Aok

Repositioning for a European Launch

Julia Albrecht

Agenda

1. Analysis of Aok

2. Competition Analysis

3. Market Trends

4. Recommendations for Aok

5. Packaging Brief

Aok

• Skin care brand

• Slogan: “Naturally effective”

• Claims to provide “Naturally clear skin at every age”

• Its roots lie at the Baltic Sea

• Comprehends nature as a source of beauty

• Belongs to

• Mass-market brand, distributed through supermarkets, department stores and drugstore chains

• Available in Germany and Austria

Brand History

• 1885: Invention of „Seasand Almond-bran“ by the pharmacist Wilhelm Anhalt in Kolberg (health resort at Baltic Sea,

today Poland)

• 1903: Aok becomes registered trademark

• Aok = Anhalt Ostseebad (health resort Baltic Sea) Kolberg

• Early mission: „To preserve and accentuate natural beauty“ „Beauty is a gift“

• First products: Almond-bran powder, Almond-bran Soap and Seasand Almond-bran (used as

Peeling or Mask)

Brand History

• 1974: Introduction of skin care series for different types of skin (cleansers & creams)

• 1982: Introduction of “First Beauty” to target teenagers with impure skin

• 1983: Henkel acquires Aok cosmetics

• 1988: Introduction of the slogan “Naturally effective”

• 2004: Introduction of “Pur Balance” to target above-20-year-olds with impure skin

• 2006: Introduction of “Clear Action for men” to target male teenagers

• 2007: Relaunch and Launch of “Pur Lift” to target above 30-year-olds with first wrinkles and impurities

Packaging and Portfolio Evolvement

1903

“First Beauty” 1982

“First Clear“ (Anti-Acne)

“Kräuter Aktiv“ for greasy and mixed

skin; with herbs

Extra moisturizing for dry and sensitive skin with almond

1980s

1990s

Since 2000

“Vitamin E“: reduction of first

wrinkles; canceled in 2006

“Clear Action“ for men; canceled in 2008

“First Beauty Cooling“: extra strong against pimples

“Pur Balance” reduces impurities; for >20-year-olds

Aok Today

Cancelation in 2008Cancelation in 2008

Pur LiftPur BalanceFirst Beauty

Target

Benefit

Ingredients

Packshots

Portfolio

Ø Price

Cleansing (4 SKUs)Care (2 SKUs)Cover (4 SKUs)

Cleansing (5 SKUs)Care (7 SKUs)

Cleansing (4 SKUs)Care (5 SKUs)

Young women < 20 Young women >20 Women >30

Pure skin + mild care

Pure skin + moisturizing

Mint + Yoghurt extracts

Tea + Ginseng extracts

Soy-protein + Ginseng extracts

€ 4,99 € 5,99 € 6,99

Product Portfolio

Pure skin +Lifting effect

Internal BCG Matrix

Growth

Market share

Pur Lift

Pur Balance

First Beauty

Clear Action

Accounts for around 40% of Brand Revenues

Communication History

1903

• Informative

• Explaining the Aok philosophy

1926

• Informative and emotional

• society ladies

1970s

• Informative

• The correct way to clean and care

Communication History

1980s

• The “Aokanerin” as brand symbol: active, self- confident, natural women

1997

• Sales Promotion “Get to know your skin”• Accompanied by personal consultation

2004

• Pur Balance TV Spot• Setting: Baltic Sea

Communication Today

• Baltic Sea always chosen as setting

• Starring naturally beautiful women

• Emotional appeal by using humor

• Example: current spot for Pur Lift (Summer 2007)

http://de.youtube.com/watch?v=TMrzeGXcrfM

Brand Equity Pyramid

Brand Salience (Awareness)

Brand

Performance

Brand

Imagery

Consumer Judgements

Consumer Feelings

Brand

Resonance

Skin careSkin care

With natural ingredientsWith natural ingredients

For impure skinFor impure skin

Effective and reliable reduction Effective and reliable reduction of impuritiesof impurities

Gentle & nourishingGentle & nourishing

Pure skin for women Pure skin for women at every ageat every age

For natural beautyFor natural beauty

High credibility due to historyHigh credibility due to history

High quality ingredientsHigh quality ingredients

ReliabilityReliability

TraditionTradition

Less loyalty because no Less loyalty because no more products for the more products for the “old” customers?“old” customers?

