Panasonic BTS Promotions

April – June

April 2013 Update

Summary of Promotions

2013 Promotions are intended to support Panasonic’s growth in the small and

medium business communications market

# Promotion Description Period (2013)

1 NCP500 Promotion Package

NCP500 platform bundle packages with Analog or SIP Trunks

Apr – June

2 TDE100 / 200 IP and Digital Package

NCP500 and TDE100 / 200 platform bundle packages for both IP and Digital customer environments

Apr – June

3 Avaya / Nortel Trade In program

Competitive Trade In Program for Avaya & Nortel Legacy Equipment (extended)

Apr – June

4 Panasonic Trade In program

Existing Panasonic customers can get a loyalty discount on new equipment purchases

Apr – June

5 Not for Profit Program

Panasonic’s Not for Profit program provides qualifying customers with discounted pricing

Ongoing

6 Leasing Offers from Marlin Leasing

Competitive leasing offers from Marlin Ongoing

7 TDA50G Packages Packages for small customers at incredible bundle prices

Ongoing

* Please note all promotions are evaluated regularly and open to change or cancellation without prior notice

New NCP500 Promotion

Introducing several new NCP500 starter packs targeting smaller customers at an affordable price

For customers needing IP Capabilities or scalability that the TDA50G packages may not address Increased scalability, Native IP management, scalable SIP trunking capacity

and access to Communications Assistant applications

Includes necessary communications components required for a small customer environment as a single pack 6 x Digital or IP Phones Voice Mail Interface cards (Phone and Trunk) Two trunk options

Analog with 4 analog trunk interfaces SIP with a 16 Channel DSP card

New NCP500 Promotion

Packages available from Panasonic Authorized Distributors Procedurally same process as existing bundled packages DT or NT343 Black or White models supported

KX-NCP500-DT6SIP KX-NCP500-NT6SIPUnit Quantity Model Number RRP Unit Cost Extended Cost Discount New RRP Cost Unit Quantity Model Number RRP Unit Cost Extended Cost Discount New RRP Cost

1 KX-NCP500 $ 726.21 726.21$ 108.93$ 617.28$ 1 KX-NCP500 $ 726.21 726.21$ 108.93$ 617.28$

1 KX-TDE0110 $ 273.76 273.76$ 41.06$ 232.70$ 1 KX-TDE0110 $ 273.76 273.76$ 41.06$ 232.70$

1 KX-NCP1172 $ 212.11 212.11$ 31.82$ 180.29$ 1 KX-NCP1170 $ 205.85 205.85$ 30.88$ 174.97$

1 KX-TVA50 $ 405.53 405.53$ 60.83$ 344.70$ 1 KX-TVA50 $ 405.53 405.53$ 60.83$ 344.70$

1 KX-TVA594 $ 176.55 176.55$ 26.48$ 150.07$ 1 KX-TVA594 $ 176.55 176.55$ 26.48$ 150.07$

6 KX-DT343-B $ 149.00 894.00$ 134.10$ 759.90$ 6 KX-NT343-B $ 154.00 924.00$ 138.60$ 785.40$

Total 2,688.16$ 403.22$ 2,284.94$ Total 2,711.90$ 406.79$ 2,305.12$

KX-NCP500-DT6Analog KX-NCP500-NT6AnalogUnit Quantity Model Number RRP Unit Cost Extended Cost Discount New RRP Cost Unit Quantity Model Number RRP Unit Cost Extended Cost Discount New RRP Cost

1 KX-NCP500 $ 726.21 726.21$ 108.93$ 617.28$ 1 KX-NCP500 $ 726.21 726.21$ 108.93$ 617.28$

1 KX-NCP1180 $ 198.53 198.53$ 29.78$ 168.75$ 1 KX-NCP1180 $ 198.53 198.53$ 29.78$ 168.75$

1 KX-NCP1172 $ 212.11 212.11$ 31.82$ 180.29$ 1 KX-NCP1170 $ 205.85 205.85$ 30.88$ 174.97$

1 KX-TVA50 $ 405.53 405.53$ 60.83$ 344.70$ 1 KX-TDE0110 $ 273.76 273.76$ 41.06$ 232.70$

1 KX-TVA594 $ 176.55 176.55$ 26.48$ 150.07$ 1 KX-TVA50 $ 405.53 405.53$ 60.83$ 344.70$

6 KX-DT343-B $ 149.00 894.00$ 134.10$ 759.90$ 1 KX-TVA594 $ 176.55 176.55$ 26.48$ 150.07$

Total 2,612.93$ 391.94$ 2,220.99$ 6 KX-NT343-B $ 154.00 924.00$ 138.60$ 785.40$

Total 2,910.43$ 436.56$ 2,473.87$

TDE 100 / 200 Digital or IP Bundles

Aggressively priced to drive competitive wins – Provide your customers with the Panasonic Business Communications Solution they want and the savings they need

Digital or IP Phone options and greater flexibility to add components based on customer need

Not TDE or NCP Certified? Get training today!

