Applebees presentation 090913
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Transcript of Applebees presentation 090913
![Page 1: Applebees presentation 090913](https://reader036.fdocuments.net/reader036/viewer/2022062319/5581c3e5d8b42ae06c8b45da/html5/thumbnails/1.jpg)
Digital Marketing Plan
![Page 2: Applebees presentation 090913](https://reader036.fdocuments.net/reader036/viewer/2022062319/5581c3e5d8b42ae06c8b45da/html5/thumbnails/2.jpg)
Question posed…
•How can we increase our digital presence to increase brand equity?
![Page 3: Applebees presentation 090913](https://reader036.fdocuments.net/reader036/viewer/2022062319/5581c3e5d8b42ae06c8b45da/html5/thumbnails/3.jpg)
Buy-in
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Reward Structure 0 1000 2000 3000 4000 5000 6000Point tracking on web
site
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Point Structure• Check-in • Per $1 spent• Game on app/web• App bill pay• Reservation/call ahead• Survey• Redeem Groupon• Web review
• 1 points• 1 point• 1 point• 25 points• 25 points• 10 points• 10 points• 10 points
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Bonus points!
•Team check-ins•Charity check-ins or table waiting•Gift card sales
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Points = Donation
•First team to reach 10,000 points•Donation made to school or charity•Size of donation determined by individual
store
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Social Media
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Website
•We plan on creating an interactive website that will track teams/schools/organizations reward points that are redeemable collectively for donations
•www.applebeesrewards.weebly.com
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Applebee’s App
•Current app has poor reviews•Current functions:• Location finder• Menu• Gift card balance/purchase
•Customers want more out of app
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Improved Applebee’s App
• Improved customer satisfaction with app
• More functions• Combined with key tag, new
also app allows customers to earn points
• Win-win for customers and Applebee’s
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App Features
You win!5 points added!