Product Core Communication Core

Brand DNA

Natural beauty

Pure skinNatural ingredients

For women at every age

The sea Cleansing and care

Main Competitors

1. First Beauty– Bebe Young Care ( only in Germany)– Clearasil– Garnier (Pure)– Neutrogena (Visibly Clear)– L‘oréal Paris (Pure Zone)– Nivea Visage Young

2. Pur Balance– Garnier Pure– Neutrogena (Visibly Clear)– Nivea Visage Young

3. Pur Lift– Nivea Visage – Olay– L‘oréal Paris– Garnier (Nutritionist)– Neutrogena (Pure Glow)

+ competition from Store Brands

Main Competitors – Clearasil

Fights acne

Provides clear skin

For teenagers

Causes confidence

Aggressive

Dries out skin

• The first effective acne medication ever introduced for teenagers; created in 1950 by Ivan Combe in the US

• Today the brand belongs to Reckitt-Benckiser

• Product lines: Deep Cleanse, Spot Control, Ultra, Blackhead Control

• Mainly cleansing and special treatment products

• Brand DNA:

Main Competitors – Neutrogena

• First product under Neutrogena brand was a soap, that restored the skin pH, rinsed quickly leaving no soap residue (invented1954 in the US)

• Johnson & Johnson acquired the brand in 1994

• Products today: Facecare, Bodycare, Haircare, Suncare, decorative cosmetics; in Europe only Facecare and Haircare

• Facecare Portfolio:

Pure Glow – cleansers and moisturizers that brighten skin and leave it glowing, like a spa treatment

Deep Clean – cleansers that penetrate deep into the pores dissolving dirt, make-up and oil

Visibly Clear – Anti-bacterial cleansers and special treatments that fight and prevent spots and blackheads

Norwegian Formular – moisturizers and cleansers that make dry skin soft and healthy

Main Competitors – Neutrogena

• Brand DNA

Norwegian Formula

Dry skin

Acne-wash

Dermatological

Hand-cream

Celebrity spokespersons

Main Competitors – Garnier

• Garnier originally was a Haircolor and –care brand

• The brand was acquired by L‘oréal in 1964

• Products today: Haircare, Haircolor, Hairstyling, Facecare, Bodycare, Suncare

• Facecare portfolio (main subbrands):

Pure - cleanses and purifies oily and impure skin

Nutritionist – combats signs of dullness, fatigue and dryness

Ultra Lift - reduces deep wrinkles, makes the skin firmer and smoother

Total Comfort - provides 24-hour moisturization to soothe and protect dry skin

(Re-) Density - reduces wrinkles and plumps-up the look of mature skin

Main Competitors – Garnier

• Brand DNA

Take care

Natural ingredients

Colorful

Laboratoires

Dynamic

Natural beauty

Main Competitors – Nivea

• Nivea Cream was invented in 1911 by Beiersdorf in Hamburg, Germany

• Nivea was the first stable oil in water cream in the world

• Soap, Powder and the first haircare products (“Hair-milk”) followed

• Products today: Facecare, Bodycare, Handcare, Bathcare, Haircare, Deodorants, Suncare, Lipcare, Decorative cosmetics, Men’s Care, Babycare

• Facecare portfolio (main subbrands):

Nivea Visage Young – for mixed and oily skin

Nivea Visage Sensitive – for sensitive and dry skin

Nivea Visage Oxygen Power - Oxygen boost & all day hydration for all skin types

Nivea Visage Q10Plus – Anti-wrinkle, with coenzym Q10

Nivea Visage DNAge – Anti-Age, increases surface skin cell renewal

Main Competitors – Nivea

• Brand DNACaring

Family

Blue and white

Pure and simple

Trusted brand Natural beauty

Nivea = the “snow-white“

Main Competitors – L‘oréal Paris

• L‘oréal originally was a Haircolor brand

• In 1907, Eugène Schueller, a young French chemist, developed the first L’oréal innovative hair-color formula

• Products today: Haircolor, Haircare, Hairstyling, Facecare, Bodycare, Suncare, Men‘s care, Decorative Cosmetics

• Facecare portfolio (mainly care, few cleansing products)

Pure Zone – Continuous purity for Teenage skin

Hydrafresh – Active Hydration for young skin

Revitalift – Intensive Anti-wrinkle and firming from age 40

Wrinkle Decrease (Collagène) – Active care fighting first wrinkles

Derma Genesis– Helps to renew the skin cells for a younger looking skin

Age Perfect – Care for mature skin from age 50

Age Re-Perfect – Care for very mature skin from age 60

Nutrissime – Intense hydration for sensitive and dry to very dry skin

Main Competitors – L‘oréal Paris

• Brand DNA

Innovative

Promises not always believable

High-end

Paris

“Because we are worth it”