KX-TDE100-DT15 QTY RRP DISC PRICE DISC $ KX-TDE100-NT15 QTY RRP DISC PRICE DISC $KX-TDE100 1 615.25$ 522.96$ 92.29$ KX-TDE100 1 615.25$ 522.96$ 92.29$ KX-TDA0172 1 214.00$ 181.90$ 32.10$ KX-TDE0110 1 273.76$ 232.70$ 41.06$ KX-DT343(or -B) 15 2,235.00$ 1,899.75$ 335.25$ KX-NT343(or-B) 15 2,310.00$ 1,963.50$ 346.50$

3,064.25$ 2,604.61$ 459.64$ 3,199.01$ 2,719.16$ 479.85$

KX-TDE200-DT15 QTY RRP DISC PRICE DISC $ KX-TDE200-NT15 QTY RRP DISC PRICE DISC $KX-TDE200 1 1,101.03$ 935.88$ 165.15$ KX-TDE200 1 1,101.03$ 935.88$ 165.15$ KX-TDA0172 1 214.00$ 181.90$ 32.10$ KX-TDE0110 1 273.76$ 232.70$ 41.06$ KX-DT343(or -B) 15 2,235.00$ 1,899.75$ 335.25$ KX-NT343(or-B) 15 2,310.00$ 1,963.50$ 346.50$

3,550.03$ 3,017.53$ 532.50$ 3,684.79$ 3,132.07$ 552.72$

TDE 100 / 200 & NCP500 Bundle Packages

Positioning

• Drive Competitive Wins with compelling introductory pricing offers

• Entice customers to move to a new Panasonic system and take advantage of all the

enhanced productivity features (Communications Assistant, CommSoft & Poltys

Applications)

Digital and IP packages discounted with instant rebate

(* Note NCP500 DT and IP 15 bundle is no longer available)

Terms and Conditions

• Participating distributors will provide this discount at the time of reseller order

• Bundle Packages are available April 1st, 2013 – June 28th, 2013 at participating distributors

OR while supplies last

• Discounted bundle packages are not available for other discretionary discounts including

Not for Profit, Trade-In offers or pricing support

• For a complete list of terms and conditions, please visit www.psnareseller.com and

download the promotional flyers

Avaya / Nortel Trade-In Program

• Avaya and Nortel customers who value reliability, the Panasonic Trade In Program, provides a new solution with compelling capabilities at a competitive price

• Panasonic number 1* player in the <40 line segment

• Leverage Panasonic’s exemplary reliability and product flexibility – Including, key system / line appearance support for traditional customers needs – Analog, Digital and IP support for a hybrid customer environment – Investment protection through increased scalability and the addition of software applications– Improved service margins, no follow up site visits with Panasonic's excellent reliability and trouble-free

installation– Benefit from Panasonic’s highly competitive extended service plans, providing coverage for up to 7 years!

• The Trade In Program offers the reseller a discount off their Panasonic purchase to trade in the competitive system

• Competitive comparisons for main Avaya / Nortel systems available on the Panasonic Partner Portal. Download at: http://s3.amazonaws.com/production.psna.superiormedia/resources/2735/original/BTS%20Competitive%20Comparison%20Guide_2012.pdf?1355246470

Panasonic Trade-In & Trade-Up

• Panasonic phone systems are built to last and that’s exactly why there are so many customer systems in the market today going strong

• But as great as Panasonic’s phone systems have been, our new systems have a lot more to offer, and NOW is the time for your customers to upgrade!

