Amherst AreA ChAmber of CommerCe28 AmItY street • Amherst, mA 01002 413-253-0700 www.amherstarea.com

area visitor guide2009-2010

AMHERST AND HADLEY ANNIVERSARY EDITION

Rich in history, natural beauty, cultural attractions, and fine shopping and dining, the Amherst area is perfect for a day...a weekend getaway...a six-month sabbatical...or the rest of your life!

Into a Living Past . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Museums, historic sites, literary heritage

A Vibrant Present . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Art museums, galleries, art events

Stepping Out for Fun . . . . . . . . . . . . . . . . . . . . . . . 10 Live performance, seasonal entertainment, family attractions, health and fitness, fun on the farm

Educational Resources . . . . . . . . . . . . . . . . . . . . . 16 Area colleges and resources

Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . 17Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Town of Amherst, regional highways, interstate highways

Downtown Amherst . . . . . . . . . . . . . . . . . . . . . . . 20Directions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Driving directions, transportation

Get Closer to Nature . . . . . . . . . . . . . . . . . . . . . . . 23 State- and town-sponsored parks, outdoor recreation

Shopping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26Restaurants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Accommodations . . . . . . . . . . . . . . . . . . . . . . . . . . 32Advertisements . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Guide Design: Rocket8DesignStudio ©2009 www .rocket8designstudio .com Cover Photo: (top) Courtesy of the Jones Library, Inc., (center) Steve Fratoni

Take in an exhibit at one of our world-renowned museums. Hike an extensive trail network through beautiful meadows and mountains. And finish your day with a gourmet meal featuring cuisine from almost any corner of the world. Spend the night at a charming Victorian Inn, a comfortable bed-and-breakfast, or a gleaming new hotel with all the

amenities—the choice is yours, and all within a 10-minute drive of our vibrant downtown, with its elegant boutiques, bookstores, cafes and specialty shops.

We hope that you enjoy your stay in the Amherst area.Please tell your host that the Chamber sent you!

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Into our Rich History . . . . . . . . . . . . . . . . . . . . . . . . 3 Amherst 250th Anniversary, Hadley 350th Anniversary

Enter to Win! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

This project was made possible by a grant administered by the Greater Springfield Convention & Visitors Bureau.

Funded in part by the Commonwealth of Massachusetts, Department of Business and Technology/Massachusetts Office of Travel and Tourism. For statewide travel information, visit www.Massvacation.com.

History of Amherst and Hadley

In 1659 a dissenting Connecticut congregation under the leadership of Rev. John Russell founded Hadley as an agricultural community on the east bank of the Connecticut River. John Pynchon purchased the site of the new settlement, a fertile peninsular plain defined by a bend in the Connecticut River, from the Indians on behalf of the settlers. When the first permanent English settlements arrived in 1727, this land and the surrounding area (including present-day Amherst. South Hadley, and Granby) belonged to the town of Hadley. It gained precinct status in 1734 and eventually township in 1776, shortly before the colonies declared their independence.

When East Hadley incorporated in 1759, the colonial governor named it Amherst, in honor of Jeffery Amherst, 1st Baron Amherst, a hero of the French and the Indian War.

In 1786, as the American Revolution was ending, many soldiers returning home found themselves in debt. Farmers who were unable to pay taxes and debts had their property and livestock confiscated by the courts. Daniel Shays, a Pelham resident, organized Shays Rebellion in protest. Amherst also opposed the War of 1812. This long tradition of anti-war resolutions continues in Amherst Town Meeting.

In the 19th century, Amherst’s population diversified and the African American and Irish populations increased. Today, over 30% of the school’s population are students of color. Also in the 19th century, Amherst was known for its palm leaf factories, with the Hills and Burnett factories shipping hundreds of thousands of hats across the country. By the 1930’s tastes had changed and both factories went out of business. Presently the Amherst Woman’s Club occupies the former Hills mansion, and is a popular wedding and party venue.

History of A

mherst &

Hadley

Courtesy of the Jones Library, Inc., Amherst, Massachusetts.

Courtesy of the Jones Library, Inc., Amherst, Massachusetts.

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Amherst has become the quintessential college town. Amherst College was founded in 1821 “for the classical education of indigent young men of piety and talents for the Christian ministry.” It became coeducational in 1975. The University of Massachusetts, originally named Massachusetts Agricultural College, was founded in 1863 under the provisions of the Federal Morrill Land-Grant Colleges Act to provide instruction to Massachusetts citizens in the “agricultural, mechanical, and military arts.” In 1931 it became the Massachusetts State College and, in 1947, the University of Massachusetts. Hampshire College was founded in 1970. Today more than 29,000 students swell the population during the school year.

Hadley History

In 1792 broomcorn was the dominant crop in Hadley, making it the nation’s broomcorn and broom manufacturing capital. Broom and brush making were a thriving industry, exporting across New York and New England, and as far as Ohio.

As the soil depleted, tobacco became the major crop along with seed onions and other crops. In the late 1800’s a large number of Irish and, later, Polish immigrants were recruited from Ellis Island for labor purposes. The Polish immigrants are credited with saving Hadley’s farmland by working the fine Hadley soil back into fertility. By 1920, asparagus was the popular crop in Hadley, making it the asparagus capital of the world until the 1950s when disease wiped out much of the crop.

At this time, even with commercial development along Route 9, Hadley remains largely agricultural and residential. It has the largest number of acres in agriculture in the Pioneer Valley, which includes crops of corn, potatoes, tobacco and scores of other vegetables.

Courtesy of the Jones Library, Inc., Amherst, Massachusetts.

Courtesy of the Jones Library, Inc., Amherst, Massachusetts.

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Amherst Strong House67 Amity Street413-256-0678www.amhersthistory.org

Housed in the 1750-era Strong House. Knowledgeable tour guides lead visitors through several period rooms, detailing both the vibrant history of the Town of Amherst and the families who have lived in the Strong House. Also features a gallery of rotating local history exhibits.

�mily Dickinson and Robert Frost called Amherst home. Abolitionist leader Sojourner Truth, health food crusader Sylvester Graham, and fire-and-brimstone preacher Jonathan Edwards all lived nearby. Amherst College was cofounded by Noah Webster of dictionary fame. And much of Amherst’s history can be seen today. The area tradition of conservation extends not only to land preservation, but to the historic homes and business blocks that still line area streets.

Jones Library43 Amity Street413-259-3090www.joneslibrary.org

On the same block as the Amherst History Museum, the Jones has been called one of the most inviting libraries in New England. A fine community library, its special collections house thousands of Emily Dickinson and Robert Frost items, and include original handwritten poems, signed first editions, manuscripts, an exhaustive collection of photographs and Amherst Area memorabilia dating back to the 18th-century.

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Into a Living Past . . .

Consider also a visit to… WEST CEMETERY, Triangle Street, AmherstThis historic cemetery contains the graves of Emily Dickinson, her family, and many of Amherst’s earliest settlers. Many gravestones from the 1700s.

Photo: Steve Fratoni, Amherst Strong House

Emily Dickinson Museum280 Main Street, Amherst 413-542-8161www.emilydickinsonmuseum.org

The Emily Dickinson Museum consists of two historic houses, The Homestead and The

Evergreens, closely associated with the poet Emily Dickinson and members of her family. The

Homestead was the poet’s birthplace and home. The Evergreens, next door, was home to her

brother Austin, his wife Susan, and their three children.

Emily Dickinson was born at the Homestead on December 10, 1830. Her quiet life here was

infused with a creative energy that produced almost 1,800 poems and a profusion of vibrant

letters. Her increasing withdrawal from public life limited her audience during her lifetime

to family and friends, and her work remained virtually unpublished until after her death on

May 15, 1886.