Advanced technologies

Main Competitors – Olay

• Oil of Olay Beauty Fluid was born in the early 1950s

• The Beauty fluid was developed to give women what they really wanted: younger-looking, beautiful skin

• In 1985 the brand was acquired by Procter & Gamble

• Facecare portfolio today:

Classic – Range of moisturizing beauty fluids and cleansers

Complete - deep, rich moisturization with added vitamins and SP15

Regenerist – regenerates the skin and makes it look younger

Total Effects – fights 7 signs of ageing

Definity - helps reduce the appearance of discolourations, age spots, uneven skin tone and fine lines

Main Competitors – Olay

• Brand DNA

Anti-Age

Beauty treatment

High-end

For older women

Oil Advanced technologies

Competitive BCG Matrix

Growth

Market share

Competitive Positioning

Men Women

Young Target

Old Target

Older target should not be neglected Growth!

Competitive Positioning

Natural Ingredients High- tech Formulas

Functional

Hedonistic

Natural positioning should be strengthened

Competitive Positioning

Adresses many skin-problems

Adresses few skin-problems

Innovative

Traditional

Traditional positioning should be strengthened, more skin problems targeted Growth!

Competitive Brands by Skin Type

Anti-Age Mature skin Normal skin

Sensitive/ dry skin

Greasy/ Mixed skin

Impure skin

X X x X x

X X X X x x

X x x x

X x X x X

x X X

X

x XOpportunity for stretching

POP/ POD Aok vs. Competitors

POPs

• Synthetic ingredients

• Botanic extracts

• Natural Beauty

• Promise of clear skin

PODs

• Baltic Sea ingredients

• For pure skin at all ages

• Addresses combination of impure skin/ wrinkles

• Long tradition

Aok Weaknesses and Challenges

• Low Market share and growth in Germany

• Not targeting older segment

• Only focusing on impure skin

• Claiming to be natural while it is far from being organic threat from real organic products

• Loss of roots (Pharmaceutical, Baltic Sea)

• Brand name without meaning to non-German consumers

Not strong and differentiated enough to survive in European mass-market

Aok Today and Future Direction

Functional

Emotional

Natural

High-tech

Cosmopolitan

Native

Adressing one need

Adressing many needs

The European Face Care Market

• The face care market has been growing in the past and is forecasted to grow in the future at a moderate rate

• Supermarkets and hypermarkets are the most important distribution channels (42.7%)

• Specialist retailers and pharmacies together distribute a further 44.7% of the market's revenue

Market Trends

1. Anti Age

– Biggest segment in face care market

– In the past two years (2005-2007) this segment has grown more than 50% in absolute value (Source: Datamonitor)

(Source: Eurostat)

Skin Care Revenues by age (Dec. 2006)

(Source: Consumer Panel Copras)

(Source: Datamonitor)

– Older population makes up most of face care revenues

– Growth is very likely to continue due to ageing of population

Market Trends

2. Wellness

– Combines health with beauty, sport, tourism, urban daily life, and environmental awareness

– “Wellness focuses on positive, preventative action — getting the body into shape and keeping it that way in spite of stress, germs, age, and anything else that ails us”

– Business Week (April 11, 2005) estimates the U.S. market at $400 billion

– Skin care brands opening spas (new ways of distribution)

Example: Biotherm

• Facecare, Make up, Bodycare, Suncare, Men‘s care with thermal plankton

• Over 50 years ago Biotherm biologists discovered thermal plankton's affinity with the skin and its effectiveness

• 20 years of research were necessary to obtain a more active and concentrated form: Pure Thermal Plankton

• Luxury brand distributed through specialist stores and pharmacies

Example: Nuxe

• Founded in 1957 by a Paris pharmacist with a fascination for phytotherapy and aromatherapy

• Cosmetological concept combining nature, health and beauty

• NUXE = Nature + Luxe (Luxury)

• Principles: no mineral oils, non-comedogenic products, no synthetic coloring agents, no animal ingredients

• Main products: Facecare, Bodycare

• The brand owns several Spas across Europe

3. Natural and Organic Cosmetics– Growth of more than $2 billion, to $6.1 billion between 2002 and

2006 and projected sales of nearly $10.2 Billion until 2012 in the US (Source: "Natural and Organic Personal Care Products in the U.S." report)

