Apollo brand identity
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Background • established brand in aerospace and defence markets • new senior executive management • major change programme • focused vision and business strategy Challenge • be mindful of the company heritage • maintain all that is good whilst introducing change • achieve internal alignment and buy in from employees • create greater understanding amongst customers of the strategic change • raise awareness of the company, its range of products and services amongst existing and new customers Solution • brand identity review • new value proposition written • new positioning statement created • name change • new brand identity applied to applications such as: stationery, website, literature, signage, livery, powerpoint presentations and values campaign b and identity design e: [email protected] Apollo launches new brand identity www.alturacommunications.com
description
A brand identity repositioning and name change
Transcript of Apollo brand identity
Background• established brand in aerospace and defence markets• new senior executive management• major change programme• focused vision and business strategy
Challenge• be mindful of the company heritage• maintain all that is good whilst introducing change• achieve internal alignment and buy in from employees• create greater understanding amongst customers of the strategic change• raise awareness of the company, its range of products and services amongst existing and new customers
Solution• brand identity review• new value proposition written• new positioning statement created• name change• new brand identity applied to applications such as: stationery, website, literature, signage, livery, powerpoint presentations and values campaign
b and identity design
Apollo launches new brand identity
www.alturacommunications.com
