App Store Optimisation 101
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STRATEGIC CONSULTING VISUAL IDENTITY TECHNOLOGY
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Why ASO? "App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store (such as iTunes or Google Play for Android). App store optimization is closely related to search engine optimization. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. ASO marketers agree that ranking higher in search results and top charts rankings will drive more downloads for an app.” - Wikipedia It is generally much easier to do than SEO as the app store is less mature so it doesn’t take much effort. Plus its free and the effects are long lasting. Everyone should do this because of the huge ROI (Might have considerable effect, doesnt take much time once you understand it). In this article we will cover the general ASO Advice, take a look at a few ASO tools on the market and do a run through of an example using my own hobby app. (Fav Alert: http://bit.ly/iOSASO)
Transcript of App Store Optimisation 101
STRATEGIC CONSULTING VISUAL IDENTITY TECHNOLOGY
App Store Optimisation 101
iOS Dev Scout # Feb Meetup
by Zhou Wenhan Co-Founder, 2359 Media
Copyright © 2359 Media
ASO?process of improving the visibility of a mobile app
bit.ly/iOSASO
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Common FeaturesRanking across Countries and Categories
Track Downloads/Revenue
Track Competitors
Ranking across Countries and Categories
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Track Downloads/Revenue
Example of CSV file US report.
Track Downloads/Revenue
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Track Competitors
Track Competitors
Keyword Spy
Track Competitors
Potential keywords
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http://bit.ly/ASOStorm
Learning by DoingKeywords for Fav Alert v2.11
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Keywords
Stuff that is important
• App Icon • Screenshot (First) • Ratings • Screenshot (The Rest) • App Title
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App Title
iPhone: 30 chars visible
iPad: 53 chars visible
Desktop iTunes: 30 chars visible
Title Testing via Facebook Ads
App with a really long name
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Choose Keywords that are
Relevant High Rank
1. Choose country you want to rank for
2. Picking Keywords
Suggested Keywords Add Custom Keywords
3. Get Data for Keywords
• Traffic = How many people search for this keyword
• iPhone Difficulty = How hard it will be to rank highly in a meaningful number
• iPhone Apps = Competing apps that also rank for the chosen keyword. You want to avoid
4. Picking Keywords to try
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Maximizing your keywords of 100 chars
• use all keywords (100 Chars) • short keywords have more high traffic • Single words rather than phrases • Word in title rank highly and do not need to be duplicated • Singular rather than duplicate • Words in Company name already are ranked
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Viable Alternative to Sensor Tower
MobileDevHQ Appnique
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