The Museum, which includes both homes is open March through December, Wednesday-

Sunday, 10 am -5 pm. with extended summer hours, 11 am - 6 pm, June through August.

Call or visit the Museum’s web-site (emilydickinsonmuseum.org) for additional information

on tour schedule and special events. In addition to guided tours, visitors can enjoy the

beautiful grounds and browse in the Museum Shop.

6The Dickinson Homestead (1858), Image courtesy of the Emily Dickinson Museum

National Yiddish Book CenterHarry & Jeanette Weinberg Building 1021 West St, Amherst 413-256-4900 www.yiddishbookcenter.org

The National Yiddish Book Center offers year-round programs that celebrate modern Jewish literature and culture. The Center's architecturally distinctive home, adjacent to the Eric Carle Museum, offers weekly films, concerts, performances, and readings; exhibitions; art galleries; and a bookstore stocked with contemporary Jewish books, music, and gifts. Open Sunday through Friday; admission is free.

Historic DeerfieldRoutes 5 and 10, Deerfield 413-774-5581 www.historic-deerfield.org

Historic Deerfield offers special events and programs for visitors of all ages. A museum of New England’s history and art, located within the carefully preserved 329-year-old western Massachusetts village of Deerfield. A thousand acres of rich farmland surround one of New England’s most beautiful and unspoiled villages.

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Historic Northampton www.historic-northampton.orgHadley Farm Museum Russell Road, Route 9, Hadley

Porter Phelps Huntington Museum 130 Riverside Drive, Route 47, Hadley, 413-584-4699

Old Sturbridge Village Sturbridge, Mass., Exit 9, Mass Pike, 800-SEE-1830 www.osv.org

The Living Past...Nearby

�mherst’s long-time love affair with literature and the arts continues. The Eric Carle Museum of Picture Book Art has become a destination for children’s book lovers from around the world. Amherst College’s Mead Museum features Old Masters, while the University of Massachusetts offers numerous exhibition spaces and a concert hall that brings top-name entertainment. Downtown bustles with visual and textile art venues; and several times a year, the Town Common becomes an arts destination—during Crafts on the Common, and other celebrations. If you visit on the first Thursday of the month, do the Amherst Art Walk and nibble your way through several downtown art showings.

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Mead Art MuseumAmherst College 413-542-2335 amherst.edu/museums/mead

The Mead houses the art collections of Amherst College, nearly 16,000 works acquired since 1839. Free.

Hampshire College Art GalleryJohnson Library Center Amherst, MA 01002 413-559-5544 hampshire.edu/academics/1473.htm

Concentrating on the visual arts, exhibitions also include environmental installations, dance and performance video presentations. Free.

Eric Carle Museum of Picture Book Art125 West Bay Road Amherst. MA 01002 413-658-1100 www.picturebookart.org

Founded in part by Eric Carle, the renowned author and illustrator, the museum is devoted to national and international picture book art. Admission charged.

Amherst College Museum of Natural History11 Barrett Hill Road Amherst College 413-542-2165 amherst.edu/museums/naturalhistory

The Amherst College Museum of Natural History houses outstanding collections and exhibits that include vertebrate and invertebrate paleontology, minerals and other geologic specimens. Free.

A Vibrant Present . . .

Photo: S.Petegorsky Anne in Black by George Bellows

Gallery A3

28 Amity Street 413-256-4250, www.gallerya3.com

Burnett Gallery -Jones Library

43 Amity Street, 413-256-4090, www.joneslibrary.org

wünderarts

383 Main Street 413-256-6600, www.wunderarts.com

The University of Massachusetts Galleries

The Herter Gallery Located at the north end of Herter Hall west of the Fine Arts Center

Augusta Savage Gallery 101 New Africa House, 413-545-5177

Hampden Gallery Hampden Dining Halls,. South West Residential Area. 413-545-0680

Student Union Visual and Performing Arts Space Student Union Building

The Amherst Art Walk happens the

First Thursday of the month. It’s free and family-friendly!

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Mount Holyoke College Art MuseumMount Holyoke College. Lower Lake Road,South Hadley 413-538-2245, mtholyoke.edu/go/artmuseumBeautifully exhibited, broad-based collection of ancient to contemporary art representing diverse cultures. Free.

Smith College Museum of Fine ArtsSmith College, Elm Street at Bedford Terrace, Northampton 413-585-2760, smith.edu/artmuseum. Admission.

University GalleryUniversity of Massachusetts 413-545-3670 umass.edu/fac/universitygallery

The visual arts showcase of the Fine Arts Center complex at UMass Amherst, this gallery presents exhibitions of contemporary art in all media. Free.

Nearby Museums

Downtown Galleries

Photo Credit Fredrik Nilson, Courtesy of 1301PE, LLC Red Turquoise

Amherst Cinema Arts Center 28 Amity Street, Amherst413-253-2547 www.amherstcinema.org

First-run, critically-acclaimed independent and foreign films. Film festivals and retrospectives. Dolby sound, stadium seating, 35mm film and digital video projection. Three screens. Open 365 days.

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The Fine Arts Center At The University Of Massachusetts AmherstSatisfy your Passion for the Arts!

The UMass Fine Arts Center presents the best in dance, theater, music and the visual arts from around the globe.

151 Presidents Drive, University of Massachusetts Amherst, MA 01003 www.fineartscenter.com 800-999-UMAS

�ant to know what’s happening right now? Pick up a free copy of the Amherst Bulletin, Hampshire Life, Preview Magazine or the Valley Advocate; they all offer detailed listings of concerts, plays, nature talks, sports events, and other pleasures. Grab a Five College Calendar for events at the three colleges in Amherst and the two in nearby towns. And it is always worthwhile to check the Amherst Area Chamber’s website, www.amherstarea.com

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Photo by Andrew Eccles Linda Celeste Sims, Alicia J. Graf and Glenn Allen Sims.

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The Mullins Center

University of Massachusetts 413-545-0505, www.mullinscenter.com

The Mullins Center, home to UMass basketball and hockey, is a multi-purpose 10,500 seat facility on the campus of the University of Massachusetts. The facility hosts numerous concerts, family, ice, and theatre shows. The Mullins Center offers function rooms and catering services. Ice rink and racquetball courts open daily.

Magic Wings Butterfly Conservatory & Gardens 281 Greenfield Road, South Deerfield 413-665-2805, www.magicwings.net

An 8,000-square foot tropical conservatory that is home to over 3,500 live butterflies. Walk among the butterflies in a beautiful, warm, lush environment. Afterwards, visit our butterfly-themed gift shop, garden center, and food court. Open every day (except Thanksgiving and Christmas), 9 a.m. to 5 p.m

fun

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Cherry Hill Golf Course 413-256-4071 www.cherryhillgolf.org

Hickory Ridge Country Club 413-253-9320 www.hickoryridgecc.com

Amherst Golf Club 413-256-6894www.amherstgolfclub.org

Play the links in north, south, or central Amherst...

SPORTS INFO

High-level sports entertainment is

available at the University of

Massachusetts Amherst and Amherst

College. Division 1A Football, Division 1 Men’s and Women’s Basketball and Hockey,

Baseball, Soccer, Lacrosse, Tennis – all present exciting viewing for spectators. For current schedules for the Minutemen, visit

umassathletics.cstv.com.

