Apliman - Company Profile-min

A Quick Tour

Table of contents

Seize the opportunity Who We AreMeet the Products

Call Completion Suite

Collect Call

E-‐Top Up

Campaign Management

Call Screening & MoodShare

Welcome SMS

Messaging

SNA

CRBT

Digital ServicesApliTvLets Connect

www.apliman.com All material in this presentation is confidential and is intended for the use of Apliman clients only.

Seize the opportunity The mobile world is amidst a current of constant changes due to the improvement of technology day after day. Markets are

expanding, and subscribers are demanding more, and operators should keep up to their customers’ rising expectations by

providing them with appealing and useful services that enhance their overall experience.


With over 20 years of experience, Apliman has gained the trust of the African and Middle Eastern market as aleading solutions provider for mobile operators. It provides innovative solutions built on a powerful servicedelivery platform, call completion services, roaming services, data analytics, digital apps and much more.Moreover, Apliman is always available to provide managed services, support and training to enhance effectivenessand ensure the operator’s peace of mind.

With a bespoke package of solutions, tailored to meet our growing client base needs and enrich our customers’experience, Apliman aims to remain at the forefront of telecom providers in the AME region maintaining a leadingposition in markets, where we are currently present.

Who We Are

Our Global ReachOver 75Mobile Operators

& Service providersWe are proud to be on the preferred vendor list of

TOP mobile operators in the region

Operating

in 40Countries

Reaching over 400,000,000 + subscribers


Meet The Products

Apliman call completion suite is a powerfulpackage of services including IVR (IN, VAS, andCall Center), Missed Call Notification (CallerMCN), Voicemail (including visual voicemail),OBD & conferencing.

The power of this suite comes from the platformit is built on, which provides full control througha single layer, and one interface that supportsmultitenancy and integrates with IN, WEB and3rd party systems.

OperatorMajor Asian Operator

Subscribers41 million

Success Story

When Apliman approached this operator, it was clear that theoperator was facing difficulties with the call completionservices they provided. It was dealing with a different vendorfor each product, leading to wasted resources, higher opex,limited capacity on each individual service, and a complexlearning process across the 5 different vendors.

Within a short period of time, Apliman was able to unify theplatform, increase the number of IVR services provided by theoperator from 10 to 50, make the MCN service available to allsubscribers and enhance traditional voicemail to support visualvoicemail. By that, the operator made a transition into moderntechnology, driving up the number of opt-‐in subscribers bymany folds.

Call Completion Suite


Collect CallIncreasing revenues is the ultimate goal of everyoperator, and Apliman offers many ways to doso. Collect call is one of the most revenueincreasing products for an operator, since itallows out of credit subscribers to make calls.

Apliman collect call has remarkable features thatmake the service very friendly for the subscriber,such as automatic collect call, whichautomatically connects out of credit callerswithout a request process, and sponsored callswhich are popular among family members, whocan pay for each others’ calls when out of credit.

The collect call system Apliman is offering todayis innovative and technically developed, whichworks based on signaling, rather thantromboning of E1s. This makes it light on thenetwork, allowing everyone to connectseamlessly .

OperatorOoredoo Iraq


Success Story

Apliman collect call has witnessed success with manyoperators, and Ooredoo Iraq was one of the greatest stories.This operator is the first in Iraq, and its network covers 97% ofthe Iraqi population.

When Apliman Collect Call was installed, no marketing tookplace for the service what so ever. Yet, the results wereimpressive. In only one month, more than 20 million callswere made on the system, and service uptake was 19%. By 6months, the operator decided to dramatically increase thecapacity of the system, leading to traffic consumptionexceeding 77% and doubling of call duration of unique calls.


E-‐Top UpRecharging credit is a process that subscribershave to go through regularly, and it is crucial foroperators to make it an easy and simple one fortheir clients.

E-‐Top Up is the solution Apliman is offering tothis problem. E-‐Top Up allows subscribers torecharge their credit no matter when or wherethey are, providing them with easy access tocredit. Operators will gain a competitive edge byreaching every subscriber, even in areas that arenot within reach, thereby minimizing costs ofdistribution and logistics.

OperatorNationlink Somalia


Success Story

When operators are in countries that are relatively unsafe, they haveto have a different approach to the services they provide to theirsubscribers.

In Nationlink Somalia, that was the case with the recharge methodsthey provided. They had to make sure that their customers were ableto recharge their credit at all times, since their living conditions meanthat they might need to communicate at any time or from anywhere.Nationlink was able to provide that service using Apliman E-‐Top Up,allowing them to serve their subscribers with minimum cost andutmost ease.


