Maximising ROI through Campaign Integration

AR Smart Glasses for Experiential Marketing

Scott Hope, Commercial Director

AR Experiential Ltd

©2015 AR Experiential Ltd

Maximising ROI through Campaign Integration

AR Smart Glasses for Experiential Marketing

Scott Hope, Commercial Director

AR Experiential Ltd

©2015 AR Experiential Ltd

As goods and services become commoditised,

customer experience is emerging as the product.

Evident in Retail and Leisure, what about Marketing ?

Consistent quality alone can no longer

differentiate choices for consumers.

Brand Experience - associative or emotional value.

Welcome to the Experience Economy

©2015 AR Experiential Ltd

sell goods

deliver services

stage experiences

differentiated

undifferentiated

competitive

position

market

pricing

premium

The Progression of Economic Value

©2015 AR Experiential Ltd

Entertainment

Educational

Escapist

Esthetic

Active Participation

Immersion

Passive Participation

Absorption

sweet

spot

Four Realms of an Experience Sensory Engagement

©2015 AR Experiential Ltd

©2015 AR Experiential Ltd

Augmented Reality -

Immersive Brand Experiences

ROI metrics for Augmented Reality ?

• Augmented Reality is a Catalyst for WOM !

• Digitally Integrate to Maximise Reach !

• Track Customer Experience to Conversion!

©2015 AR Experiential Ltd

AR vs Hybrid (AR/VR) … sustaining the brand message?

Customer Journey

Any Questions ?

AR Smart Glasses - Content Showcase

Scott Hope – Commercial Director

Javier Campos – Technical Director

©2015 AR Experiential Ltd