HEALTH CLUBS & SPAS

The Leading Edge, 413-549-6565 www.theleadingedgefitness.com

Hampshire Athletic Club 413-256-6446 www.hampfit.com

Elements Hot Tub Spa 413-256-8827 www.elementshottubspa.com

For information about open swim times at town pools call or visit online Amherst Leisure Services: 413-256-4068 or www.lsse.org

LOOk UP!Amherst Astronomy Association hosts PLANETARIuM SHOWS Amherst College Bassett Planetarium

Amherst College Wilder Observatory ObSERVATIONS 413-256-6234 www.amastro.org

or treat the family to a round of miniature golf...Western Mass. Family Golf Center, 413-586-2311

McCray’s Country Creamery, 413-532-2527, www.mccraysfarm.com

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The Montague Mill440 Greenfield Road, Montague, 413-367-9206 montaguebookmill.com Historic 1834 mill transformed into a thriving community of shops & restaurants beside a Sawmill River waterfall.

Amherst Farmers Market Spring Street Parking Lot, Amherst 413-786-2335 Buy fresh, just-picked produce and other farm products direct from local farms in a relaxed, fun setting. Saturday mornings, May through November.

Flayvors of Cook Farm1 East Hadley Rd., Hadley 413-584-2224, cookfarm.comTake the family for a treat Home-made ice cream. Located right on the farm. Breakfast and lunch daily from 11 to 4.. Other dairy products, including Raw Milk. Seasonal closing times.

North Hadley Sugar Shack181 River Drive, Hadley 413-585-8820 northhadleysugarshack.comMaple sugar-making and breakfasts during the sugaring season in late winter. Farm stand, homemade baked goods, holiday decorations, ice cream, pumpkins, light fare, seasonally.

Amherst Leisure Services70 Boltwood Walk, Amherst 413-259-3065, lsse.orgLSSE sponsors a huge Fourth of July celebration, a community theater program, and public pool swims.

Atkins Farm Country Market1150 West Street, Amherst 413-253-9528 atkinsfarms.com

“Where the apple is just the beginning.” Orchard, pick-your-own, local products, bakery and light fare, a “super-sized” road-side stand and more. Seasonal and children’s events.

Cowls Sawmill 134 Montague Road, North Amherst 413-549-1403 cowls.com

“Come see what we saw” from the Cowls Sawmill observation deck! Visit a classic New England sawmill and learn about local, sustainably managed timberland while watching logs turn into lumber and timbers.

Yankee Candle Flagship Store 25 Greenfield Road, South Deerfield 877-636-7707 yankeecandle.comA wonderland of shopping, entertainment, and dining, and an olfactory delight with its thousands and thousands of scented candles. YC has displays of home decor, collectible, and holiday items that make every trip a new adventure.

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Nearby…

LIVE ENTERTAINMENT Iron Horse Entertainment, www.iheg.com

MOVIE THEATERS Cinemark, Hadley, 587-4237

www.cinemark.com Towers Theater, 533-3456 www.towertheaters.com

Pleasant Street Theater, 584-5848 www.amherstcinema.org

Seasonally…Theater, performance workshops, film festivals, dance and concert series, and artists in residence provide seasonal entertainment for one and all. This list is only the beginning; go to the FIVE COLLEGES, INC. (www.fivecolleges.edu) and area college websites, as well as the local papers for the full scoop.

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KO FESTIVAL Summer; 413-427-6147

www.kofest.comVALLEY LIGHT OPERA

Fall, spring; www.vlo.orgHAMPSHIRE SHAKESPEARE

COMPANY Summer; 413-548-8118

www.hampshireshakespeare.orgJAzz IN JULY

UMass Fine Arts Center, 413-545-2511, www.umass.edu/fac

NEW CENTURY THEATRE & PAINTBOx THEATRE

Summer, 413-585-3220 www.newcenturytheatre.org

EMILY DICKINSON POETRY WALK

Mid-May; 413-542-8161 www.emilydickinsonmuseum.orgNORTHAMPTON FILM FESTIVAL

Fall, 413-548-8166, www.niff.orgNATIONAL YIDDISH

FILM FESTIVAL Winter; 413-256-4900

www.yiddishbookcenter.org

COMMONWEALTH OPERA 413-586-5026

www.commonwealthopera.orgOLD DEERFIELD

Sunday Afternoon Concert Series

Summer, 413-774-3768 www.deerfield-ma.org

NEW WORLD THEATRE Academic year, 413-545-1972

www.umass.edu/fac/nwtNATIONAL YIDDISH SUMMER

CONCERT SERIES Summer- 413-256-4900

www.yiddishbookcenter.orgMUSIC AT AMHERST COLLEGE

Academic year www.fivecolleges.edu

Photo: Donna Abelli: Gallery A3 visitors during AMHERST ARTWALK

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Not just for kids, everyone will enjoy the…

Holyoke Children’s Museum 413-536-KIDS (5437) www. childrensmuseumholyoke.org

Dr. Seuss National Memorial at the Springfield Museums 413-263-6800 www.quadrangle.org

Basketball Hall of Fame 413-781-6500 www.hoophall.com

neArBY

Taste of Amherst. Photo courtesy of Daily Hampshire Gazette

Oh, farms and fields fair . . .

McCrays’ Country Creamery 413-533-0775 Mccraysfarm.com

Hadley Farm Museum Hadley Route 9 413-536-4294

. . . and always the country fair

Tri-County Fair, Northampton Labor Day week

Cummington Fair, Cummington Late August

The Big E, West Springfield Late September TheBigE.com

FIve CoLLegeS, InCorporATeD413-256-8316

Amherst www.fivecolleges.eduA consortium that

administers programs among Amherst,

Hampshire, Mount Holyoke, and Smith Colleges, and

UMass Amherst.

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The Amherst area boasts an unusually high concentration of colleges, and is known for its leadership in educational innovation and research. Go to the guide’s map on pages 18 & 19 for campus locations.

Amherst College413-542-2000, Amherst, www.amherst.eduFounded in 1821, it is often cited as the US’s most outstanding liberal arts college. Co-ed, it has a student body of 1,683.

Hampshire College413-549-4600, Amherst, www.hampshire.eduFounded in 1970 by the other four schools in Five Colleges, Inc. Highly innovative, its 1,350 students design their own study program.

Mount Holyoke College413-538-2000, South Hadley, www.mtholyoke.eduFounded in 1837 (the oldest US women’s college) MHC’s 2,200 undergrads are challenged by a rigorous program.

Smith College413-584-2700, Northampton, www.smith.eduWith an enrollment of 2,850, Smith is the largest private liberal arts college for women in the country. Since 1871, Smith has offered serious professional academic training.

University of Massachusetts Amherst413-545-0111, Amherst, www.umass.eduStarted in 1863 as a land-grant university, UMass is a prominent research institution of 10 schools and colleges with over 20,500 undergraduate and 5,820 grad students.

Greenfield Community College413-775-1000, Greenfield, www.gcc.mass.edu1,457 students take advantage of the outstanding programs offered by this highly rated community college.

Holyoke Community College413-538-7000, Holyoke, www.hcc.eduOver 9,000 students choose from 90 academic options.

