Are Your Social Media Landing Pages

Ready for Prime Time?

Image courtesy: zoutedrop

Photo Credit: Social Media Landing Pages/shutterstock

For businesses these days, maintaining a Twitter and Facebook account is

as important as having a telephone number.

Customer engagement on social media is at an all-time high!

Consumers have come to expect their

customer experience to extend to their

favorite social channels and if you’re not

there, your competitors will step up to

the plate.

Excellent content is vital to a strong

social presence, so don’t overlook

Twitter and Facebook landing pages in

the rush to post your next viral update.

If your social media accounts are your

customers’ hospitable gathering spot,

those landing pages are your welcome

mat.

Here are some great ways to polish them up!

Photo Credit: Pixbay.com/Cabanik

Know your image sizes.

Both Facebook and Twitter have specific guidelines for each image area on your

account’s homepage so be sure to review them and adjust your pictures

accordingly.

Don’t try to squeeze

something down to fit a tiny

box or enlarge a picture

beyond recognition so it’s

just “good enough.”

Use a free image editor to get just

the right look and size.

We like:

• Skitch for Mac

• Picasa for Windows

• PicMonkey (online option)

Photo Credit: Flickr.com/Capture Queen

Clear the clutter.

It’s tempting to include as much information as you

can about everything your company has to offer, but

this is definitely a case where less is more.

1. Include only the images and static

content that supports your company’s

mission statement and goals.

2. Save lower priority messages for

other parts of your marketing

campaigns.

Photo Credit: Crista Moreno

Be cool. Or warm.

You want your content to shine, not get lost in a busy

background or a jumble of color.

Pick a color scheme that doesn’t overwhelm

customers but that’s also in keeping with your

overall message.

• Warmer colors are perfect for the down-home

look that’s ideal for a dog groomer.

• While a security firm may want to go with cooler

colors that play up the seriousness of its

services.

Warm Cool

Photo Credit: Crista Moreno

Include a call to action.

More than likely your visitors came to your landing

page looking for a product or contact information.

Of course you’ll include those important things on your

page, but don’t forget to tell customers what to do with the

info once they have it.

A clear call to action belongs on

every landing page, every time.

In fact, it’s often a good idea to use that as a starting point when

creating your page and then build everything else around it.

Don’t Forget

Photo Credit: Pixbay.com/Nemo

Social media bio and homepages can be tricky to get

right, but it’s very important that your welcome mat

gets people through your front door so they stick

around to become lifelong customers.

Don’t feel you need to tackle the project yourself and don’t be afraid to call in a

professional to help you put your best foot forward.

Photo Credit: Pixbay.com/geralt