Download - App Store Optimisation 101

STRATEGIC CONSULTING VISUAL IDENTITY TECHNOLOGY

App Store Optimisation 101

iOS Dev Scout # Feb Meetup

by Zhou Wenhan Co-Founder, 2359 Media

Copyright © 2359 Media

ASO?process of improving the visibility of a mobile app

bit.ly/iOSASO

http://bit.ly/iOSASO


Common FeaturesRanking across Countries and Categories

Track Downloads/Revenue

Track Competitors

Ranking across Countries and Categories

Example of CSV file US report.


Track Competitors

Keyword Spy

Track Competitors

Potential keywords


http://bit.ly/ASOStorm

Learning by DoingKeywords for Fav Alert v2.11

http://bit.ly/ASOStorm


Keywords

Stuff that is important

• App Icon • Screenshot (First) • Ratings • Screenshot (The Rest) • App Title


App Title

iPhone: 30 chars visible

iPad: 53 chars visible

Desktop iTunes: 30 chars visible

Title Testing via Facebook Ads

App with a really long name


Choose Keywords that are

Relevant High Rank

1. Choose country you want to rank for

2. Picking Keywords

Suggested Keywords Add Custom Keywords

3. Get Data for Keywords

• Traffic = How many people search for this keyword

• iPhone Difficulty = How hard it will be to rank highly in a meaningful number

• iPhone Apps = Competing apps that also rank for the chosen keyword. You want to avoid

4. Picking Keywords to try


http://bit.ly/ASOStorm2

Fun Time

http://bit.ly/ASOStorm2


Maximizing your keywords of 100 chars

• use all keywords (100 Chars) • short keywords have more high traffic • Single words rather than phrases • Word in title rank highly and do not need to be duplicated • Singular rather than duplicate • Words in Company name already are ranked


Viable Alternative to Sensor Tower

MobileDevHQ Appnique


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