Photo courtesy of UMass Amherst

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JanuaryMartin Luther King Jr. BreakfastAmherst Community TheaterHadley 350th Dinner DanceFebruaryWinterFestAmherst Club Love Notes ConcertFine Arts Center GalaAmherst 250th Founder’s Day/ Weekend CelebrationsAprilOld Deerfield Spring Sampler Craft FairEarth Day ActivitiesJimmy Fund Road RaceMayLeague of Women Voters BooksaleAmherst Garden Club SaleRotary Club Community FairUniv. of Mass/Amherst GraduationHampshire College GraduationAmherst College GraduationEmily Dickinson Poetry WalkAmherst Farmers’ MarketParadise City Arts FestivalMemorial Day EventsJuneHadley 350th Anniversary ParadeOld Deerfield Summer Craft FairAmherst History Museum Garden TourAmherst Farmers’ MarketTaste of Amherst

JulyJuly 4th Fireworks & ActivitiesAmherst Area Chamber of Commerce Golf TournamentAmherst Farmers’ MarketShakespeare Under the StarsNew England Morgan Horse ShowGreen River Music FestAmherst Crafts on the Common FairAugustAmherst Farmers’ MarketTri-County FairSeptemberOld Deerfield Fall Craft FairTrash to Treasures: Used Furniture SaleAmherst Farmers’ MarketApple Harvest Festival & Crafts FairAmherst 250th Anniversary ParadeOctoberParadise City Arts FestivalHadley History DayUMass Family DayAmherst Farmers’ MarketAmherst Education Foundation Trivia BeeUMass HomecomingA Better Chance Fall Foliage WalkNovemberOld Deerfield Christmas Sampler Craft FairValley Light OperaAmherst College HomecomingAmherst History Museum House TourDecemberMerry Maple Celebration of LightsAmherst Greeting Card DayEmily Dickinson Birthday Open House

2009 Calender of Events

Here again we offer advice given earlier. Pick up a free copy of the Amherst Bulletin, Hampshire Life, or The Valley Advocate. Inside find the details of time and place for the area’s seasonal celebrations.

Photo: Steve Fratoni, Sculpture by Aaron Brown

For more events visit the Five College website at www.fivecolleges.edu or the Amherst Area Chamber at www.amherstarea.com

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Puffer’s Pond, North Amherst

Amherst Town Parks and Conservation

Trails afford great outdoor recreation.

See pages 23-25 for further information.

DOWNTOWN AMHERST MAP

For driving directions and transportation services, turn to page 22.

19

20

21

downtownfor the fun of it!

From the NORTHInterstate 91 South to exit 25. Follow Route 116 South about 11.5 miles to junction of Routes 9 East and 116 South. Turn left onto Route 9E/116S. Continue to the light at the top of the hill. You will see the Amherst Town Common on the left. Turn left for the center of Amherst.

From the SOUTH

Interstate 91 to exit 19. Turn right onto Route 9 and go approximately six miles. At the top of the hill, make a left turn at the lights and you will be in Amherst Center.

From the EAST

Take the Massachusetts Turnpike (Interstate 90) west to exit 8 for Palmer. At the toll booth ask for directions to UMass. The toll attendant will give you a small, printed sheet that will direct you over approximately 10 miles of beautiful country roads through small towns to Amherst.

From the WEST

Take the Massachusetts Turnpike (Interstate 90) east to exit 4 for West Springfield. Take Interstate 91 North to exit 19. Turn right onto Route 9. Follow through Hadley, to the top of hill in Amherst. Turn left at intersection of Routes 9 and 116 into the center of Amherst.

22

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Photo: Donna Abelli, Youth Action Coalition Mural (YAC), Downtown Amherst (side of bookstore: Food For Thought)

TRAINAMTRAkwww.amtrak.com 800-USA-RAIL

BUS Peter Pan Bus www.peterpanbus.com 800-343-9999 PVTA www.pvta.com 877-779-7882 AIRPORT Bradley International Airport www.bradleyairport.com 860-292-2000

Northampton Airport www.northamptonairport.com 413-584-7980 Orange Municipal Airport 978-544-8189 LIVERY/TAXI Valley Transporter www.valleytransporter.com 413-253-1350 My Taxi 413-387-6013 Celebrity Cab 413-253-7330 Exclusive Car Service 877-695-4665 www.mylimo5.com

get Closer to natureIn every season, the Amherst area is a nature-lover’s paradise. Amherst and adjoining communities have preserved thousands of acres. With over 80 miles of trails through diverse habitats, from craggy cliffs to brook-watered forests to exotic wetlands, Amherst offers a wide range of outdoor activities. Enjoy hiking, biking, cross-country skiing, horseback riding, swimming, and bird-watching (the area has one of the largest hawk-migration flyways in the country). Many of the trails and swimming spots are barrier-free and can accommodate wheelchairs.

Town-sponsored Amherst Conservation Department, 413-256-4045

Puffer’s Pond, State Street, AmherstA favorite warm weather swimming place, a section of the Robert Frost Trail adjacent to the pond is specially designed for handicapped access and use by visually impaired walkers.

Lawrence Swamp, Station Road, Amherst This 1,000-acre area is an impressive and diverse wetland, including a fine old-growth forest. Access to trails and parking can be found on Station Road. Traversed by the easily walked Norwottuck Rail Trail.

Literary Trails and M-M Trail, Amherst and Surrounding TownsTwo of the state's longest trails, the 117-mile Metacomet-Monadnock (M-M) trail and the 47-mile Robert Frost Trail, pass through the Amherst area. The Frost Trail is also part of Amherst's Literary Trail System, a complex of trails named for prominent authors and poets, past and present, with strong Amherst connections.

State-sponsored

Norwottuck Rail TrailSee map pages 18 & 19 for Amherst Access.

Call 413-586-8706 ext. 12, for access in Belchertown, Hadley, and Northampton.An old railroad bed converted into an easily traversed biking/walking trail, it is one of the most beautiful rail trails in the state. Easy access and diverse scenery; crosses the Connecticut River over a railroad bridge.

23Photo: Steve Fratoni, Norwottuck Trail

Holyoke range State parknotch visitors’ Center, Route 116, South Amherst, 413-253-2883; Skinner Sp visitors’ Center, Route 47, Hadley, 413-586-0350

Nearly 3,000 acres along the spine of the Holyoke Mountain Range, the park offers magnificent views of the Connecticut River and Pioneer Valley. Atop Mt. Holyoke in Hadley sits the historic Summit House. Trails, concerts, guided hikes, history and nature workshops.

Lake Wyola State park(Carroll Holmes Recreation Area) 94 Lakeview Road, Shutesbury 413-367-0317

Within its 129 acres, Lake Wyola offers visitors the opportunity to swim, boat, fish, hike, picnic, skate, cross-country ski, sled, and snowshoe. Its 40-acre fresh-water lake boasts a boat ramp and is well stocked with trout.

Mt. Sugarloaf State reservationRoute 116, South Deerfield 413-665-2928

Its pinnacle once the site of an 1800’s retreat, the 500-acre park’s picnic area and observation tower can be easily and quickly accessed by car. Great river and valley views, trails.

BACK In THe SADDLeCraig equestrian

413-548-4949 Heartland Farm 413-253-6611

Muddy Brook Farm 413-587-7262

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up, up, and Away!Airplane rental, balloon rides,

sky diving...adventure is in the air

northampton Airport 413-584-7980

www.northamptonairport.com

pioneer valley Balloons 413-218-7823

Jumptown 800-890-JuMp

www.jumptown.com

FOR MORE INFORMATIONAmherst Area Chamber of Commerce www.amherstarea.com Mass. Dept. Conservation & Recreation www.Mass.gov/dcr Mass. Office Travel & Tourism www.mass-vacation.com.BOOKLETS, GUIDES AND MAPS ARE AVAILABLE FROM: Amherst Conservation Dept. 413-256-4045 A.J. Hastings 413-253-2840 ALSO VISIT Mass. Audubon Society www.massaudubon.org kestrel Trust www.kestreltrust.org; Appalachian Mountain Club, Berkshire Chapter www.amcberkshire.org; The Trustees of Reservations www.thetrustees.org AREA ExPERTS For advice on area camping, cruises, hiking, biking, boating, rafting, tubing, contact: Connecticut River Greenway SP 413-586-8706 ext. 12

Sportsman’s Marina Hadley, 413-586-2426 Mitch’s Marina South Hadley, 413-584-7960 Brunelle’s Marina South Hadley 413-536-3132 Eastern Mountain Sports, Hadley, 413-584-3554 Adventure Outfitters Hadley, 413-253-5500 Zoar Outdoor www.zoaroutdoor.com Crab Apple Whitewater www.crabappleinc.com NEARBY Visit www.Mass.gov/dcr for information about other nearby state parks and camp sites, including: DAR State Forest, Goshen Gill State Forest, Gill Erving State Park, Erving Visit www.thetrustees.org for information about: Bear’s Den, New Salem Chesterfield Gorge, Chesterfield DINOSAUR FOOTPRINTS, Holyoke Call 800-859-2960 about visiting, camping, renting canoes/kayaks, or a river cruise at Northeast Utilities’ Barton Cove/Northfield Mountain, Northfield.

