When AR stands for

“Actionable” and

“Realistic”

Richard Ferraro. CMO

richard@catchoom.com

+34 627 037 515

Content

• About Us

• Almirall Case Study

• Plandent Case Study

• Winewoo Case Study

• Best Practice Lessons

We enable brands or publishers

to link real objects directly to digital experiences.

We provide Image Recognition and Augmented

Reality tools for developers and agencies.

more accurate than our

nearest competitor*

33+ 25% million scans

every month

million smartphones

powered by Catchoom

40+ 4+ 20%

* -according to independent benchmarking performed by Layar, 2013

We’re the “Catchoom inside” for…

Community Facts & Figures

• 5,000+ developers

• Most frequent CraftAR use case: scan-to-buy

• Most common object recognition app:

beverages (esp. Wine bottles)

• Fastest growing segment of enquiries:

Educational case-studies

• Campaign with most scans: world cup football

stickers (+100m scans)

• Strangest enquiry: recognising the head of a

deer whilst in motion

Objective: a virtual pharmacy

assistant

Client: Almirall wanted to reach

their customers directly for

education and guidance purposes.

Features upon recognition:

• Usage guidelines

• Promotional content

• Alerts for drug dosage

FotoFarma App

Plandent used Image Recognition via

our Adobe Phonegap plugin to

recognise over 10,000 SKUs

Dental professional simply point, scan

and re-order supplies via the app and

so avoid stock-outs

Plandent Scan-to-order app

Plandent expects 60% of its customers to

download the app by end 2015

Image Recognition used as most

straighforward way of connecting

products to Plandent’s m-commerce

platform

Plandent Scan-to-order app

200,000 wines in the palm of your

hand

• App published in Jan 2015

• Covers 80% of French wines

• Taps into a $330m dollar market

• In US, 84% of shoppers use

smartphone to inform buying

decisions while in-store

Winewoo

Key success factors

• Well-established web community

as foundation for app

• Simplicity of concept –no

gimmicks

• Taps into motivated, regular

buyers

• Community concept provides

stickiness

Winewoo

The 10 Commandments of Best Practice for AR

campaigns

1. Plan your process

2. Focus on a simple concept

3. Make it useful as well as attractive

4. Track interactions

5. Provide instructions

6. Do preliminary testing

7. Add eye-catching calls-to-action

8. Ensure digital content complements the

physical

9. Do final testing

10. Spread the word

Richard Ferraro. CMO

richard@catchoom.com

+34 627 037 515 ricferr_mobile

Thank you!