Campaign ManagementData is one of the most powerful tools thatoperators already have, yet they don’t alwaysseem to unlock its value. Campaign Managementis here to help operators’ marketing teamsunderstand what's behind this data, and quicklytarget the right segments with the right offerings.

Apliman Campaign Management is special for itseasy to use wizard based interface, with drag anddrop menus that allow quick creation, schedulingand deployment of campaigns.

OperatorMiddle – Eastern Operator

Subscribers6.4 million

Success Story

War rips communities apart, people live in fear, and everyone losestrust. During the war in this Middle Eastern country, the value of thecurrency was decreasing, many areas were not connected bynetworks, and operator offerings were deteriorating. Operating insuch adverse conditions was not easy for the operator, and trying tosell services to people living in constant worry was a big challenge.

To target the market of war affected areas, this operator foundsupport in Apliman’s Campaign Management system. Using thisinterface, they were able to segment their markets into differentgroups, create and launch campaigns to provide citizens with theperfect bundles that they needed in those hard times.


Call Screening & MoodShareEveryone loves to be in control, and so dosubscribers. Since phone calls are accessible tomost now-‐a-‐days, people are longing to escapefrom some unwanted phone calls, especiallyduring vacations or busy times. This is where callscreening comes in, allowing subscribers to settheir status as available or busy, and define whocan reach them and when in these statuses.

Apliman has gone the extra mile to make callscreening even more exciting for users, bybringing social media into the service.MoodShare is the extra feature that allowssubscribers to sync their social media statuswith call screening, popping up or texting thestatus to callers while ringing.

OperatorMTN Cameroon

Subscribers10.2 million

Success Story

Operators are always seeking to create a better overallcustomer experience, and one way MTN Cameroondecided to do so is through offering Apliman CallScreening & MoodShare service. That way, it can stay upto date with the social media hype, and connectsubscribers in even more ways.


Welcome SMSTravelling has become a very usual habitin our days, whether for business orleisure. Operators have to take that intoaccount that their subscribers, who arenow in one country, might move toanother one in just a matter of minutes.

Apliman Welcome SMS is an excellentroaming partner to operators. The serviceis equipped with several features such aswelcome back, bon voyage, win back andsafe arrival message. By that, operatorsmake sure they reach subscribers,whether inbound or outbound, indifferent stages of their trips.

OperatorAfghan Wireless


Success Story

To provide their roamers with a better service, and greetthem with warm messages during their travel, Afghanwireless decided to go for Apliman Welcome SMS.

In one month, the operator was able to reach more than820,000 roamers with the right welcome message at theright time.


MessagingUSSD Center

USSD is one of the easiest ways an operator canprovide subscribers to navigate through menus andfind the content they are looking for. Apliman USSD isvery user friendly, provides seamless connectivity tonetwork assets (SMSC, HLR, Prepaid Systems, 3rdParty Applications), supports sending of bulk USSDnotifications, and allows operators to create andcustomize menus and pages for a better browsingexperience.

SMS Direct

Bulk messages is one of the SMS services thatoperators can hugely benefit from. It can be used tosend promotions to subscribers, notify them withemergencies or greet them on holidays and occasions.Apliman SMS Direct is the right tool to send bulk SMS,since it decreases the load on the SMSC, providingfaster delivery and a higher quality service of SMS tooperators.

OperatorAfricell Group (DRC, Sierra Leone, The Gambia, Uganda)


Success Story

In order to provide their subscribers with a user friendlyprovisioning platform, Africell group had to have hold of aUSSD system that is easy for them as an operator to handle,and it was Apliman’s that they chose.

After the success of the system in 3 countries, one of the firstdecisions for Africell when they acquired Orange in Uganda,was to swap the existing USSD with that of Apliman. Across itsoperations in 4 countries, the platform is a very helpful tool forall services offered by the operator from mega campaigns toother internal promotions.


SNAFor operators, the real social network lies withinthe data of their subscribers. Word of mouth isone of the most important forms of advertisingfor an operator’s services, and SNA is the way tomake best use of this tool. Operators will beable to identify influencers within a social group,thereby predicting churn, and cross-‐selling andupselling products to the right groups moreaccurately.

Powered by

OperatorMajor European Mobile Phone Operator

Subscribers-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐

Success Story

An operator had been promoting a new tariff add-‐on, andwanted to know which members of the chosen communitywould most likely influence their friends to take up the service.By analyzing their data using SNA, the operator was able toincrease targeting accuracy from 17% to 40%, translating into2300 extra customers each month and an estimated €50increase in ARPU, generating €1.4M extra revenue from twelvemonths of the campaign.