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Quabbin Reservoir

Route 9, Belchertown 413-323-7221

One of the world’s largest, this reservoir’s 87-square-miles is home to bald eagles and other wildlife, and has abundant hiking, fishing, and boating opportunities. Learn about the area and reservoir at its Winsor Dam visitor center.

Great Falls Discovery Center

Avenue A, Turner’s Falls (Montague) 413-863-3221

A learning facility about the Connecticut River, the center offers a variety of natural, cultural, historic, and recreational resources, including a historic walking tour, bike path, wildlife areas, and interpretive exhibits. Adjacent to Northeast Utilities Fish Lift (open seasonally). Other Organizations

Hitchcock Center

525 South Pleasant, Amherst 413-256-6006

With a mission to increase environmental literacy, every year the Hitchcock Center provides hundreds of thought-provoking programs and educational events.

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AMHERSTA. J. Hastings45 S. Pleasant St. 253-2840 413-586-3910 ajhastings.comAmherst Books8 Main St. 256-1547 amherstbooks.comAmherst Computerworks, Inc. 9 E. Pleasant St. 548-8900 acipc.comAmherst Farmers Supply320 S. Pleasant St. 253-3436 Amherst Hairstylists 40 Main St. 413-253-1200Amherst Laser & Skin Care Center196 N. Pleasant St., Ste. 11253-2214amherstlaserandskincarecenter.comAmherst Wines and Spirits233 N. Pleasant St. 549-0900 amherstwines.comAndrew’s Greenhouse1230 S. East St. 253-2937 Annie’s Garden & Gift Store 515 Sunderland Rd. 549-6359 anniesgardenstore.comAtkins Farms Country Market1150 West St. 253-9528 atkinsfarms.comBoyden & Perron Garage 41 S. Whitney St. 253-7358 boydenandperron.comBucci25 N. Pleasant St. 256-0733Cheryl Nina Salon and Day Spa308 College St. (Rt. 9) 256-4557 cherylninasalon.comClay’s32 Main St. 256-4200

Cowls Building Supply & Sawmill P.O. Box 9676549-0001 cowls.comDancer Computers450 West St. 256-6155 dancercomputers.comDV Den320A College St. 253-3383 dvden.tvElements Hot Tub Spa373 Main St. 256-8827(TUBS) elementshottubspa.comEye Care Specialities22 University Dr. 549-9400 wadmaneye.comGolden Booty Tanning Resort6 University Dr. 549-8826 goldenbootytanningresort.comHair By Harlow Day Spa220 N. Pleasant St. 253-8897 Hampshire Bicycle Exchange65 University Dr. 549-6575 hampshirebicycleexchange.comHickory Ridge Country Club191 W. Pomeroy Ln. 253-9320 hickoryridgecc.comInk Solutions233 N. Pleasant St. 548-9905 inksolutionsma.comIT Wireless383 College St.259-1220 kimball’s Auction169 Meadow St. 549-8300 kimballsauction.comLAOS Interfaith Center & Bookstore233 N. Pleasant St., Suite. 23548-3909 laosbooks.org

Shop

ping

Shopping in and around Amherst is completely unlike shopping in most parts of the U.S. Unique and hard-to-find items abound. Where else can you find an antique set of Yiddish books from the world's largest collection? In what other community can you find both a toy store whose items are wood and metal, not plastic – and a store whose whole purpose is to create more space in your closets and bathrooms. Of course, the Amherst area has the familiar national brands, but it also has so much more!

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left-click15 Cowles Ln. 256-5440 left-click.usMom’s House318 College St.253-1868Monkey Business330 College St. 256-0020North Amherst Motors; Potter’s Auto and Truck Rental78 Sunderland Rd.549-7368 northamherstmotors.comPaul’s Shoe Repair103 N. Pleasant St.Pioneer Valley Games Collective48 N. Pleasant St., B2259-6893pvgaming.orgPortabella Catering362 College St. 256-6900Prep Cosmetics220 N. Pleasant St. 256-4600 shopprep.comR & P Package Store505 West St. 253-9742 rpliquors.comRen’s Mobil Station161 No. Pleasant St.253-9059Scandihoovians25 S. Pleasant St.256-0004 scandihoovians.comSilverscape Designs264 Pleasant St.253-3324silverscapedesigns.comStyles by Deborah65 University Dr.549-5610stylesbydeborah.comSummerlin Floors, Inc. 322 College St.253-9022summerlinfloors.comThe Blue Marble191 N. Pleasant St.253-0328 The Mercantile11 E. Pleasant St.549-1396The TOY BOX201 N. Pleasant St. 256-8697 amhersttoybox.com

Wireless Hook-Ups18 N. Pleasant St. 253-0225Zanna187 N. Pleasant St. 253-2563 zanna.comHADLEY AT&T Mobility359 Russell St. 582-1896 wireless.att.comCountry Nissan40 Russell St. 774-3121 countrynissan.comCreative Space / Shower Doors & More458-4 Russell St. 256-0567creativespaceshowerdoors.comHunt’s Photo & Video206 Russell St..585-9430 huntsphotoandvideo.comITWireless 322 Russell St. 587-3248Midas Auto Service Experts397 Russell St. 586-9991 midas.comNorm’s Auto Body11 Railroad St. 586-2824 normsautobody.comPerformance Motoring, Inc. 315 Russell St. 584-6090 performancemotoring.comRoute 9 Auto457 Russell St. 253-0088 route9auto.comT.J.Taylor Rental301 Russell St. 584-4184taylorrental.com/hadleyTrailside Bicycles, LLC. 8 Railroad St. 582-0733trailsidebicycles.comVac Store Box 58585-0822 healthyvacstore.comWhole Foods327 Russell Street586-9932wholefoods.comMONTAGUE CENTERMontague Mill440 Greenfield Rd. 367-9206 montaguebookmill.com 27

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Community Involved in Sustaining Agriculture1 Sugarloaf StreetSouth Deerfield, MA 01373413.665.7100www.buylocalfood.orgIn 1999, CISA launched the “Be a Local Hero, Buy LocallyGrown®” campaign. Nine years later, it has become the country’s longest running and most comprehensive “buy local” program for farm products.Buying local keeps money in the local economy, preserves family farms, reduces oil-dependent transportation costs, and ensures that fresh, healthy food stays available and affordable to all.

Look for this symbol wherever you shop or dine.