– More than € 1 billion in sales and a growth of 20% in Europe in 2006 (Source: The European Market for Natural Cosmetics, report by Organicmonitor)

– Organics personal care market in the UK valued at $12.0 million in 2001, rising to US$16.3 million in 2006; forecast for 2011 is $21.9 million (Source: Datamonitor)

– Germany with largest growth: projected market share of organic cosmetics of 10% in 2012 (Source: The European Market for Natural Cosmetics„ report by Organicmonitor)

Market Trends

Market Trends

3. Natural and Organic Cosmetics

– Organic cosmetics are usually certified to ensure credibility

– There is no common European certification

– The Ecocert (France) and the Soil Association (UK) label are internationally used; however, each body uses slightly different standards for organic cosmetics

Example: Yves Rocher

• “The world leader in botanical Beauty Care”

• Natural, accessible beauty – beauty for every woman

• The Yves Rocher product line contains over 150 active plant ingredients

• Founded over 40 years ago by Yves Rocher

• First product: a simple cream, based on the Lesser Celandine plant and produced in the family attic

• Distribution through own stores

Example: Weleda

• Anthroposophic and Homeopathic Medicines and Natural Bodycare

• Founded in Switzerland in 1921 by the Dutch medical doctor Ita Wegman and the renowned philosopher Rudolf Steiner

• Committed to producing naturally, ethically, safely, without animal experimentation and without damaging the environment

• Organic certification: BDIH (German)

• Product portfolio: Facecare, Bodycare, Bath & Shower, Suncare, Babycare, Haircare, Men‘s Care, Dental Care, Deodorants

• Distribution via specialist stores, pharmacies and drugstores

Example: Sanoflore

• Founded 20 years ago in south-eastern France

• Manufactures organic cosmetics and aromatherapy products

• Handles all the stages in the aromatic and medicinal plant chain, from cultivation with partner farmers to the finished product

• Acquired by L‘oréal in 2007

• All products are certified by French organic label Ecocert

• Distribution through pharmacies and specialist shops

Wrap-up: Market Trends

• The face care market in Europe is projected to grow and therefore bears some future potential

• As the population is growing older, Anti-Age is a continuing trend

• The Wellness Trend has mainly been embraced by luxury brands

• The natural & organic segment is experiencing tremendous growth

• A difference is to be made between natural (e.g. Yves Rocher, Nuxe) and organic (e.g. Weleda, Sanoflore) cosmetics organic products are usually certified!

• Natural & organic products are mostly distributed through own stores or specialist stores and pharmacies

Recommendations:1. Strengthen Natural Positioning

• Aok is already associated with natural cosmetics by German consumers (in a study conducted by IRI in 2006, 20% of respondents considered Aok to be natural)

• In order to be successful throughout Europe, the brand needs to build and communicate its natural image further

– Stress natural ingredients

– Claim “not tested on animals” “Leaping Bunny” Logo

– Ultimately the brand’s products should become organic certified by “Ecocert”

Henkel already avoids animal testing wherever possible

Recommendations:1. Strengthen Natural Positioning

• Put emphasis on educating consumers as there is still ambiguity about what “organic” means through website, PR campaigns, advice at POP, Promo-material

• Distribution through Drugstores, selected Super- and Hypermarkets make organic cosmetics available to the masses!

• Upgrade the brand by also distributing through specialist stores and pharmacies (new competition!)

• Maintain affordable prices, as high prices are the main barrier for not buying organic cosmetics (Source: IRI Shopper Study in Germany, 2006)

The first mainstream organic cosmetic brand: traditional, with modern insights; high quality, but affordable

Recommendations:2. Stress Heritage

• Exploit Baltic Sea heritage to support the natural/ organic positioning and stress wellness aspect more emotional appeal!

• Educate consumers about “Kolberg”: Baltic Sea Resort set-up organic spa at Baltic Sea

• Develop more products with organic ingredients from the (Baltic) sea, e.g. with algae extracts, sea minerals, mud, orchid extracts

• Use promotions related to the Baltic Sea e.g. sweepstake with wellness weekend at Baltic Sea as prize

• Stress that the brand was founded by a pharmacist to build credibility and upgrade the brand

Aok‘s heritage is unique giving it a POD; even when facing new competition in new distribution channels

Recommendations:2. Stress Heritage

• Leverage secondary brand equity:

Beach & Sea

Vacation

Relaxation

Rich nature

Wellness Wind

Baltic Sea

Recommendations:3. Adress More Than One Need

• Aok used to address consumers >40 but with its repositioning as “providing clear skin at every age” it started to neglected them

• Mostly teenagers and people <40 suffer from acne and impurities; “Older” skin has different needs Focus too narrow; no room to extend the brand!

