APPLE VS SAMSUNG

CREATED BY..

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• Rahul Jaswal • Sanyam Seth • Aadhar• Ashwin Vasan • Aditya KS

THE BASICS

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A few technical terms..

• OS (Operating system) - An operating system (OS) is a collection of software that manages computer hardware resources and provides common services for computer programs.

• Patents - Patents are a form of intellectual property which gives an entity the right to be paid in exchange for use of its invention for a particular amount of time.

• Kernel Hyper Threading With ROM management – We advice you not to waste your time reading this up. Go, Get a beer instead.

Operating systems

• Lets take a look at the various mobile operating systems available today.

Android iOS BB 5,6,7 OS. BB10. Windows Phone 8 Symbian Belle, Anna, s60v5. Firefox, Ubuntu, Sailfish, Tizen.

Android

• It is an open source Linux based operating system designed for smartphones and tablets.

• Back financially and later bought by Google.• Its limits are being pushed by companies like

Samsung which integrates it into cameras and television sets.

• Gaming console OYUA is based on Android.

iOS

• iOS is Apple's mobile version of the OSX operating system used on Apple computers.

• Accounts as an operating system on 21% of smartphones sales in Q4 of 2012.

• Apple does not licence it to run on non-Apple devices

Symbian

• Symbian was a mobile operating system (OS) and computing platform designed for smartphones and currently maintained by Accenture.

• It was the most popular smartphone OS on a worldwide average until the end of 2010, when it was overtaken by Android.

• Versions : s60v5, Anna, Belle.

BB OS

• BlackBerry OS is a proprietary mobile operating system developed by BlackBerry Ltd. for its BlackBerry line of smartphone handheld devices.

• First to use the trackball as an input mode.• Famous for tough security features which, at a

point of time, was rare in other platforms.• BB10 uses a beautiful interface with gesture

based input.

Upcoming OSes

• Windows Phone OS: Easy to use, developed by Microsoft. Adopted as the main OS by Nokia, having lots of software integrations with it.

• Ubuntu: Also has a beautiful interface with gesture based integration to powerful multitasking.

• Tizen: Developed by Samsung, Is the successor of Meego 1.0 which ran on Nokia N9.

• Firefox OS

Patents

Patents• A patent is a set of exclusive rights granted by a sovereign state

to an inventor or their assignee for a limited period of time, in exchange for the public disclosure of the invention. An invention is a solution to a specific technological problem, and may be a product or a process. Patents are a form of intellectual property.

• The exclusive right granted to a patentee in most countries is the right to prevent others from making, using, selling, or distributing the patented invention without permission.

• Typically, however, a patent application must include one or more claims that define the invention. These claims must meet relevant patentability requirements, such as novelty and non-obviousness.

Legal frame work of patents• Under the World Trade Organization's (WTO) Agreement on

Trade-Related Aspects of Intellectual Property Rights, patents should be available in WTO member states for any invention, in all fields of technology, and the term of protection available should be a minimum of twenty years. Nevertheless, there are variations on what is patentable subject matter from country to country.

• The grant and enforcement of patents are governed by national laws, and also by international treaties, where those treaties have been given effect in national laws. Patents are granted by national or regional patent offices. A given patent is therefore only useful for protecting an invention in the country in which that patent is granted.

Legal framework of patents-2

• Commonly, a nation forms a patent office with responsibility for operating that nation's patent system, within the relevant patent laws. The patent office generally has responsibility for the grant of patents, with infringement being the remit of national courts.

Pros of patents• Patents provide incentives for economically efficient research and

development (R&D). • In accordance with the original definition of the term "patent," patents

facilitate and encourage disclosure of innovations into the public domain for the common good. If inventors did not have the legal protection of patents, in many cases, they would prefer or tend to keep their inventions secret

• In many industries (especially those with high fixed costs and either low marginal costs or low reverse engineering costs — computer processors, and pharmaceuticals for example), once an invention exists, the cost of commercialization (testing, tooling up a factory, developing a market, etc.) is far more than the initial conception cost. (For example, the internal "rule of thumb" at several computer companies in the 1980s was that post-R&D costs were 7-to-1). Unless there is some way to prevent copies from competing at the marginal cost of production, companies don't invest in making the invention a product.

Cons of patents

• Patents reward and ABET misplaced pharmaceutical R&D priorities, which they describe as being directed to creating incremental improved treatments for diseases prevalent in wealthy countries and away from diseases that cause devastation in the developing world.

• Increases prices across the spectrum due to the addition of royalties to all cost prices

• in case of ground breaking or revolutionary inventions they allow a single company to dominate the market in a way a kin to a monopoly

Patent infringement

• Patent infringement is the commission of a prohibited act with respect to a patented invention without permission from the patent holder. Permission may typically be granted in the form of a license. The definition of patent infringement may vary by jurisdiction, but it typically includes using or selling the patented invention

Common defences used in infringement cases • In response to allegations of infringement, an accused infringing party

will generally assert one or more of the following:• it was not practicing the patented invention;• it was not performing any infringing act in the territory covered by the

patent;• the patent has expired;• the patent (or the particular claim(s) alleged to be infringed) is invalid,

because the invention in question does not meet patentability or includes a formal defect, rendering the patent invalid or unenforceable;

• it has obtained a license under the patent;• the patent holder is infringing patent rights belonging to the accused

infringing party, and the party may resolve the dispute in settlement or cross-licensing.