VISIT OUR LOCAL FARMS

AMHERST FARMERS’ MARkET (pg.13) ANDREW’S GREENHOUSE1230 So. East St.Amherst 413-253-2937BOISVERT FARM/NORTH HADLEY SUGAR SHACk (pg.13)SIMPLE GIFTS FARM1089 N. Pleasant StAmherst413-549-1585SUNSET FARM20 Brigham LaneAmherst413-253-2528

Fair Trade in Amherst

Amherst is a Fair Trade Town, the first in Massachusetts. As such, the town is encouraged to buy Fair Trade products and merchants are encouraged to sell them.

Fair Trade Certification empowers farmers and farm workers to lift themselves out of poverty by investing in their farms and communities, protecting the environment, and developing the business skills necessary to compete in the global marketplace. In order to be certified as a Fair Trade, Farmers must be paid a fair price, have fair labor conditions, have direct trade between seller and buyer, use democratic process to decide on revenue reinvestment, promote community development, and use environmentally sustainable farming practices. More than 29 businesses in Amherst offer Fair Trade products. Look for the Fair Trade logo when you shop!

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Fill your belly, lift a pint, warm your heart. The exotic tastes and smells of India, China, the Middle East, and Thailand, the warm New England comfort of soups, roasts, and fresh-baked bread, the garlicky gourmet delights of Italy, and dozens of other choices await you in and around Amherst. Downtown is a food lover’s paradise, and many excellent choices can be found in other parts of town. Dessert lovers can choose homemade ice cream or rich, mouth-watering pastries. Amherst even boasts a brewpub and a wide range of watering holes for every mood. All of these restaurants and taverns are smoke-free, and most can easily accommodate vegetarians or people on restricted diets.

Amherst

Amherst Brewing Co., Inc. 24-36 N. Pleasant Street253-4400 amherstbrewing.comAmherst Chinese Foods62 Main Street253-2813 Amherst Coffee28 Amity Street256-8987 Andiamo485 West Street256-3663 andiamo.ccAntonio’s Pizza31 N. Pleasant Street253-0808Arigato II Hibachi & Steak House 37-39 Boltwood Walk253-0707 Atkins Farms Country Market 1150 West Street253-9528 atkinsfarms.comBaku’s African Restaurant 197 N. Pleasant Street253-7202

Ben & Jerry’s 19 N. Pleasant Street259-2077 benjerry.comBistro 63 Bar & Grill 63 N. Pleasant Street259-1600 manokeybaramherst.comBlack Sheep 79 Main Street259-3442 blacksheepdeli.comBruegger’s Bagel Deli170 N. Pleasant Street253-5713 brueggersbagel.comBueno Y Sano1 Boltwood Walk253-4000buenoysano.comChez Albert27 S. Pleasant Street253-3811 chezalbert.netDelivery Express150 Fearing Street549-0077deliveryexpress.com

Restaurants

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Photos: Judie’s Restaurant

D.P. Dough96 Pleasant Steet256-1616Henion Bakery174 N. Pleasant Street253-4909 House of Teriyaki 1177 N. Pleasant Street549-3666Judie’s Restaurant51 N. Pleasant Street253-3491judiesrestaurant.comKelly’s Restaurant314 College Street253-9521 La Piazza Ristorante30 Boltwood Walk253-5444 lapiazzaristorante.usLone Wolf63 Main Street256-4643 thelonewolf.bizLoose Goose Café 233 N. Pleasant Street549-4667 loosegoosecafe.comPanda East103 N. Pleasant Street256- 8923 pandaeastamherst.comParadise of India87 Main Street256-1067 paradiseofindia.comQuiznos Subs181D University Drive256-1300 quiznos.comRafters422 Amity Street549-4040 Rao’s Coffee Roasting Company, Inc.17 Kellogg Avenue 253-9441 raoscoffee.com

Restaurant at Hickory Ridge191 W. Pomeroy253-7094 hickoryridgecc.comRiver Shark Café17B Montaque Road259-4259 pizzasharkplua.comSibie’s, Inc481 West Street256-6100 Sibies.comSOUPer BOWL104 N. Pleasant Street253-1855 souperbowl.comStarbucks71 N. Pleasant Street256-1669 starbucks.comThai Corner Restaurant31 Boltwood Walk253-1639 thaicornerrestaurant.comThe Hangar Pub & Grill55 University Drive549-9461The Harp Irish Pub163 Sunderland Road548-6900 theharp.netThe Pub15 E. Pleasant Street549-1200 amherstpub.com30

Emery (piano) & Wes ( Bass) at Carmelina’s Restaurant

3331

Wheatberry Bakery and Café321 Main Street253-4290 wheatberry.orgZhang’s Kitchen460 West Street253-0584

Deerfield & South Deerfield

Chandler’s Restaurant at Yankee Candle Village25 Greenfield Road665-1277 chandlers.yankeecandle.comDeerfield Inn 81 Old Main Street774-5587

Hadley

Butterfly Chinese & Japanese Restaurant48 Russell Street585-8989 butterflyhadley.com

Carmelina’s at the Commons96 Russell Street584-8000 carmelinas.comFlayvors of Cook Farm129 S. Maple St.584-2224 Route 9 Diner458-11 Russell Street253-0505

Sunderland

Blue Heron Resaurant, LLC112 N. Main Street665-2102 blueherondining.comBridgeside Grille9 Amherst Road397-8101 bridgesidegrille.com

West Brookfield

Salem Cross InnRt. 9 Box 553508-867-2345 salemcrossinn.com

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Chef Martin at Carmelina’s Restaurant

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AmherstAllen House Victorian Inn/Amherst Inn 599 Main St. 253-5000 allenhouse.comAmherst Motel408 Northampton Rd. 256-8122 amherstmotel.comBirches Bed and Breakfast236 Middle St. 256-6257 bbonline.com/ma/thebirchesBirdsong Bed and Breakfast815 S. East St256-0433 BirdsongOfAmherst.comCampus Center Hotel1 Campus Center Way549-6000 aux.umass.edu/hotelDelta Organic Farm Bed and Breakfast Conference Facility352 E. Hadley Rd. 253-1893 deltaorganicfarm.comPurple Gables Bed and Breakfast232 E. Pleasant St. 549-0705 purplegables.comStone House Farm649 E. Pleasant St. 549-4455 Stonehousefarmbb.comUniversity Lodge 345 N. Pleasant St. 256-8111 hampshirehospitality.comWilbur Homestead Bed and Breakfast126 Northampton Rd. 253-2281 Wilburhomestead.com

HadleyComfort Inn 237 Russell St584-9816pvhg.comCourtyard by Marriott 423 Russell St256-5454 marriott.com/bdlhdEcono Lodge 329 Russell St582-7077 hampshirehospitality.comGarden of Delights Bed and Breakfast20 Rocky Hill Rd. 584-8970 gardenofdelights-bb.comHampton Inn 24 Bay Rd. 586-4851 pvhg.comHadley Meadow Bed and Breakfast113 Rocky Hill Rd. 549-1937 hadleymeadow.comHoliday Inn Express Hotel and Suites400 Russell St. 582-0002 hampshirehospitality.comHoward Johnson Hotel 401 Russell St. 586-0114 hampshirehospitality.comNorwottuck Hadley Inn 208 Russell St. 587-9866norwottuckinn.comRoom With a View B & B Suite121 Rocky Hill Rd. 549-1674 roomwithaviewinhadley.com

Acc

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atio

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BEDS FOR BOOkS is sponsored by the Jones Library. Bed and breakfast rooms in private homes for commencement and

parents’ weekends are available. Proceeds go to purchase books for the library. Call 413-259-3184 for information and reservations.

Accommodations continue on next page . . .