CRBTCaller ring back tunes are one of the subscriberfavourites, bringing to them both good music andpersonalization! CRBT is a fun service that operators canprovide, to create a more satisfied customer base.

Apliman CRBT is enriched with Ad CRBT, Greetings CRBT,Corporate CRBT, Self recorded CRBT, and many more.The system is integrated with SMS, USSD, Voice, WEBand Mobile App interface to give subscribers a completeand unified experience.


OperatorVivacell South Sudan


Success Story

Vivacell started its operations in south of Sudan in 2008, amidsta politically charged country, suffering from the consequencesof civil war. Infrastructure was weak, resources were scarceand competition was high.

To provide a better calling experience for their subscribers,Vivacell introduced the caller ring back tune to its services,provided by Apliman. The platform was innovative for itsflexible billing cycle, allowing weekly, daily, and monthlycharging that is perfect for all subscribers. Both the operatorand third party aggregators were given total control, thusgiving them all the tools to create the needed packages.

Digital Services

Customer Care AppCustomer Care App is a downloadable application that operators canprovide to their subscribers, to provision services and manage theirsubscriptions. It is the easiest to use channel, due to its simple andconvenient design. Customer Care App allows subscribers to recharge theirbalance, receive free SMS messages, transfer credit, check and renew theirsubscriptions. Operators are easily able to modify the design of the app,and can use it as a channel to advertise their latest services.


DardashaDardasha is an operator chat app that provides subscribers with animproved chat experience, not linked to the availability of an internetconnection. Dardasha makes chatting more exciting by allowing users tosearch for people with similar interests as theirs. The application featureschat groups and celebrity chat rooms that appear to different users basedon relevancy. This application is addictive and user friendly, helpingoperators gain lost revenues and increase customer satisfaction.


AlloWiVoIp services are the trend, and are a threat that operators have to face.AlloWi is an operator’s weapon against OTT Players offering VoIP servicesthat reduce push subscribers away from making phone calls, especiallywhen roaming.

AlloWi, the operator branded VoIP application, allows roamers to use theirown MSISDN to make calls over an internet connection. This decreasesroaming costs on international calls, minimizes capex from roamingagreements with other operators.

Visual VoicemailVisual voicemail provides a bespoke branded mobile app allowingsmartphone users to visually access their received voicemail messages.

The app allows users to play and navigate, save and delete messages. Itcreates a very friendly voicemail experience through sending alerts,defining black and whitelists, login passwords, and much more interestingfeatures.

ApliTV is a one stop shop that provides operators with all the needed tools to set foot and get going in the world of IpTV.

Our solutions include:• A powerful platform that can cater to a huge number of subscribers• An operator branded interface and devices• Complete control of the platform to create the right content• Content aggregation of TV channels, movies, series and programs

All material in this presentation is confidential and is intended for the use of ApliTV clients only.

ApliTV

ApliTV knows that different media requires different content. Mobile users generally watch short videos, ofup to 6 minutes, while pc and tablet users access longer forms of video and live TV.

Today, we provide an extensive list of live TV content based on ready agreements with big contentproviders, depending on the market the operator is targeting. These include OSN, BeIN, MBC, Rotana,Voila TV, The Lebanese bundle, the Cameroonian Bundle, and many others covering Entertainment, Kids,Sports, and News channels in Arabic, English, French, African, Indian and Chinese.

Video on Demand is available in a wide array of genres such as action, sports, cars, motorbikes, lifestyle,and comedy.


Content

Live TV• Free Channels

• Subscription Based • Multiple subscription plans priced based on

duration, and can be specified using the CMS.

• Pay Per Minute (PPM)• Charging for each minute of streaming, and

minute price can be set using the CMS.

Video On Demand• Free Categories

• Subscription Based• Multiple subscription plans priced based on

duration, and can be specified using the CMS.

• Pay per view (PPV)• Charging for each minute of streaming, and minute

price can be set using the CMS.

• Pay for ownership (PFO)• Users pay for a permanent access to a given video,

just like a DVD purchase scenario.

ApliTv offers a billing system that integrates with any payment gateway from mobile units to scratch cards and credit cards. There are different models that operators can follow to charge subscribers.


Selling Models

Let’s Connect!E: [email protected]

T: 009611785382

M: 0096176956155

LinkedIn: Apliman

Twitter: AplimanTech

www.apliman.com

Apliman - Company Profile-min

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