AppFlood Global Mobile Android Advertising Insights Q3 2014

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AppFlood Global Mobile Android Advertising Insights

Q3 2014


Q3 2014 mobile ad ecosystem at a glance

• Mobile traffic is growing 99.4% QoQ

• CPI prices slipped to $0.26 as cost of acquiring users declined

• Global mobile ad spend is growing 116.5% QoQ

• Average global mobile ad budget is growing 24.7% MoM

• 67% of mobile users acquired from around the world are from Asia, the Middle East, and Latin America.

• Appetite for apps in the Middle East and Latin America is growing rapidly with install rates nearly tripling in both regions.


Mobile ad traffic growth on a blitz in Q3 Mobile traffic grew 99.4% quarter-over-quarter on the back of a 163% gain between Q2 2014 and Q3 2014. Traffic grew 1480% year-over-year.


Cost of acquiring a single user slides The cost of acquiring users continues its steady decline into Q3 as a single user on average costs just $0.26 amid influences including rapid traffic growth from record-breaking smartphone shipments, which is outpacing the demand for mobile ads.


However global mobile ad spend continues its upswing Not surprisingly fueled by demand from Chinese advertisers, total ad spend on the AppFlood network has jumped 251%, pulling up QoQ mobile ad spend growth to 116.5%. Spend has grown 2097% YoY.


Emerging regions exhibit growing appetite for apps The appetite for mobile apps continues to grow within Asia and other developing regions, as these regions account for the biggest month-over-month gains globally since January of 2014.


App discovery makes strides in developing regions Asia, the Middle East, and Latin America lead Q3 with the highest share of global users downloading mobile apps by discovering these through ads.


In line with the growing appetite for mobile ads, install rates rose across the board between Q2 and Q3, with the biggest gains coming from the Middle East and Latin America, where install rates nearly tripled.


No surprise here, advertisers allocate more budget to mobile

Globally, average mobile ad budgets have been growing 24.7% month-over-month since July 2013.


Continuing this year’s trend, Asia, Latin America, and the Middle East attracted the largest share of the total global mobile ad budget. However, on a per-country basis, the U.S. and India topped the charts.


Personalization apps top charts for highest average revenue from mobile ads

App developers monetizing personalization apps reaped the rewards in Q3 and raked in 2.3 times more revenue than communications apps.


…while action games top the charts for the highest-earning mobile game category

Likewise the highest-earning game categories from mobile ads on average were action games, generating on 1.7x more revenue than arcade games.


It’s not a bad time to be a mobile advertiser as the appetite for apps grow around the world, amid a growing supply of traffic outpacing demand. • Mobile traffic continues its rise, while demand struggles to catch up, driving down the cost of acquiring a

single user.

• Contributing to the growing appetite for mobile apps, total installs and install rates rose across the board throughout developing regions, suggesting positive sentiment for mobile app discovery through ads.

• Developers of personalization apps and action games topped the list of highest-earning apps and mobile games respectively in the app store.

Data and analysis in the AppFlood Global Mobile Android Industry Insight report are derived from on AppFlood’s mobile advertising network, including AppFlood Android advertisers, publishers, and partners.

As the appetite for mobile apps grow in developing regions, advertisers reap the benefits


In 2012 PapayaMobile launched AppFlood, the leading global programmatic mobile ad platform. AppFlood’s proprietary technologies drive performance for internationally competitive premium advertisers and brands with global mobile advertising strategies. AppFlood’s SmartConvert™ algorithmically optimizes advertisers’ user-acquisition campaigns using machine-learning and predicts users that are most-likely to convert. AdMatch Pro™ mobilizes AppFlood’s expertise in big data and user-behavior marketing to accurately target relevant user segments flexibly, reliably, and at scale. Connected to 82,000 apps, AppFlood delivers nearly half a million daily installs and 800 million daily impressions.

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AppFlood Global Mobile Android Advertising Insights Q3 2014

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