobile site and tell people you have gone MOBILE

Example of a Return on Investment on a Small Scale

Mobile marketing makes sense…Mobile marketing makes sense…

Industry ranges between 2-5% redemptions on Mobile offers and coupons

Investment to send 1000 messages to database? $149ROI on even 10 people scheduling service for mechanical

workshop? $200 Average additional transaction? = $2,000

X X =100

OPTINS5%

REDEMPTION$$$

AVERAGEROI

How often and what?How often and what?

Leverage Mobile for Big Profits

Current Client Database

Current Client Database

Potential Client Database

Potential Client Database

Send Messages that Match Objectives:Drive Social Network BehaviorCapture Email for additional Touch PointCreate FWD 2 Friend OpportunitiesDrive additional transactionsDrive Awareness of New Products

And more…

Lead Mine for New BusinessGrow Brand AwarenessConvert LeadsSend Premium OffersCapture email

And more…

1 per month 2 per month

Frequency of Messages

Do people really visit mobile sites?Do people really visit mobile sites?

Google Analytics shows proof of 84% of 664 visitors are new business

Don’t take our word for it…Don’t take our word for it…

Thanks Peter, had my first customer on Saturday with the mobile web site, so yeah it works, awesome stuff mate. Really appreciate the effort you put in for us to get it up and going and looks like I have another customer for you as well, will pass on your details to him, really good friend of mine who has just started up an auto electrical business, so he will be in touch soon. Thanks againWarwick Martin - Pearls Radiators & Mechanical

“I have had the privilege of working with Peter on a number of projects now, the latest being my mobile website and to say that I am happy is an understatement. I am continually wowed with Peter’s marketing and business nous, and his ability to stay ahead of the marketing trends to give his clients the ultimate competitive edge in such simple and cost effective ways! If you are looking to seriously increase your profitability and take your business to the next level, Peter is the man for the job!”Amanda Jesnoewski – Velocity Media

SPECIAL OFFER – TODAY ONLYSPECIAL OFFER – TODAY ONLY

Normally an 8 page website sells for $875Included Pages •Home•About Us•Services•Contact Us (Email Form Installed)•Coupon / Special Offers•Location (Google Maps Installed)•FAQ’s or Product Pages•Testimonials

Also included are design of coupons / QR codes for alternative media / Tap to call function on all pages, social pages interaction.

Today Save $100On your mobile website

SPECIAL OFFER – TODAY ONLYSPECIAL OFFER – TODAY ONLY

Your choice of 3 Mobile Brochure Designs for other marketing like table tops or reception counters.Value $197

PLUS2 months FREE trial of our web integrated SMS marketing – Send 250 messages per month for two months on us to see how it works for you…Value $98

Total Package Value Website $775 Brochures $197SMS Package $98

Total $1,070

Yours Today for

$775Save $295