• Get rid of the claim „Clear skin at every age“

• Come back to a broader positioning “ Natural beauty for any skin”

• Introduce product lines for other skin types (normal skin, sensitive & dry skin) and especially Anti-Age care!

Broader Positioning “Natural Beauty for any skin” focuses on Aok’s core competencies and gives room for brand stretching (even into Body- and Bath & Shower Care possible!)

Recommendations:4. Modify Name, Logo & Packaging

• Give a more internationally understandable association to name: Aok = Apothecary Anhalt‘s Organics from Kolberg

• Keep claim “Naturally effective”

• Modernize the logo; link it to Baltic Sea Example: dune/ waves instead of leaf

• Adapt packaging to look/ be more natural– Recyclable materials (no plastic!)

– Colors more natural (not as bright)

– Abstract plant and sea motives

– Sophisticated/ high quality look

• Give the products a more sophisticated appearance

Wrap-up: The New Aok

Naturally beautiful skin

First BeautyWith Mint & Chamomile

Clarifying and CaringFor impure teenage skin

Pur BalanceWith Algae-Extracts & Sea-Minerals

Moisturizing, fighting impuritiesFor Mixed Skin

Pur LiftWith Soy-Protein & Rose-Extracts

Moisturizing and FirmingFights first lines

Pur AgeWith Orchid-Extracts & Brown-alga

Intensive careAnti-Age

Sensitive CareWith Sea Buckthorn & Aloe Vera

Moisturizing and NourishingFor sensitive and dry skin

Baltic Sea Organics

Apothecary Anhalt‘s Organics from Kolberg

Aok – Naturally effective

New Competitors (Organic)

• Weleda

• Dr. Hauschka

– Founded by chemist Dr. Rudolf Hauschka in 1967, inspired by philosopher and scholar Dr. Rudolf Steiner

– Holistic view of health and well-being: Formulations are based on an understanding of the way skin works and its relationship with overall health

• Sanoflore

• Lavera

– Founded in 1987 by German Thomas Haase

– Based on idea to provide cosmetics for sensitive and allergy-prone skin; live a healthier lifestyle

Competitive Positioning

Link to specific natural area

Anthroposophist approach

Simple accessible

Link to nature as a whole

Competitive Positioning

Medical

Specialist Distribution

Mass Distribution

General

POP/ POD Aok vs. Competitors

POPs

• Natural ingredients

• Organic certification

• Natural Beauty

• For all skin types

PODs

• Baltic Sea origin

• Accessible and simple

• Based on tradition but contemporary

• For everybody

European Launch

• Germany = lead country– Biggest market for organic cosmetics with highest growth rate

• First launch in Northern European countries – Proximity to Baltic Sea– Prone to organic products (e.g. organic food sales in Denmark

grew 65% during the past three years (Source: Copenhagen Post, Feb 2008))

• Next launches Italy and France– France next to Germany with highest growth rate of organic

segment– Italy next to Germany biggest organic market

Source: Organicmonitor

Packaging Brief (1)

GENERAL PRODUCT INFORMATION

• Product: Aok Skincare Range with 5 different Sub-lines

• Key Communication Objectives for packaging:

– Communicate revised brand image: natural, organic, rooted at Baltic Sea, accessible, for naturally beautiful skin

– Clarify that products are organic

– Reflect high quality and simplicity

Packaging Brief (2)

BRAND INFORMATION

• Product Brand: 5 subbrands 1. First Beauty

2. Pur Balance

3. Sensitive Care

4. Pur Lift

5. Pur Age

• Range Brand: Aok

• Corporate Brand: Schwarzkopf & Henkel only on back of the package!