Market Share

WORLDWIDE SMARTPHONE SALES (BASED ON OS)

This is till Quarter 4 of2012 and we cab clearly See the Android tops theList followed by iOS andThen RIM’s BlackBerry OS.

Source: Gartner 2013

TOTAL MOBILE PHONE SHIPMENTS (COMPANY WISE)

Mobile phones 4Q ’11 4Q ’12(mil. phones) 4Q11 4Q12 Share ShareSamsung 93.8 107.0 20% 23%Nokia 111.7 85.1 23% 18%Apple 35.5 43.5 7% 9%ZTE 18.9 16.2 4% 3%LG 16.9 15.0 4% 3%Huawei 14.0 13.7 3% 3%TCL 10.7 11.1 2% 2%Lenovo 5.2 8.3 1% 2%Sony 8.9 7.9 2% 2%Motorola 10.1 7.8 2% 2%Others 152.0 156.6 32% 33%Total 477.7 472.1 100% 100%

Samsung leads theShare of mobile Shipments worldwideFollowed by Nokia and Apple.

Nokia saw a dip from 23 to 18 percent losing the

top spot to Samsung, due to it’s shift to Windows

OS on its phones and the termination of Symbian

OS.

PIE CHART – MARKET SHARE (Q4 2012)

SamsungNokiaAppleZTE

NOTE: These top 4 companies constitute 53% of market share, rest 47% includes other companies with smaller market shares such as LG, Motorola, Sony, Huawei, etc.

23%

3%

9%

18%

THE HIGHLY DYNAMIC PLATFORM MARKET

MARKET SHARESUMMARY

Apple remains on top in the United States with a share of 37.8 percent followed by Samsung with 21.4 percent market share, as per “comScore” till Jan 2013.

Worldwide, Samsung is the leading smartphone maker with 23% of mobile shipments followed by Nokia with 18% and Apple with 9%.

Samsung overtook Apple due to the success of its famous Galaxy line, specifically Galaxy S2 and Galaxy S3. Now they have launched their latest flagship device, the Samsung Galaxy S4.

Android smartphones took 31% of all mobile phone shipments and iOS in second place at 9% till Q4 2012. The success of Samsung goes hand in hand with the rapid growth of Android OS which Samsung uses in their phones.

COMPARISON

Number of available apps-

Total App Sales Revenue

• iOS = 6 x Android

• Ease of purchase: Checkout vs. iTunes

• 93% iOS users have iTunes accounts with credit card info.

• Google encourages free stuff.

DEVELOPMENT PLATFORM-

• Android OS: Java– Provides Source Code for each app.– Key to OS success– can reach core components.

• iOS: Objective C– Restrictive guidelines– Fixed set of tools, nothing outside, nothing deep– No Flash!

Multitasking Abilities

• Android OS: – Very versatile dynamic – Highly fragmented challenging

• In USA: 80 Android models vs. 9 iOS models

– Poor battery performance– Best notification system (e.g. emails)

• iOS: – Stable and exclusive platform– Fixed set of tools, with clear potential and boundaries easier– Better battery backup

SECURITY

ANDROID OS iOS

– Access control, isolation, web security

– Encryption– Permission-based access

control: • Static list in manifest• User presented with list at

installation time– Wild West app marketplace.

• Nearly any app is allowed to market

• Android-specific malware

– Access control, isolation, web

security– Encryption– Permission-based access

control: • Dialog box at run time.

– Auto Erase

OS UPGRADES

ANDROID: iOS:

–Millions of phones under contract cannot be updated–0.4% run the

latest version

–Apple disallows old devices to update permanently vulnerable to easy attacks–~90% run one of

the two latest versions

Which is Better?

OS Mkt Share

Number of Apps

Revenue

Developer Interest

Easiness of PL

Platform

Multitasking

Security

OS Upgrades

Comparison Conclusions

• The latest update to each platform offers its own improvements, but Android 4.1 offers a clear advantage in two key areas: voice recognition services and maps.

• In the end, however, the song remains the same: Android 4.1 (Jelly Bean) offers more features and greater customization, while iOS 6 keeps things simple and is easier to navigate.

We performed a survey and the following are our results after analysis

• 80 % of the people surveyed said they were AWARE of the current patent dispute between Apple and Samsung. The patent disputes are now a big issue in the world of technology.

• 70% chose ANDROID as the mobile operating system they would want to use. Android still dominates as the first preference for mobile users.

• When asked if the Galaxy S Series of Samsung diluted the success of the iPhone, 60 percent said YES. The success of Galaxy S2 and S3 helped Samsung become the #1 seller of mobile phones, overtaking Apple.

• Although 70 % of those surveyed said that Apple has NOT lost its brand value after the death of Steve Jobs. People still believe in the “innovation driven” Apple that created the amazing iPad and iPhone.

• Amongst Samsung Galaxy S3, Apple iPhone 5 and Nokia Lumia 920, 70% users would choose to buy an S3. The reason is the amazing user experience, the great Android OS and Samsung’s larger screens. This led to S3 becoming the largest selling phone of 2012.

Thank You