April 2008 Promotions
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19-Oct-2014 -
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Transcript of April 2008 Promotions
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Clearwire Confidential
August Sales Launch Call
April Sales & Marketing Update
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Clearwire Confidential
Agenda
Broadband Pricing & Promotions
Digital Voice Promotions
PC card Pricing & Promotions
National Indirect Promotions
Advertising & Direct Mail
Recap
Test Markets
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Clearwire Confidential
April
Pricing & Promotions
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Clearwire Confidential
April Broadband Promotions
ClearPremium– First 3 Months $14.99 per month with one or two-year agreement
ClearValue– First 3 month $19.99 per month with one or two-year agreement
ClearPremium Plus– First 3 month $24.99 per month with one or two-year agreement
All 3 qualify for Free Activation with two-year agreement– Available in ALL channels
– All Broadband promotions requires new, qualified activation and lease or purchase of modem
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Clearwire Confidential
April Voice Promotion
March offer continues!
Add Clearwire Digital Voice service with 2-year agreement for $14.99/mo for the first 3 months – After 3 months price goes to $29.99/mo– After 24 months back up to regular price of $34.99/mo– New or existing customers– Available in all channels
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Clearwire Confidential
PC card Pricing
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March offer continues! One exception: AK
New pc card subscribers pay $49.99/month for the length of the contract:
– Compare to regular price of $59.99/month
– pc card lease fees still apply
– Applicable to 1 and 2 year contracts (activation waived on 2 year only)
New pc card/RSU Bundle subscribers pay $79.99/month for the length of the contract:– Compare to regular price of $94.99/month after 3-month promo period
– pc card and RSU lease fees included
– Applicable to 1 and 2 year contracts (activation waived on 2 year only)
– Unbundled orders revert to current market pricing for pc card
April pc card/Bundle Promotion
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Bulk pricing structure for pc card:
pc card Discount Pricing
PC Card Bulk Pricing Min Max Discount Monthly Price*
0 9 0% $ 49.99 10 20 3% $ 48.32 21 30 7% $ 46.66 31 50 10% $ 44.99 51 or more 17% $ 41.66
*Price does not include equipment charges
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Clearwire Confidential
April National Indirect Promotions & Updates
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Clearwire Confidential
National Indirect Promotions
New Offer for Best Buy!
Best Buy Exclusive: $100 Best Buy Gift Card with the purchase of
ClearPremium or higher with a 2-year agreement. – Must be on Clearwire service minimum of 30 days to qualify – No need for customer to submit a rebate - Gift Card mailed
automatically after eligibility is met – Runs 4/6 – 5/3
Best Buy & Circuit City: Qualify for all April pricing promotions Activation is waived on 2-year agreements ($50
value)
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Clearwire Confidential
April Advertising & Direct Mail
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Clearwire Confidential
April FSI
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Clearwire Confidential
April Direct Mail Creative
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Clearwire Confidential
April Collateral & Merchandising
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April Collateral
Door Hanger Best Buy Buckslip Consumer pc card brochure
Positioning brochure
Promo Take One
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Clearwire Confidential
April Merchandising
2-sided lollipop poster
A-frame Poster
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Clearwire Confidential
April Merchandising
Window banner snipe – apply over the $9.99 circle
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pc card brochure for business
Consumer pc card brochure
Testimonial brochure– Landing page to collect testimonial stories
Positioning brochure
Bi-lingual positioning brochure
Bi-lingual “brand” door hanger
New Materials now available
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Clearwire Confidential
Recap
New High-speed Offers:
– ClearPremium Promotion – $14.99/mo for the first 3 months with 1 or 2-year agreement.
– ClearValue Promotion – $19.99/mo for the first 3 months with 1 or 2-year agreement.
– ClearPremium Plus $24.99/mo for first three months
– Free activation with 2-year agreement
Digital Voice Promotion CONTINUES – First 3 months at $14.99/mo with a 2-year contract, 29.99/mo for the duration of 2-year contract, then up to $34.99/mo
pc card promo - $49.99/mo for stand alone, $79.99/mo for bundled CONTINUES – for length of contract, NOT for life
$100 Best Buy Gift Card with purchase of ClearPremium or higher with a 2-year agreement