– Panasonic wants to keep all customers currently using our systems up to date and for a limited time we are offering incentives to upgrade

– With Panasonic’s newer technology, your customers can experience;

• Significant costs saving with SIP Trunking• Remote management and access• Remote users • Cell phone integration• Eco friendly power options • Desktop productivity applications • and much more

– Resellers upgrading Panasonic customers to a new Panasonic system get an instant rebate off their purchase

Trade-In & Trade-Up Process

1. Reseller engages Panasonic Sales Manager to complete Trade in Pricing approval Letter

– Must be completed in full including the customer details (email or phone #)• Panasonic retains the option to survey customers taking part in trade in or other discount programs

2. Customer invoice or quote must be provided with trade in discount request

3. Approved Resellers will get an instant rebate at the time of order (maximum 10% of purchase at RRP)

– Please note: the Trade In discount can not be applied to Promotion bundle packages. These Promotional Packages can be sold to the customer and should be included on the approval form

4. End user customers Control Unit, CPU (if applicable) and common equipment, such as cards, and power supplies must be returned to Panasonic Trade In for safe and environmental disposal within 60 days of the purchase

– Phones do not need to be returned– Panasonic will issue a shipping label when the project is won, Resellers must confirm the win

with their Panasonic Sales Manager and provide the address for the label to be shipped – A copy of the customer Trade In Approval Letter must be submitted with the equipment return

for verification

5. If the equipment is not retuned within 60 days the reseller will be excluded from future Trade In participation

Not for Profit Program

Panasonic Business Telephone Systems the Best Choice for the Non-Profit Industry

Empowers under-staffed operations Auto Attendant Call Routing DECT Wireless Handsets

Keeps everyone connected, no matter their location

Flexible Networking Options

Gentle learning curve Intuitive, Easy-to-Use Endpoints Tutorials

A manufacturer that stands behind the product

Panasonic quality, service & support

Not for Profit Process Refresher

Program includes pricing concessions and free extended service Program is optional and

resellers must choose to participate

Open to all 501c compliant entities

Marketing Tools Published Brochures inc. editable versions Post cards / email blast

templates Case study to support the

customer value Press release announcing the

program Download materials at:http://psnareseller.com/user/

businesstelephonesystems/sales_and_marketing_resources/vertical_markets/28

Not for Profit Program Summary

• NFP program is an ‘opt in’ promotion for resellers

• Panasonic provides discounted pricing to resellers with their commitment to pass on NFP pricing to eligible customers

• Reseller must provide end user / customer proof of 501(C)(3) status and customer invoice showing recommended pricing for hardware to be eligible for discounts

Panasonic

Discounted Product Cost

7 Yr Service Plan

Reseller

NFP Pricing

Reseller Services

NFP Customer

Value of Leasing

• Benefits of Leasing – Your Customers– Source of capital for equipment acquisition – Preservation of bank credit lines and capital– Potential tax advantages– Finance soft costs– Simple and convenient approval process and documentation– Upgrades and add-ons made easy– Flexible payment options with longer payment terms

• Benefits of Leasing – You– Be able to prequalify customers– Assignment of Proceeds available– Decrease A/R days– Lock in customer relationship for

repeat sales– Flexible lease programs to meet

customer needs– Marketing support programs– Simplified documents and fast credit decisions

New as of April 1, 2013 Extended term financing Term - 68 months Zero down For Panasonic equipment only For unified communication systems over $25k

7%Low Finance Rate

TDA50G Bundle Packages Reminder

• Panasonic TDA50G packages are ideal for businesses who are looking for an affordable and flexible phone system that will grow as they grow

Features & Benefits:-Supports up to 48 extensions-Built-in caller ID capability-SIP Trunking capabilities for enhanced savings-Provides reliable voice and data communications, voice mail, and wireless capability-DECT wireless helps you stay connected on the go as well as transfer calls to and from your desk phone from your wireless phone

Summary of Promotions

2012 Promotions are intended to support Panasonic’s growth in the small and

medium business communications market

# Promotion Description Period (2013)

1 NCP500 Promotion Package

NCP500 platform bundle packages with Analog or SIP Trunks

Apr – June

2 TDE100 / 200 IP and Digital Package

NCP500 and TDE100 / 200 platform bundle packages for both IP and Digital customer environments

Apr – June

3 Avaya / Nortel Trade In program

Competitive Trade In Program for Avaya & Nortel Legacy Equipment (extended)

Apr – June

4 Panasonic Trade In program

Existing Panasonic customers can get a loyalty discount on new equipment purchases

Apr – June

5 Not for Profit Program

Panasonic’s Not for Profit program provides qualifying customers with discounted pricing

Ongoing

6 Leasing Offers from Marlin Leasing

Competitive leasing offers from Marlin Ongoing

7 TDA50G Packages Packages for small customers at incredible bundle prices

Ongoing

* Please note all promotions are evaluated regularly and open to change or cancellation without prior notice

Q & A

Please visit www.psnareseller.com for Promotional Flyers, Claim forms and official Terms & Conditions.

Q & A