• Symbol of Guarantee: “Ecocert” organic label

Packaging Brief (3)

PRODUCT INFORMATION

• Product Category Name: Organic Skincare

• USP: 100% natural, kind to the skin, for naturally beautiful skin– First Beauty: fights acne, provides clear skin

– Pur Balance: fights impurities and moisturizes, provides clear skin

– Sensitive Care: moisturizing and nourishing, for sensitive and dry skin

– Pur Lift: clairifying and firming, fights first lines

– Pur Age: nourishing and lifting, Anti-Age care

• Competitive Packages:– Garnier

– Weleda

– Lavera

Packaging Brief (4)

PRODUCT INFORMATION

• Relative quality level: same quality as Lavera and Weleda; a bit lower quality than Garnier

• Relative price level: (slightly) lower than competitors

• Degree of sophistication (design): sophisticated to reflect quality, but still accessible to a

broad mass

• Illustrations/ Photographs: Ingredients abstract plant motives

• Product Ingredients: plant and sea extracts– First Beauty: mint, chamomile

– Pur Balance: algae-extracts, sea-minerals

– Sensitive Care: sea buckthorn, aloe vera

– Pur Lift: soy-protein, rose-extracts

– Pur Age: orchid-extracts, brown-algae

Packaging Brief (5)

TARGET MARKET INFORMATION

• Target consumers‘ sex: female

• Target consumers‘ age: 12 - 65– First Beauty: 12-20

– Pur Balance: 20-35

– Sensitive Care: 20-40

– Pur Lift: 25-45

– Pur Age: 35-65

• Target consumers‘ socio-economic status: tendency to be well educated, tendency to high income; however Aok wants to make organic cosmetics accessible to the broad mass!

Packaging Brief (6)

PACKAGING SPECIFICS

• Global image of pack: High quality, timeless, but not old- fashioned, natural, simple

but with a certain degree of sophistication

• Type of pack: glass jars in cartons (recyclable paper!), aluminum tubes, glass bottles in cartons

• Design Example: Korres (http://www.korres.com/)

References• http://www.aok-kosmetik.de/

• http://www.henkel.com/cps/rde/xchg/SID-0AC83309-F2B730AE/henkel_com/hs.xsl/12114_COE_HTML.htm

• http://www.brandzeichen-pr.de/downloads/aokbuch.pdf

• http://www.clearasil.co.uk/

• http://www.clearasil.de/

• http://www.biactol.fr/

• http://www.referenceforbusiness.com/history2/93/Neutrogena-Corporation.html

• http://www.neutrogena.de/nde/

• http://www.neutrogena.com/

• http://www.garnier.co.uk/_en/_gb/home.aspx

• http://www.garnier.de/_de/_de/home.aspx

• http://www.loreal.fr/_fr/_fr/index.aspx

• http://www.lorealparis.com/

• http://www.lorealparis.co.uk/

• http://www.lorealparis.fr/

• http://www.fundinguniverse.com/company-histories/LOreacute;al-Company-History.html

• http://www.olay.com/

• http://www.olay.fr/

• http://www.nivea.co.uk/home

• http://www.nivea.fr/home

• http://www.nivea.de/home

• IRI Trade Panel (Henkel internal information)

• Copras Consumer Panel (Henkel internal information)

• Brand stats: July/August. Brand Strategy, Jul/Aug2006 Issue 204, p50-51

References• Facial Care Industry Profile: Europe. Facial Care Industry Profile: Europe, Dec2007

• Facial Care Industry Profile: Europe. Facial Care Industry Profile: Europe, Dec2006

• “Three trends you must know“. Drug Store News, 2/11/2008, Vol. 30 Issue 2, p90-92

• Get Wellness Soon. By: Schwartz, Meredith. Gifts & Decorative Accessories, Feb2008, Vol. 109 Issue 2, p32-38

• European naturals market approaches € 1bn. Soap, Perfumery & Cosmetics, Oct2006, Vol. 79 Issue 10, p45-45

• http://www.organicmonitor.com/100160.htm

• http://www.sanoflore.net/accueil.cfm

• http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-EH-06-001/EN/KS-EH-06-001-EN.PDF

• http://www.guardian.co.uk/business/2007/apr/09/fashion.healthandwellbeing

• http://www.biotherm.fr/_fr/_fr/women/index.aspx

• http://www.nuxe.com/home/index.php?language=en

• http://www.yves-rocher.com/fr/

• http://www.weleda.de/

• http://www.sanoflore.net/accueil.cfm

• http://www.ostseegebiet.de/

• http://www.ruegen.de/3221.html

• http://www.denmark.dk/en/servicemenu/News/BusinessNews/OrganicFoodsBigGreenFriend.htm

• http://www.drhauschka.com/about/

• http://www.lavera.co.uk/

• http://www.lavera.de/

• http://www.ecocert.com/?lang=en

• http://www.kontrollierte-naturkosmetik.de/

• http://www.soilassociation.org/

• http://www.korres.com/

• http://www.dupuisgroup.com/content/pdf/PackagingBrief.pdf