LeverettNorth Wing B & B Suite83 Long Plain Rd. 548-9006 thenorthwing.com NorthamptonFive College Area B&B Association PO Box 215 fivecollegebb.com

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BED & BAGEL Bed and Bagel is sponsored by the Jewish Community of Amherst,

a Reconstructionist synagogue. Bed and breakfast rooms in

private homes in Amherst and Northampton are available year-round. Proceeds go to support the Jewish Community of Amherst.

Call 413-256-0160 ext. 251 or email bedandbagel@j-c-a.org

DeerfieldDeerfield Inn 81 Old Main St. 774-5587 deerfieldinn.com

Amherst After DarkPhotos: Steve Fratoni

The UMass Campus Center Hotel is undergoing a complete top-to-bottom renovation. The project, which began in August 2008 and is scheduled for completion in May 2009, involves overhauling every room in the hotel. Every piece of furniture and every fixture is being replaced, as is the hotel’s décor. The result will be the transformation of the Campus Center Hotel into a three-star facility that is known not only for its ideal location but for being one of the region’s most attractive and comfortable hotels. In addition to the renovated hotel, the Campus Center Complex includes 35,000 square feet of meeting space and two 600-plus-capacity auditoria.

uMASS CAMpuS CenTer HoTeL

The rooms, They Are A-Changin’

Campus Center Hotel One Campus Center Way , Amherst, MA 01003 Toll Free: 1-877-822-2110 Phone: 413-549-6000 Fax: 413-545-1210 www.aux.umass.edu/hotel

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Newly renovated and expanded and conveniently located to the Five College Area. The Comfort Inn offers quality accommodations, friendly efficient service, and comfortable country like surroundings at a very affordable price. The perfect Choice for business or leisure travelers. 85 Guest Rooms, Complimentary Deluxe Continental Breakfast, Indoor Heated Pool, Fitness Center, Hiking and biking trails located

across the street, and minutes to the area’s finest Restaurants and shopping. Our management and staff are dedicated to providing you with outstanding service. Wireless internet access. 237 russell Street, Hadley, MA 01035 • 413-584-9816 •www.pvhg.com

CoMForT Inn Quality Accomodations at Affordable prices

HAMpTon Inn experience Hospitality with Style

Our Hampton Inn is located in the Historic District of Hadley and in the heart of the Five College Area. We have a warm and inviting fireplace in our lobby and an indoor heated pool for our guests enjoyment. 73 Guest Rooms and Suites, complimentary “On the House” Hot Breakfast, Fitness Center, Free Wireless High Speed Internet and located minutes to the area’s finest Attractions and Dining.

24 Bay road, Hadley, MA 01035• 413-586-4851 •www.pvhg.com

CourTYArD BY MArrIoTTA unique facility designed specifically for the area traveler yet offering upgraded services expected

by the Marriott traveler. Amenities include wireless internet, mini refrigerators and blow dryers, Breakfast Café and lounge, indoor swimming pool and fitness facility and a beautiful ballroom and outdoor Courtyard for private events.

423 russell Street Hadley MA 01035 413-256-5454 www.hampshirehospitality.com

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HAMpSHIre HoSpITALITY group “We Define Hospitality” Welcome to beautiful Hampshire County. Whether you prefer a full service hotel, a dependable national chain, or a quaint New England lodge, we can meet your needs while offering the finest in hospitality. Between our seven conveniently located hotels, we offer a wide range of amenities

and accommodations.

Holiday Inn express Hotel & Suites 400 russell Street Hadley, MA 01035 413-582-0002 www.hampshirehospitality.com

AMHerST BreWIng CoMpAnYgreat Food, great Service, and Award-winning Brews We are a full-service brewpub located downtown in Amherst. Our award-winning brewery produces some of the freshest brews in the valley. Our menu offers a full spectrum of steak, chicken, fish, and vegetarian entrees, as well as a late night menu until midnight. Monday night jazz, an upstairs lounge with pool, dar ts. Great food, great people, and the best beer in town make the ABC the place to be.

24 north pleasant Street Amherst, MA 01002 413-253-4400 • www.amherstbrewing.com

AMHerST MoTeL reasonable price “Best value” Comfor table, quiet, 1/2 mile from Amherst center, 3/4 mile from UMass, on 9 acres, on the bus route, with an outdoor pool. 14 motel rooms with mini-refrigerators, microwaves, digital expanded

TV with 6 HBOs, free local phone calls, air conditioning. 28 Furnished apar tments with no lease required. Complimentary continental breakfast on weekends. Owner managed since 1979. Reasonable prices equates to the “Best Value.” route 9, 408 northampton road Amherst, MA 01002 413-256-8122 www.amherstmotel.com

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BISTro 63 BAr & grILLA “Must go” A destination for out-of-towners and a “must go” for locals, Bistro 63 at the Monkey Bar & Grill has it all for everyone. It has a trendy decor and an “exciting” fusion menu, including their signature lobster/corn chowder — featured in both the Boston Globe and Bon Appetit magazine — lamb lollipops, sesame tuna, jambalaya, and a full bar. Bistro 63 at the Monkey Bar & Grill has a function room and an outdoor deck, which can accommodate private parties up to 125 people. They can satisfy all your needs. Located in Amherst center with ample adjacent municipal parking, reservations are recommended for parties of four or more.

63 north pleasant Street, Amherst, MA 01002 • 413-259-1600 www.mymonkeybar.com

“Most romantic restaurant in the valley” valley Advocate From traditional New England lunch fare to romantic candlelight dinners, experience extraordinary dining at Chandler’s. This award-winning restaurant at the Yankee Candle Village features a menu that changes regularly and one of the region’s best wine cellars. Hours: Lunch Monday – Sunday 10:30-4:00; Late Lunch Wednesday – Sunday 4:00-5:00; Dinner Wednesday – Sunday 5:00-8:00 Reservations and information 413-665-1277

25 greenfield road, route 5 & 10 South Deerfield, MA 01373 chandlers.yankeecandle.com

CHAnDLer’S AT YAnKee CAnDLe

LA pIAzzA rISTorAnTeA “Class Act”Restaurant critics are raving about La Piazza’s menu that features a skillful blend of traditional Italian and contemporary recipes with an extensive wine list located in a sleek, soothing space. The menu includes Italian classics

like pasta Bolognese, veal chop and seafood risotto, with many vegetarian selections and delicious dessert menu. La Piazza also offers an open-late take-out and delivery service featuring pizza, calzones, and salads.

30 Boltwood Walk, Amherst, MA 01002 • 413-253-5444

http://lapiazzaristorante.us/

FLAYvorS oF CooK FArMCelebrating their 100th Anniversary !Cook Farm was purchased in 1909 by Joseph Cook. It has been handed down through five generations. The farm is currently run by Gordon Jr. and Gordon III (Hank). Our restaurant, Flayvors, which opened in September 1998, is open year round. Farm fresh milk, homemade ice cream, soups and sandwiches and much more.

129 South Maple Street, Hadley, MA 01035www.cookfarm.com

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ATKInS FArMS CounTrY MArKeT

A unique Shopping experience, old-time Customer Service. Nestled in one of the oldest apple orchards in New England, Atkins Farms Country Market is sheltered by the scenic Holyoke mountain

range. Just a short drive from downtown Amherst will give you a chance to sample some of New England’s favorite foods, including an Atkins fresh-picked apple or peach. A unique shopping experience awaits you where old-time customer service is an everyday treat.

route 116 & Bay road, South Amherst, MA • 413-253-9528 www.atkinsfarms.com

THe MonTAgue MILLoff the Beaten path, on the right TrackAn historic 1834 mill transformed into a thriving community of shops & restaurants beside a Sawmill River waterfall.

The Bookmill • Night Kitchen • Lady Killigrew Cafe • Rick Dodge Antiques • Louise Minks Millworks

•Turn It Up 413-367-9206 Call for Hours •15 Minutes north of Amherst in Montague Center www.montaguebookmill.com

THe ToY Box valley's Best The Toy Box is a Valley favorite for award-winning toys and games for babies, toddlers, children of all ages, AND young at heart grown-ups. This colorful store is packed with chal-lenging games, ar ts and crafts, fanciful dress-up, science and construction toys, and the most unique stuffed animals around. There is truly some fun for everyone! Store hours: Mon-Sat 10am-6pm; Sun 11am-5pm. Open late seasonally Thurs-Sat.

201 n.pleasant Street, Amherst, MA 01002 413-256-ToYS (8697) www.amhersttoybox.com

SCAnDIHoovIAnSThe best in modern Scandinavian designScandihoovians is where you find your new style in Scandinavian fashion, the largest selection in the world of the Danish Trollbeads and Lovelinks jewelry, cutting-edge home accessories, mobiles, handbags, glass art and gifts. An extraordinary and friendly shopping experience right on the Common in the center of Amherst. 25 South pleasant Street, Amherst, MA. 01002 413-256-0004www.scandihoovians.comFacebook: Scandihoovians Shops

Studio & Gallery

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MeAD ArT MuSeuM outstanding College Collection

The Mead Art Museum, located on the beautiful Amherst College campus holds a collection of more than 16,000 works of art, distinguished for its American and European old masters, English Baroque period room, and ancient Assyrian carvings. Admission is free.

Amherst College Campus www.amherst.edu/museums/mead413-542-2335

SILverSCApe"After listening to your dreams, desires and needs, let us forge your fantasies into reality"

Welcome to Silverscape Designs, New England's premier designer jewelry showcase. Discover us in our charming Victorian Amherst location. Our talented staff looks forward to serving all your fine jewelry needs with world-class gems, superb craftsmanship, and the utmost in personal service. Call toll-free: 1-800-729-8971

1 King St., northampton, MA 01060413-584-3324Sun. 12-5, Mon-Wed. 10-6 Thur-Sat 10-9

264 n. pleasant St., Amherst, MA 01002413-253-3324Mon-Sat 10-6, Thur. 10-7

uMASS FIne ArTS CenTerArt for a Change

Art for a Change in how we connect to each other, the environment and our global community through the arts.

Located on the University of Massachusetts Amherst campus, our nationally acclaimed performing arts series, galleries, and educational programs have the quality and

energy you’d expect from big-city arts venues. Our regular season runs from September through May and includes

a mix of classical music, world arts, dance, theater, jazz, family events, popular music, and gallery exhibitions in all

media. Business Office: 413-545-1945

151 presidents Drive university of Massachusetts Amherst, MA 01003

fineartscenter.com Box office: 413-545-2511 • 800-999-uMAS

AMHerST CIneMA ArTS CenTerThe best in independent film and world cinema!

Enjoy critically-acclaimed first-run film in our new, comfortable theater in downtown Amherst. Dolby sound, stadium seating, three screens. Watch for visiting filmmakers, retrospectives and film festivals, too. And visit our sister cinema, the pleasant Street Theater, 27 Pleasant Street, Northampton, MA 01060 413-584-5848. The Valley’s nonprofit, independent cinemas!

Amherst Cinema 28 Amity Street, Amherst, MA

413-253-2547, amherstcinema.org

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Yes! I’d love to come to Amherst!Win free 2 Nights Lodging for 2

1 free Dinner for 2 & free passes to Area Attractions and Museums

%

Just fill out,clip and mail this form to: Amherst Area Chamber of Commerce 28 Amity street, Amherst, mA 01002

Call 413-253-0700 for more information or enter online at www.amherstarea.com

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at Amherst

Meeting the changing needs of seniors since 1902www.LoomisCommunities.org

One Spencer Drive • Amherst, MA 01002A fully accredited not-for-profit community

Applewood

Call today for a personal tour.

413-253-9833

Whatever Your Needs, We’re Right Around the Corner for You!

Locally Owned..........Keeping You Connected!

*Our Surcharges (incl. Fed. Univ. Svc. of 11.4% of interstate & int’l telecom charges (varies quarterly), 7¢ Regulatory & 85¢ Administrative/line/mo., & others by area) are not taxes (details: 1-888-684-1888); gov’t taxes & our surcharges could add 5%-36% to your bill. Activation fee/line: $35 ($25 for secondary Family SharePlan lines w/2-yr. Agmts). IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan, rebate form & credit approval. Up to $175 early termination fee/line, up to 45¢/min. after allowance & $1.99/MB (incl. Mobile Web ads). Device capabilities: Add’l charges & conditions apply. O� ers & coverage, varying by service, not available everywhere. Network details & coverage maps at verizonwireless.com. Nights: 9:01pm-5:59am M-F. Max 5 lines on same account. Limited-time o� er. In CA: Sales tax based on full retail price of phone. Rebate debit card takes up to 6 wks & expires in 12 months. © 2008 Verizon Wireless.

AMERICA’S MOST RELIABLE WIRELESS NETWORK737

Amherst383 College St. Phone: 413-259-1220Next to Florence Sav-ings Bank

Hadley322 Russell St.Phone: 413-587-3248Across The Whole Foods Store

Belchertown20 G. Hannun St.Phone: 413-323-7055In the Stop & Shop Plaza

Ware350 Palmer RdWalmart Plaza413 391-0245

Buying or Selling a home is one of the biggest decisions you may ever make. Why not take advantage of the Prudential Sawicki Real Estate difference?

We get it done—faster—with a better price and more smoothly. Our experienced agents will work with you every step of the way.

So put your housing needs in our hands and call, e-mail or visit us on the web today.

The Prudential Sawicki Real Estate Difference.

Whatever Your Needs, We’re Right Around the Corner for You!

Locally Owned..........Keeping You Connected!

*Our Surcharges (incl. Fed. Univ. Svc. of 11.4% of interstate & int’l telecom charges (varies quarterly), 7¢ Regulatory & 85¢ Administrative/line/mo., & others by area) are not taxes (details: 1-888-684-1888); gov’t taxes & our surcharges could add 5%-36% to your bill. Activation fee/line: $35 ($25 for secondary Family SharePlan lines w/2-yr. Agmts). IMPORTANT CONSUMER INFORMATION: Subject to Customer Agmt, Calling Plan, rebate form & credit approval. Up to $175 early termination fee/line, up to 45¢/min. after allowance & $1.99/MB (incl. Mobile Web ads). Device capabilities: Add’l charges & conditions apply. O� ers & coverage, varying by service, not available everywhere. Network details & coverage maps at verizonwireless.com. Nights: 9:01pm-5:59am M-F. Max 5 lines on same account. Limited-time o� er. In CA: Sales tax based on full retail price of phone. Rebate debit card takes up to 6 wks & expires in 12 months. © 2008 Verizon Wireless.

AMERICA’S MOST RELIABLE WIRELESS NETWORK737

Amherst383 College St. Phone: 413-259-1220Next to Florence Sav-ings Bank

Hadley322 Russell St.Phone: 413-587-3248Across The Whole Foods Store

Belchertown20 G. Hannun St.Phone: 413-323-7055In the Stop & Shop Plaza

Ware350 Palmer RdWalmart Plaza413 391-0245

visit our convenient location in the heart of Amherst!

35 university Drive. Direct: 413-549 2600 Toll Free: 1-800-656-6773www.prudentialSawicki.com

Sawicki@prudentialSawicki.com